Deako
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Deako firmographics
Firmographics- Name
- Deako
- Legal name
- Deako, Inc.
- Website
- https://deako.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Deako industry classification
Industry- Product category
- Smart Lighting / Modular Lighting Systems
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Lighting & Dimming Control Installation (HSAHADAB), Lighting Controls & Smart Lighting Systems (BPABAGAC), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)
Keywords
Where Deako is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deako business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales - Smart Switches: Sale of smart light switches (Gen 1, Gen 2), smart dimmers, and accessories through e-commerce and builder partners. Smart switches feature Wi-Fi/Bluetooth connectivity, app control, and voice assistant integration.
- Hardware Sales - Simple Switches: Sale of non-connected simple light switches including dimmers, motion sensor switches, nightlight switches, timer switches, astronomical timers, ceiling fan controllers, and ventilation timers.
- Professional Installation Services: $100 per light switch for professional installation including backplate and switch. Offered through certified electrician network. Alternative DIY installation with price reductions available.
- Extended Warranty: Extended warranty program providing 2-year coverage (vs. standard 1-year) for products, offering repair, replacement, or refund for defective products.
- Whole-Home Solutions Bundles: Bundled product packages including Smart Switch Bundle, Simple Dimmer Bundle, Convenience Starter Kit, Ambiance Starter Kit, and Security Starter Kit offering discounted pricing vs. individual purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional Installation - $100 per switch |
| Unit Pricing | Pay-as-you-go | Individual Switch Products |
| Unit Pricing | Pay-as-you-go | Whole-Home Solution Bundles |
| Other | Multi-year contract | Standard Warranty - 1 Year |
| Other | Multi-year contract | Extended Warranty - 2 Years |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Deako product offering
Product offeringCore offering
Deako designs, manufactures, and sells a modular plug-and-play smart lighting system based on patent-pending backplates that let homeowners swap light switches (simple, smart, dimmer, motion, timer, fan, ventilation, nightlight) in seconds without rewiring or an electrician. The company sells Smart Switches with Wi-Fi/Bluetooth and app control, Simple Switches, Whole-Home Solution bundles, and the Deako Intelligence platform integrating radar sensors and automation.
Product overview
Deako offers a modular smart lighting ecosystem consisting of plug-and-play light switches and an intelligent home platform. The system centers on a patent-pending modular backplate design that allows homeowners to easily swap switches without rewiring or hiring an electrician. The product portfolio includes Smart Switches (Gen 2, Smart Dimmer, Smart Plug) with Wi-Fi/Bluetooth connectivity and app control, Simple Switches (Dimmer, Motion Sensor, Nightlight, Timer, Astronomical Timer, Ceiling Fan Controller, Ventilation Timer, Rocker) for manual operation, Whole-Home Solution bundles for builders and multi-room installations, and Backplates & Faceplates for installation. The recently launched Deako Intelligence platform expands beyond lighting to provide an integrated home experience with adaptive lighting, follow-me sound, intercom, and elderly monitoring capabilities. All products are designed for new construction and retrofit applications, primarily serving homebuilders, homeowners, electricians, and integrators.
Differentiator
Problem solved
Functional benefit
Brands
- Deako Intelligence: Intelligent home platform launched in 2026 that combines radar sensors, automation, and integrated controls to enable features such as adaptive lighting, follow-me sound, intercom, and elderly monitoring for new construction homes.
Products and services
- Smart Switch (Gen 2) Second-generation smart switch with Magic Linking technology that enables easy smart lighting control, scheduling, and automation. Features Bluetooth and Wi-Fi connectivity, integrates with voice assistants and security systems. Designed for homeowners and builders.
- Smart Dimmer Smart dimmer combining lighting automation with remote and tactile dimming control. Supports scenes, schedules, timers, and integration with voice assistants and alarm systems. For homeowners and builders.
- Smart Plug Smart plug that applies smart features to plug-in devices, allowing control of lamps and other devices via the Deako app with scheduling and automation capabilities. For homeowners.
- Simple Dimmer Manual dimmer switch with tactile slider for adjusting brightness and creating ambiance without smart capabilities. Controlled directly at the switch. For homeowners and builders.
- Simple Motion Sensor Switch Motion-activated switch that automatically turns lights on when movement is detected, providing hands-free, energy-saving lighting automation. For homeowners.
- Simple Nightlight Switch Switch with built-in soft LED nightlight that illuminates dark rooms without taking up outlets, ideal for children's bedrooms and bathrooms. For homeowners.
- Simple Timer Switch Timer switch that automatically turns off lights after 10, 30, or 60 minutes. Best for bathrooms, hallways, and spaces where lights tend to be forgotten. For homeowners.
- Simple Astronomical Timer Switch Astronomical timer switch for outdoor lights that automatically adjusts based on sunrise/sunset times throughout the year without requiring Wi-Fi. For homeowners.
- Simple Ceiling Fan Controller Fan speed controller for multi-speed ceiling fans with quiet operation, suitable for bedrooms and other areas where fan noise could be distracting. For homeowners.
- Simple Ventilation Timer Switch Timer switch for exhaust fans that automatically controls bathroom ventilation, improving indoor air quality with adjustable timers and energy-efficient operation. For homeowners.
- Simple Rocker Switch Basic manual light switch available in single-pole and multiway configurations, serving as the default switch installed during home construction. For homeowners and builders.
- Smart Switch Bundle Pre-configured bundle of smart switches for whole-home deployment, designed for builders and homeowners outfitting multiple rooms.
- Simple Dimmer Bundle Bundle of simple dimmer switches for whole-home deployment at a package price. For homeowners and builders.
- Simple & Smart Combo Bundle Mixed bundle combining simple and smart switches for homes that need both manual and smart lighting control options. For homeowners and builders.
- Convenience Starter Kit Curated starter bundle focused on convenience features like motion sensors and timers for common areas. For homeowners.
- Ambiance Starter Kit Starter bundle focused on ambiance control with dimmer switches for creating mood lighting throughout the home. For homeowners.
- Security Starter Kit Starter bundle focused on security features like motion sensors and smart switches for automated lighting that deters intruders. For homeowners.
- Deako Intelligence Intelligent home platform combining radar sensors, automation, and integrated controls to enable adaptive lighting, follow-me sound, intercom, and elderly monitoring features for new construction homes. For homebuilders, integrators, and homeowners.
- Professional Installation Service Professional installation service provided through Deako's certified electrician network at $100 per light switch including backplate and switch. Available for homeowners retrofitting existing homes.
- Extended Warranty Program Extended warranty providing 2-year coverage (6 months for factory refurbished products) from date of purchase. Covers defects with repair, replacement, or refund. For homeowners.
Quantifiable outcome
- 121% revenue compounded annual growth rate over five years
- +4 more outcomes
Companies that use Deako
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Deako technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Deako partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Josh.aicoreIntegration partnership combining Deako's modular smart lighting systems with Josh.ai's AI-powered home control platform. Enables advanced automation, local communication, and privacy-focused smart home experiences. Expands smart home automation options for builders, integrators, and homeowners.
- D.R. HortonflagshipExclusive 3-year contract (beginning February 2021) with America's largest homebuilder by volume. Deako pre-wires all new D.R. Horton homes with plug-n-play lighting system. One Deako Smart Switch included per home. Partnership integrates with D.R. Horton's 'Home is Connected' smart home platform. Safe Haven provides white-glove installation during home closing visits.
- Safe Haven (ADT Authorized Dealer)coreNation's largest ADT Authorized Dealer providing home automation and security services. Partners with D.R. Horton for 'Home is Connected' program. Deako's plug-n-play switches enable Safe Haven technicians to offer personalized smart lighting experiences during white-glove installation visits.
- Shea HomescoreFirst Phoenix-area builder to include Deako Smart Lighting. Featured as innovator in home design and technology. Partnership demonstrates builder value proposition for offering smart home differentiation.
- Amazon AlexacoreVoice assistant integration enabling users to control Deako smart switches via voice commands. Part of broader smart home ecosystem compatibility.
- Google Home/AssistantcoreVoice assistant integration enabling users to control Deako smart switches via voice commands through Google Home ecosystem.
- Samsung SmartThingscoreSmart home platform integration enabling Deako switches to work within Samsung SmartThings ecosystem for unified home automation.
