What Alloy.ai does

Alloy.ai (Alloy Technologies, Inc.) is a commerce intelligence platform serving consumer goods brands with real-time visibility into retail demand, inventory, and supply chain signals. Founded in 2016 and headquartered in San Francisco, the company unifies POS, inventory, distributor, and ERP data from more than 450 pre-built retailer, e-commerce, 3PL, and ERP integrations through its core Alloy.ai Data Platform. Its proprietary SKU-Location Inference Model normalizes disparate retail data into a unified, SKU-store-channel-day view, supported by self-healing data pipelines that automatically recover from feed failures. The platform is purpose-built for CPG verticals including food and beverage, beauty, consumer electronics, toys, home care, and automotive aftermarket, with named enterprise customers spanning Crayola, Valvoline, Bic, Cascades, Anker, Liquid I.V., Bosch, Ferrero, Edgewell, and Melissa & Doug.

The product architecture layers Analytics and Forecasting (using proprietary Seasonal Historical Average and Generalized Additive Model demand-sensing algorithms) and Dashboards and Workflows for execution beneath an expanding agentic AI suite. The 2025 launch of Lens AI Analyst and two AI Agents — Replenishment and Performance Reporting — extended the platform into autonomous 24/7 monitoring of stockout risk, automated replenishment outreach, and auto-generated executive digests, with Trade Promotion and Forecast Adjustment agents scheduled for 2026. The company holds SOC 2 Type II compliance and runs on Google Cloud Platform, with reported customer outcomes including 35% reductions in out-of-stocks, 35% YoY forecast accuracy gains, 40% replenishment inbox-time reductions, and 100+ analyst hours reclaimed monthly.

Alloy.ai sells primarily through a direct enterprise field-sales motion supplemented by inside sales, targeting Fortune 500 and digital-native consumer goods brands with annual subscription contracts and 4–8 week implementation timelines. The company has raised approximately $15.3 million across two disclosed rounds (2016 seed and 2018 Series B led by Menlo Ventures with 8VC), operates offices in Denver, Washington D.C., Vancouver, Toronto, and Berlin, and is extending distribution through partnerships with Snowflake (Marketplace), CloudPaths and Westernacher (SAP IBP integration), and Liftlab (marketing-to-shelf attribution). Pricing is quote-based and not publicly disclosed, consistent with enterprise SaaS norms.

Name

Alloy.ai

Legal name

Alloy Technologies, Inc.

Website

https://alloy.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Alloy.ai is a commerce intelligence platform that unifies POS, inventory, and ERP data from 450+ retail integrations for consumer goods brands. It powers AI agents for replenishment, forecasting, and performance reporting across Fortune 500 CPG customers globally.

Ownership category

akta.pro rank

Product category

Retail Intelligence Software

akta.pro primary industry

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

akta.pro secondary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Retail intelligence software
• Consumer goods analytics
• POS data platform
• Demand sensing forecasting
• Retail replenishment automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based software-as-a-service platform providing retail intelligence, analytics, and AI agents to consumer goods brands. Revenue generated through subscription licensing with enterprise agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alloy.ai sells a cloud-based commerce intelligence platform that unifies POS, inventory, distributor, and ERP data from 450+ sources into a single source of truth for consumer goods brands. On top of the harmonized data layer, it provides SKU-location demand forecasting, replenishment and reporting dashboards, and agentic AI capabilities (Lens AI Analyst, Replenishment AI Agent, Performance Reporting AI Agent) that autonomously monitor shelves and prepare execution-ready actions for sales and supply chain teams.

Product overview

Alloy.ai is a Commerce Intelligence System for consumer goods brands built on a modular platform architecture. The core is the Alloy.ai Data Platform (data-platform) which unifies POS, inventory, and ERP data from 450+ sources through automated collection and normalization. Built on top are the Analytics & Forecasting module for demand sensing and metrics, and Dashboards & Workflows for execution. AI capabilities center on Lens AI Analyst (artificial-intelligence-lens) which provides natural language analysis across the platform. Two AI Agents extend specific workflows: the Replenishment AI Agent (retail-replenishment-ai-agent) automates stockout detection and order recommendations, while the Performance Reporting AI Agent (performance-reporting-ai-agent) auto-generates executive digests. Additional use-case modules include POS Forecasting, Automated Data Collection, Performance Reporting, Demand-Driven Supply Chain, and Revenue Optimization, plus industry-specific solutions for Food & Beverage, Beauty, Electronics, and other CPG verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Lens: AI Analyst for consumer goods companies that provides real-time insights and recommendations based on integrated retail and supply chain data
• Replenishment AI Agent
• Performance Reporting AI Agent
• Trade Promotion Agent
• Forecast Adjustment Agent

