Foodsby
Foodsby is a Minneapolis-based B2B office lunch delivery marketplace founded in 2012, connecting 5,000+ companies and office workers with 348+ local and national restaurants via centralized building drop-offs, an 8% restaurant commission, and a $1.99 per-order delivery fee.
- Company typePrivate
- Founded2012
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Foodsby does
Foodsby, Inc. is a Minneapolis-based B2B marketplace founded in 2012 that connects office workers with local restaurants through a centralized lunch delivery model. Each business day, participating restaurants prepare and deliver individually packaged meals to a designated drop-off point in an enrolled office building, where employees are notified and pick up their pre-ordered meals. The platform surfaces up to 8 rotating restaurant options per building per day from a catalog of 348+ restaurants, with no minimum order sizes, no tipping, a $1.99 per-order delivery fee, and an average ticket of ~$13. Foodsby reports 10M+ lifetime meals delivered across 5,000+ companies and 1,000+ cities.
The technology layer is a web ordering platform with native iOS and Android apps, plus dedicated portals for restaurants (order management, self-delivery coordination) and office administrators (employee access, perk allowances, billing). Foodsby monetizes through three primary streams: a per-order $1.99 customer delivery fee, an 8% commission on restaurant food sales (versus ~25% charged by DoorDash and Uber Eats), and increasingly through adjacent products — Foodsby Unlimited (invitation-only subscription waiving service fees), Foodsby Rewards (credit-based loyalty), Foodsby Gifts (stored-value codes), and Foodsby Perks (employer-subsidized lunch benefits billed by usage). Restaurants retain full control over their own delivery logistics and customer experience.
Go-to-market is a hybrid sales-led motion: direct outreach to corporate offices and buildings (with an enterprise field sales layer for perk programs) combined with partnership recruitment of restaurants, emphasizing the low commission rate and off-peak revenue generation as the wedge against incumbents. Foodsby is privately held with no parent company disclosed in source material, though logo and career domain references to Fooda suggest a possible corporate or branding relationship. Leadership includes CEO and founder Ben Cattoor, CFO Alex Ware, CRO Megan Dahlen, and VP of Product & Engineering Joe Stanton. The company has raised approximately $20.4M in venture funding across three rounds between 2016 and 2018.
Foodsby firmographics
Firmographics- Name
- Foodsby
- Legal name
- Foodsby, Inc.
- Website
- https://home.foodsby.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Foodsby is a Minneapolis-based B2B office lunch delivery marketplace founded in 2012, connecting 5,000+ companies and office workers with 348+ local and national restaurants via centralized building drop-offs, an 8% restaurant commission, and a $1.99 per-order delivery fee.
- Ownership category
- akta.pro rank
Foodsby industry classification
Industry- Product category
- Office Lunch Delivery Marketplace
- NAICS
- Special Food Services (7223), Food Service Contractors (72231), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)
- akta.pro secondary industries
- Drop-Off Catering & Boxed Meals (HSACAGAB), Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Foodsby is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foodsby business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Per-Order Delivery Fee: Customers pay a $1.99 delivery fee per order. The average order cost is $13. No minimum order requirements and no tipping.
- Restaurant Commission: Restaurants pay an 8% commission rate on food sales (compared to competitors' 25%). Dynamic pricing adjusts per delivery based on food sales. Restaurants manage their own deliveries.
- Foodsby Unlimited Subscription: Optional monthly subscription membership that waives service fees on qualifying food orders. Available by invitation only. Monthly fee determined at time of invitation.
- Foodsby Rewards: Credit-based rewards program where users earn credits through purchases and referrals. Credits are applied to future orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-order delivery fee for customers |
| Transaction based/ take rate | Pay-as-you-go | Restaurant commission rate |
| Subscription | Monthly | Monthly subscription to waive service fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Foodsby product offering
Product offeringCore offering
Foodsby is a dual-sided lunch delivery marketplace that connects local restaurants with office workers. Restaurants prepare and deliver individually packaged meals to a centralized drop-off point at a participating office building, and employees are notified and pick up their orders. Each office receives up to 8 rotating restaurant options per day from a network of 348+ restaurant partners, with pre-ordering up to 5 days in advance, no minimums, no tipping, and a $1.99 delivery fee.
Product overview
Foodsby operates as a unified B2B lunch delivery platform for offices. The core product (Foodsby) connects office workers with local restaurants through a web and mobile app, enabling bulk pre-ordered lunch deliveries to centralized office locations. The platform includes a Restaurant Partner Portal for order management, an Office Admin Portal for perk and access management, and three subscription/reward add-ons: Foodsby Unlimited (fee-waiving membership), Foodsby Rewards (credit-based loyalty program), and Foodsby Gifts (stored-value gift codes). Foodsby Perks extends the offering as an employer-sponsored lunch benefit program billed by usage.
Differentiator
Problem solved
Functional benefit
Products and services
- Foodsby (Core Platform) A B2B/B2C lunch delivery marketplace connecting office workers with local restaurants. Each day, up to 8 rotating restaurant options are available at a participating office building, with restaurants delivering individually packaged meals to a centralized drop-off location. Features pre-ordering up to 5 days in advance, no minimums, no tipping, $1.99 delivery fee, and $13 average order cost.
- Restaurant Partner Portal A web-based portal for restaurant partners to receive and manage lunch delivery orders, customize delivery schedules, control order volume, and track deliveries. Restaurants access orders on foodsby.com, receive all logistics and delivery instructions digitally, and manage their own delivery execution.
- Office Admin Portal A management dashboard for office administrators to invite and manage employee access, configure daily/weekly/monthly perk allowances, monitor billing based on usage, and manage centralized pickup locations with dedicated support.
