OroCommerce

B2B eCommerce Softwareoroinc.com

Company typePrivate
Founded2012
HeadquartersLos Angeles, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

OroCommerce firmographics

Firmographics

Name: OroCommerce
Legal name: Oro, Inc.
Website: https://oroinc.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

OroCommerce industry classification

Industry

Product category: B2B eCommerce Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
akta.pro secondary industries: B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

B2B eCommerce platform
B2B marketplace management
B2B customer relationship management
Integrated B2B payments
Configure price quote

Where OroCommerce is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices3 records

Markets served

OroCommerce business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Enterprise Software Licenses: Subscription-based licensing for the Enterprise edition. Pricing based on GMV (gross merchandise value) and number of admin users. First 25 admin users included. No fees for API calls, sales channels, or transactions.
Community Edition: Free open-source Community Edition for small businesses. Serves as customer acquisition funnel for Enterprise edition upgrades.
Professional Services: Implementation, customization, and consulting services through certified partner network. Revenue from system integrators and consulting partners delivering OroCommerce deployments.
Training and Certification: OroAcademy provides training courses, certifications, and live sessions for technical and business users.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise Edition - Subscription licensing based on GMV and admin users
Freemium	Monthly	Community Edition - Free open-source version

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

OroCommerce product offering

Product offering

Core offering

OroCommerce sells an open-source, AI-enabled B2B eCommerce platform purpose-built for manufacturers, distributors, and wholesalers. The platform unifies eCommerce, marketplace operations, native CRM, CPQ, payments, and AI in a single licensed product with deep ERP integrations, deployed via OroCloud SaaS, on-premises, or hybrid. A free Community Edition is offered for small businesses and serves as a customer-acquisition funnel for the paid Enterprise Edition.

Product overview

OroCommerce is a unified AI-enabled B2B commerce platform that combines eCommerce, marketplace operations, CRM, payments, and AI capabilities in a single platform. The product portfolio includes the core OroCommerce B2B eCommerce platform, OroMarketplace for marketplace management, OroCRM for customer relationship management, and OroPay for integrated payments. These products share a unified architecture with native integrations and are available through Enterprise Edition (paid) or Community Edition (free open-source). Deployment options include OroCloud (SaaS) or on-premise installations. The platform targets manufacturers, distributors, and wholesalers with complex B2B sales models including B2B2X, dealer portals, and franchise networks.

Differentiator

Problem solved

Functional benefit

Brands

OroMarketplace: B2B marketplace management platform for managing diverse marketplaces including manufacturing, distribution, procurement, and franchising.
OroCRM
OroPay

Products and services

OroCommerce Unified AI-enabled B2B eCommerce platform designed for manufacturers, distributors, and wholesalers. Combines eCommerce, marketplace, CRM, CPQ, AI, content, and payments in a single platform with native B2B functionality including corporate account hierarchy, custom pricing engine, workflow automation, multi-site support, and ERP integrations with SAP, Microsoft Dynamics, Epicor, Oracle, NetSuite, and Infor.
OroMarketplace B2B marketplace management platform enabling companies to build private marketplaces connecting third-party sellers and buyers. Supports manufacturing, distribution, procurement, and franchise marketplace models with built-in vendor onboarding, catalog management, and commission handling for B2B marketplace operators.
OroCRM
OroPay
B2B Dealer Portal
B2B2X eCommerce Solutions

Quantifiable outcome

Customers like Azelis operate 100+ portals on one OroCommerce instance
+4 more outcomes

Companies that use OroCommerce

Customer profile

Named customers12 records

Segments6 records

Ideal customer profiles4 records

OroCommerce technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability10 records

Feature10 records

OroCommerce partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and major.

IntelliascoreStrategic or Co-development Partner · 1 May 2026Strategic partnership bringing AI-enabled and agentic capabilities to OroCommerce including predictive demand forecasting, data-driven workflows, and advanced AI integration for manufacturers, wholesalers, and distributors.
iPaaS.comcoreTechnology or Integration · 1 May 2026Certified integration providing a hub connecting OroCommerce with enterprise ERP and CRM systems including NetSuite, Microsoft Dynamics 365, Epicor, and SYSPRO. Enables real-time data synchronization and automated workflows.
Azilen TechnologiesmajorImplementation/ SI/ Consulting Partner · 1 February 2026Strategic partnership to strengthen global partner network and deliver large-scale, high-complexity B2B commerce programs for enterprise manufacturers, wholesalers, and distributors across North America, Europe, and APAC. Azilen brings deep product engineering expertise, applied AI, and disciplined delivery practices.
SAPmajorTechnology or IntegrationIntegration partnership for SAP B1 and full-scale SAP ERP systems. OroCommerce connects with SAP B1 combining powerful eCommerce and ERP capabilities for growing mid-sized businesses.
Microsoft DynamicsmajorTechnology or IntegrationIntegration partnership combining OroCommerce with Microsoft Dynamics cloud-based ERP. Uses native APIs or fast-track with Patchworks pre-built integration for midmarket supply chain and finance operations.
EpicormajorTechnology or IntegrationPurpose-built integration for Epicor P21 distribution ERP. Pairs best-in-class B2B eCommerce alongside Epicor's wholesale-focused ERP without compromising either system.
OraclemajorTechnology or IntegrationIntegration support for Oracle ERP systems, enabling connection between OroCommerce and Oracle business applications.
SalesforcemajorTechnology or IntegrationNative Salesforce Sales Cloud integration available for free. Allows sales teams already invested in Sales Cloud to add portals, quoting, and marketing capabilities while using their adopted CRM.
PatchworksmajorImplementation/ SI/ Consulting PartnerLeading iPaaS solution provider with pre-built integrations connecting OroCommerce to NetSuite, Microsoft Dynamics, and other ERP systems for faster time to market.
Global PaymentsmajorTechnology or IntegrationPayment technology partnership powering OroPay. World leader in secure payment technology providing real-time fraud protection, data tokenization, and PCI DSS compliance.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

OroCommerce competitors and assessment

Company assessment

Direct peers

BigCommerce: BigCommerce is a headless and API-driven eCommerce SaaS platform with an explicit B2B edition (B2B Edition) serving manufacturers, distributors, and wholesalers. It is the closest mid-market public competitor to OroCommerce in target customer and B2B feature breadth (quote management, price lists, customer groups).
Adobe Commerce (Magento): Adobe Commerce is the enterprise evolution of Magento, the platform originally co-architected by Oro's founder Yoav Kutner. Both OroCommerce and Adobe Commerce target complex B2B merchants and share an open-source heritage, making Adobe Commerce the most direct technical and commercial peer.
Sana Commerce: Sana Commerce is a B2B eCommerce platform purpose-built for ERP-integrated wholesale and manufacturing scenarios (Microsoft Dynamics, SAP). It is directly comparable to OroCommerce in customer segment, ERP-led sales motion, and B2B-native feature set.
Kibo Commerce: Kibo Commerce provides B2B and B2C commerce SaaS with quote management, custom catalogs, and B2B-specific storefronts. It targets manufacturers and distributors with similar mid-market to enterprise use cases as OroCommerce, often competing on the same RFX shortlists.
commercetools: commercetools is an API-first, headless commerce platform used by B2B and B2C brands that need highly customized storefronts and complex catalog/pricing logic. It competes with OroCommerce in the composable and headless commerce evaluations for B2B manufacturers and distributors.
Shopware: Shopware is an open-source commerce platform with B2B capabilities including B2B storefronts, price lists, and rule-based pricing. Like OroCommerce, it leverages an open-source community to drive mid-market B2B adoption and competes in EMEA manufacturer/distributor deals.

Broad incumbents

Shopify (Shopify Plus / Shopify B2B): Shopify Plus with the B2B feature set targets larger merchants moving into B2B, including wholesale and manufacturer use cases. While fundamentally B2C-native, its brand, ecosystem, and pricing power make it a frequent competitor for the same mid-market B2B deals OroCommerce pursues.
Salesforce Commerce Cloud (B2B Commerce): Salesforce Commerce Cloud's B2B Commerce product targets enterprise manufacturers and distributors with deep CRM, CPQ, and ERP integration capabilities. It is the most established incumbent in enterprise B2B commerce and frequently benchmarks against OroCommerce in enterprise evaluations.
SAP Commerce Cloud: SAP Commerce Cloud (formerly Hybris) is a large incumbent enterprise commerce platform with strong B2B features and tight SAP ERP integration. It competes with OroCommerce on enterprise manufacturer and distributor deals, particularly where the buyer is already a SAP ERP customer.

Emerging players

WooCommerce (B2B extensions): WooCommerce powers a long tail of SMB and lower-mid-market merchants and increasingly serves B2B wholesalers via third-party B2B extensions. While smaller in scope, it competes with OroCommerce's Community Edition in the open-source entry tier and occasionally graduates into Enterprise-class deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

OroCommerce compliance and trust

Trust signal

Compliance6 records

OroCommerce financial estimates

Financial estimate

Revenue estimate

Valuation estimate

OroCommerce leadership team

Management profile

Number of profiles

Profiles2 records

OroCommerce funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

OroCommerce M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OroCommerce

What does OroCommerce do?

Is OroCommerce a public or private company?

OroCommerce is a private company. It is classified as venture growth investor backed and is currently operating.

When was OroCommerce founded?

OroCommerce was founded in 2012. It employs 101 to 250 people.

Where is OroCommerce based?

OroCommerce is headquartered in Los Angeles, United States, in the North America region.

How does OroCommerce make money?

Four revenue lines are on record. Enterprise Software Licenses are the primary driver. The others are community Edition, professional Services and training and Certification.

Who are OroCommerce's main competitors?

Direct peers on record are BigCommerce, Adobe Commerce (Magento), Sana Commerce, Kibo Commerce, commercetools and Shopware. Broad incumbents are Shopify (Shopify Plus / Shopify B2B), Salesforce Commerce Cloud (B2B Commerce) and SAP Commerce Cloud. WooCommerce (B2B extensions) is listed as an emerging player.

Does OroCommerce have an API?

Yes. OroCommerce offers robust REST APIs for integration with ERP, PIM, CRM, eProcurement, shipping, and payment systems. The API-first architecture enables customers to connect external systems and synchronize data. The platform supports webhooks and message queues for real-time data exchange. Authentication methods include OAuth and API keys. Developer documentation is at doc.oroinc.com.

What industry is OroCommerce in?

OroCommerce's product category is B2B eCommerce Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7372.