What Sunsave does

Sunsave is a London-headquartered, FCA-authorized residential solar and battery platform founded in 2022 by co-founders Alick and Ben. The company sells complete solar PV and battery systems to UK homeowners through two primary models: Sunsave Plus, a £69/month fixed-price subscription over 20 years with no upfront cost and bundled 20-year monitoring, maintenance, replacement parts, and Aviva insurance; and Sunsave Standard, a traditional upfront purchase starting from £6,200. A standalone Sunsave Home Battery product, launched in January 2025, extends the offering to households without solar via British Gas tariff integration.

The technology stack combines physical solar and battery hardware (installed by Sunsave's own or contracted engineers) with a proprietary 24/7 remote monitoring platform that detects faults, automates replacement workflows (battery upgrade when capacity falls below 70%, free inverter replacement), and powers the Sunsave Guarantee service layer. Hive smart-home integration and exclusive British Gas tariffs (Hive Solar Saver offering 25% off electricity, Export and Earn Plus at 15.1p/kWh) are layered on as distribution and stickiness mechanisms, with British Gas acting as a paid introducer to Sunsave.

Sunshine generates revenue through a mix of recurring subscription payments (each £69 installment is split between a £57 loan repayment and a £12 monitoring/maintenance fee, total repayable £16,560), one-time upfront system sales, and a growing standalone battery offering. Go-to-market is direct-to-consumer via the sunsave.energy website with an online suitability calculator and free 30-minute video consultations, augmented by referral partnerships (Centrica, Snugg) and earned media. The company operates in England, Wales, and (from November 2025) parts of Scotland, with 50+ employees and £120m+ in cumulative funding including a £100m debt facility from Crédit Agricole CIB and a £13m Series A equity round co-led by Norrsken VC and IPGL.

Name

Sunsave

Legal name

Sunsave Group Limited

Website

https://sunsave.energy

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunsave is a UK residential solar and battery installer offering a £69/month 20-year solar subscription with no upfront cost, plus upfront purchase and standalone home battery options, primarily serving homeowners in England, Wales, and Scotland.

Ownership category

akta.pro rank

Product category

Residential Solar Energy Systems

NAICS

Consumer Electronics and Appliances Rental (532210)

akta.pro primary industry

Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)

Keywords

• Residential solar installation
• Solar battery storage
• Solar subscription service
• Home energy systems
• Rooftop solar panels

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Subscription (Sunsave Plus): Customers pay a fixed monthly subscription fee of £69/month over 20 years (240 installments) for a solar panel and battery system with no upfront cost. The subscription includes the Sunsave Guarantee (monitoring, maintenance, insurance). Customers own the system from day one. Revenue is generated through monthly installment payments (comprising loan repayment plus monitoring and maintenance fee). Typical total repayable: £16,560 over 20 years. The product is structured as a fixed-sum loan agreement and a monitoring and maintenance agreement.
2. Upfront Solar Purchase (Sunsave Standard): Customers purchase a complete solar panel and battery system upfront. Systems start from £6,200. Revenue is recognized as a one-time payment at installation. Sunsave Standard includes a 5-year workmanship warranty and is VAT-exempt until April 2027.
3. Home Battery Package (standalone): Standalone home battery package available with flexible payment options: £0 upfront + £37.50/month over 120 months, or £3,629 upfront. Includes 10-year product warranties, 10-year workmanship guarantee, and access to exclusive British Gas tariffs (Store&Save and Store&Reward). The battery is owned by the customer from day one.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sunsave designs, supplies, and installs residential solar panel and battery systems in the UK, offering them through two commercial models: Sunsave Plus, a £0-upfront subscription at £69/month over 20 years, and Sunsave Standard, an outright upfront purchase starting from £6,200. Each system is bundled with the proprietary Sunsave Guarantee covering 24/7 remote monitoring, free replacement parts, and Aviva-backed insurance for 20 years.

Product overview

Sunsave operates as a solar energy platform offering two primary purchasing models: Sunsave Plus (subscription-based, £69/month for 20 years with no upfront cost) and Sunsave Standard (upfront purchase starting from £6,200). Both include solar panels and battery systems. The company recently launched Sunsave Home Battery as a standalone offering through a British Gas partnership, and offers Hive Solar as an integrated smart home variant. All products include the Sunsave Guarantee for monitoring, maintenance, and insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Sunsave Plus: UK's first solar subscription service offering solar panels and battery systems with no upfront cost, 20-year guarantee, and fixed monthly payments.
• Sunsave Standard
• Hive Solar
• Sunsave Home Battery

Products and services

• Sunsave Plus The UK's first solar subscription service offering a complete solar panel and battery system for £0 upfront. Customers pay £69/month over 20 years (240 installments), own the system from day one, and receive the Sunsave Guarantee including 24/7 monitoring, free replacement parts, and Aviva insurance. Aimed at UK homeowners aged 18-65.
• Sunsave Standard

Quantifiable outcome

• Average savings of £393 per year on energy bills for a typical 4-bedroom family home with Sunsave Plus, even after monthly subscription payments.
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• SnuggminorGTM or Marketing Partner · 1 October 2025Sunsave partnered with Snugg to offer solar savings estimates to potential customers. Snugg provides an additional customer acquisition channel for Sunsave, helping homeowners assess potential savings before signing up.
• Centrica (British Gas and Hive)flagshipGTM or Marketing Partner · 1 January 2025Centrica, through its subsidiaries British Gas and Hive, partnered with Sunsave to launch Sunsave Plus. The partnership provides Sunsave customers with access to British Gas electricity tariffs including a 25% discount for Hive Solar Saver customers, and Hive smart home technology integration. Hive's 2 million smart system customers represent a significant distribution and co-marketing opportunity for Sunsave. British Gas acts as an introducer to Sunsave in exchange for a fixed referral fee.
• Hive (Centrica)coreTechnology or Integration · 1 January 2025Hive solar and battery customers get access to Hive Solar Saver (25% off British Gas electricity), Hive Plus (2-year free subscription to smart home features), and the Hive app for monitoring solar generation, consumption, and exports. Sunsave installs Hive Bridge and Hive Hub as part of the solar installation. The partnership enables Sunsave Plus customers to control their system via the Hive app.
• AvivacoreOthersAviva provides insurance for Sunsave Plus systems against damage, fire, and theft throughout the 20-year subscription term. This is a key component of the Sunsave Guarantee, providing customers with comprehensive protection as part of the subscription package.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Octopus Energy: Large UK energy supplier actively expanding into solar, heat pumps, EV chargers, and home batteries. Comparable because it shares the same UK residential decarbonisation customer base and is increasingly bundling hardware with energy supply contracts, the same wedge Sunsave uses.
• British Gas (Centrica): Largest UK energy supplier and Sunsave's flagship distribution and tariff partner. Comparable as both a potential competitor (sells solar and storage directly) and the strategic channel that underpins Sunsave Plus's customer economics through Hive Solar Saver tariffs.
• EDF Energy: Major UK energy supplier with residential solar and battery offerings. Comparable in customer base and product mix to Sunsave, though distribution-led and incumbent rather than subscription-led.
• E.ON UK: UK energy supplier offering solar panels, batteries, EV chargers, and heat pumps to homeowners. Comparable in product breadth and target customer, with deeper balance sheet but no equivalent £0-upfront subscription structure.

Direct peers

• Aira: Sweden-based clean energy company offering heat pumps, solar, and battery subscriptions to households with monthly fees and no upfront cost. Most directly comparable to Sunsave in business model — consumer-facing home energy subscription with bundled service — though UK-focused rather than Nordic.
• Project Solar UK: UK residential solar installer offering panels and battery systems to homeowners. Most direct UK installation competitor to Sunsave Standard, though Project Solar does not offer a subscription/financing equivalent to Sunsave Plus.
• Sunrun: Largest US residential solar subscription company offering leases and PPAs with bundled monitoring and maintenance. Closest analogue to Sunsave Plus's £0-upfront, long-duration subscription with service bundle, though operating in a different regulatory and tariff environment.
• Mosaic: US-based residential solar and home improvement financing platform. Comparable as a financing-led player underwriting long-duration residential clean energy loans, the same core mechanism Sunsave uses to scale its subscription book.

Regional players

• Good Energy: UK renewable electricity supplier with a smaller residential solar installation arm. Comparable as a UK-focused, mission-aligned residential solar and renewable energy provider, though materially smaller and more supply-side focused.

Emerging players

• Solar Energy Savings: UK residential solar installer serving homeowners with panels and batteries. Comparable UK-focused installer competitor to Sunsave Standard, though smaller and without the subscription, partner network, or capital base Sunsave has assembled.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sunsaveuk
• LinkedInlinkedin.com/company/sunsaveuk

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunsave