What 3PL Central does

Extensiv (formerly 3PL Central) is a privately held cloud-based warehouse management system (WMS) provider founded in 2005 and headquartered in El Segundo, California, with a secondary office in Sandy, Utah. The company serves third-party logistics (3PL) warehouses through a platform-plus-modules architecture anchored by the 3PL Warehouse Manager and supplemented by Network Management (4PL), Billing Manager, SmartScan, Small Parcel Suite, Reporting & Analytics, and Extensiv AI. In 2022 the company rebranded from 3PL Central to Extensiv to signal a broader omnichannel fulfillment positioning that also serves brands and 4PL operators, and it has absorbed four disclosed acquisitions (Traker Systems in 2016, Skubana and Scout Software in 2021, and CartRover in 2022) to expand capabilities into multi-channel order orchestration, integrations, and shipment visibility. The platform is augmented by the Extensiv Integration Manager (formerly CartRover), which provides hundreds of pre-built integrations with ecommerce platforms, marketplaces, and adjacent technology providers.

The company monetizes through recurring WMS SaaS subscriptions priced by operational volume and feature tier, with incremental recurring revenue from add-on modules for integration management, shipping optimization, billing automation, and AI-driven optimization. Go-to-market combines enterprise field sales for larger 3PLs, self-serve onboarding for smaller operations, and a fulfillment marketplace connecting 3PLs with brands seeking fulfillment partners. Extensiv has raised $62.5 million of disclosed funding from Mainsail Partners across rounds in 2015 and 2021 and holds the #2 position in the 3PL software market with 18% share, behind Manhattan Associates at 24%, in a market projected to grow from $1.32 billion in 2025 to $2.59 billion by 2035 at a 6.94% CAGR. The customer base spans SMB, mid-market, and enterprise 3PLs with case studies showing quantified outcomes including a 97% reduction in order processing time, 25% labor cost reduction, 60 picking hours saved daily, and up to 250% ROI.

Name

3PL Central

Legal name

Extensiv

Website

https://3plcentral.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Extensiv (formerly 3PL Central) provides a cloud-based warehouse management system and omnichannel fulfillment platform for third-party logistics warehouses, with modular add-ons for billing, shipping, integrations, and AI-driven optimization, plus a marketplace connecting 3PLs with brands.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC)

akta.pro secondary industries

Integrated 3PL Contract Logistics (Multi-Service) (TLAIAAAA), E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

Keywords

• Warehouse management software
• Third-party logistics software
• Cloud-based WMS
• Fulfillment management platform
• Logistics automation

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. WMS SaaS Subscription: Cloud-based warehouse management system provided as a subscription service to 3PL warehouses. Pricing based on operational volume and feature tiers.
2. Integration and Add-on Services: Additional revenue from integration manager, small parcel shipping, billing services and other add-on modules

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

3PL Central (operating as Extensiv) provides a cloud-based warehouse management system (WMS) designed specifically for third-party logistics (3PL) warehouses. The platform offers inventory management, order management, shipping, receiving, billing, and AI-powered optimization tools, augmented by an integration marketplace and supplementary modules for multi-warehouse network management, labor analytics, and small parcel shipping.

Product overview

Extensiv (formerly 3PL Central) offers an omnichannel fulfillment software platform for 3PLs consisting of the core 3PL Warehouse Manager (WMS) supplemented by modular add-ons including Network Management (4PL), Billing Manager, SmartScan, Small Parcel Suite, Reporting & Analytics, and Extensiv AI. The platform is augmented by the Extensiv Integration Manager (formerly CartRover) for connecting to external technology solutions. The architecture is designed as a platform-plus-modules model where the WMS serves as the operational backbone while specialized modules address specific workflows like billing, shipping optimization, and multi-warehouse visibility.

Differentiator

Problem solved

Functional benefit

Brands

• 3PL Warehouse Manager: Core warehouse management system for 3PLs
• 4PL Network Manager
• Billing Manager
• SmartScan
• Small Parcel Suite
• Extensiv Integration Manager
• Extensiv AI
• Extensiv Labor Analytics

