Counsel Health

What Counsel Health does

Counsel Health, founded in 2023 by Dr. Muthu Alagappan, is an AI-enabled virtual care company that delivers asynchronous primary, urgent, and chronic care through a messaging-based platform combining a customized medical LLM with an in-house national medical group of board-certified physicians licensed across all 50 U.S. states. The core product is a single unified chat where members can consult Counsel AI for free at any time and escalate to a real physician with a single click for $29 per 7-day visit, or upgrade to a $199/year Counsel Signature subscription for unlimited visits and unified health records. The platform is built on three differentiated technical layers: a proprietary medical AI trained on peer-reviewed guidelines and de-identified clinical data, multi-agent safety safeguards that detect emergencies and route high-risk cases to physicians, and a physician-facing Clinician Cockpit that summarizes charts and prepares agentic actions to enable asynchronous care at population scale. Counsel generates revenue across four streams: consumer freemium and subscription (D2C), per-visit fees, enterprise contracts with employers and health plans sold through a field-sales motion, and embedded/white-label deployments via APIs and SSO into partner platforms such as the Oura App. Strategic positioning targets payers, employers, and provider groups as the embedded AI primary-care front door with reported metrics of 96% issue resolution, 2-minute physician response times, 4.9/5 satisfaction, and $381 in annual savings per engaged member. The company has raised approximately $36 million across a 2024 seed round led by a16z Bio + Health and an oversubscribed 2025 Series A co-led by a16z and GV (Google Ventures).

Name

Counsel Health

Legal name

Counsel Inc.

Website

https://counselhealth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Counsel Health is an AI-native virtual care company that delivers asynchronous primary, urgent, and chronic care through a messaging platform combining a proprietary medical LLM with an in-house physician group licensed across all 50 U.S. states, serving consumers, employers, payers, and partner platforms like Oura.

Ownership category

akta.pro rank

Product category

Virtual Primary Care

NAICS

Offices of Physicians (62111), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

Keywords

• AI virtual care
• Asynchronous telehealth
• AI primary care
• Digital health platform
• Remote patient care

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Counsel consumer freemium AI tier: Free 24/7 medical AI chat for individual consumers (no subscription, no per-message fee); serves as a top-of-funnel acquisition channel and conversion vehicle for paid doctor visits and the Signature subscription.
2. Counsel Signature annual subscription: Premium consumer subscription priced at $199 per year, bundling unlimited AI chat, unified health records, unlimited doctor visits, and exclusive access to new features.
3. Pay-per-visit doctor consultations: Usage-based $29 charge per 7-day visit window for consumers who add a physician to their AI chat on the free tier; recurring per engagement rather than per message.
4. Enterprise contracts with employers: B2B contracts selling Counsel as an employee benefit to mid-market and enterprise employers; pricing not publicly disclosed, positioned around ROI metrics (96% resolution, 24% ER reduction, $381 savings/member).
5. Enterprise contracts with health plans / payers: B2B contracts with health plans to serve members as an in-network, plan-aligned AI primary-care front door; includes plan-aligned navigation, audit-ready documentation, and embedded/grey-labeled deployment options.
6. Embedded / white-label partner integrations: API- and SSO-based white-label deployments of Counsel inside partner platforms (e.g., wearables, digital health products), creating engagement, retention, and utilization-driven revenue across partner ecosystems.

Pricing tiers

Go-to-market motion5 records

Core offering

Counsel Health operates a messaging-based, AI-enabled virtual care platform that combines a proprietary medical AI chat with on-demand access to a national in-house medical group of board-certified physicians. Members can chat for free with Counsel AI at any time and add a real doctor to any conversation with a single click for $29 per 7-day visit, with a $199/year Counsel Signature subscription offering unlimited doctor visits. The same platform is delivered to employers and health plans as Counsel Enterprise with APIs, SSO, EHR/HIE connectivity, plan-aligned navigation, and audit-ready documentation.

Product overview

Counsel Health operates a single unified AI-enabled care platform, rather than a loosely connected portfolio of products. The core platform, branded Counsel Health, centers on the Counsel AI medical chat (free for all members), which can escalate any conversation to a board-certified Counsel physician with a single click. The platform is delivered through the Counsel Mobile App and a web app, and is monetized via two consumer tiers: a free Counsel tier and the $199/year Counsel Signature premium tier (with unlimited visits and early access to new features). Behind the scenes, the proprietary Clinician Cockpit (Counsel's physician-facing AI workspace) enables asynchronous care delivery at scale. The product is offered to consumers directly, to employers (Counsel Enterprise) for workforce primary care, and to health plans/payers (Counsel Enterprise) for member access and steerage, with APIs, SSO, EHR/HIE connectivity, and white-label/embedded deployment options. Recent additions include chronic and lifestyle condition management (e.g., hair loss, sexual health, birth control, with plans for cardiometabolic care) and the Counsel-Oura in-app care integration, which combines Oura biometric data with Counsel's AI and physicians inside the Oura App.

Differentiator

Problem solved

Functional benefit

Products and services

• Counsel AI Care Platform Messaging-based, AI-enabled virtual care platform combining a proprietary medical AI chat with on-demand access to a national in-house medical group of board-certified physicians. Members can chat for free 24/7 with Counsel AI, escalate any conversation to a real doctor in minutes for $29 per 7-day visit, or subscribe to Counsel Signature for $199/year with unlimited physician visits, unified health records, and early access to new features. Available to individual U.S. consumers through a web app and native iOS/Android app.
• Counsel Enterprise White-labeled and embedded B2B version of the Counsel AI Care Platform sold to U.S. employers and health plans. Includes enterprise APIs, SSO, rollout kits, EHR/HIE connectivity, plan-aligned in-network navigation, multi-agent safety safeguards, and audit-ready documentation for regulatory compliance. Sold via enterprise field sales with quote-based multi-year contracts and positioned as an always-on AI primary care front door for employee benefit or member populations.
• Counsel-Oura In-App Care Embedded Counsel medical AI and physician access inside the Oura App, combining Oura biometric data (e.g., respiratory rate, blood oxygen saturation, blood pressure signals) with Counsel's clinical AI and board-certified physicians for in-app triage, care guidance, and escalation across 43 U.S. states.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Amwell: Amwell is an enterprise telehealth platform providing virtual care infrastructure to health systems, payers, and employers, including AI-enabled visit workflows. It overlaps with Counsel's enterprise motion but as a multi-product incumbent rather than an AI-first chat primary-care specialist.
• Teladoc Health: Teladoc Health is the largest publicly traded virtual care incumbent, offering broad telehealth, chronic-condition management, and integrated virtual primary care to payers, employers, and health systems. It competes with Counsel primarily at the employer and payer level as a broader-portfolio incumbent rather than a chat-first specialist.
• Amazon One Medical: Amazon One Medical is a membership-based primary care platform combining in-person clinics with on-demand virtual care, increasingly layered with AI features. It competes with Counsel for employer and consumer primary-care budgets but as a much broader incumbent with physical clinics and Amazon's distribution behind it.

Direct peers

• Curai Health: Curai Health built an AI-plus-physician asynchronous virtual care service combining a medical AI chatbot with on-demand physicians, and was acquired by Walmart. Its product architecture, chat-first delivery, and AI-augmented clinician workflows directly mirror Counsel's approach.
• K Health: K Health operates an AI-driven, chat-first virtual primary care model that combines a symptom-assessment AI with board-certified physicians, sold direct-to-consumer and through employer/health plan partnerships. It is the closest functional competitor to Counsel's AI-plus-physician async care platform with shared pricing tiers and B2B motions.
• Hims & Hers Health: Hims & Hers operates a D2C telehealth platform with subscription pricing, asynchronous chat, AI-assisted intake, and physician-supervised prescriptions. Its D2C subscription-plus-per-visit pricing and emphasis on chronic/lifestyle conditions closely parallel Counsel's consumer and chronic-condition strategy.
• Maven Clinic: Maven Clinic is a virtual care platform that combines AI-enabled triage and chat with specialty practitioners, sold primarily through employer and payer benefits. It is comparable to Counsel as a subscription-priced, chat-first virtual care company targeting enterprise buyers and adjacent consumer use cases.
• 98point6 (Transcarent): 98point6 pioneered text-based asynchronous primary care with AI-assisted physician automation before being acquired by Transcarent. Its messaging-first, AI-augmented physician workflow and employer-focused go-to-market are direct analogs to Counsel's core platform and enterprise motion.
• Babylon Health: Babylon Health built an AI symptom-assessment and triage product layered over virtual physician consultations, sold to insurers, employers, and governments. Although its corporate trajectory has been turbulent, its AI-plus-physician virtual primary-care architecture is a direct functional precedent for Counsel's model.
• Ro: Ro is a D2C telehealth company offering subscription-based virtual care, chat-based consultations, prescriptions, and chronic-condition management across multiple verticals. Its vertically-integrated, subscription-priced virtual care model and expansion into chronic care are structurally similar to Counsel's consumer-plus-chronic roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CounselHealth
• Facebookfacebook.com/counselhealth
• LinkedInlinkedin.com/company/counselhealth
• Instagraminstagram.com/counselhealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counsel Health