What Lore does

Lore Health, LLC, operating as Lore, is a San Diego-based private company founded in 2023 that builds a consumer mobile application for decision-clarity. The product centers on LoreBot, an AI-powered conversational assistant that engages users in guided dialogue to help them think through everyday and significant decisions under pressure and distraction, supplemented by an anonymous community where users exchange perspectives. The app is distributed through the Apple App Store and Google Play for individual consumers and through a B2B channel where Lore partners with health plans and employers who offer the app as a benefit to their members or workforce.

The underlying technology is a text-based NLP conversational system integrated with community features and a rewards engine; the input does not disclose whether LoreBot is built on proprietary models or third-party foundation model APIs. Lore's revenue model is a managed-services-style shared-savings arrangement: when members make better everyday decisions, the partner health plan captures downstream healthcare cost savings, and Lore shares a portion back with users through points redeemable for gift cards such as grocery cards. The same benefit-and-rewards framework is extended to employer wellness buyers. Pricing is not publicly disclosed and there is no consumer subscription.

The company has 51-100 employees, is privately held with no disclosed parent company, and is backed by an $80,000,000 Series 2 round announced May 9, 2024 led by Polaris Partners. Operating geographies are limited to North America. Select customer logos, named health plan or employer partners, ARR, and unit economics are not disclosed in the available materials, representing material data gaps for any commercial diligence.

Name

Lore

Legal name

Lore Health, LLC

Website

https://lore.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Lore Health is a mobile app providing AI-powered decision-clarity through a conversational assistant called LoreBot and an anonymous community, distributed to consumers via app stores and to health plan members and employees via B2B partnership channels.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Health Plan and Employer Partnerships: Lore partners with health plans and employers. When members use Lore to make better everyday decisions, it positively impacts their health outcomes. Health plans save money as a result, and Lore shares some of those savings back with users through rewards like grocery gift cards.

Go-to-market motion2 records

Distribution channels3 records

Core offering

Lore offers a mobile application called the Lore App that uses an AI-powered conversational assistant (LoreBot) and an anonymous community to help users think through important decisions and situations amid daily pressure and distraction. The app includes a rewards program where users earn points redeemable for gift cards, funded by Lore's partnerships with health plans and employers who share back a portion of healthcare savings tied to improved member decision-making and health outcomes.

Product overview

Lore offers a single unified mobile application (the Lore App) designed for decision clarity and personal development. The core product centers on an AI conversational assistant called LoreBot that guides users through reflective dialogue, supplemented by an anonymous community feature for exchanging perspectives. The app also includes a rewards program linked to health plan partnerships. All functionality is contained within one integrated consumer mobile app available on iOS and Android—there are no separate modules, sub-brands, or platform add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Lore App A mobile decision-clarity application that combines an AI-powered conversational assistant (LoreBot) with an anonymous community to help users think through important decisions and situations. Targets health plan members, employees via employer wellness programs, and individual consumers. Features confidential conversations, anonymous community interaction, ad-free experience, no data selling, and a rewards program offering gift cards for groceries and other items.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Health PlanscoreStrategic or Co-development PartnerLore partners with health insurance plans to provide decision-clarity support to their members. The partnership model creates shared value: when members make better everyday decisions, it positively impacts their health, leading to cost savings for the health plan. Lore shares a portion of these savings back with users through a rewards program.
• EmployerscoreStrategic or Co-development PartnerLore partners with employers to offer the app as part of employee wellness or benefits programs. Employees gain access to the decision-support tool, and employers benefit from healthier, more focused workforce decision-making.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Woebot Health: Woebot Health is an AI-powered chatbot for mental health offering conversational support similar to LoreBot. It is the most direct competitor in the AI mental health chatbot category, having raised over $120M and pursuing both consumer and B2B channels.
• Wysa: Wysa is an AI mental health chatbot that uses conversational AI to support users with emotional wellbeing. It serves both consumers directly and partners with employers and health plans, overlapping significantly with Lore's B2B partnership model and AI chatbot approach.
• Modern Health: Modern Health is a mental health benefits platform serving employers and health plans, combining coaching, therapy, and digital tools. It overlaps with Lore in B2B distribution and digital-first mental health support.
• Spring Health: Spring Health provides mental health benefits to employers, combining digital tools with provider networks. Its B2B focus and employer/health plan distribution model closely mirror Lore's partnership strategy.
• Lyra Health: Lyra Health is a mental health benefits platform serving employers, with a similar B2B go-to-market motion to Lore. It represents an established competitor in the employer mental health benefits space.

Emerging players

• Calm: Calm is a leading meditation and wellness app serving consumers and offering B2B partnerships through Calm Business and Calm Health. While its core focus is meditation rather than decision clarity, it overlaps with Lore in the consumer wellness app and employer benefits spaces.
• Noom: Noom is a behavior change platform focused on health outcomes (weight management, diabetes prevention) with B2B distribution through employers and health plans. It overlaps with Lore's focus on behavior change driving measurable health outcomes and shares a payer-partnered B2B motion.

Broad incumbents

• Headspace: Headspace is a broad mental health and wellness platform offering meditation, therapy (via its Ginger acquisition), and B2B benefits. It serves a similar consumer and employer base as Lore but with a wider portfolio of offerings.
• BetterHelp: BetterHelp is a large online therapy platform connecting consumers with licensed therapists. It serves individuals seeking mental health support and represents a broader incumbent in the online mental health space.
• Talkspace: Talkspace is an online therapy platform serving both consumers and B2B partners including employers and health plans. It overlaps with Lore in B2B distribution and mental health support delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lore-contagious-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lore