Pirelli

What Pirelli does

Pirelli & C. S.p.A. is an Italian public company (BIT:PIRC) founded in 1872, headquartered in Milan, that designs, manufactures and sells premium tires for cars, motorcycles and bicycles, with the majority of revenue derived from the High Value segment — Specialty and Super Specialty products for prestige and premium vehicles. The core technology stack includes the P Zero performance family, Scorpion SUV/all-season line, Sottozero winter tires, and dedicated EV technology (Elect); differentiating features span Run Flat/RunForward, Seal Inside self-sealing, PNCS noise cancelling, and the connected Cyber Tyre system, which integrates in-tire sensors with Univrses' 3DAI computer vision for ADAS and road-infrastructure monitoring. Manufacturing spans 18 factories in 12 countries, including the Rome, Georgia plant where Cyber Tyre production launched in 2026 and the forthcoming PIF-Pirelli joint-venture plant in Saudi Arabia (3.5M tires/year capacity).

The business model is a hybrid OEM-and-replacement hardware sales model: OEM contracts involve co-developed custom tires with prestige automakers (Porsche, Ferrari, Lamborghini, McLaren, Pagani, Aston Martin, Bentley, Maserati, BMW, JLR, Ford), typically under multi-year qualification cycles that lock in OE fitment; the replacement channel flows through ~20,000 points of sale in 160+ countries plus store.pirelli.com direct-to-consumer e-commerce. Motorsport supply — exclusive F1 supplier through 2028 and sole MotoGP supplier from 2027 — functions as both a direct hardware revenue stream and a brand-and-R&D-validation platform. FY2025 group revenue was EUR 6.77bn (organic growth +4.2%) with adjusted EBIT margin of 16% and net profit of EUR 530.7m; FY2026 guidance is EUR 6.7-6.9bn at roughly 16% margin. Ownership includes Sinochem (~34%) and Camfin (~26%), with Italian golden-power rules (April 2026) limiting Sinochem's board representation to preserve US market access, given the US accounts for >20% of revenue. Strategic positioning centers on premium-prestige OEM lock-in, EV-tire specialization, and the Cyber Tyre connected-tire platform as the principal growth catalyst.

Name

Pirelli

Legal name

Pirelli & C. S.p.A.

Website

https://pirelli.com

Company type

Public

Founded year

1872

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pirelli is an Italian premium tire manufacturer (BIT:PIRC, founded 1872) selling High Value tires for cars, motorcycles and bicycles to prestige OEMs (Porsche, Ferrari, Lamborghini, McLaren, Bentley, Aston Martin, BMW, JLR) and a global replacement market across 160+ countries, with the Cyber Tyre connected-tire platform and EV-specific tire technology as its principal innovation pillars.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Tire Sales (OEM + Replacement): Pirelli generates the majority of revenue from tire sales across original equipment (OEM) and replacement channels. The company focuses on the High Value segment including Specialty and Super Specialty tires for premium and prestige vehicles. FY2025 revenues of EUR 6.8 billion with 4.2% organic growth.
2. Motorsport Tire Supply: Exclusive tire supplier for Formula 1 through 2028, Formula 2, Formula 3, and sole tire supplier for MotoGP from 2027. Racing contracts provide technology validation and premium brand positioning.
3. Technology Licensing (Cyber Tyre): Pirelli is expanding Cyber Tyre connected tire technology for licensing to road infrastructure monitoring applications and ADAS/autonomous driving systems, including partnerships with road authorities and automotive manufacturers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pirelli is a global manufacturer of premium and high-performance tires for cars, motorcycles, and bicycles, focused on the High Value segment including Specialty and Super Specialty tires. The company co-develops custom OEM tires with prestige automotive manufacturers, supplies the aftermarket through a worldwide dealer network and e-commerce platform, serves as the exclusive tire supplier for Formula 1 and MotoGP, and is commercializing its connected Cyber Tyre platform that integrates in-tire sensors with computer vision.

Product overview

Pirelli is a global premium tire manufacturer founded in 1872, specializing in high-value consumer tires for cars, motorcycles, and bicycles. The company's product portfolio centers on its core connected tire technology Cyber Tyre, supplemented by diverse tire families including P Zero (summer and performance), Scorpion (SUV and all-terrain including EV-specific variants), and Sottozero (winter). Supporting technologies include PNCS noise cancelling, Run Flat/RunForward, Seal Inside self-sealing, and ELECT for EVs. Pirelli serves both consumer replacement and OEM markets, with significant presence in prestige/original equipment partnerships with manufacturers like Ferrari, Lamborghini, McLaren, Porsche, Pagani, Aston Martin, Bentley, and Maserati. The company also operates sustainability initiatives including closed-loop tire recycling producing recovered carbon black.

