What Butn does

Butn is an Australian embedded finance platform (ASX: BTN) that provides B2B working-capital solutions to small and medium enterprises through a portfolio of five transactional funding products: Butn X (invoice finance assigning debtor receivables), Butn Pay (instant supplier purchase financing), Butn Terms (outsourced credit terms with Butn-funded receivables), Butn Now (early commission advances for real estate agents and mortgage brokers), and Butn Plus (growth business loans), supplemented by bespoke consultation arrangements. The company's core technology is an API-driven embedded finance architecture that integrates with partner platforms (MYOB, Salesforce, FoodByUs, Ofload, Agentbox, Loadshift, SelectPay, Freshey, and Jims Group) and uses the Australian New Payments Platform (NPP) to deliver same-day fund transfers for requests received by 4pm on business days, supported by a proprietary credit algorithm and a self-serve registration flow that can onboard a client in approximately five minutes.

Butn monetizes primarily through transaction-based fees (a fixed 'Butn Fee' per funded transaction plus a 0.1% per day extension fee on overdue balances) and a one-time $199 establishment fee, with no GST applied to funding fees as they are classified as Input Taxed Supplies. Its go-to-market combines an OEM/embedded distribution motion (delivered through partner platforms' existing workflows) with a self-serve PLG portal and a direct enterprise sales overlay for bespoke solutions. The company has cumulatively funded over $1.5 billion since inception and operates from Melbourne (Caulfield North headquarters) with team presence split between Melbourne and Sydney.

Founded in 2015, Butn is led by founder-CEO Rael Ross (appointed Executive Director and CEO in September 2020), with Chairman Cameron Petricevic (qualified actuary, formerly of AXA Asia Pacific and Kentgrove Capital) and Non-Executive Director Stan Gordon (Managing Director of Franchised Food Company) overseeing governance. The company is publicly listed on the ASX under ticker BTN, with share trading at approximately $0.02 as of June 2026 indicating a micro-cap valuation, and most recently secured a $66 million credit facility from Northleaf Capital in July 2025 to expand its embedded lending capacity in the Australian market.

Name

Butn

Legal name

Butn Limited

Website

https://butn.co

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Butn is an Australian ASX-listed embedded finance platform that provides B2B working-capital solutions, including invoice finance, instant purchase financing, and outsourced credit terms, to Australian SMEs via integrations with partner platforms such as MYOB, Salesforce, FoodByUs, and Ofload.

Ownership category

akta.pro rank

Product category

B2B Lending and Embedded Finance

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Recurring Billing & Subscription Payments Enablement (FSAMACAF)

akta.pro secondary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

Keywords

• Embedded finance
• Invoice finance
• SME lending
• Cash flow solutions
• B2B funding

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction Fees (Butn Fee): Fixed fee per transaction based on the duration and type of transaction. The fee is clearly displayed prior to transacting with no surprises. This is the primary revenue stream.
2. Establishment Fee: One-time establishment fee of $199 applied to first transaction when account is opened.
3. Extension Fees: Daily extension fee of 0.1% applied to outstanding balances from the Payment Date. Applied when transactions are not settled on due date.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Butn is an embedded finance platform and B2B transactional funder that provides cashflow solutions to Australian SMEs. Its Funding Solution Suite includes invoice finance (Butn X), instant purchase financing (Butn Pay), outsourced credit terms (Butn Terms), commission advances (Butn Now), and business loans (Butn Plus). Products are delivered both through a self-serve portal and via embedded integration into partner platforms such as MYOB, Salesforce, FoodByUs, and Ofload.

Product overview

Butn is an embedded finance platform and B2B transactional funder offering a portfolio of cashflow solutions designed to help Australian SMEs access capital at different points in their business cycle. The core product suite consists of Butn X (invoice finance for debtor receivables), Butn Pay (instant purchase financing for outgoing payments), Butn Terms (outsourced credit management), Butn Now (early commission advances for agents and brokers), and Butn Plus (business growth loans). These products are designed to work independently—businesses select which transactions to fund—while the platform also offers bespoke Consultation solutions for customized arrangements. The platform is marketed as enabling businesses to 'supercharge their growth via access to multiple cashflow solutions' with same-day funding capabilities through the New Payments Platform (NPP).

Differentiator

Problem solved

Functional benefit

Brands

• Butn X: Invoice finance product allowing businesses to access cash flow upfront by funding their debtor invoices.
• Butn Pay
• Butn Terms
• Butn Now

Products and services

• Butn X Invoice finance solution that enables businesses to access cash flow upfront by assigning their debtor invoices to Butn, rather than waiting for customers to pay on their original terms.
• Butn Pay Instant purchase financing that allows organizations to pay suppliers upfront while choosing flexible repayment terms or fixed payments over time, helping businesses manage cash flow on outgoing expenses.
• Butn Terms Outsourced credit terms solution where Butn funds and manages credit arrangements for a business's customers, allowing the business to outsource credit risk while getting paid upfront.
• Butn Now Early commission advance product that provides real estate agents, mortgage brokers, and business brokers with immediate access to earned commission income before it is paid out.
• Butn Plus Business loans product designed for businesses seeking growth capital, offering traditional lending solutions alongside transactional funding products.
• Consultation / Customised Solution Bespoke funding solutions crafted to meet specific business needs, providing tailored arrangements for complex or unique financing requirements.

Quantifiable outcome

• $1.5 billion funded since 2015
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• MYOBcoreTechnology or IntegrationMYOB partnership integrates Butn's invoice finance solutions into the MYOB platform, allowing SME customers to access embedded finance directly within their accounting software.
• SalesforcecoreTechnology or IntegrationSalesforce partnership enables integration of Butn's finance products into Salesforce's CRM and business management ecosystem.
• FoodByUsmajorTechnology or IntegrationFoodByUs partnership provides embedded finance solutions for the hospitality industry, revolutionising how hospitality businesses manage cash flow and pay suppliers.
• OfloadmajorTechnology or IntegrationOfload partnership (ongoing for over 2.5 years) enables carriers in the supply chain industry to access immediate payment for their services through integrated finance solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scottish Pacific: Australia's largest specialist invoice finance and working capital provider. Directly comparable to Butn X given shared focus on SME invoice discounting, though Scottish Pacific is much larger and more established.
• Prospa: Australian online lender offering small business loans and lines of credit. Comparable to Butn Plus and Butn X for SME working capital, with overlapping target customer and similar digital-first origination.
• Lumi: Australian fintech providing invoice finance, working capital and embedded lending solutions to SMEs. Closely comparable business model to Butn X with similar use cases around cash flow acceleration.
• Capify: Australia-focused SME working capital provider offering invoice advances and business loans. Comparable to Butn in target segment, product mix and short-term funding use cases for SMEs.
• Plenti: ASX-listed Australian fintech providing asset finance and lending, including SME credit products. Comparable to Butn Plus on the lending side and shares the ASX-listed public-market profile.

Emerging players

• Zeller: Australian SMB payments and banking platform that has expanded into working capital and embedded finance. Comparable to Butn on the embedded distribution thesis targeting SMEs, though anchored in payments rather than factoring.
• Airwallex: Australia-founded global payments and embedded finance platform targeting SMEs. Comparable to Butn on the embedded finance/distribution-as-a-service model, though Airwallex is cross-border and far larger.

Broad incumbents

• Tyro Payments: ASX-listed Australian merchant acquirer and SMB-focused bank. Overlaps with Butn on the SME target segment and payment-enabled working capital products, though much larger and broader in scope.
• Zip Co: ASX-listed BNPL and embedded finance player with growing SME and B2B products. Comparable to Butn on the BNPL/transactional funding model and embedded platform strategy, though primarily consumer-led.

Regional players

• Fundbox: US-based embedded working capital and invoice finance platform for SMEs. Comparable product set to Butn X and Butn Pay via partner integrations, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/butn
• Xx.com/butn_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butn