Products and services

• Alloy.ai Data Platform Cloud-based data platform that ingests, normalizes, and harmonizes POS, inventory, and ERP data from 450+ retailer, e-commerce, distributor, and 3PL integrations into a single source of truth for consumer goods brands.
• Analytics & Forecasting Intelligence console delivering decision-ready metrics such as unconstrained demand, lost sales, and weeks of supply, plus SKU-location demand forecasts using Seasonal Historical Average and GAM machine learning models with depromo history and new product introduction support.
• Dashboards & Workflows Execution suite of CPG-specific dashboards and workflows for retailer replenishment, promotion analysis, and experiments, with live what-if exploration, multi-dimensional filtering, and collaborative stakeholder sharing.
• Lens AI Analyst On-demand AI analyst powered by generative AI that answers natural language queries across sales, inventory, and forecasting data, performs multi-dimensional root-cause analysis, and builds visualizations on request for consumer goods commercial and supply chain teams.
• Replenishment AI Agent Autonomous AI agent that monitors SKU-location-level demand and supply around the clock, identifies stockout risks, calculates order quantities, and drafts data-backed replenishment recommendation emails for buyer approval, reducing replenishment inbox time by 40%.
• Performance Reporting AI Agent Automated AI agent that synthesizes commerce data into executive narratives and custom visualizations, pre-drafting Monday morning digests with narrative callouts and live charts and reclaiming 100+ hours of analyst time per month.

Quantifiable outcome

• 35% reduction in out-of-stocks
• +10 more outcomes

Named customers20 records

Segments15 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration47 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• LiftlabcoreTechnology or Integration · 12 February 2026Alloy.ai and Liftlab partnership enables consumer brands to connect marketing media spend directly to actual retail sales by leveraging real-time point-of-sale data from hundreds of retailers. The collaboration aims to provide brands with measurable attribution between advertising spend and in-store performance.
• Lens AI (Launch)coreTechnology or Integration · 23 October 2025Launch of Lens, an agentic AI analyst for consumer goods companies, providing real-time insights and recommendations based on integrated retail and supply chain data from 450+ sources.
• Target Replenishment SolutioncoreTechnology or Integration · 15 October 2025Launch of retail replenishment recommendation solution for Target suppliers that assists consumer brands in managing stock levels and automating replenishment requests.
• CloudPathscoreImplementation/ SI/ Consulting Partner · 4 February 2025Partnership to transform supply chain planning for consumer products businesses by integrating retailer and ecommerce sales and inventory data into SAP IBP, helping consumer brands improve forecast accuracy and planning through real-time data.
• Snowflake MarketplacecoreTechnology or Integration · 28 January 2025Alloy.ai launched its data platform for consumer brands on Snowflake Marketplace, enabling joint customers to connect to and integrate real-time sales and inventory data from 350+ retailer partners at a fraction of traditional ETL costs.
• WM BarrstrategicStrategic or Co-development Partner · 13 February 2024Partnership to transform WM Barr's sales capabilities and retail relationships. Alloy.ai software helps WM Barr automatically aggregate and find insights in their retail sales data, predict new sales opportunities, and respond to changes in market demand.
• WesternachercoreImplementation/ SI/ Consulting PartnerPartnership to transform supply chain planning by integrating retailer sales and inventory data into SAP IBP, helping CPGs improve shipment forecast accuracy and achieve better inventory planning through real-time data integration.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crisp: Crisp is a CPG-specific retail data and analytics platform that ingests retailer, distributor, and e-commerce data for consumer brands. It directly competes with Alloy.ai in serving CPG brands with POS, inventory, and supply chain visibility.
• Profitero: Profitero provides digital shelf analytics and e-commerce performance monitoring for consumer brands. It overlaps with Alloy.ai's brand-side retail intelligence use cases, particularly for Amazon and e-commerce channel optimization.
• Stackline: Stackline is a retail and e-commerce intelligence platform for brands, offering marketplace analytics, digital shelf insights, and advertising optimization. Comparable to Alloy.ai in serving CPG and consumer brands with retailer-level data and activation tools.
• RELEX Solutions: RELEX provides AI-driven supply chain and retail planning software including demand forecasting, replenishment, and inventory optimization. It overlaps with Alloy.ai's POS-based forecasting and replenishment agent capabilities for CPG and retail customers.
• o9 Solutions: o9 Solutions is an AI-powered integrated business planning platform covering demand planning, supply chain, and revenue optimization. It competes with Alloy.ai in CPG demand sensing and supply chain execution use cases at the enterprise level.
• Algonomy: Algonomy (formerly Manthan-RichRelevance) offers AI-driven retail analytics, personalization, and supply chain planning for retailers and brands. It overlaps with Alloy.ai's analytics, forecasting, and activation capabilities for consumer goods companies.

Broad incumbents

• Kinaxis: Kinaxis is an established supply chain orchestration and sales & operations planning platform serving large enterprises including CPG manufacturers. Its Maestro platform overlaps with Alloy.ai's demand-driven supply chain and demand planning integrations.
• Blue Yonder: Blue Yonder (formerly JDA Software) is a large supply chain, merchandising, and demand planning software provider owned by Panasonic. It competes in the same CPG supply chain and replenishment planning category as Alloy.ai, but as part of a much broader portfolio.
• E2open: E2open provides a large-scale supply chain operating network covering demand planning, inventory, logistics, and channel data for CPG and industrial brands. It overlaps with Alloy.ai's retailer-to-supply-chain visibility use cases at the enterprise end of the market.
• Logility: Logility offers AI-driven supply chain and inventory optimization solutions for manufacturers and retailers, including CPG brands. It is a broad incumbent in the demand planning and inventory optimization space where Alloy.ai also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goalloy
• YouTubeyoutube.com/channel/UCfakeID
• Facebookfacebook.com/alloytechnologies
• LinkedInlinkedin.com/company/alloy-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alloy.ai