Differentiator

Problem solved

Functional benefit

Brands

• P Zero: Max-performance summer tire line for sports cars and performance sedans
• Scorpion
• Cinturato
• Cyber Tyre
• Pirelli Calendar
• CYBER FLEET
• Pirelli Design
• MIRS

Products and services

• Cyber Tyre Connected tire system with embedded sensors that collect and transmit real-time data on road conditions, pressure, temperature, tread-wear, and load to vehicle electronics and external infrastructure. Integrated with Univrses' 3DAI computer vision for ADAS, autonomous driving, and road infrastructure monitoring.
• P Zero Summer Tire Max-performance summer tire designed for sports cars and performance sedans, focused on dry and wet grip in warm weather conditions, with asymmetric tread, reinforced casing, and hybrid materials.
• Scorpion AS4 All-season tire engineered specifically for SUVs in the North American market, designed using the latest virtual development technology.
• Scorpion XTM All-Terrain Tire All-terrain tires for electric vehicles such as the Cybertruck and Rivian R1S, featuring off-road capability, efficiency, and noise reduction compared to traditional all-season tires.
• MotoGP 850cc Prototype Tires Prototype racing tires developed for MotoGP's 2027 season featuring the new 850cc engine configuration; Pirelli is sole tire supplier from 2027, replacing Michelin.
• P Zero Trofeo RS Max-performance track tire described as 'the fastest in the world', designed for sports cars and performance sedans with asymmetric tread, reinforced casing, and hybrid materials.
• P Zero Performance tire line for prestige vehicles including Porsche 911, 718, Panamera, Macan, and Cayenne models, featuring asymmetric designs and high-grip compounds co-developed with OEMs.
• Sottozero Winter tire line including Sottozero II and Sottozero III, engineered for cold weather conditions and winter driving performance on prestige and premium vehicles.
• Scorpion Verde AS All-season tire for SUVs including the Porsche Macan, featuring high-rigidity belts for rear stability and innovative channel geometry for improved handling.
• P Zero Corsa Asymmetric Asymmetric performance tire designed for sports cars, featuring high-rigidity compounds with nanocomposites for improved precision in corner entry.
• Pagani Original Equipment Tires Custom OE tires co-developed with Pagani since 2008 for the Zonda, Huayra, and Huayra Roadster AT, with P Zero compounds achieving lateral hold up to 1.8g.
• McLaren Original Equipment Tires Custom OE tires developed with McLaren since 2010 for the MP4-12C, P1, 570S, 540C, and 570GT, with MC-specific construction and PNCS noise-cancelling technology.
• Recovered Carbon Black (BolderBlack) ISCC PLUS-certified recovered carbon black (BolderBlack) produced from scrap tires via pyrolysis with Bolder Industries, partially replacing virgin carbon black in Pirelli's North American tire manufacturing.

Quantifiable outcome

• Net profit of EUR 530.7m in FY2025, up 5.9% year-on-year
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature9 records

Partnerships

16 partnerships are on record, tiered minor and core.

