Audoo
Audoo is a London-based music technology company that builds Audio Meter™ hardware and a data platform to capture verified public-performance music usage for PROs, CMOs, publishers, and rights holders.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Audoo firmographics
Firmographics- Name
- Audoo
- Legal name
- Audoo Limited
- Website
- https://audoo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audoo is a London-based music technology company that builds Audio Meter™ hardware and a data platform to capture verified public-performance music usage for PROs, CMOs, publishers, and rights holders.
- Ownership category
- akta.pro rank
Audoo industry classification
Industry- Product category
- Music Rights Management Technology
- NAICS
- Other Sound Recording Industries (512290)
- akta.pro primary industry
- Recorded Music Metadata, Fingerprinting & Anti-Piracy (CID/Content ID) (MPAIAAAJ)
Keywords
Where Audoo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Audoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Licensing to PROs/CMOs: Licenses Audio Meter technology and data services to Performing Rights Organisations and Collective Management Organisations for accurate royalty distribution to their members. Revenue derived from service agreements with rights organisations who pay for accurate music usage data.
- Data Monetisation: Provides accurate real-world music usage data to PROs and CMOs enabling more accurate royalty distributions. Estimates suggest investing approximately 3% of collected royalties could deliver meaningful improvements in distribution accuracy.
- Free Hardware (Every Play Counts): Audio Meters provided free to venues under 'Every Play Counts' initiative. Hardware cost absorbed as customer acquisition expense, with value captured through PRO/CMO partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Every Play Counts - Free Audio Meter for Venues |
| Subscription | Annual | PRO/CMO Enterprise Licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Audoo product offering
Product offeringCore offering
Audoo develops and licenses the Audio Meter™, a plug-and-play hardware device that uses multi-patented audio fingerprinting to passively capture and identify music played in commercial venues, clubs, live performances, broadcast radio, and large-scale events. Captured fingerprints are matched in the cloud against a 200M+ track catalogue and delivered to PROs and CMOs via the Audoo Dashboard for accurate public performance royalty distribution. The offering includes purpose-built recognition modules for background, DJ, live, broadcast, and event environments, plus a freemium venue deployment program called Every Play Counts.
Product overview
Audoo offers a hardware-and-software platform centered on the Audio Meter™ device with multiple recognition modules. The Audio Meter is a plug-and-play hardware device with built-in cellular connectivity that recognizes music through audio fingerprinting. Multiple specialized modules address different use cases: Background Music Recognition for retail/hospitality venues, DJ Recognition for clubs/festivals, Live Recognition for live performances, Broadcast Recognition for radio, and Event Recognition for large-scale events. All recognition data flows to the Audoo Dashboard, a data platform providing analytics and insights to PROs, CMOs, and rights holders.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Meter™ Plug-and-play hardware device with built-in cellular connectivity that uses multi-patented audio fingerprinting to recognize music played in public spaces and transmit digital fingerprints to the cloud for matching against a music library. Designed for PROs, CMOs, and commercial venues.
- Background Music Recognition Audio recognition solution for shops, restaurants, gyms, bars, and cafes that identifies recorded background music played in commercial premises and supports accurate royalty distribution.
- DJ Recognition Monitoring solution for clubs and festivals that captures DJ sets, including tracks played in full, mixed, or sampled, with varispeed robustness and increased fingerprint frequency for accurate detection in dynamic DJ environments.
- Live Recognition Solution that accurately recognises and reports live and cover song performances in real time using a dedicated line-in cable connected to the mixing console.
- Broadcast Recognition Monitoring service providing comprehensive reporting of songs played across radio stations globally, with detailed reports including timestamps and station details for accurate royalty distribution.
- Event Recognition Monitoring solution for large-scale events including festivals, stadiums, theme parks, and exhibitions that integrates with event production tech stacks to track background, electronic, and live music.
- Audoo Dashboard Real-time data platform providing verified public performance data to PROs, CMOs, music publishers, and record labels. Delivers insights including headline stats, venue type analysis, geographic data, and repertoire popularity charts.
Quantifiable outcome
- $3 billion in unaccounted royalties can be addressed through accurate tracking
- +2 more outcomes
Companies that use Audoo
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Audoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
Audoo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- Music Venue TrustcorePartnership to deploy Audoo's Audio Meter technology across 12 grassroots music venues in the UK. Initiative aims to assess whether current royalty distribution methodologies administered by PRS for Music accurately reflect what is actually being played.
- SabamcorePartnership with Sabam, the Belgian association for authors, composers and publishers, to implement Audoo's Audio Meter technology for DJ reporting in Belgium, replacing a long-standing legacy system.
- IMROcoreExpanded partnership with IMRO in Ireland to improve music tracking and royalty distribution through technology deployment including Audio Meters in businesses and music festivals.
- APRAcorePartnership with APRA (Australasian Performing Right Association) covering Australia and New Zealand for public performance royalty tracking.
- BUMAcorePartnership with BUMA (Dutch collective management organisation for composers and publishers) for music royalty tracking in the Netherlands.
