What Peach does

Peach is a London-based, privately held video advertising workflow company founded in 1996 that operates a global SaaS platform for intelligent campaign automation. Following its 2022 acquisition of Cape.io, Peach's flagship product is the Cape.io platform, which unifies creative and media teams to plan, create, validate, and activate omnichannel advertising campaigns across connected TV, linear TV, digital, social, and digital out-of-home. The platform is built around four functional pillars — Creative Automation (design-once, adapt-infinitely production), Advanced TV (CTV/linear ad delivery and QC), Validation (preflight QA, approvals, audit trail, brand governance), and AI-powered Compliance Check — and integrates with 18,000+ broadcasters, streamers, ad servers, DSPs, and social platforms including Meta, YouTube, DV360, TikTok, Amazon, Snapchat, and Google CM360.

The company's product portfolio is supplemented by acquired and sub-branded products: Advalidation (SaaS ad experience and compliance, acquired September 2021), Adtoox AB (acquired April 2021), Cape Check & Go (self-serve preflight QA), and Cape Classic (legacy campaign management). AI capabilities are embedded across the workflow, including generative AI for image and video creative, AI-powered auto-cropping, AI-driven compliance checking, NLP-based content translation for global markets, AI personas for pre-launch testing, and data-driven campaign optimization.

Peach operates a hybrid B2B go-to-market combining direct enterprise field sales (quote-based subscriptions with 'Book a demo' CTAs) and product-led growth through self-serve login portals. It serves three primary customer segments: enterprise marketing teams (Unilever, KLM, Philips, Ubisoft, Paramount), advertisers and agencies (PHD Italy, The PPC), and franchise/retail operations (New York Pizza, Basic-Fit, HEMA, Wehkamp, Proximus, JustEatTakeaway.com, Virgin Media). Operations span offices in London, Amsterdam, Tilburg, Tokyo, Santiago, Sydney, and São Paulo, supporting EMEA, APAC, and LATAM coverage. The revenue model is recurring SaaS subscription with undisclosed enterprise-tier pricing, and the business is led by CEO Ben Steingraf-Regensburger alongside CFO Kim Clarke, CRO Brandon Paine, and CPO Doug Conely.

Name

Peach

Legal name

Cape.io

Website

https://peach.me

Company type

Private

Founded year

1996

Operating status

Acquired

Headcount range

101–250 employees

Short description

Peach is a London-based video advertising workflow company operating the Cape.io SaaS platform, which enables enterprise marketing teams and agencies to plan, create, validate, and activate omnichannel campaigns across 18,000+ broadcasters and digital endpoints globally.

Ownership category

akta.pro rank

Product category

Ad-Tech / Campaign Automation Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Ad campaign automation
• Video advertising workflow
• Creative automation software
• CTV ad delivery
• Ad compliance validation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Cape.io's intelligent campaign automation platform with modules for Creative Automation, Advanced TV, Validation, and Compliance. Enterprise pricing likely tiered based on usage and team size.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peach operates the Cape.io Intelligent Campaign Automation platform, a SaaS solution that unifies creative and media teams to plan, create, validate, and activate advertising campaigns across CTV, linear TV, digital, and social channels. The platform delivers Creative Automation (design-once, adapt-infinitely ad production), Advanced TV ad delivery and tracking, Validation/QC (preflight QA, compliance, brand governance, approvals), and AI-powered creative generation and compliance checking, integrated with 18,000+ broadcasters, ad servers, and major platforms.

Product overview

Peach operates as a video advertising workflow company offering a unified intelligent campaign automation platform called Cape.io. The portfolio consists of the Cape.io Platform (core), three core solutions (Creative Automation, Advanced TV, and Validation), a Compliance Check module, and three sub/acquired products (Check & Go for self-service QA, Ad Validation as the acquired SaaS product for ad compliance, and Classic for legacy workflows). Cape.io connects creative and media teams to plan, create, validate, and activate campaigns across 18,000+ broadcasters and major digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Cape Advanced TV: World-beating tools for CTV and linear powering campaigns from leading advertisers and agencies. Includes ad delivery, world-class QC, and transparency built-in for tracking broadcaster, publisher and media owner ad delivery.
• Cape Check & Go
• Cape Ad Validation
• Cape Classic