Products and services

• 3PL Warehouse Manager (3PL WMS) Core cloud-based warehouse management system providing inventory management, order management, shipping, receiving, and billing capabilities for third-party logistics warehouses. Powers omnichannel fulfillment operations with AI-driven intelligence.
• Network Management (4PL Network Manager) Provides visibility and management across multiple warehouse locations, enabling 3PLs to manage distributed fulfillment networks and coordinate operations across facilities.
• Billing Manager Billing and accounting module that helps 3PLs get paid faster with accurate pricing and automated billing processes.
• SmartScan Barcode scanning and labor analytics solution that streamlines warehouse operations, improves accuracy, and optimizes staffing through data-driven insights.
• Small Parcel Suite Shipping optimization suite for small parcel fulfillment, enabling 3PLs to grow margins through carrier selection and rate optimization.
• Reporting & Analytics Comprehensive reporting and analytics capabilities providing visibility into warehouse operations, inventory, labor, and customer performance metrics.
• Extensiv AI AI-powered intelligence layer built on 20 years of operational data from warehouse core operations. Powers optimization, staffing recommendations, and operational efficiency improvements for 3PL warehouses.
• Extensiv Integration Manager (formerly CartRover) Integration platform connecting hundreds of technology solution providers. Enables automated order import from multiple channels and connects 3PLs with ecommerce platforms, marketplaces, and other technology tools.
• Customer Success Services Professional customer success services to help 3PL customers maximize value from the warehouse management platform.
• Implementation Services Professional implementation services for onboarding 3PL warehouses onto the platform.
• Consulting Services Consulting services to help 3PL customers optimize their warehouse and fulfillment operations.

Quantifiable outcome

• 97% decrease in order processing time
• +8 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Scout SoftwarecoreTechnology or Integration · 1 September 2021Acquired to enhance fulfillment solutions. This acquisition, combined with the purchase of Skubana, aims to provide comprehensive software for hybrid, distributed, and in-house fulfillment strategies
• CartRover (now Extensiv Integration Manager)coreTechnology or IntegrationIntegration platform acquired and rebranded as Extensiv Integration Manager, providing hundreds of pre-built integrations with leading technology solution providers for automated order management from ecommerce platforms
• SkubanacoreTechnology or IntegrationAcquired alongside Scout Software to provide comprehensive software for hybrid, distributed, and in-house fulfillment strategies, supporting companies' growth and operational efficiency

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Yonder (formerly JDA Software): Panasonic-owned supply chain platform providing WMS, TMS, and end-to-end fulfillment orchestration. Overlaps with Extensiv in warehouse management and broader fulfillment workflows, but operates as a broader incumbent portfolio rather than 3PL-specialized.
• SAP Extended Warehouse Management (EWM): Enterprise ERP-adjacent WMS module sold to large 3PLs and multinational logistics operators. Represents the incumbent threat at the high end of the 3PL market where Extensiv's specialized offering may be displaced.
• Körber (Körber Supply Chain / HighJump): Global supply chain software provider including WMS for 3PL and contract logistics operations. Competes with Extensiv in mid-market and enterprise 3PL warehouse management as part of a broader supply chain execution portfolio.
• Oracle NetSuite WMS: Cloud ERP suite including warehouse management functionality, frequently adopted by mid-market 3PLs and brands on NetSuite financials. Competes with Extensiv where 3PLs prefer ERP-integrated WMS over best-of-breed.

Direct peers

• Logiwa: Cloud-based WMS purpose-built for 3PLs and ecommerce fulfillment, similar in customer profile and feature set to Extensiv's 3PL Warehouse Manager. Direct mid-market competitor serving SMB-to-mid-market 3PLs and brands.
• Manhattan Associates: Largest 3PL software player with 24% market share per 2025 data, offering supply chain commerce and warehouse management solutions. Directly competes with Extensiv for enterprise 3PL WMS contracts and is the named share leader in the same market.

Emerging players

• ShipHero: Cloud WMS focused on ecommerce fulfillment and 3PL operations, similar in target customer and feature set to Extensiv. Competes most directly in the SMB-to-mid-market 3PL segment.
• Cin7: Cloud inventory and order management platform serving product sellers, brands, and small 3PLs. Overlaps with Extensiv's lower end of the market through order/inventory workflows and the brand-side Skubana offering.
• Orderhive / Zepo (now 71X / Orderhive): Cloud order and inventory management platform serving SMB 3PLs and multichannel sellers. Adjacent competitor at the lower end of the WMS market overlapping with Extensiv's self-serve customer segment.
• Fishbowl Inventory: Inventory management and manufacturing software targeting SMB and mid-market warehouses. Competes for the lower end of the WMS market that Extensiv serves through its self-serve onboarding motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/3PLCentral
• Facebookfacebook.com/3plcentral

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3PL Central