- GEMAcorePartnership with GEMA, the German performing rights society.
- PPCAcorePartnership with PPCA (Phonographic Performance Company of Australia) for music royalty tracking.
- OneMusic AustraliacorePartnership with OneMusic Australia for public performance royalty tracking.
- OneMusic New ZealandcorePartnership with OneMusic New Zealand for public performance royalty tracking.
- ESMAAcorePartnership with ESMAA (Entertainment Sources Management Association of Australasia) for music rights management.
- MRSScorePartnership with MRSS (Music Rights South Africa) for music royalty tracking.
- Abbey Road StudiosflagshipAbbey Road Studios Managing Director Isabel Garvey expressed support for Audoo's solution, calling it boundary-pushing innovation.
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
Audoo competitors and assessment
Company assessmentDirect peers
- BMAT Music Innovations: BMAT provides music identification, audio fingerprinting, and usage reporting services to PROs, broadcasters, and digital platforms globally. It is Audoo's closest direct competitor in serving Performing Rights Organisations with track-matching infrastructure.
- Pex: Pex operates an audio and video fingerprinting platform that identifies content usage across the open web, UGC platforms, and broadcast, serving rights holders and rights organisations. It overlaps directly with Audoo's content identification and rights-management adjacency.
- Audible Magic: Audible Magic is a long-established audio fingerprinting and content identification vendor serving UGC platforms, broadcasters, and rights holders. It competes with Audoo in the enterprise content-ID layer serving rights-management customers.
- Music Reports Inc: Music Reports Inc provides music rights administration, licensing, and royalty processing for PROs, publishers, labels, and digital platforms. It is comparable to Audoo as a B2B infrastructure vendor operating inside the music rights and royalty value chain.
Broad incumbents
- Gracenote: Gracenote (owned by Nielsen) provides music metadata, fingerprinting, and content recognition at massive scale, serving broadcasters, streaming platforms, and automotive. It is a broad incumbent with overlapping fingerprinting and music metadata capabilities, though its primary focus is wider than public-performance royalty tracking.
- Shazam: Shazam (owned by Apple) is a global music recognition platform using audio fingerprinting to identify tracks from ambient audio. It is a broad incumbent with overlapping audio-recognition technology, but its consumer discovery focus differs from Audoo's PRO-facing royalty data model.
- Kantar Media: Kantar Media operates large-scale broadcast and media monitoring services, including music airplay tracking for rights organisations. It overlaps with Audoo's broadcast recognition module, though as part of a much broader media measurement portfolio.
Emerging players
- SoundHound: SoundHound develops audio and speech recognition AI with applications in voice assistants, automotive, and music identification. It is an emerging player in adjacent audio-recognition technology, with partial overlap to Audoo's fingerprinting stack.
- Soundcharts: Soundcharts aggregates music usage, airplay, streaming, and rights data into an analytics platform for labels, publishers, and agencies. It is an emerging player in the music data and rights intelligence space adjacent to Audoo's PRO-facing analytics dashboard.
Regional players
- Yacast: Yacast is a France-based broadcast and music airplay monitoring provider serving rights holders in European markets. It is a regional player with comparable broadcast recognition and PRO-adjacent reporting capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Audoo social profiles
Digital presenceAudoo compliance and trust
Trust signalCompliance1 record
Audoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audoo leadership team
Management profileNumber of profiles
Profiles14 records
Audoo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audoo
What does Audoo do?
Audoo develops and licenses the Audio Meter™, a plug-and-play hardware device that uses multi-patented audio fingerprinting to passively capture and identify music played in commercial venues, clubs, live performances, broadcast radio, and large-scale events. Captured fingerprints are matched in the cloud against a 200M+ track catalogue and delivered to PROs and CMOs via the Audoo Dashboard for accurate public performance royalty distribution. The offering includes purpose-built recognition modules for background, DJ, live, broadcast, and event environments, plus a freemium venue deployment program called Every Play Counts.
Is Audoo a public or private company?
Audoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Audoo founded?
Audoo was founded in 2018. It employs 11 to 50 people.
Where is Audoo based?
Audoo is headquartered in London, United Kingdom, in the Europe region.
How does Audoo make money?
Three revenue lines are on record. B2B Licensing to PROs/CMOs are the primary driver. The others are data Monetisation and free Hardware (Every Play Counts).
Who are Audoo's main competitors?
Direct peers on record are BMAT Music Innovations, Pex, Audible Magic and Music Reports Inc. Broad incumbents are Gracenote, Shazam and Kantar Media. Emerging players are SoundHound and Soundcharts. Yacast is listed as a regional player.
Does Audoo have an API?
No public API is recorded for Audoo.
What industry is Audoo in?
Audoo's product category is Music Rights Management Technology. Its primary akta.pro industry code is MPAIAAAJ, Recorded Music Metadata, Fingerprinting & Anti-Piracy (CID/Content ID). Its NAICS code is 512290.