Belong
Belong is an AI-powered residential property management platform serving mid-market rental property homeowners and renters across 25+ US metropolitan areas. The company handles the full rental lifecycle (pricing, screening, rent collection, maintenance, guaranteed rent) and bundles financial services like Split It financing and landlord insurance.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Belong firmographics
Firmographics- Name
- Belong
- Legal name
- Belong, Inc.
- Website
- https://belonghome.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Belong is an AI-powered residential property management platform serving mid-market rental property homeowners and renters across 25+ US metropolitan areas. The company handles the full rental lifecycle (pricing, screening, rent collection, maintenance, guaranteed rent) and bundles financial services like Split It financing and landlord insurance.
- Ownership category
- akta.pro rank
Belong industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Rental and Leasing Services (532), Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Build-to-Rent (BTR) Community Management (BPAJAFAC)
Keywords
Where Belong is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belong business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Property Management Fees: Monthly management fees charged as a percentage of rent collected, typically 8-12% of monthly rent depending on market and property type. This is the primary recurring revenue stream.
- Tenant Placement Fees: One-time placement fee charged when placing new residents in a home, typically 100% of the first month's rent. Covers marketing, screening, and placement services.
- Lease Renewal Fees: Fees charged for lease renewals, ranging from $200-1,000 depending on market.
- Application Fees: $64.99 application fee charged to residents for background and credit checks, valid for 60 days across multiple home applications.
- Guaranteed Rent: Belong guarantees rent payments to homeowners even if residents fail to pay, with eviction protection included up to 3 months of rent. This risk-based revenue model provides certainty to homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Resident Application Fee |
| Subscription | Monthly | Standard Management Fee |
| Subscription | Monthly | Atlanta Market Management Fee |
| Subscription | Monthly | Charlotte Market Pricing |
| One time/ perpetual license | Pay-as-you-go | Placement Fee |
| One time/ perpetual license | Pay-as-you-go | Lease Renewal Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Belong product offering
Product offeringCore offering
Belong provides full-service, AI-powered residential property management for homeowners with rental properties and a higher-quality rental experience for residents. The platform handles the complete rental lifecycle—listing distribution, tenant screening, lease management, rent collection (with guaranteed rent), maintenance coordination through a 30,000+ pro network, and 24/7 concierge support—delivered via web and mobile app across 25+ U.S. metro areas.
Product overview
Belong operates as a unified property management platform serving both homeowners and renters. The core offering is the Belong Property Management Platform, a SaaS solution powered by AI that provides end-to-end rental management services including listing distribution, tenant screening, rent collection, and maintenance coordination. The platform is complemented by the Belong Mobile App for on-the-go access. Additional value-add services include Concierge Service (24/7 personalized support), Guaranteed Rent (payment protection), Split It (cash flow management), Belong Insurance (property coverage), and Referral Program (customer acquisition incentives). The company differentiates through technology-driven operations combined with human support, emphasizing 'AI Powered, Made and Loved by People' positioning. Services are offered across 50+ U.S. metro areas with licensed operations in multiple states.
Differentiator
Problem solved
Functional benefit
Products and services
- Belong Property Management Platform AI-powered residential property management platform that handles the full rental lifecycle for homeowners, including listing distribution across 26+ websites, tenant screening, rent collection with guaranteed payments, maintenance coordination through a 30,000+ pro network, and resident relations. Operates on a subscription model with monthly management fees plus one-time placement and renewal fees.
- Belong Mobile App Mobile application for both homeowners and residents to manage rent payments, request maintenance services ("Pros"), message concierge teams, view financial statements, approve requests, and receive payments. Available on iOS and Android with a 4.8+ Apple Store rating.
- Belong Concierge Service Dedicated concierge team assigned to each homeowner and resident providing 24/7 personalized support, account management, and concierge-level attention throughout the rental partnership. Reachable via app, phone, email, and text.
- 3D Virtual Walkthroughs Professional-grade 3D virtual walkthrough tours of rental properties, allowing prospective residents to explore homes remotely. Included at no extra cost to homeowners as part of Belong's property marketing services.
- Split It Cash flow management product that lets homeowners split the cost of major repairs and placement fees across a lease period, keeping the property cash-flow-positive while maintenance is performed.