Products and services

• Cape.io Platform
• Cape Creative Automation Design-once, adapt-infinitely solution for creating and activating high-quality, on-brand ads at scale across formats, markets, and channels including banners and video, with AI-powered auto-cropping and adaptation.
• Cape Advanced TV Tools for CTV and linear TV powering campaigns from leading advertisers and agencies; handles ad delivery, world-class QC, formatting, and transparency tracking across broadcasters, publishers, and media owners globally.
• Cape Validation Launch readiness solution providing regulatory compliance checks, preflight QA for specs, formats, aspect ratios, durations, file types, and text ratios, with timestamped approvals, audit trail, and brand governance controls.
• Cape Check & Go Self-service preflight QA and validation tool for quick ad quality checking; standalone login portal enabling rapid campaign validation for marketing teams.
• Cape Ad Validation SaaS product focused on ad experience and compliance, acquired by Peach in November 2021; automates ad testing and expands services to publishers and media owners.
• Cape Classic Legacy campaign management and delivery solution with its own login portal for classic/imdcloud workflow; serves existing customers on prior-generation Peach infrastructure.

Quantifiable outcome

• 3x faster campaign launches
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• Meta (Facebook)coreTechnology or IntegrationPlatform integration for ad activation and distribution. Cape.io connects to Meta for Business allowing campaign publishing and management directly through the platform.
• YouTubecoreTechnology or IntegrationIntegration for video ad distribution to YouTube platform. Campaigns can be activated directly to YouTube from Cape.io workflow.
• DV360 (Display & Video 360)coreTechnology or IntegrationDirect integration with Google's DV360 for programmatic ad activation and management. Links campaigns live right away.
• TikTokcoreTechnology or IntegrationIntegration for social ad activation on TikTok platform.
• Amazon AdscoreTechnology or IntegrationIntegration for ad activation and distribution through Amazon advertising platform.
• SnapchatcoreTechnology or IntegrationIntegration for social ad activation on Snapchat platform.
• Google CM360 (Campaign Manager 360)coreTechnology or IntegrationIntegration with Google Campaign Manager 360 for ad campaign management and tracking. Links with DV360 for complete programmatic workflow.
• Broadcasters and PublisherscoreTechnology or IntegrationIntegrated with 18,000+ broadcasters, streamers, publishers and media owners worldwide for ad delivery and distribution across CTV, linear TV, digital and social channels.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Celtra: Celtra provides creative automation and ad production tools for omnichannel digital campaigns, competing directly with Cape.io's Creative Automation solution across display, social and video formats.
• Smartly.io: Smartly.io offers AI-powered creative automation and campaign management across Meta, TikTok, Pinterest and other social platforms, directly overlapping with Cape.io's social ad activation and creative workflows.
• Innovid: Innovid is a leading independent ad-tech platform for CTV and video ad serving, creative personalization and delivery, directly comparable to Cape.io's Advanced TV capabilities.
• Flashtalking by Mediaocean: Flashtalking provides ad serving, creative personalization and campaign analytics, closely overlapping with Cape.io's validation, creative management and omnichannel delivery offerings.
• Hunch: Hunch offers a creative automation platform for producing dynamic, data-driven display and social ads at scale, directly comparable to Cape.io's creative automation and template-driven workflows.
• Basis Technologies (formerly Centro): Basis Technologies provides programmatic ad operations, workflow automation and campaign management tools, overlapping with Cape.io's omnichannel campaign planning and activation capabilities.

Broad incumbents

• Adobe (GenStudio for Performance Marketing): Adobe's GenStudio and Adobe Experience Cloud bundle creative automation, campaign management and analytics, providing overlapping capabilities to Cape.io at much greater scale as part of a broader martech portfolio.
• Mediaocean: Mediaocean operates a broad ad-tech and media-management platform spanning planning, buying, ad serving and creative (via Flashtalking), competing with Cape.io across multiple workflow stages for large advertisers and agencies.

Emerging players

• Yext: Yext has expanded into marketing workflow automation and AI-driven content generation for multi-location marketers, with comparable use cases to Cape.io's franchise/retail local-campaign activation workflows.
• DoubleVerify: DoubleVerify provides ad verification, compliance and quality measurement, partially overlapping with Cape.io's validation, QC and compliance modules for advertisers and media owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peach_video
• Facebookfacebook.com/peachvideo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peach