• STARD (Strategic Technologies for Autonomous Racing Development)minorStrategic or Co-development Partner · 23 June 2026Ford Racing partnership with STARD for development of Super Mustang Mach-E EV demonstrator for Pikes Peak. STARD provided UHP motors and advanced battery technology while Pirelli supplied tires. Vehicle achieved overall victory at Pikes Peak International Hill Climb.
• BMWcoreStrategic or Co-development Partner · 7 June 2026BMW developed new tire compound with Pirelli for electric M3 (codenamed ZA0) launching in 2027. Pirelli P Zero specification for 20-inch wheels handles individual torque distribution from quad-motor powertrain. BMW also continues development of separate gasoline-powered M3 (G84) expected around 2028.
• Bolder IndustriescoreStrategic or Co-development Partner · 15 May 2026Pirelli North America partnered with Bolder Industries for its first closed-loop circular recycling initiative at the Rome, Georgia plant. Bolder Industries processes scrap tires using pyrolysis technology to produce ISCC PLUS-certified BolderBlack recovered carbon black, partially replacing virgin carbon black in tire manufacturing.
• UnivrsescoreTechnology or Integration · 29 April 2026Pirelli acquired 30% stake in Swedish AI company Univrses with option to reach majority, integrating their 3DAI computer vision technology into the Cyber Tyre system. The partnership combines tire-based sensor data with AI-powered visual analysis for real-time road monitoring, ADAS, and autonomous driving applications. A pilot road monitoring project is already operational in Italy's Puglia region.
• SABICcoreStrategic or Co-development Partner · 16 February 2026Saudi Basic Industries Corp signed agreement to supply raw materials including butadiene rubber and carbon black for the PIF-Pirelli joint venture manufacturing plant in Saudi Arabia. The JV aims to manufacture 3.5 million tires annually at King Abdullah Economic City, marking the first agreement to supply raw materials for domestic tire manufacturing in Saudi Arabia.
• PIF (Saudi Public Investment Fund)coreStrategic or Co-development Partner · 16 February 2026Pirelli joint venture with Saudi Public Investment Fund (PIF) holding 75% and Pirelli 25% to manufacture 3.5 million tires annually at the King Salman Automotive Cluster in King Abdullah Economic City. Produces both dedicated Saudi brand and Pirelli-branded tires for the regional market.
• Kuehne+NagelminorChannel Partner/ Reseller/ Distributor · 25 October 2025Kuehne+Nagel Romania received Pirelli's Service Level Award for outstanding contribution to Pirelli's supply chain operations, recognizing successful start-up of operations at Pirelli's fulfillment centre in Slatina, Romania. Kuehne+Nagel operates out of approximately 13,000 global suppliers.
• JLR (Jaguar Land Rover)coreStrategic or Co-development Partner · 12 August 2025Partnership for Pirelli to supply FSC-certified natural rubber tires for Range Rover Electric. Represents JLR's commitment to sustainability while maintaining premium performance standards for its electric vehicle lineup.
• PaganicoreStrategic or Co-development PartnerLongstanding partnership since 2008 with custom tire development for Pagani vehicles including Zonda R (Nürburgring record 6'47"), Huayra, and Huayra Roadster AT. Pirelli developed P ZERO tires with lateral hold up to 1.8g for the Huayra Roadster AT.
• McLarencoreStrategic or Co-development PartnerAutomotive technology partnership since 2010 with custom tire development for MP4-12C, P1 hybrid supercar, and latest generation vehicles. Includes MC trademark tires (custom construction for McLaren) and Pirelli Noise Cancelling System technology.
• PorschecoreStrategic or Co-development PartnerFirst manufacturer to request custom Pirelli tires, with partnership spanning decades. Custom tire development for 911, 718, Panamera, Macan, and Cayenne models featuring asymmetric tire structures, high rigidity compounds, and hybrid materials.
• Aston MartincoreStrategic or Co-development PartnerPrestige car tire partnership with custom tire development for Aston Martin performance vehicles.
• BentleycoreStrategic or Co-development PartnerOfficial technical partner for Bentley Motors with custom tire solutions for Bentley vehicles.
• FerraricoreStrategic or Co-development PartnerItalian excellence partnership for Ferrari vehicles with custom prestige tire solutions developed in close collaboration.
• LamborghinicoreStrategic or Co-development PartnerPartnership spanning more than 50 years with custom tire development for Lamborghini supercars.
• MaseraticoreStrategic or Co-development PartnerLongstanding partnership for both track and road applications on Maserati vehicles.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Michelin: Michelin is Pirelli's most direct global competitor in premium passenger and truck tires and has historically been MotoGP's sole tire supplier until Pirelli takes over in 2027. Both compete for the same OEM fitments, replacement channel, and motorsport brand positioning.
• Bridgestone: Bridgestone is the world's largest tire manufacturer and a direct competitor across consumer, commercial, and motorsport tire segments. It overlaps with Pirelli in premium passenger OE fitments, replacement tires, and F1's previous history of supply.
• Continental AG: Continental's tire division competes head-on with Pirelli in European premium and prestige OEM fitments as well as replacement tires, with similar focus on EV-specific compounds and connected tire technologies.
• Goodyear Tire & Rubber Company: Goodyear is a top global tire manufacturer competing across passenger, SUV, and truck tire segments, with overlap in OE fitments and replacement channels in the US where Pirelli derives over 20% of revenue.
• Hankook Tire: Hankook is a leading premium tire manufacturer competing with Pirelli in ultra-high-performance (UHP) and prestige OE segments, with growing motorsport presence and global replacement distribution.
• Yokohama Rubber Company: Yokohama is a Japanese tire manufacturer with comparable premium passenger and performance product positioning, competing with Pirelli in OE prestige fitments and motorsport (including WRC and GT racing).
• Sumitomo Rubber Industries (Dunlop): Sumitomo Rubber, owner of Dunlop, competes with Pirelli in premium passenger tires, motorcycle tires, and motorsport, with overlapping EV-tire development programs across Asian and European markets.

Emerging players

• Toyo Tire Corporation: Toyo Tire is a performance and ultra-high-performance tire specialist with growing prestige segment presence, often positioned as a value alternative to Pirelli in enthusiast and motorsport applications.
• Apollo Tyres: Apollo Tyres is a fast-growing Indian tire manufacturer with expanding European premium OE presence (including passenger car OE fitments), competing with Pirelli in price-sensitive premium segments and replacement channels.

Regional players

• Nokian Tyres: Nokian is a premium tire manufacturer focused on Nordic and Northern European markets with strong winter and SUV tire positions - relevant as a regional peer for Pirelli's premium replacement and winter product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/Pirelli_media
• YouTubeyoutube.com/user/pirelli
• Facebookfacebook.com/Pirelli
• LinkedInlinkedin.com/company/pirelli
• Instagraminstagram.com/pirelli
• TikToktiktok.com/@pirelli_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirelli