Gozem
- Company typePrivate
- Founded2018
- HeadquartersLomé, Togo
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Gozem firmographics
Firmographics- Name
- Gozem
- Legal name
- Gozem
- Website
- https://gozem.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Gozem industry classification
Industry- Product category
- Super App Mobility and On-Demand Services
- NAICS
- Taxi and Ridesharing Services (485310)
- akta.pro primary industry
- Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)
- akta.pro secondary industries
- Mobility Payments & Wallets (Transit + Mobility) (THADALAD), Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Mobile Ticketing & Digital Pass Apps (THAIAMAB), Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
Keywords
Where Gozem is headquartered
LocationHeadquarters
- HQ city
- Lomé
- HQ country
- Togo
Offices6 records
Markets served
Gozem business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transportation Services: Commissions and transaction fees from ride-hailing services including tricycles, taxis, and Zem motorcycle-taxis. Revenue generated from each completed trip with automatic deductions through the app.
- Delivery and E-commerce: Commission-based revenue from food delivery, grocery delivery, gas delivery, and courier services. Merchants pay a commission on orders fulfilled through the platform.
- Vehicle Financing: Financing services for drivers to acquire vehicles with no down payment. Payments are automatically deducted from earnings. Revenue generated through interest and financing margins.
- Gozem Money Financial Services: Mobile money services including payments, transfers, and bill payments. Revenue from transaction fees on financial movements and potential float income.
- B2B Enterprise Services: Fleet management, corporate mobility solutions, and advertising services for businesses. Revenue from monthly subscriptions and service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer services - variable pricing based on distance and service type |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Gozem product offering
Product offeringCore offering
Gozem operates an all-in-one mobile super app that provides on-demand multi-modal transportation (motorcycle-taxi, car, tricycle, hourly rental), on-demand delivery (food, shopping, gas, courier), and digital financial services including mobile money (Gozem Money), vehicle/phone financing, and merchant tools. The platform connects individual consumers, driver-partners (Champions), merchants, and enterprise customers through dedicated mobile apps across 5 Francophone African countries.
Product overview
Gozem operates as a super app platform with a modular architecture combining core mobility services with adjacent delivery, fintech, and business solutions. The primary Gozem app serves as the unified gateway for consumers, while dedicated apps serve driver-partners (Champions) and merchants. Core mobility includes Zem (motorcycle-taxi), Taxi, Tricycle, Taxi Clim, Confort, and hourly rental options. Delivery vertical spans food, shopping (groceries), gas (30-minute delivery), and courier services. Financial services built around Gozem Money mobile wallet and vehicle/phone financing programs. Loyalty through GoWin points. Business solutions include fleet management, integrated advertising, and online sales with QR code access. The Graduate Training Program supports talent development.
Differentiator
Problem solved
Functional benefit
Brands
- Gozem Money: Mobile money and digital banking service launched in partnership with NSIA Bank Togo, offering payments, money transfers, and financial transactions
- GoWin
Products and services
- Gozem Super App (Mobility) Multi-modal on-demand transportation service via a mobile app, offering Zem (motorcycle-taxi), Taxi, Tricycle, Taxi Clim (air-conditioned taxi), Confort (spacious AC vehicles), and Course à l'heure (hourly rental with driver) for individual consumers and businesses across Francophone Africa.
- Gozem Food Delivery On-demand food delivery service that allows users to order meals from local restaurants through the Gozem app and have them delivered to their door, with merchants paying commission on orders fulfilled.
- Gozem Shopping Delivery On-demand grocery and retail product delivery service providing everyday necessities and other goods to users via the Gozem app, leveraging the platform's delivery network.
- Gozem Gas Delivery 30-minute domestic gas cylinder delivery service for households and businesses including restaurants, hotels, canteens, and street grills, with empty bottle collection included.
- Gozem Courier Service On-demand package and parcel delivery service enabling users to send packages directly to recipients through the Gozem app using the platform's driver network.
- Gozem Money Mobile money platform developed in partnership with NSIA Bank Togo that enables bill payments, money transfers, purchases, and personal finance management, with interoperability across existing mobile money operators; also supports a Gozem Money agent program for cash-in, cash-out, and transfer services.
- Vehicle Financing No-down-payment vehicle financing program for Gozem driver-partners, with automatic payment deductions from driver earnings; supported by an IFC partnership that has financed thousands of moto-taxi drivers in Togo and Benin.
- Fleet Management for Businesses B2B fleet management service enabling enterprises to entrust Gozem with monitoring and maintenance of corporate vehicles, sold as a subscription/service-fee enterprise offering.
- Gozem Corporate Mobility B2B corporate mobility solution providing companies with employee, partner, and customer transportation services, demonstrated by the TotalEnergies engagement for daily team mobility.
- Integrated Advertising on Gozem Advertising solution integrated into the Gozem platform that allows merchants and businesses to increase visibility among the app's 2+ million user base, offered as a paid B2B service.
- Online Sales Platform (Merchant) Merchant platform enabling online sales with delivery for physical products using Gozem's logistics network, plus QR-code-based online sales for tickets, passes, or digital access with no physical delivery required.
Quantifiable outcome
- 2+ million registered users since 2018 launch
- +3 more outcomes
Companies that use Gozem
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Gozem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gozem partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MoneexcoreGozem acquired Moneex, a Benin-based fintech company focused on providing global banking services to African businesses and consumers. The acquisition expanded Gozem's fintech offerings including payment solutions and digital services, with integration starting in Togo and Benin in early 2024.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Gozem competitors and assessment
Company assessmentDirect peers
- Yango: Yango (Yandex's international ride-hailing brand) operates across multiple African markets with multi-modal mobility (cars, motorcycles). Directly competes with Gozem for riders and drivers in Francophone Africa and offers comparable super-app ambitions.
- Bolt: Bolt is a global ride-hailing and micromobility platform with active operations in several African countries. Directly competes in ride-hailing with similar app-based driver onboarding and pricing models, including moto-taxi services that overlap with Gozem's Zem offering.
- inDrive: inDrive is a global ride-hailing platform that has aggressively expanded across Africa and other emerging markets, with a strong motorcycle-taxi and urban mobility presence. Directly competes with Gozem on pricing flexibility and driver onboarding in overlapping African markets.
- SafeBoda: SafeBoda is a motorcycle ride-hailing and delivery platform operating primarily in East Africa (Uganda, Kenya, Nigeria). Closely comparable to Gozem's Zem motorcycle-taxi origin and similar driver-partner model, though focused on Anglophone markets.
- MAX (formerly MAX.ng): MAX is a Nigerian mobility fintech that combines motorcycle ride-hailing with vehicle financing and insurance for drivers. Closely comparable to Gozem's vehicle financing plus Zem motorcycle-taxi model, though focused on Nigeria.
Emerging players
- Wave: Wave is a fast-growing mobile money operator in West Africa (Senegal, Côte d'Ivoire, Mali, Burkina Faso). Comparable as a Francophone-Africa fintech super-app enabler, directly competing with Gozem Money on payment fees and agent networks.
- Moove: Moove is an Africa-focused mobility fintech that provides vehicle financing to ride-hailing drivers. Directly comparable to Gozem's vehicle financing program for Champions, though operating in different (mostly Anglophone) African markets.
Broad incumbents
- MTN MoMo (MTN Group): MTN Mobile Money is the dominant mobile money platform across Africa, including Francophone markets where Gozem Money operates. It is the incumbent Gozem Money must interoperate with and compete against for payments volume.
- Jumia: Jumia is Africa's leading e-commerce and delivery platform operating across multiple African countries. Comparable as a broad super-app and delivery player in the region, though more e-commerce focused than mobility-led like Gozem.
- Uber: Uber is the global ride-hailing leader with growing Africa presence and broader multi-vertical ambitions (Uber Eats, Uber Freight). Comparable as the broad incumbent benchmark for ride-hailing economics, platform technology, and competitive intensity in African markets.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gozem social profiles
Digital presenceGozem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gozem leadership team
Management profileNumber of profiles
Profiles9 records
Gozem subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gozem funding detail
Funding detailFunding overview
Funding rounds8 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gozem M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gozem
What does Gozem do?
Gozem operates an all-in-one mobile super app that provides on-demand multi-modal transportation (motorcycle-taxi, car, tricycle, hourly rental), on-demand delivery (food, shopping, gas, courier), and digital financial services including mobile money (Gozem Money), vehicle/phone financing, and merchant tools. The platform connects individual consumers, driver-partners (Champions), merchants, and enterprise customers through dedicated mobile apps across 5 Francophone African countries.
Is Gozem a public or private company?
Gozem is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gozem founded?
Gozem was founded in 2018. It employs 101 to 250 people.
Where is Gozem based?
Gozem is headquartered in Lomé, Togo.
How does Gozem make money?
Five revenue lines are on record. Transportation Services are the primary driver. The others are delivery and E-commerce, vehicle Financing, gozem Money Financial Services and B2B Enterprise Services.
Who are Gozem's main competitors?
Direct peers on record are Yango, Bolt, inDrive, SafeBoda and MAX (formerly MAX.ng). Emerging players are Wave and Moove. Broad incumbents are MTN MoMo (MTN Group), Jumia and Uber.
Does Gozem have an API?
No public API is recorded for Gozem.
What industry is Gozem in?
Gozem's product category is Super App Mobility and On-Demand Services. Its primary akta.pro industry code is THADADAJ, Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery), with a secondary code of THADALAD, Mobility Payments & Wallets (Transit + Mobility). Its NAICS code is 485310.