LiftLab
LiftLab is a private SaaS marketing measurement platform that combines two-stage marketing mix modeling with incrementality testing, serving enterprise omnichannel brands, D2C/ecommerce companies, and CPG clients such as Pandora, SKIMS, Birkenstock, and Cinemark with full-funnel budget planning and real-time optimization.
- Company typePrivate
- Founded2018
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What LiftLab does
LiftLab is a private SaaS marketing measurement company founded in 2018 and headquartered in Oakland, California. Its platform combines two-stage Agile Marketing Mix Modeling (AMM) with an incrementality testing suite to help enterprise brands understand the marginal revenue and profit contribution of each marketing dollar across paid, owned, and offline channels. The core architecture separates short-term ad auction dynamics (CPM, CPC shifts, competitive pressure) from underlying consumer response to produce durable diminishing-returns curves at channel, tactic, and campaign level, which the company pairs with closed-loop calibration against causal experiments via its Trust Engine. Real-time intelligence is delivered through PlatformSense, a daily signal layer that uses API ingestion from 70+ ad platforms to detect CPM shifts, auction volatility, and creative fatigue within 24 hours and apply bounded modifiers to the underlying response curves.
LiftLab firmographics
Firmographics- Name
- LiftLab
- Legal name
- LiftLab Analytics, Inc.
- Website
- https://liftlab.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LiftLab is a private SaaS marketing measurement platform that combines two-stage marketing mix modeling with incrementality testing, serving enterprise omnichannel brands, D2C/ecommerce companies, and CPG clients such as Pandora, SKIMS, Birkenstock, and Cinemark with full-funnel budget planning and real-time optimization.
- Ownership category
- akta.pro rank
LiftLab industry classification
Industry- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where LiftLab is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiftLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Platform: Annual contract renewal model with marketing measurement platform access, marketing scientist support, and ongoing model calibration. Platform delivered as a subscription service with 'Live in weeks, not months' time-to-value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with marketing scientist support included |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
LiftLab product offering
Product offeringCore offering
LiftLab sells an enterprise SaaS marketing measurement platform that combines Agile Marketing Mix Modeling (AMM) with incrementality testing to produce marginal ROI curves, daily budget optimization signals, and CFO-ready budget narratives. The core deliverables are software access, proprietary response curves, scenario simulations, and ongoing calibration by LiftLab's in-house marketing scientists under annual subscription contracts.
Product overview
LiftLab is a Full-Funnel Marketing Mix Modeling (MMM) and Incrementality Testing Platform that offers a unified marketing measurement system built around four core layers: Agile MMM (two-stage econometric modeling), PlatformSense (real-time intelligence with daily ad platform signals), Trust Engine (closed-loop calibration between models and experiments), and Optimization (constraint-aware scenario planning). The platform also includes Miles AI for natural language querying. Solutions span Full-Funnel Budget Planning, Diminishing Returns Optimization, Incrementality Testing, Scenario Planning, Real-Time Budget Optimization, and Long-Term Brand Value Measurement. Target customers include enterprise omnichannel brands, D2C/eCommerce brands, and CPG companies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- +9.5% revenue from 2% budget shift
- +6 more outcomes
Companies that use LiftLab
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
LiftLab technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature7 records
LiftLab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alloy.aicoreLiftLab and Alloy.ai partnership enables consumer brands to connect marketing media spend directly to actual retail sales by leveraging real-time point-of-sale data from hundreds of retailers. The collaboration aims to provide brands with measurable attribution between advertising spend and in-store performance, addressing the online-to-offline attribution gap.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
LiftLab competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Established incumbent in media measurement and analytics with MMM capabilities. Nielsen's media mix modeling and audience measurement broadly overlap with LiftLab's category, though LiftLab specializes in modern, agile MMM where Nielsen's traditional approach is slower.
- Circana (formerly IRI): Established CPG-focused measurement and analytics incumbent with MMM and retail media capabilities. Circana is a direct competitor in the CPG vertical but operates at a much larger scale and with a broader portfolio of measurement products.
- HubSpot: Broader marketing platform with growing analytics and reporting capabilities that overlap with aspects of marketing measurement and attribution. While HubSpot is a much larger suite, its analytics positioning creates adjacent competitive pressure in the mid-market segment.
Direct peers
- Triple Whale: Direct competitor providing marketing analytics, attribution, and MMM primarily for DTC and ecommerce brands. Triple Whale targets a similar buyer persona to LiftLab's D2C segment with comparable measurement and budget optimization tooling.
- Rockerbox: Direct competitor providing marketing measurement, attribution, and MMM for enterprise and DTC brands. Rockerbox's unified measurement and incrementality testing focus closely mirrors LiftLab's positioning around MMM combined with experiment-based calibration.
- Northbeam: Direct competitor offering MMM and multi-touch attribution primarily for ecommerce and DTC brands. Northbeam's positioning on cross-channel measurement and incrementality overlaps meaningfully with LiftLab's omnichannel and D2C verticals.
- Measured: Direct competitor focused on incrementality-based marketing measurement and budget optimization for enterprise brands. Measured's experiment-driven approach to media mix decisions is closely aligned with LiftLab's Trust Engine and incrementality testing suite.
- Recast: Direct competitor offering MMM software for ecommerce and DTC brands, with a focus on statistical rigor and incrementality. Recast competes with LiftLab for the same mid-market and enterprise ecommerce measurement budgets.
- Analytic Partners: Direct competitor in marketing mix modeling and ROI-based commercial analytics. Analytic Partners serves enterprise brands with econometric measurement and scenario planning, overlapping directly with LiftLab's AMM, incrementality, and scenario planner capabilities.
Emerging players
- Marketing Evolution: Marketing measurement platform providing MMM and outcome-based marketing analytics for enterprise brands. Smaller and narrower in scope than LiftLab, but operates in the same attribution and measurement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiftLab social profiles
Digital presenceLiftLab compliance and trust
Trust signalCompliance2 records
LiftLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiftLab leadership team
Management profileNumber of profiles
LiftLab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiftLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiftLab
What does LiftLab do?
LiftLab sells an enterprise SaaS marketing measurement platform that combines Agile Marketing Mix Modeling (AMM) with incrementality testing to produce marginal ROI curves, daily budget optimization signals, and CFO-ready budget narratives. The core deliverables are software access, proprietary response curves, scenario simulations, and ongoing calibration by LiftLab's in-house marketing scientists under annual subscription contracts.
Is LiftLab a public or private company?
LiftLab is a private company. It is currently operating.
When was LiftLab founded?
LiftLab was founded in 2018. It employs 101 to 250 people.
Where is LiftLab based?
LiftLab is headquartered in Oakland, United States, in the North America region.
How does LiftLab make money?
One revenue line is on record: saaS Subscription Platform.
Who are LiftLab's main competitors?
Broad incumbents on record are Nielsen, Circana (formerly IRI) and HubSpot. Direct peers are Triple Whale, Rockerbox, Northbeam, Measured, Recast and Analytic Partners. Marketing Evolution is listed as an emerging player.
Does LiftLab have an API?
Yes. LiftLab connects to ad platforms via API for data ingestion. The platform supports API-connected ad platforms including Meta, Google, and TikTok for daily signal detection and real-time budget optimization. No public-facing API documentation or developer portal was identified in the source materials.
What industry is LiftLab in?
Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 541511 and its SIC code is 7372.