Loyal

Name

Loyal

Legal name

Loyal Health, Inc.

Website

https://loyalhealth.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Healthcare patient engagement
• Provider data management
• EHR-integrated CRM
• Healthcare reputation management
• Conversational AI chatbot

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Loyal operates as a B2B SaaS company providing its Care Activation Platform to health systems on a subscription basis. Pricing is likely modular by solution modules (Provider Data Management, Digital Engagement, CRM, Reputation) and scale, with multi-year contracts typical for enterprise health system engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Loyal provides a modular Care Activation Platform that enables health systems to centralize provider, location, and payer data; deliver AI-powered digital front door experiences (search, scheduling, conversational AI chatbot); run EHR-integrated CRM campaigns; and manage reputation across directories and reviews. The platform is sold as enterprise SaaS subscriptions to large hospitals, integrated health systems, and academic medical centers, with real-time EHR integrations to Epic, athenahealth, Cerner Millennium, MEDITECH, and Oracle Health.

Product overview

Loyal is a healthcare consumer experience company offering the Care Activation Platform, a modular, end-to-end digital healthcare engagement solution. The platform centers on Provider Data Management as the foundational layer (managing 64K+ physicians, 23K+ locations), which powers the Digital Engagement Suite including Care Search, Scheduling, and Chat (Conversational AI). The CRM solution provides AI-enabled marketing automation and campaign analytics, while Reputation Management encompasses Ratings & Reviews, Review Response, Review Boost, and Directory Listings. All modules leverage EHR integrations with Epic, athenahealth, Cerner Millennium, Meditech, and Oracle Health. The platform enables health systems to unify care touchpoints, from provider search and appointment scheduling to patient outreach and review management.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Activation Platform Unified, modular healthcare consumer engagement platform for health systems that consolidates provider/location/payer data, powers digital front doors, improves brand reputation, and activates patient engagement through integrated modules.
• Provider Data Management Industry-leading healthcare data aggregation and normalization solution managing 64K+ active physicians and 23K+ locations, with configurable clinical taxonomy mapping conditions, treatments, and provider specialties. Foundational layer that powers all other digital engagement modules.
• Care Search AI-powered provider and location search using NLP, typeahead suggestions, and algorithmic search functionality. Supports provider, location, specialty, clinical, and consumer-friendly search terms with configurable ranking and whitelabel branding.
• Scheduling Real-time EHR-integrated scheduling solution connecting patients with provider availability for online appointment booking across website, Google, and chatbot channels with configurable patient-provider matching and whitelabel branding.
• Chat (Conversational AI) Healthcare-exclusive conversational AI chatbot integrating provider search, appointment scheduling, HRAs, and real-time answers to common patient questions. Built with drag-and-drop dialog trees, NLP, and ML prediction models.
• Health Risk Assessments (HRAs) Library of over two dozen clinically validated health risk assessments across behavioral health, cardiovascular, oncology, and other service lines, with conditional dynamic questionnaires and email/SMS campaign integration.
• Customer Relationship Management (CRM) Real-time EHR-integrated CRM solution with AI-enabled audience segmentation, marketing automation, and campaign analytics. Includes 100+ out-of-the-box segmentation templates and AI-powered patient journey creation.
• Reputation Management Integrated reputation solution combining first-party and third-party data across Directory Listings (Google, Healthgrades, WebMD, Facebook), Ratings & Reviews with NLP-driven filtering, Review Response with generative AI, and Review Boost with EHR-integrated review solicitation.
• Directory Listings Healthcare-specific listings management for accurate provider and location information across Google, Healthgrades, WebMD, Facebook, and other third-party directories, with one-click publishing, duplicate detection, and impression tracking.

Quantifiable outcome

• 47% of chatbot conversations led to a completed action at Frederick Health
• +7 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered strategic and core.