- Alarm.comcoreSecurity platform integration connecting Deako smart switches with Alarm.com security systems for enhanced home security automation.
- Toll BrotherscoreNational luxury homebuilder partner offering Deako smart lighting in their communities. One of 50+ builder partnerships in Deako's network.
- PulteGroupcoreMajor U.S. homebuilder partner with Deako modular lighting systems installed in new construction homes across their brands.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Deako competitors and assessment
Company assessmentDirect peers
- Lutron Electronics: Lutron is the dominant residential smart lighting control company (Caseta, RA2 Select, RadioRA) and the most direct competitor to Deako's smart switch and dimmer offerings, particularly in the homebuilder channel and premium integrator segment.
- Leviton: Leviton's Decora Smart line directly competes with Deako's modular smart switches and dimmers. As a major wiring device manufacturer with strong builder relationships, Leviton is a primary competitor in the same product category and channel.
- GE Lighting (Cync/Savant): GE Lighting's Cync smart lighting brand offers connected switches, dimmers, and bulbs targeted at residential consumers and builders, directly competing with Deako's smart switch and connected lighting portfolio.
- Signify (Philips Hue): Signify's Philips Hue is a leading consumer smart lighting brand offering connected bulbs and controls. While primarily bulb-based, Hue competes with Deako for the smart home lighting budget and integrates with similar voice/home platforms.
Broad incumbents
- Eaton: Eaton is a major electrical equipment manufacturer offering residential lighting controls and smart wiring devices, competing with Deako primarily in the builder channel as a broader electrical-systems incumbent.
- Schneider Electric: Schneider Electric's Wiser Energy and Square D smart home/lighting solutions compete with Deako in the homebuilder and retrofit channels, leveraging Schneider's broad electrical equipment portfolio.
- Control4: Control4 is a premium whole-home automation platform sold through dealers and integrators. While Deako integrates with Control4, it also competes for the high-end smart lighting control business in custom home installations.
- Hubbell Lighting: Hubbell Lighting is a broad lighting fixtures and controls manufacturer with residential and commercial offerings, competing with Deako at the lighting controls layer in both new construction and retrofit markets.
Emerging players
- Brilliant Smart Home: Brilliant offers in-wall smart home control panels that integrate lighting, music, and climate. It overlaps with Deako's emerging Deako Intelligence platform as an alternative whole-room/home control interface for builders and integrators.
- Alarm.com: Alarm.com is both a Deako integration partner and adjacent smart home platform for builders. It competes for the smart home budget in new construction homes via security and lighting automation bundles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deako social profiles
Digital presenceDeako compliance and trust
Trust signalCompliance2 records
Deako financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deako leadership team
Management profileNumber of profiles
Profiles3 records
Deako funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deako M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deako
What does Deako do?
Deako designs, manufactures, and sells a modular plug-and-play smart lighting system based on patent-pending backplates that let homeowners swap light switches (simple, smart, dimmer, motion, timer, fan, ventilation, nightlight) in seconds without rewiring or an electrician. The company sells Smart Switches with Wi-Fi/Bluetooth and app control, Simple Switches, Whole-Home Solution bundles, and the Deako Intelligence platform integrating radar sensors and automation.
Is Deako a public or private company?
Deako is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deako founded?
Deako was founded in 2015. It employs 51 to 100 people.
Where is Deako based?
Deako is headquartered in Seattle, United States, in the North America region.
How does Deako make money?
Five revenue lines are on record. Hardware Sales - Smart Switches are the primary driver. The others are hardware Sales - Simple Switches, professional Installation Services, extended Warranty and whole-Home Solutions Bundles.
Who are Deako's main competitors?
Direct peers on record are Lutron Electronics, Leviton, GE Lighting (Cync/Savant) and Signify (Philips Hue). Broad incumbents are Eaton, Schneider Electric, Control4 and Hubbell Lighting. Emerging players are Brilliant Smart Home and Alarm.com.
Does Deako have an API?
No public API is recorded for Deako.
What industry is Deako in?
Deako's product category is Smart Lighting / Modular Lighting Systems. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail. Its NAICS code is 3351 and its SIC code is 3640.