Ookla

What Ookla does

Ookla operates a global network intelligence and connectivity analytics platform built on crowdsourced data, serving telecommunications operators, internet service providers, regulators, hardware manufacturers, and enterprises. Its portfolio spans four product pillars: Speedtest (consumer and SDK-based network performance measurement), Downdetector (real-time service outage monitoring across 19,000+ services in 67 countries), Ekahau (enterprise Wi-Fi design, measurement, and optimization), and RootMetrics (controlled drive/walk mobile network testing across all 50 U.S. states). The underlying platform processes over 250 million consumer-initiated tests monthly with more than 1,000 attributes per test, supported by 15,000+ test servers in 190+ countries, creating a crowdsourced data flywheel that feeds enterprise analytics products including Speedtest Intelligence, Cell Analytics, Consumer QoE, and Cell Maps.

The company monetizes through six principal revenue streams: subscription-based enterprise licensing of Speedtest Intelligence data and analytics, Downdetector Enterprise subscriptions, professional services through integrators, hardware sales (Ekahau Sidekick 2 and the newly launched Speedtest Pulse diagnostic device), brand and certification licensing (Speedtest Awards, Speedtest Certified), and OEM/embedded licensing (notably the Microsoft Windows 11 taskbar and Bing integration). Go-to-market combines a direct enterprise field sales force organized by region (Americas, EMEA, APAC), a Platinum channel partner program led by Red River, and consumer-led growth through free Speedtest apps that generate the data underlying all enterprise offerings. The customer base includes T-Mobile, AT&T, Verizon, Bell Canada, GFiber, Microsoft, Boingo, the Nigerian Communications Commission, and operators across more than a dozen emerging markets.

In March 2026, Accenture agreed to acquire Ookla from Ziff Davis for $1.2 billion in cash as part of the Ziff Davis Connectivity division divestiture, pending regulatory review; the deal values Ookla at roughly 80x the $15M Ziff Davis paid in 2014. Ookla was founded in 2006, is headquartered in Seattle, and operates with 430–516 employees.

Name

Ookla

Legal name

Ookla, LLC

Website

https://ookla.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ookla operates a global crowdsourced network intelligence platform, serving telecom operators, ISPs, regulators, and enterprises with Speedtest, Downdetector, Ekahau, and RootMetrics products that monetize consumer data via enterprise analytics subscriptions, certifications, and OEM licensing.

Ownership category

akta.pro rank

Product category

Network Intelligence and Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industries

Data & Analytics Operations Outsourcing (DataOps / MLOps) (BPAEAMAH), Out-of-Band & Remote Infrastructure Management (Console/Power/Device Access) (HDAFAMAO)

Keywords

• Network performance testing
• Connectivity intelligence platform
• Wifi network design
• Service outage monitoring
• Cellular network analytics

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Data & Analytics Licensing: Licensing of Speedtest Intelligence data and analytics to communications service providers, hyperscalers, and enterprises for network optimization and AI infrastructure planning. Processes over 250 million consumer-initiated tests monthly with over 1,000 attributes per test.
2. Professional Services & Consulting: Professional services including network planning, optimization consulting, and implementation support through partnerships with integrators and certified assessors
3. Hardware Sales: Sale of Speedtest Pulse diagnostic devices and Ekahau Sidekick 2 Wi-Fi measurement hardware to enterprises and ISPs
4. Downdetector Enterprise: Enterprise access to Downdetector outage monitoring, Downdetector Connect, and Downdetector Explorer for service incident detection and customer engagement
5. Brand & Certification Licensing: Speedtest Certified and Speedtest Awards branding used by telcos for marketing claims; certification programs for hotels and properties
6. OEM/Embedded Licensing: Licensing Speedtest technology to Microsoft for Windows/Bing integration, and to router manufacturers for embedded network testing capabilities

Pricing tiers

Go-to-market motion6 records

Distribution channels8 records

Marketing channels8 records

Core offering

Ookla operates a network intelligence and connectivity analytics platform that crowdsources internet performance data through its Speedtest consumer applications and processes over 250 million tests monthly across 190+ countries. The company licenses enterprise analytics, real-time outage monitoring, Wi-Fi design and troubleshooting, and controlled drive-testing tools to telecom operators, ISPs, governments, enterprises, and hardware manufacturers worldwide.

Product overview

Ookla operates a comprehensive network intelligence and connectivity analytics platform offering multiple interconnected products. The core offerings include Speedtest for consumer and enterprise speed testing (available as web, mobile apps, SDK, and embedded solutions), Downdetector for service outage monitoring across 67 countries and 19,000+ services, and RootMetrics for controlled mobile network testing and benchmarking. The enterprise analytics suite includes Speedtest Intelligence and Speedtest Insights platforms for network performance data, Cell Analytics for cellular planning, Consumer QoE for experience measurement, and Cell Maps for coverage visualization. Wi-Fi tools are provided through the Ekahau suite including AI Pro, Sidekick 2 hardware, and Ekahau Connect. Additional products include Speedtest Custom (white-label testing), Speedtest Certified (validation program), Speedtest Pulse (diagnostic hardware), Tower Source (infrastructure data), and Downdetector Connect/Explorer for enterprise outage management. The portfolio processes over 250 million consumer-initiated tests monthly across more than 1,000 attributes per test, with 11M+ daily tests and 25M+ monthly Downdetector user reports monitoring 19K+ services.