• VHHA SolutionsstrategicStrategic or Co-development Partner · 27 March 2025Virginia Hospital & Healthcare Association affiliate VHHA Solutions entered a strategic partnership with Loyal to showcase Loyal's Care Activation Platform to healthcare organizations across Virginia. VHHA Solutions will promote Loyal's solutions to its member hospitals and health systems.
• Oracle HealthcoreTechnology or IntegrationLoyal is available on Oracle Healthcare Marketplace and integrates with Oracle Health Electronic Health Record via API, enabling consumers to view available appointment slots directly from search results, validate patient status, and access unified provider and location data within Oracle Health.
• MEDITECHcoreTechnology or IntegrationLoyal integrated with MEDITECH Expanse, expanding connectivity to enable patients to access online provider search, appointment scheduling, and conversational AI chatbot powered by MEDITECH data. Integration is live at Frederick Health.
• athenahealthcoreTechnology or IntegrationLoyal's platform supports real-time EHR integration with athenahealth, enabling appointment scheduling, patient data access, and provider information synchronization across Loyal's engagement solutions.
• EpiccoreTechnology or IntegrationLoyal integrates with Epic via real-time open scheduling APIs and MyChart patient portal integration, enabling provider search, appointment scheduling, and chatbot navigation within the Epic ecosystem. Baptist Health Jacksonville used Loyal's chatbot to facilitate MyChart (My Baptist Chart) sign-ups during an EHR migration.
• Cerner (Oracle Health)coreTechnology or IntegrationLoyal's chatbot supports integration with Cerner Millennium EHR, enabling real-time scheduling inventory, patient data access, and provider information for health systems running Cerner.
• UChicago MedicinestrategicChannel Partner/ Reseller/ DistributorUChicago Medicine partnered with Loyal to use its Directory Listings solution, managing provider and location information across third-party websites to ensure patients can find accurate provider and location information through the health system's digital front door.
• Samaritan Medical CenterstrategicChannel Partner/ Reseller/ DistributorSamaritan Medical Center, a nonprofit health network in Watertown, New York, partnered with Loyal to use its Directory Listings solution for managing provider and location information across third-party websites to improve patient engagement and conversion rates.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Others

• Redox: Healthcare API integration platform connecting EHRs to third-party applications; functions as enabling infrastructure that Loyal and its competitors rely on for cross-EHR connectivity.

Direct peers

• Phreesia: Public patient intake and engagement platform serving health systems with digital check-in, scheduling, and messaging workflows. Closest direct competitor to Loyal's Care Activation Platform and the company where new CEO Nanette Oddo spent 12 years.
• Luma Health: Patient engagement platform offering EHR-integrated scheduling, automated reminders, and two-way messaging for health systems — comparable mid-market alternative to Loyal's Scheduling and Chat modules.
• Relatient: Patient scheduling, engagement, and outreach platform with bidirectional EHR integrations; competes head-to-head with Loyal in digital front door workflows for hospitals and medical groups.
• Welltok: Patient activation and consumer experience platform with CRM, outreach, and analytics capabilities — overlaps with Loyal's CRM and HRA offerings across payer and provider markets.
• Kyruus: Provider data management and search platform for health systems, with deep EHR integrations and clinical taxonomy mapping — directly overlaps Loyal's Provider Data Management and Care Search modules.

Broad incumbents

• NRC Health: Healthcare-specific experience analytics and reputation management provider serving hospitals and health systems; overlaps with Loyal's reputation suite but focuses more on benchmarking than activation.
• Salesforce Health Cloud: Healthcare-focused CRM from Salesforce with provider data, care plan, and patient engagement capabilities; competes for CRM budget within health systems but is a general-purpose platform rather than healthcare-specialized.
• Press Ganey: Largest patient experience measurement and healthcare consumerism analytics firm; overlaps with Loyal's Reputation Management and Ratings & Reviews modules but operates at a much broader portfolio scale.

Emerging players

• Cedar: Patient financial engagement platform with EHR-integrated billing, scheduling, and outreach workflows; emerging adjacent competitor in the broader digital front door category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/loyalhealth
• LinkedInlinkedin.com/company/10411628

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyal