Subskribe
Subskribe is a B2B SaaS platform that unifies CPQ, subscription billing, revenue recognition, and advanced analytics on a single data model for fast-growing SaaS enterprises. It serves customers including BigID, Okta, Torq, and Beamery with complex quote-to-revenue and ASC 606 compliance needs.
- Company typePrivate
- Founded2020
- HeadquartersSan Ramon, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Subskribe does
Subskribe, Inc. is a B2B SaaS company headquartered in San Ramon, California, founded in 2020 by Prakash Raina, Yibin Guo, and Durga Pandey (CEO). The company provides a unified quote-to-revenue platform that natively integrates configure-price-quote (CPQ), subscription billing, revenue recognition, and advanced analytics on a single data model. The platform targets fast-growing SaaS enterprises with complex revenue operations requirements, including multi-year ramp deals, multiple amendments, consumption-based billing, and ASC 606/IFRS 15-compliant revenue recognition. Subskribe positions itself as a cost-effective alternative to legacy systems such as Salesforce CPQ and Zuora, claiming 90-day implementations without consultant dependency and customer-reported savings of $200K-$500K+.
The platform's product portfolio includes Subskribe CPQ, Subskribe Billing, Subskribe Revenue Recognition, and Subskribe Advanced Analytics as core products, augmented by modules such as Subscription Management, Advanced Pricing and Packaging, Approval Workflows, E-signature, Invoicing, Ramp Deals, and the proprietary Zeppa Business Rules Engine (a business-friendly coding language for custom quoting logic). The DealDesk AI module provides AI-powered guided selling, smart summarization, conversational support, and intelligent sales rooms. The platform integrates natively with Salesforce, HubSpot, NetSuite, QuickBooks, Stripe, Avalara, Anrok, DocuSign, and Slack, and maintains SOC 2 Type 2 compliance.
Subskribe generates revenue through subscription and usage-based pricing on an annual billing cadence, with quote-based enterprise contracts distributed via direct enterprise field sales. The company has raised approximately $18.4 million across two funding rounds ($5.2M seed in June 2020 led by Slow Ventures; $13.2M Series A in February 2022 led by 8VC). In November 2025, Subskribe was acquired by DealHub, an AI revenue orchestration company that subsequently secured $100 million in growth funding led by Riverwood Capital in January 2026 at a post-money valuation exceeding $500 million. Following the acquisition, Subskribe operates as a subsidiary brand within DealHub's combined platform, extending its parent's capabilities into subscription management and consumption metering for AI-driven enterprises.
Subskribe firmographics
Firmographics- Name
- Subskribe
- Legal name
- Subskribe, Inc.
- Website
- https://subskribe.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Subskribe is a B2B SaaS platform that unifies CPQ, subscription billing, revenue recognition, and advanced analytics on a single data model for fast-growing SaaS enterprises. It serves customers including BigID, Okta, Torq, and Beamery with complex quote-to-revenue and ASC 606 compliance needs.
- Ownership category
- akta.pro rank
Subskribe industry classification
Industry- Product category
- Quote-to-Revenue / CPQ Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where Subskribe is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Subskribe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Management Platform: Subskribe generates revenue through its subscription management and billing platform, providing CPQ, billing, and revenue recognition capabilities to B2B enterprises on a subscription basis.
- Usage-based Billing: The platform supports consumption-based and usage-based billing models, charging based on usage metrics for AI consumption and similar usage-based pricing structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise quote-to-revenue platform with full CPQ, billing, and revenue recognition capabilities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Subskribe product offering
Product offeringCore offering
Subskribe provides an Adaptive Quote-to-Revenue platform that unifies Configure-Price-Quote (CPQ), subscription billing, revenue recognition, and SaaS analytics on a single governed data model for B2B SaaS enterprises. The platform handles complex deal structures including multi-year ramps, multiple amendments, and consumption-based pricing, and delivers ASC 606 / IFRS 15 compliant revenue recognition. Customers such as BigID, Torq, Beamery, Vivun, and Okta use Subskribe to replace fragmented CPQ, CRM, and billing systems with a unified quote-to-cash stack.
Product overview
Subskribe is an Adaptive Quote-to-Revenue platform that provides a unified, natively integrated suite of products for B2B SaaS companies. The core portfolio consists of Subskribe CPQ (configure-price-quote), Subskribe Billing (subscription management and invoicing), Subskribe Revenue Recognition (automated ASC 606/IFRS 15 compliance), and Subskribe Advanced Analytics (SaaS metrics and dashboards), all built on a single governed data model within the Quote-to-Revenue Platform. Additional modules include DealDesk AI (AI-powered guided selling), Zeppa Business Rules Engine (custom quoting logic), Subscription Management, Advanced Pricing & Packaging, Approval Workflows, E-signature, Invoicing, and Ramp Deals. The platform competes directly with Salesforce CPQ and Zuora, positioning itself as a unified alternative to fragmented multi-tool quote-to-cash stacks.
Differentiator
Problem solved
Functional benefit
Brands
- Subskribe CPQ: Configure, Price, Quote solution for fast-growing SaaS companies
- Subskribe Billing
- Subskribe Revenue Recognition
- Subskribe Advanced Analytics
- DealDesk AI
- Zeppa Business Rules Engine
Products and services
- Subskribe Quote-to-Revenue Platform
Quantifiable outcome
- 90% reduction in quote creation time (Torq)
- +5 more outcomes
Companies that use Subskribe
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Subskribe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Subskribe partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Subskribe competitors and assessment
Company assessmentDirect peers
- Zuora: Zuora is the leading standalone subscription management, billing, and revenue recognition platform for SaaS and subscription businesses. It is Subskribe's most direct named competitor, serving the same fast-growing SaaS customer base with overlapping quote-to-revenue capabilities.
- Salesforce CPQ: Salesforce CPQ (formerly SteelBrick) is the dominant Configure-Price-Quote solution natively integrated into the Salesforce CRM ecosystem. Subskribe explicitly positions itself as an alternative for enterprises seeking faster implementation and lower TCO versus Salesforce CPQ.
- Conga (Apttus): Conga (formerly Apttus) is a long-standing CPQ, CLM, and document automation vendor competing for the same enterprise quote-to-cash workloads. It offers similar Configure-Price-Quote, contract management, and revenue lifecycle features targeting B2B sales teams.
- Chargebee: Chargebee is a subscription billing and revenue management platform for SaaS and subscription businesses. It directly overlaps with Subskribe Billing and Revenue Recognition, with comparable support for usage-based pricing, dunning, and ASC 606 compliance.
- Maxio: Maxio (the merger of SaaSOptics and Maxio) provides SaaS-focused billing and revenue recognition software. It targets the same fast-growing SaaS buyer with subscription billing, financial reporting, and ASC 606 rev rec features.
- BillingPlatform: BillingPlatform is an enterprise billing and revenue management platform supporting subscription, usage-based, and complex pricing models. It serves large enterprises with quote-to-revenue workflows comparable to Subskribe's unified platform.
- Recurly: Recurly is a subscription management and billing platform supporting recurring, usage-based, and hybrid pricing for digital and SaaS businesses. It overlaps with Subskribe in subscription billing and revenue operations for B2B SaaS.
Broad incumbents
- DealHub: DealHub is Subskribe's parent company and a broader CPQ and revenue orchestration platform with deal engagement, configure-price-quote, and proposal capabilities. The combined DealHub-Subskribe entity now offers overlapping product functionality for enterprise revenue teams.
- Stripe Billing: Stripe Billing is the billing module of Stripe's broader payments platform, offering subscription, usage-based, and invoicing capabilities. While part of a wider payments stack, it increasingly competes for the same SaaS subscription billing workloads as Subskribe.
Emerging players
- Ordway: Ordway is an emerging billing and revenue automation platform purpose-built for B2B SaaS, providing subscription management, invoicing, and revenue recognition. It targets a similar fast-growing SaaS niche with comparable quote-to-revenue positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Subskribe social profiles
Digital presenceSubskribe compliance and trust
Trust signalCompliance2 records
Subskribe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subskribe leadership team
Management profileNumber of profiles
Profiles3 records
Subskribe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subskribe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subskribe
What does Subskribe do?
Subskribe provides an Adaptive Quote-to-Revenue platform that unifies Configure-Price-Quote (CPQ), subscription billing, revenue recognition, and SaaS analytics on a single governed data model for B2B SaaS enterprises. The platform handles complex deal structures including multi-year ramps, multiple amendments, and consumption-based pricing, and delivers ASC 606 / IFRS 15 compliant revenue recognition. Customers such as BigID, Torq, Beamery, Vivun, and Okta use Subskribe to replace fragmented CPQ, CRM, and billing systems with a unified quote-to-cash stack.
Is Subskribe a public or private company?
Subskribe is a private company. It is classified as corporate owned and is currently acquired.
When was Subskribe founded?
Subskribe was founded in 2020. It employs 11 to 50 people.
Where is Subskribe based?
Subskribe is headquartered in San Ramon, United States, in the North America region.
How does Subskribe make money?
Two revenue lines are on record. SaaS Subscription Management Platform is the primary driver. The others are usage-based Billing.
Who are Subskribe's main competitors?
Direct peers on record are Zuora, Salesforce CPQ, Conga (Apttus), Chargebee, Maxio, BillingPlatform and Recurly. Broad incumbents are DealHub and Stripe Billing. Ordway is listed as an emerging player.
Does Subskribe have an API?
No public API is recorded for Subskribe.
What industry is Subskribe in?
Subskribe's product category is Quote-to-Revenue / CPQ Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 51821 and its SIC code is 7374.