10Web
- Company typePrivate
- Founded2017
- HeadquartersNewark, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
10Web firmographics
Firmographics- Name
- 10Web
- Legal name
- TenWeb, Inc.
- Website
- https://10web.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where 10Web is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
10Web business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Platform Fees: All TenWeb products and services are subscription-based, offered on monthly, semi-annual, or annual billing cycles. Plans vary by number of websites, features, and service tier.
- AI Credits (Usage-Based Overage): API plans include AI Credit allocations for website generations, AI edits, and other AI features. Additional AI Credits consumed beyond plan allocation are billed as overage at end of each billing cycle.
- White-Label / Reseller Plans: Volume-based white label pricing for agencies, MSPs, and SaaS platforms based on website volume and AI generation needs, with custom quotation for enterprise partners.
- Plugin Subscriptions: Separate plugin subscription products (e.g., Booster, PageSpeed Booster) with freemium versions and paid upgrades.
- Affiliate Commission: 50% commission on 12-month gross revenue from referred customers. Paid monthly for qualifying transactions after 60-day cookie window.
- Referral Credits: $20 referral credit awarded to both referrer and referee per qualifying referral for new users subscribing to Starter, Personal, Premium, or Agency plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard AI Website Builder subscription |
| Subscription | Monthly | White Label Reseller Dashboard plans |
| Usage-based | Monthly | API / SaaS platform subscription |
| Freemium | Monthly | Booster / PageSpeed Booster freemium |
| Other | Pay-as-you-go | Affiliate Program |
| Other | Pay-as-you-go | Referral Program credits |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
10Web product offering
Product offeringCore offering
10Web provides an AI-powered website builder and managed WordPress hosting platform that enables users to create, host, and maintain WordPress websites using automated AI agents. The company offers self-serve tools for individual site owners and agencies, along with white-label and API solutions for partners who resell WordPress-based website services under their own brand.
Product overview
10Web is an all-in-one AI-powered platform for building and hosting WordPress websites. The core offering consists of the Agentic Website Builder (powered by multiple AI agents: Website Builder Agent, Editor Agent, Ecommerce Agent, SEO Agent, and Hosting Agent) which generates production-ready WordPress sites from prompts, images, Figma files, or URLs. The platform includes specialized builders: AI Website Builder for general users, Ecommerce AI Builder for online stores with WooCommerce pre-configuration, and WordPress AI Builder for WordPress-specific workflows. Supporting the builder are Managed WordPress Hosting (99.99% uptime, isolated containers, CDN, 90+ PageSpeed), PageSpeed Booster for performance optimization, and AI Tools (Logo Maker, Business Name Generator, etc.). For partners, 10Web offers White Label Solutions comprising the Website Builder API for platform integration, White Label Reseller Dashboard for branded SaaS operations, and Self-Hosted Solution for WordPress hosts. The Vibe Coding feature brings AI code generation to WordPress development.
Differentiator
Problem solved
Functional benefit
Products and services
- Agentic Website Builder AI-driven website builder that uses autonomous AI agents to design, generate content, and assemble WordPress sites automatically based on user input. Targeted at SMB owners, freelancers, and agencies that need to launch sites quickly without manual coding or design work.
- Managed WordPress Hosting Fully managed WordPress hosting service that automates site optimization, backups, security hardening, and scaling for WordPress websites. Targeted at site owners and businesses that want hands-off infrastructure management.
- White Label Solutions White-label website builder and hosting platform that allows digital agencies and resellers to offer AI-powered website services to their own end customers under their own branding. Targeted at digital agencies, MSPs, and resellers serving SMB clients.
- AI Tools A suite of AI-powered add-on tools for WordPress that assist with content writing, SEO optimization, image generation, and other site management tasks. Targeted at WordPress site owners and content creators.
Quantifiable outcome
- 2M+ websites created with 10Web AI
- +4 more outcomes
Companies that use 10Web
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
10Web technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature10 records
10Web partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Google Cloud Platform (GCP)corePrimary cloud infrastructure provider for hosting websites, backups, databases, and file storage. Data center locations selectable by customers across multiple regions. GCP Data Processing and Security Terms and EU Model Contract Clauses are in place.
- Amazon Web Services (AWS)coreCloud infrastructure provider used alongside Google Cloud and OVH for hosting, backups, web databases, file storage, APIs, and log files.
- OVHcoreCloud infrastructure provider used for website hosting, backups, databases, file storage, APIs, and log files. OVH data centers supplement GCP and AWS infrastructure.
- Microsoft Azure OpenAIcoreAI service provider powering the 10Web chatbot for customer support. Customer conversations may be shared anonymized with Azure for quality improvement. Also used for AI co-pilot features.
- StripecorePrimary payment processor for subscription billing. Stripe handles credit card data directly from user browsers. Stripe's PCI-DSS certified payment processor used for 10Web Payments merchant services.
- PayPalcoreAlternative payment gateway for subscription purchases. Also used for affiliate commission payments to partners via PayPal.
- impact.comcoreCurrent affiliate program management platform (launched May 2024, replacing FirstPromoter). 10Web affiliates manage tracking links, commission reports, and payments through impact.com.
- FirstPromoterminorPrevious affiliate program management platform used before the May 2024 migration to impact.com. Replaced as of May 21, 2024.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
10Web competitors and assessment
Company assessmentDirect peers
- Hostinger: Hostinger offers an AI Website Builder bundled with its hosting services at aggressive price points. Directly comparable to 10Web as both website builder and hosting provider targeting SMBs and individual creators.
- WordPress.com: WordPress.com is the hosted version of the WordPress CMS by Automattic, offering website building, hosting, and ecommerce. Directly comparable to 10Web as both operate in the WordPress-based website creation and managed hosting space.
- Durable: Durable is an AI website builder for small businesses. Directly comparable to 10Web as an AI-first website creation platform targeting SMBs with rapid generation and integrated hosting/marketing tools.
- Webflow: Webflow is a professional visual website builder with AI features, hosting, and CMS. Directly comparable to 10Web as a website builder + hosting platform targeting designers, agencies, and SaaS companies with similar SaaS pricing model.
- Framer: Framer is an AI-powered website builder and design platform. Directly comparable to 10Web as a modern AI-first website creation tool targeting designers and developers with similar AI-generation capabilities.
- Squarespace: Squarespace is a design-focused website builder with integrated hosting, ecommerce, and AI design tools. Directly comparable to 10Web in the SMB/creator website builder space with overlapping target customers and similar template-to-AI builder evolution.
- Wix: Wix is a leading website builder platform offering AI-assisted design (Wix ADI), hosting, and ecommerce. Directly comparable to 10Web as a primary competitor in the SMB/individual website builder market with similar subscription-based SaaS economics.
Broad incumbents
- GoDaddy: GoDaddy offers website builder, hosting, domains, and broader SMB services at scale. Comparable to 10Web as a broader incumbent offering overlapping AI website builder + hosting products, though GoDaddy operates across many additional SMB verticals beyond website creation.
- Shopify: Shopify is the leading ecommerce platform with website building and AI features (Shopify Magic). Comparable to 10Web's Ecommerce AI Builder offering, though Shopify operates as a much larger ecommerce-first platform rather than a general website builder.
- Elementor: Elementor is a leading WordPress website builder plugin with hosting solutions. Comparable to 10Web as a WordPress-focused website building tool, though Elementor primarily sells a plugin/builder rather than a fully bundled builder + hosting + AI agent platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
10Web social profiles
Digital presence10Web compliance and trust
Trust signalCompliance4 records
10Web financial estimates
Financial estimateRevenue estimate
Valuation estimate
10Web leadership team
Management profileNumber of profiles
Profiles1 record
10Web funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10Web M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10Web
What does 10Web do?
10Web provides an AI-powered website builder and managed WordPress hosting platform that enables users to create, host, and maintain WordPress websites using automated AI agents. The company offers self-serve tools for individual site owners and agencies, along with white-label and API solutions for partners who resell WordPress-based website services under their own brand.
Is 10Web a public or private company?
10Web is a private company. It is classified as venture growth investor backed and is currently operating.
When was 10Web founded?
10Web was founded in 2017. It employs 51 to 100 people.
Where is 10Web based?
10Web is headquartered in Newark, United States, in the North America region.
How does 10Web make money?
Six revenue lines are on record. Subscription Platform Fees are the primary driver. The others are AI Credits (Usage-Based Overage), white-Label / Reseller Plans, plugin Subscriptions, affiliate Commission and referral Credits.
Who are 10Web's main competitors?
Direct peers on record are Hostinger, WordPress.com, Durable, Webflow, Framer, Squarespace and Wix. Broad incumbents are GoDaddy, Shopify and Elementor.
Does 10Web have an API?
Yes. 10Web offers a Website Builder API that provides API access to the Agentic Website Builder, enabling partners to generate, clone, and edit WordPress websites using AI. The API allows deep integration into existing platforms and user flows. Partners can bundle or upsell complete, ready-to-publish websites. The API is available via subscription plans with different inclusions, AI Credits allocations, and overage charges. Features include: Prompt-to-Website generation using frontier AI coding models, Clone-from-Source generation (from existing sites, Figma files, or URLs), AI-powered editing of copy, layout, styling, and structured content, and a distributable WordPress plugin. Developer documentation is at apidocs.10web.io.