Kula
Kula is an AI-native applicant tracking system platform that unifies sourcing, CRM, applicant tracking, interview intelligence, and analytics for startups, mid-market, and enterprise hiring teams globally.
- Company typePrivate
- Founded2021
- HeadquartersWalnut, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kula does
Kula is an AI-native applicant tracking system (ATS) company founded in 2021 and headquartered in Walnut, California, with a registered office in Dover, Delaware and a Singapore place of business. The platform unifies sourcing, candidate relationship management (CRM), applicant tracking, interview scheduling, AI notetaking, and analytics into a single workflow, explicitly positioning against the 'Frankenstack' problem of fragmented hiring tools. Customers span startups, mid-market, and enterprise tiers across industries including blockchain, healthcare, fintech, HR tech, AI, and media, with named logos such as Cover Genius, Varo, Dapper Labs, CleverTap, Healthie, Deepscribe, and Sarvam.ai.
The technology stack is built on cloud infrastructure (AWS) with deep Google Workspace integration (Gmail, Calendar, Directory) via restricted OAuth scopes, an open Kula API for programmatic access, and a Kula Model Context Protocol (MCP) layer launched in 2024 to connect external AI agents. AI features include AI-powered candidate scoring, resume parsing, auto-filled scorecards, conversational analytics, interview transcription, and a suite of AI Agents (Fraud Agent, Screener, Recruiting Coordinator) launched in 2025 for autonomous task execution. Kula holds SOC 2 Type II certification and maintains compliance with GDPR, CCPA, EU AI Act, California FEHA, Colorado SB205, and NYC Local Law 144, positioning the platform for procurement in regulated industries. The company has been recognized as a G2 Leader in ATS, Recruitment CRM, Sourcing, and Interview Intelligence categories in both 2024 and 2025.
Kula operates a SaaS subscription model with per-seat pricing and an all-in-one plan that includes the full ATS, sourcing, CRM, AI, analytics, and integration stack without feature gates or AI credit caps. The go-to-market combines a 'Book a Demo' direct sales motion for mid-market and enterprise buyers with self-serve onboarding for smaller teams and developer access via the Kula API and MCP. The company raised a $2.7M seed round in January 2022 led by Venture Highway (with Together Fund and Global Founders Capital) and a $12M Series A in August 2022 co-led by Peak XV Partners and Square Peg Capital, with continued participation from Together Fund and Venture Highway, totaling approximately $14.7M in disclosed funding.
Kula firmographics
Firmographics- Name
- Kula
- Legal name
- Kula Technologies Inc.
- Website
- https://kula.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kula is an AI-native applicant tracking system platform that unifies sourcing, CRM, applicant tracking, interview intelligence, and analytics for startups, mid-market, and enterprise hiring teams globally.
- Ownership category
- akta.pro rank
Kula industry classification
Industry- Product category
- Recruitment / Applicant Tracking Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Kula is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kula business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (ATS Platform): Kula operates as a cloud-based SaaS platform offering a unified ATS, CRM, and AI hiring solution on a subscription basis. Pricing is per-seat with all-in-one access across ATS, sourcing, CRM, scheduling, AI note-taking, analytics, and integrations with no feature gates or usage caps. Annual and monthly billing cadences are supported. Subscription fees are charged in advance on a monthly basis per the Terms of Use, with auto-renewal unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-in-one ATS subscription with no feature gates or AI usage caps |
| Subscription | Monthly | Monthly subscription billing (non-refundable) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Kula product offering
Product offeringCore offering
Kula provides an AI-native Applicant Tracking System (ATS) platform that unifies sourcing, candidate relationship management, applicant tracking, interview scheduling, AI-powered notetaking, and recruiting analytics into a single workflow. The subscription product is sold on a per-seat basis with all-in-one access across modules and no feature gates or AI credit caps. It targets startups, mid-market, and enterprise buyers and is delivered as a cloud SaaS platform with deep Google Workspace integration and 100+ third-party connectors.
Product overview
Kula is an AI-native ATS platform that provides a unified hiring system connecting sourcing, screening, interviews, analytics, and scheduling. The core platform consists of the Kula ATS Platform (applicant tracking), Sourcing & CRM module, and Insights & Analytics module. AI capabilities are delivered through Kula AI (central AI engine) and specialized AI Agents (Fraud Agent, Screener, Recruiting Coordinator) that function autonomously. Developer tools include Kula API (for programmatic access) and Kula MCP (for AI Agent scaling). The platform integrates with Gmail, Google Calendar, and 100+ other tools via its integration marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Kula ATS Platform An AI-native applicant tracking system that connects sourcing, screening, interviews, analytics, and scheduling into a single unified hiring workflow. It serves as the central platform for managing the entire hiring process for startups, mid-market, and enterprise customers, and is sold as an all-in-one subscription without feature gates or AI credit caps.
- Kula API A developer-facing API for the Kula ATS platform, supporting OAuth 2.0 authentication with restricted Google scopes for Gmail compose/read, Calendar read/events, user info, and admin directory calendar reads. It enables programmatic candidate management, job postings, workflow automation, and interview scheduling, targeting developers and technical teams that want to embed or extend Kula.
- Kula MCP A Model Context Protocol integration that lets developers connect, control, and scale AI Agents against Kula's hiring data. It supports natural language querying of recruitment data and integration with AI assistants and large language models, standardising programmatic access for AI-driven workflows.
Quantifiable outcome
- 30% reduction in hiring costs and faster time-to-hire
- +4 more outcomes
Companies that use Kula
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Kula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature10 records
Kula partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Kula competitors and assessment
Company assessmentDirect peers
- Greenhouse: One of the leading standalone ATS platforms for mid-market and enterprise recruiting. Directly comparable to Kula in core ATS, CRM, and structured hiring workflows, and frequently cited as a competitor in Kula's own SEO content (e.g., 'Best Greenhouse Alternatives').
- Lever: Combined ATS + CRM platform serving similar mid-market and enterprise customers. Competes head-to-head with Kula on applicant tracking, sourcing, and CRM, and is named as a comparison target on Kula's website.
- Recruiterflow: All-in-one ATS + CRM aimed at staffing agencies and growing recruiting teams. Competes with Kula in the SMB and mid-market with a similar unified-hiring-stack value proposition.
- Gem: Sourcing and CRM platform tightly coupled with ATS workflows. Comparable to Kula's Sourcing & CRM module and frequently evaluated alongside Kula by talent acquisition teams.
- iCIMS: Large enterprise talent acquisition platform spanning ATS, CRM, onboarding, and candidate marketing. Competes with Kula in the enterprise segment and on AI-driven hiring functionality.
- SmartRecruiters: Enterprise ATS with global reach and a marketplace of integrations. Comparable to Kula in targeting enterprise hiring teams with structured workflows and a broad integration ecosystem.
- Ashby: AI-forward all-in-one talent platform popular with high-growth tech companies. Closely comparable to Kula in targeting modern hiring teams with unified sourcing, ATS, scheduling, and analytics, and competes in the same AI-recruiting narrative.
Emerging players
- Eightfold AI: AI-native talent intelligence platform spanning recruiting, internal mobility, and workforce planning. Adjacent competitor that overlaps with Kula's AI-native narrative at the enterprise end of the market.
Broad incumbents
- Workday Recruiting: Recruiting module within the broader Workday HCM suite. A broader incumbent that competes with Kula especially in enterprises standardizing on Workday, often via bundled procurement rather than best-of-breed ATS selection.
Regional players
- Teamtailor: ATS and employer-branding platform with strong adoption in EMEA, particularly the Nordics. Comparable in core ATS functionality and SMB/mid-market positioning, with a different geographic center of gravity than Kula's US/Singapore base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Kula social profiles
Digital presenceKula compliance and trust
Trust signalCompliance8 records
Kula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kula leadership team
Management profileNumber of profiles
Profiles1 record
Kula funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kula
What does Kula do?
Kula provides an AI-native Applicant Tracking System (ATS) platform that unifies sourcing, candidate relationship management, applicant tracking, interview scheduling, AI-powered notetaking, and recruiting analytics into a single workflow. The subscription product is sold on a per-seat basis with all-in-one access across modules and no feature gates or AI credit caps. It targets startups, mid-market, and enterprise buyers and is delivered as a cloud SaaS platform with deep Google Workspace integration and 100+ third-party connectors.
Is Kula a public or private company?
Kula is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kula founded?
Kula was founded in 2021. It employs 51 to 100 people.
Where is Kula based?
Kula is headquartered in Walnut, United States, in the North America region.
How does Kula make money?
One revenue line is on record: saaS Subscription (ATS Platform).
Who are Kula's main competitors?
Direct peers on record are Greenhouse, Lever, Recruiterflow, Gem, iCIMS, SmartRecruiters and Ashby. Eightfold AI is listed as an emerging player. Workday Recruiting is listed as a broad incumbent. Teamtailor is listed as a regional player.
Does Kula have an API?
Yes. Kula API enables developer-ready hiring tools. The API supports OAuth 2.0 authentication with specific restricted scopes including: gmail.compose (for sending emails to candidates), gmail.readonly (for receiving and reading candidate email replies), calendar.readonly (for accessing user calendars to retrieve interview invites), calendar.events (for accessing calendar events and interview recordings), userinfo.email and userinfo.profile (for Google OAuth2 sign-in), and admin.directory.resource.calendar.readonly (for pulling available meeting rooms and booking conference rooms for interview scheduling). The API is documented at developers.kula.ai. Kula also offers Kula MCP (Model Context Protocol) for connecting, controlling, and scaling AI Agents. Developer documentation is at developers.kula.ai.
What industry is Kula in?
Kula's product category is Recruitment / Applicant Tracking Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.