- Foodsby Unlimited An optional subscription-based membership that waives the service fee on qualifying food orders in exchange for a monthly membership fee. Available to eligible customers by invitation only and does not waive fees on Foodsby Catering orders.
- Foodsby Rewards A loyalty program where members earn credits on purchases, referrals, and Reserve deliveries with multiple participants. Credits are calculated as a percentage of purchase value and can be redeemed toward future orders on the Foodsby platform.
- Foodsby Gifts Digital gift codes with stored value that can be purchased, gifted, and redeemed only on the Foodsby website for food orders from participating restaurants. Gift codes are non-transferable after initial transfer and cannot be redeemed for cash.
- Foodsby Perks An office lunch benefit program allowing employers to provide flexible lunch allowances to employees, with plans billed by usage. Employers can subsidize all or a portion of employee meal costs, manage perks, and track participation through the Foodsby platform.
Quantifiable outcome
- 74% of employees increase productivity when employer offers Foodsby
- +4 more outcomes
Companies that use Foodsby
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Foodsby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Foodsby partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Mendocino FarmsminorRestaurant partner using Foodsby platform to reach office workers. Quotes highlight extended reach beyond nearby businesses.
- SalataminorRestaurant partner reporting 10-15% business growth at each store due to daily sales volume from Foodsby.
- Strategic PartnerscoreReferenced on About page with logos shown (partners.png). Nature of partnerships not detailed in available content.
- Buffalo Wild WingsminorNational restaurant chain partner on Foodsby platform.
- McAlister's DeliminorNational restaurant chain partner on Foodsby platform.
- Noodles & Co.minorNational restaurant chain partner on Foodsby platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Foodsby competitors and assessment
Company assessmentDirect peers
- Fooda: Fooda operates a workplace food marketplace and pop-up catering model connecting local restaurants with office workers. The Foodsby logo references 'foodsby-aFoodaCo' and Foodsby's careers page is hosted on fooda.com, indicating Fooda is the closest direct sibling/parent brand serving essentially the same office lunch occasion with overlapping restaurant and building partnerships.
- ezCater: ezCater is the leading B2B catering marketplace connecting offices with restaurants and caterers for group meals. Like Foodsby, ezCater targets offices as customers and restaurants as supply, with a corporate ordering workflow and admin tooling — making it a directly comparable peer for Foodsby's workplace food delivery and catering business.
- MealPal: MealPal pioneered subscription-based lunch pickup from restaurants near workplaces. Although its model centers on individual subscriptions rather than office perk billing, it directly competes with Foodsby for the daily office lunch occasion and pre-order workflow.
- Ritual: Ritual is a mobile order-ahead and pickup platform that partners with office buildings to enable group lunch orders from nearby restaurants. It overlaps directly with Foodsby's pre-order, central pickup, and office-building focus.
Broad incumbents
- DoorDash: DoorDash is the largest U.S. food delivery aggregator with DoorDash for Business serving office lunch orders. While broader in scope, DoorDash competes with Foodsby for office building adoption and has launched dedicated workplace lunch products that overlap with Foodsby's core offering.
- Uber Eats: Uber Eats operates one of the largest on-demand food delivery marketplaces in the U.S. and has a B2B product (Uber Eats for Business) targeting office meal programs. It overlaps with Foodsby on office lunch occasions and is cited in Foodsby's materials as a 25% commission competitor.
- Grubhub: Grubhub operates a major U.S. food delivery marketplace serving offices and consumers. As a broad incumbent with corporate ordering capabilities, it competes for restaurant supply and office demand that Foodsby also targets.
Emerging players
- ChowNow: ChowNow provides direct online ordering for independent restaurants with no-commission ordering websites and apps. While focused on direct restaurant-to-consumer ordering, it intersects with Foodsby's restaurant supply side as a no-commission alternative partners may consider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Foodsby social profiles
Digital presenceFoodsby compliance and trust
Trust signalCompliance1 record
Foodsby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodsby leadership team
Management profileNumber of profiles
Profiles4 records
Foodsby funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodsby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodsby
What does Foodsby do?
Foodsby is a dual-sided lunch delivery marketplace that connects local restaurants with office workers. Restaurants prepare and deliver individually packaged meals to a centralized drop-off point at a participating office building, and employees are notified and pick up their orders. Each office receives up to 8 rotating restaurant options per day from a network of 348+ restaurant partners, with pre-ordering up to 5 days in advance, no minimums, no tipping, and a $1.99 delivery fee.
Is Foodsby a public or private company?
Foodsby is a private company. It is classified as venture growth investor backed and is currently operating.
When was Foodsby founded?
Foodsby was founded in 2012. It employs 51 to 100 people.
Where is Foodsby based?
Foodsby is headquartered in Minneapolis, United States, in the North America region.
How does Foodsby make money?
Four revenue lines are on record. Per-Order Delivery Fee is the primary driver. The others are restaurant Commission, foodsby Unlimited Subscription and foodsby Rewards.
Who are Foodsby's main competitors?
Direct peers on record are Fooda, ezCater, MealPal and Ritual. Broad incumbents are DoorDash, Uber Eats and Grubhub. ChowNow is listed as an emerging player.
Does Foodsby have an API?
No public API is recorded for Foodsby.
What industry is Foodsby in?
Foodsby's product category is Office Lunch Delivery Marketplace. Its primary akta.pro industry code is CRAHAJAJ, Corporate/Workplace Meal Programs & Bulk Prepared Meals, with a secondary code of HSACAGAB, Drop-Off Catering & Boxed Meals. Its NAICS code is 7223 and its SIC code is 5810.