Differentiator

Problem solved

Functional benefit

Brands

• Speedtest: Crowdsourced network performance testing platform
• Downdetector
• Ekahau
• RootMetrics
• Speedtest Certified
• Speedtest Intelligence
• Cell Analytics
• Ookla for Good

Products and services

• Speedtest
• Downdetector
• Speedtest Intelligence
• Speedtest Insights
• Speedtest SDK
• Speedtest Embedded
• Speedtest Custom
• Speedtest Certified
• Speedtest Pulse
• Downdetector Connect
• Downdetector Explorer
• Cell Analytics
• Consumer QoE
• Cell Maps
• Tower Source
• Map Elements
• GIS Datasets
• Ekahau AI Pro
• Ekahau Sidekick 2
• Ekahau Connect
• RootMetrics

Quantifiable outcome

• Speedtest measures 250+ million tests monthly with 1,000+ attributes per test
• +6 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Red RiverflagshipChannel Partner/ Reseller/ Distributor · 1 June 2026Red River became Ookla's first North American Platinum partner in Speedtest Certified program. Partnership announced at Cisco Live enabling Red River to deliver independent network performance validation using Speedtest methodology and Ekahau Wi-Fi assessment tools for enterprise and facility clients.
• MicrosoftcoreOEM/ Whitelabel/ Licensing Partner · 19 April 2026Expanded partnership to embed Speedtest into Windows 11 taskbar and Bing search. Feature developed through expanded partnership and rolled out to all Windows users through April 2025 patch Tuesday update. Microsoft had previously integrated Speedtest module into Bing in late 2023.
• GFiber (Alphabet)flagshipStrategic or Co-development Partner · 19 March 2026GFiber partnered with Ookla to validate in-home Wi-Fi performance using Speedtest data. Case study demonstrates how GFiber's 25G PON fiber network and CPE upgrades translate high-speed connectivity to customers' devices. Ookla provides data-driven validation of service quality.
• Nigerian Communications CommissionflagshipStrategic or Co-development Partner · 7 March 2026NCC adopted transparency-based regulatory approach with Ookla partnership to publish quarterly network performance reports. Also launched Major Network Outage Incident Reporting Portal and publishes National Coverage Maps using Ookla data for data-driven regulation.
• AccenturecoreStrategic or Co-development Partner · 3 March 2026Accenture agreed to acquire Ookla for $1.2 billion as part of Ziff Davis Connectivity division sale. Transaction announced March 3, 2026 at Mobile World Congress Barcelona. Ookla will be integrated into Accenture's services for CSPs, hyperscalers, and enterprises to support AI-driven Wi-Fi and 5G network optimization. Deal subject to regulatory approvals.
• EricssoncoreStrategic or Co-development Partner · 23 February 2026Ookla and Ericsson developed industry-first methodology enabling Speedtest app to identify and test specific 5G network slices. Breakthrough allows consumers and enterprises to independently verify SLA compliance for differentiated 5G services. Live demonstration at MWC Barcelona 2026.
• Imagine WirelesscoreStrategic or Co-development Partner · 23 February 2026Partnership to provide aviation stakeholders with network insights, performance validation tools, and advisory services for airport digital transformation. Integrates Speedtest Insights, Speedtest Certified, and Ekahau tools with Imagine Wireless's strategic advisory services. Supports AviationX initiative for next-generation airport infrastructure.
• RootMetricscoreTechnology or Integration · 14 December 2021Ookla acquired RootMetrics in December 2021 to combine network performance data collection and analysis capabilities. Merger aimed at improving network assessment and optimization for mobile operators, infrastructure providers, and governments. RootMetrics provides controlled drive testing while Ookla provides crowdsourced data.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Opensignal: Direct competitor offering independent mobile network experience measurements using crowdsourced data. Competes head-to-head with Ookla's Speedtest Intelligence for telecom operator benchmarking contracts and awards programs.
• Tutela (Comlinkdata): Crowdsourced mobile network quality measurement company serving CSPs with comparable datasets. Competes directly with Ookla for carrier analytics, network planning, and consumer QoE engagements.
• Catchpoint: Enterprise network observability and digital experience monitoring platform. Competes with Ookla's enterprise offerings for IT operations and internet performance monitoring budgets.

Broad incumbents

• Cisco (ThousandEyes): Cisco-owned network observability platform monitoring internet and application performance across enterprise and ISP networks. Competes with Ookla in the enterprise network intelligence segment, but as part of Cisco's broader networking portfolio.
• NetScout Systems: Established provider of network performance management and service assurance solutions for telecom operators and large enterprises. Overlaps with Ookla's enterprise analytics in CSP service assurance and SLA verification.
• Datadog: Cloud monitoring and observability platform that has expanded into network monitoring and digital experience monitoring. Adjacent competitor for enterprise IT observability budgets that include network performance use cases.
• Splunk (Cisco): Observability and analytics platform (now part of Cisco) used by telecom operators and enterprises for network and service performance analytics. Competes broadly in the same enterprise IT/data analytics wallet.

Emerging players

• Mosaik Solutions (acquired by Ookla): Pre-acquisition, Mosaik was a direct competitor providing cellular coverage maps and telecom infrastructure data. Now an Ookla subsidiary (Tower Source / Cell Maps), so functionally part of Ookla, but historically a peer.

Regional players

• AsureQuality / GSMA Intelligence: GSMA Intelligence provides telecom market data and network benchmarking research. Overlaps with Ookla's market reporting and award programs, particularly for industry-level trend analysis rather than crowdsourced measurement.

Others

• Uptime Institute / Ookla for Good competitors: Independent testing and certification organizations in adjacent connectivity domains. Not a direct competitor but represents the broader ecosystem of independent measurement providers that enterprises and governments rely on for network and infrastructure validation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/teamookla
• LinkedInlinkedin.com/company/ookla
• Instagraminstagram.com/ooklaconnectivity
• Xx.com/Speedtest

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ookla