Fooda

What Fooda does

Fooda is a Chicago-headquartered workplace food technology platform founded in 2011 that connects employers, employees, and local restaurants through on-site dining programs. The company operates a portfolio of services including rotating restaurant popups, individual-meal delivery with consolidated drop-offs, cafeteria replacement under the Orange by Fooda brand, and Fooda Pantry & Micromarkets for snacks and coffee, serving corporate offices, hospitals, universities, and distribution centers across 38 US states and more than 250 cities. Its proprietary technology stack centers on Fooda OS, an AI-driven platform that schedules thousands of restaurant events, forecasts demand, and feeds prep counts back to a proprietary point-of-sale system running on iOS devices, with a consumer-facing mobile app and self-service employer admin portal layered on top. Fooda monetizes through restaurant transaction commissions, employer-paid subsidies on a cost-per-use basis, cafeteria management fees, and product sales from pantry and micromarket operations, with 4,000+ restaurant partners and 2,500+ employer clients, including Amazon, Goldman Sachs, Netflix, T-Mobile, Qualcomm, Hyatt, and IBM.

Name

Fooda

Legal name

Fooda, Inc.

Website

http://www.fooda.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Fooda is a Chicago-based workplace food technology platform founded in 2011 that connects 2,500+ employers with 4,000+ local restaurants via AI-driven popups, delivery, cafeteria management, and pantry programs across 38 US states.

Ownership category

akta.pro rank

Product category

Workplace Food Services

NAICS

Food Service Contractors (72231), Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

akta.pro secondary industries

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG)

Keywords

• Workplace food services
• Corporate dining platform
• Office lunch programs
• Popup restaurant services
• Employee meal subsidies

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Workplace Food Programs (Popup, Delivery, Catering): Fooda operates a marketplace model bringing local restaurants to workplaces. Restaurants pay a commission/transaction fee to participate. Employers pay for employer-sponsored meal programs, subsidies, and catering services. The cost-per-use model means employers pay per meal actually served.
2. Cafeteria Management / Orange by Fooda: Fooda manages corporate cafeterias replacing traditional food service providers. Revenue comes from cafeteria management fees and transaction commissions from resident and rotating restaurant partners within the cafeteria.
3. Pantry & Micromarket Solutions: Provides snack, coffee, and grab-and-go pantry services to employers. Employers can fully subsidize, partially subsidize, or not subsidize products. Revenue comes from product sales and management fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Fooda operates a workplace food platform that connects employers and employees with local restaurants through a portfolio of on-demand dining solutions. The offering includes rotating popup restaurants at workplaces, individual meal delivery with consolidated logistics, full cafeteria replacement (Orange by Fooda), pantry and micromarket programs, and corporate event catering, all unified by the proprietary Fooda OS technology platform that uses AI for demand forecasting and scheduling.

Product overview

Fooda operates a workplace food service platform that connects employers, employees, and local restaurants through a portfolio of on-demand dining solutions. The platform combines popup restaurants, delivery services, pantry programs, and full cafeteria replacement through Orange by Fooda, unified by Fooda OS technology that leverages AI and machine learning for demand forecasting and operational optimization. Key products include Fooda Popups (rotating guest restaurants), Fooda Delivery (individual ordering with consolidated delivery), Orange by Fooda (cafeteria replacement), Fooda Pantry & Micromarkets (grab-and-go and coffee stations), and the Fooda Mobile App (consumer ordering and rewards). Fooda serves diverse sectors including office buildings, hospitals, universities, and distribution centers through both employer-paid and employee-paid program models.

Differentiator

Problem solved

Functional benefit

Products and services

• Fooda Popups

Quantifiable outcome

• Restaurants using Fooda's platform add an average of $80,000 in annual sales
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• PeachcoreOthers · 1 October 2025Fooda acquired Peach in October 2025 to expand its Seattle operations. The acquisition helped Fooda grow from six to 47 corporations in Seattle, aiding the company's relaunch in that market.
• FoodsbycoreOthersFoodsby is listed as 'a Fooda Company' on the Fooda website footer, indicating it is a subsidiary or closely held portfolio company within the Fooda corporate structure.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Compass Group: Compass Group is the largest contract food service provider globally, operating thousands of corporate and university cafeterias through brands like Chartwells and Eurest. It competes with Fooda's Orange by Fooda cafeteria replacement offering at scale across enterprise accounts.
• Aramark: Aramark is a major contract food service, facilities, and uniform services company serving corporate, education, healthcare, and sports venues. It competes with Fooda across managed cafeteria services, workplace dining, and university dining contracts.
• Sodexo: Sodexo is a global food service and facilities management company operating corporate dining accounts and university dining programs. It overlaps directly with Fooda's workplace dining and higher education food service offerings.

Direct peers

• Peach: Peach was a Seattle-based corporate catering and workplace food platform acquired by Fooda in October 2025. It operated as a direct competitor in the Seattle market for office catering and meal programs prior to acquisition.
• ezCater: ezCater is the leading corporate catering marketplace in the US, directly competing with Fooda for employer-sponsored workplace food programs. Both offer online ordering, multi-restaurant choice, and corporate subsidy management for offices and meetings.
• Foodsby: Foodsby is a workplace lunch delivery service connecting offices with nearby restaurants. It is now a Fooda subsidiary, but historically operated as a direct competitor in the office-meal delivery space before acquisition.

Emerging players

• DoorDash for Work: DoorDash's corporate offering (DoorDash for Work) provides employee meal subsidies, group orders, and workplace delivery — competing with Fooda Delivery for corporate meal programs and budgets.
• Uber Eats for Business: Uber Eats for Business sells corporate meal programs and catering to employers, providing another tech-enabled alternative for office meal subsidies and group ordering.

Others

• Ordermark: Ordermark aggregates online orders from multiple restaurant delivery platforms into a single printer. It is an adjacent/ecosystem enabler for restaurants participating in workplace food programs like Fooda's.

Regional players

• CafeServices: CafeServices is a regional office coffee and breakroom services provider that overlaps with Fooda's pantry and micromarket offerings, primarily serving smaller office accounts on the East Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/gofooda
• YouTubeyoutube.com/channel/UCe1K1XnbmiGSqqE8oRUS8_g
• Facebookfacebook.com/GoFooda
• LinkedInlinkedin.com/company/fooda
• Instagraminstagram.com/gofooda

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fooda