- Guaranteed Rent Rent guarantee product that ensures homeowners receive monthly rental payments on the 1st of each month whether or not residents pay on time. Includes up to 3 months of guaranteed rent and eviction protection, bundled into the standard management fee.
- Belong Insurance In-network landlord insurance offering all-in-one coverage for homeowners and residents using the Belong platform, backed by a partnership with Obie.
Quantifiable outcome
- Homes rented in 21 days or less on average
- +4 more outcomes
Companies that use Belong
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Belong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Belong partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ObieminorObie is a landlord insurance provider partnered with Belong to provide insurance solutions for homeowners using the Belong platform.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Belong competitors and assessment
Company assessmentDirect peers
- Doorstead: Doorstead offers guaranteed rent and full-service management to individual SFR owners on a revenue-share model. It is the closest direct competitor to Belong's core guaranteed-rent + concierge value proposition.
- Mynd: Mynd is a tech-enabled residential property management company serving small and mid-size landlords with a vertically integrated platform, comparable in target customer and service model to Belong.
- Bungalow: Bungalow offers move-in ready, professionally managed co-living and single-family rentals with a hospitality-style resident experience, overlapping with Belong's premium resident-facing positioning.
- Roofstock: Roofstock is a marketplace and services platform for single-family rental investors, offering acquisition, management, and tenant placement — overlapping with Belong in the SFR owner segment.
Broad incumbents
- Greystar Real Estate Partners: Greystar is the largest multifamily and SFR property manager in the US, serving institutional owners. It represents the incumbent scale competitor that Belong's tech-enabled approach aims to disrupt.
- Opendoor: Opendoor is a large tech-enabled residential real estate platform that has expanded into rental management. It competes for the same homeowner/landlord customer wallet, though its core model is iBuying rather than ongoing management.
- Vacasa: Vacasa is a large tech-enabled vacation rental management company. While focused on short-term rentals rather than SFR, it shares Belong's playbook of combining technology with local field teams for managed residential stays.
Others
- AppFolio: AppFolio provides property management software for residential portfolios. It is an ecosystem peer, supplying tools to competing property managers but not a direct head-to-head competitor to Belong's full-service model.
- Buildium: Buildium is a property management SaaS platform targeting small-to-mid landlords. It competes indirectly with Belong by enabling landlords to self-manage rather than outsourcing to a service like Belong.
Emerging players
- Homie: Homie offered tech-enabled home selling, buying, and management services aimed at simplifying real estate for consumers. It overlaps with Belong's mission of replacing fragmented, high-fee incumbents with a more consumer-friendly experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks3 records
Key highlights6 records
Customer concentration
Belong compliance and trust
Trust signalCompliance3 records
Belong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belong leadership team
Management profileNumber of profiles
Profiles4 records
Belong funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belong
What does Belong do?
Belong provides full-service, AI-powered residential property management for homeowners with rental properties and a higher-quality rental experience for residents. The platform handles the complete rental lifecycle—listing distribution, tenant screening, lease management, rent collection (with guaranteed rent), maintenance coordination through a 30,000+ pro network, and 24/7 concierge support—delivered via web and mobile app across 25+ U.S. metro areas.
Is Belong a public or private company?
Belong is a private company. It is classified as venture growth investor backed and is currently operating.
When was Belong founded?
Belong was founded in 2019. It employs 251 to 500 people.
Where is Belong based?
Belong is headquartered in Miami, United States, in the North America region.
How does Belong make money?
Five revenue lines are on record. Property Management Fees are the primary driver. The others are tenant Placement Fees, lease Renewal Fees, application Fees and guaranteed Rent.
Who are Belong's main competitors?
Direct peers on record are Doorstead, Mynd, Bungalow and Roofstock. Broad incumbents are Greystar Real Estate Partners, Opendoor and Vacasa. Others are AppFolio and Buildium. Homie is listed as an emerging player.
Does Belong have an API?
No public API is recorded for Belong.
What industry is Belong in?
Belong's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAC, Build-to-Rent (BTR) Community Management. Its NAICS code is 532 and its SIC code is 6531.