What Supercent does

Supercent is a South Korean mobile game developer and publisher founded in 2021 and headquartered in Seoul, operating as a subsidiary of 111%. The company publishes hyper-casual, hybrid puzzle, idle, tycoon, simulation, and RPG titles globally via the iOS App Store and Google Play, with a portfolio of 26 games each exceeding 10 million downloads, including flagship hits Pizza Ready, Snake Clash, XP Hero, and Dinosaur Universe. Cumulative downloads exceed 1.5 billion with 100M+ monthly active users, and Sensor Tower ranked Supercent #7 among global mobile game publishers by downloads in late 2025 — the first South Korean company to reach the global Top 10.

The publishing platform is built around proprietary AI systems that span every stage of the workflow: a Trend Intelligence layer that captures global cultural and behavioral signals, an AI Creative Engine that converts one concept into thousands of playable, video, and image variations, performance prediction models trained on 1.6B+ user acquisition data points that forecast ROAS and LTV before scaling, and a progression-triggered LiveOps monetization engine that times offers to individual player behavior. Supercent also operates an internal AI Studio and AI Hub to develop proprietary tools, and runs global AI video contests with $1M in prizes to cultivate an external AI creator ecosystem.

The business model combines consumer-facing in-app purchases of virtual goods and in-game advertising with a B2B publishing offering that takes a revenue share from third-party developers' games scaled through the platform. Developer partners are acquired via a Typeform-based submission portal and served with market intelligence, monetization design, LiveOps, AI creative production, and performance UA scaling. Headcount is reported at 51–100, and the only disclosed funding event is a 16 billion KRW (~$13.1M USD) seed round in April 2022 from Shinhan Venture Investment, Mirae Asset Venture, and Mirae Asset Capital.

Name

Supercent

Legal name

Supercent Inc.

Website

https://supercent.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Supercent is a Seoul-based mobile game developer and publisher, subsidiary of 111%, that operates a portfolio of 26 hyper-casual and casual titles with 1.5B+ cumulative downloads and 100M+ MAU, ranked #7 globally by Sensor Tower. It also runs a B2B publishing platform for third-party developers, powered by proprietary AI creative, trend-detection, and LTV prediction systems.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game publishing
• Hyper-casual games
• AI game publishing
• Mobile gaming
• Game developer services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. In-App Purchases (Virtual Items): Players purchase virtual currency and virtual in-game items (virtual cash, diamonds, and other virtual goods) within Supercent games using real-world money. Purchases are final and non-refundable. Supercent manages, regulates, and can modify or eliminate virtual items at any time.
2. In-Game Advertising: Supercent generates revenue through advertising within games, including personalized in-game advertisements. The company uses cookies, tracking technologies, and behavioral data to deliver targeted ads and optimize ad performance.
3. Game Publishing / Developer Partnerships: Supercent publishes games from third-party developers, taking a revenue share from games scaled through its publishing platform. The company provides market intelligence, monetization design, LiveOps, and performance UA scaling in exchange for a share of game revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Supercent develops and publishes mobile games (hyper-casual, tycoon, RPG, simulation, idle) including flagship titles such as Pizza Ready, Snake Clash, XP Hero, and Dinosaur Universe. The company also provides an AI-driven mobile game publishing platform for third-party game developers, offering market intelligence, monetization and LiveOps support, AI-powered creative production, and performance user acquisition scaling in exchange for a revenue share. Supercent's proprietary AI Creative Engine, Trend Intelligence system, and performance prediction models power the end-to-end publishing workflow.

Product overview

Supercent is a South Korean mobile gaming company that operates as a game developer and publisher. The product portfolio consists of 26+ mobile games including flagship titles XP Hero, Pizza Ready, Snake Clash, Dinosaur Universe, Shark Universe, Burger Please, Spin Miner, and Lumber Chopper. The company's core offering combines game development with a comprehensive publishing platform that provides developers market intelligence, monetization optimization, AI-powered creative generation via the AI Creative Engine, and global user acquisition support. Supercent's publishing services are built around three core engines: SUPER Growth Engine (market intelligence, monetization and LiveOps, performance intelligence and scale), creative power house (trend intelligence, AI creative engine, UGC influencer network), and cross-functional team support. The company also maintains internal AI infrastructure including AI Studio and AI Hub for proprietary tool development.

Differentiator

Problem solved

Functional benefit

Products and services

• XP Hero A mobile RPG game where players help a hero escape a mysterious world filled with monsters and challenges. Features weapon-based combat mechanics and survival gameplay. Targeted at mobile gaming consumers.
• Pizza Ready A tycoon simulation mobile game where players run a pizza shop from a small neighborhood establishment to a global franchise. Players handle cooking, serving, cleaning, and staff management. Targeted at mobile gaming consumers.
• Snake Clash A competitive mobile game where players control snakes to compete in battles. Features a lobby progression system where users build their own base. Won 'Best Hyper-Casual Game' at Sensor Tower APAC Awards 2025. Targeted at mobile gaming consumers.
• Dinosaur Universe A dinosaur-themed mobile game featuring universe exploration and dinosaur-based gameplay mechanics. Targeted at mobile gaming consumers.
• Shark Universe A shark-themed mobile game in the Supercent portfolio. Targeted at mobile gaming consumers.
• Burger Please A burger-themed mobile tycoon game in the Supercent portfolio. Targeted at mobile gaming consumers.
• Spin Miner A mining-themed idle game in the Supercent portfolio. Targeted at mobile gaming consumers.
• Lumber Chopper A lumber-themed mobile game in the Supercent portfolio. Targeted at mobile gaming consumers.
• Publishing Services A comprehensive game publishing platform for third-party game developers that provides market intelligence, monetization optimization (LiveOps), performance analytics, and global user acquisition support. Built around three core engines: SUPER Growth Engine (market intelligence, monetization and LiveOps, performance intelligence and scale), Creative Power House (Trend Intelligence, AI Creative Engine, UGC influencer network), and cross-functional team support. Targeted at independent game developers and studios seeking global scale.

Quantifiable outcome

• +25% LTV improvement for XP Hero after monetization redesign
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sumo DigitalcoreStrategic or Co-development Partner · 20 March 2026Supercent signed a memorandum of understanding with UK-based Sumo Digital to jointly develop new games for global audiences. Development is slated to begin in early 2026. The partnership combines Supercent's mobile-first innovation and data-driven publishing ecosystem with Sumo Digital's cross-platform development expertise spanning over two decades. This reflects Supercent's strategic shift beyond hyper-casual publishing toward depth-driven, scalable game experiences.
• AStoryminorStrategic or Co-development Partner · 4 April 2022Supercent announced a partnership with AStory as part of its plans to expand its hyper-casual gaming business. The specific details of the collaboration were not disclosed beyond the intent to develop new gaming content.
• NetflixminorStrategic or Co-development Partner · 4 April 2022Supercent planned to develop a new game for Netflix as part of its 2022 expansion strategy, indicating a content licensing/partnership arrangement with Netflix's gaming platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voodoo: Voodoo is the Paris-based global leader in hyper-casual mobile game publishing with billions of downloads. It is the most direct competitor to Supercent in hyper-casual publishing, sharing the same AI-driven creative production, performance UA, and global scaling playbook targeting the same developer pool and app store charts.
• CrazyLabs: CrazyLabs (formerly TabTale) is a top-tier hyper-casual and casual mobile game publisher based in Israel with billions of downloads. It directly competes with Supercent for third-party developers, app store rankings, and UA-driven hit scaling in the same genres.
• SayGames: SayGames is a Belarus/Cyprus-based hyper-casual mobile game publisher known for high-volume hit production. It competes head-to-head with Supercent on app store charts, shares the developer-publishing model, and uses similar performance-based UA scaling.
• Rollic Games: Rollic Games is a Turkey- and US-based hyper-casual publisher acquired by Zynga. It operates the same publishing-for-developers model as Supercent, ranks consistently in the global Top 10 by downloads, and is a direct rival for both developer partnerships and global chart position.
• Kwalee: Kwalee is a UK-based hyper-casual and casual mobile game publisher and developer with hundreds of millions of downloads. It shares Supercent's model of scaling third-party games through data-driven UA and creative optimization, and competes for the same developer talent pool.
• Playgendary: Playgendary is a Germany-based mobile game developer and publisher with billions of downloads across casual and hyper-casual titles. It competes with Supercent in the same genres and uses a similar data-driven, hit-scaling publishing approach.

Broad incumbents

• Zynga: Zynga (now part of Take-Two Interactive) is a broad mobile gaming incumbent with a portfolio spanning casual, puzzle, and social casino games. It is a comparable incumbent in the broader mobile game publishing and monetization space and the parent of Rollic, giving it strategic overlap with Supercent's publishing ambitions.

Emerging players

• Homa Games: Homa Games is a France-based mobile game publishing platform that provides developers with tools, analytics, and monetization support. It is comparable to Supercent's publishing platform business and targets the same indie developer ecosystem.
• Habby: Habby is a Shanghai-based mobile game developer and publisher known for hybrid-casual hits like Archero. It represents the genre-adjacent space Supercent is moving into via Sumo Digital, sharing a data-driven, UA-heavy approach and rapid scaling profile.

Others

• 111%: 111% is the South Korean parent company of Supercent. While not a direct competitor, it is included for context as the controlling shareholder whose strategic priorities shape Supercent's capital allocation and product direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercent