What Solar Cannabis Co. does

Solar Cannabis Co. (legally Solar Therapeutics) is a vertically-integrated, multi-state cannabis operator headquartered in Somerset, Massachusetts. The company operates a 67,000-square-foot cultivation and production facility alongside four retail dispensaries: three in Massachusetts (Somerset, Seekonk, Dartmouth) and one in Warwick, Rhode Island. It cultivates and produces recreational cannabis flower, pre-rolls, concentrates, vapes, and edibles under multiple sub-brands (Solar Strains, Solar Pre-Rolls, Solar Concentrates, Solar Vapes, Solar Edibles, and the byky vegan/paleo edible line), and carries partner brands such as Stone Road and Jeeter.

The company's defining operational feature is its proprietary microgrid energy platform. Solar is registered as a power plant in Massachusetts and combines rooftop solar arrays, large-scale battery storage, and high-efficiency natural-gas combined heat & power (CHP) cogeneration units to produce over 5 MW of on-site power — sufficient to operate in full island mode during grid outages and to power an estimated 1,500–3,000 homes. Cultivation is supported by LED lighting and a water reclamation system that recaptures over 95% of process water, with energy consumption reduced from an estimated 7.5 MW to under 4 MW at full build-out. The company has received more than $1 million in energy-efficiency rebates and offsets at least 60% of its carbon emissions against a 90% target.

Solar generates revenue through direct-to-consumer retail sales (in-store, online ordering with in-store pickup, and a drive-thru at Somerset), wholesale distribution of its branded products to third-party dispensaries, and a loyalty program (Insider's Club). Customer segments are primarily adult-use recreational consumers aged 21+, with medical cannabis patients served at the Warwick, RI location and wholesale buyers as a secondary channel. Marketing is executed through organic social media, a content/blog platform, email/loyalty programs, PR coverage in cannabis and mainstream outlets, and local community events.

Name

Solar Cannabis Co.

Legal name

Solar Therapeutics

Website

https://solarthera.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Solar Cannabis Co. is a vertically-integrated multi-state cannabis operator cultivating and retailing recreational cannabis from a microgrid-powered 67,000 sq ft Somerset, MA facility, serving adult-use consumers across four dispensaries in Massachusetts and Rhode Island.

Ownership category

akta.pro rank

Product category

Cannabis Retail & Cultivation

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Recreational cannabis dispensary
• Cannabis cultivation
• Cannabis-infused edibles
• Cannabis concentrates
• Vertical integration cannabis

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Cannabis Sales: Direct retail sales of cannabis flower, concentrates, edibles, vapes, pre-rolls, and other cannabis products through company-owned dispensaries in Massachusetts and Rhode Island.
2. Wholesale Distribution: Wholesale distribution of Solar's brand products to other dispensaries and retail locations.
3. Drive-thru and Online Ordering: Convenience services including cannabis drive-thru at Somerset location and online ordering with in-store pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Solar Cannabis Co. is a vertically-integrated cannabis operator that cultivates and produces recreational cannabis flower, pre-rolls, concentrates, vaporizers, and edibles at a 67,000 sq ft facility in Somerset, MA, then sells them through company-owned retail dispensaries in Somerset, Seekonk, and Dartmouth, MA, and Warwick, RI. The cultivation facility is powered by a proprietary on-site microgrid combining solar arrays, battery storage, and natural-gas combined heat and power units, with LED lighting and a water reclamation system supporting sustainable indoor cultivation.

Product overview

Solar Cannabis Co. is a vertically-integrated cannabis operator offering sustainably-grown cannabis products through a portfolio of sub-brands including Solar Strains (premium flower), Solar Pre-Rolls, Solar Concentrates, Solar Vapes, and Solar Edibles. The company operates four retail dispensary locations in Somerset, Seekonk, and Dartmouth, MA, and Warwick, RI. Their product portfolio also includes byky (vegan/paleo edibles) and carries partner brands like Stone Road. The company differentiates through sustainable cultivation practices using solar energy and microgrid technology, with a loyalty program (Solar Insiders Club) for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• byky: Vegan and paleo artisanal cannabis edibles - the state's first paleo-friendly edible line
• Solar Strains
• Solar Pre-Rolls
• Solar Concentrates
• Solar Vapes
• Solar Edibles

Products and services

• Solar Strains

Quantifiable outcome

• Facility generates over 5 megawatts of clean power on-site
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Stone Road FarmscoreStrategic or Co-development PartnerCalifornia-based Stone Road Farms partnered with Solar to bring their products to Solar's Massachusetts and Rhode Island dispensaries, expanding product offerings for customers.
• bykycoreStrategic or Co-development PartnerSolar launched byky, the first-ever paleo and vegan artisanal cannabis edible line, developed in partnership with holistic nutritionist Kyleen Keenan.
• American LegionminorGTM or Marketing PartnerSolar partnered with American Legion to raise funds and awareness during November through custom-branded camo Snapback hats sales.
• Ellie FundminorGTM or Marketing PartnerSolar raised $1,200 to support Massachusetts breast cancer patients through partnership with Ellie Fund during National Breast Cancer Awareness Month.
• Clear Path for Veterans New EnglandminorGTM or Marketing PartnerSolar partnered with Clear Path for Veterans New England, a veterans advocacy organization, to provide support during November and beyond.
• Motif MagazineminorGTM or Marketing PartnerSolar announced an exciting new partnership with Motif Magazine for joint marketing and content collaboration.
• Maple Hill Disc Golf CourseminorGTM or Marketing PartnerSolar partners with Maple Hill Disc Golf Course for community events including their fourth annual disc golf tournament.
• LGBTQ+ Network of New BedfordminorGTM or Marketing PartnerSolar celebrated Pride Month in partnership with Stone Road and South Coast LGBTQ+ Network.
• SMART (Student Marijuana Alliance for Research & Transparency)minorStrategic or Co-development PartnerSolar partnered with SMART for a free educational webinar on cannabis plant life cycle fundamentals, featuring CEO Ed Dow and Director of Cultivator Brendan Delaney.
• JeetercoreChannel Partner/ Reseller/ DistributorCalifornia-based Jeeter brand products (pre-rolls and vape cartridges) are sold at Solar's Massachusetts locations. Solar features monthly deals and promotions on Jeeter products.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Curaleaf Holdings: One of the largest US multi-state cannabis operators, with established cultivation and retail operations across the Northeast including Massachusetts. Comparable as a vertically integrated cannabis retailer with national scale, but operates at significantly greater breadth and capital base than Solar.
• Green Thumb Industries: Large US multi-state operator with a presence in Massachusetts through its RISE dispensary brand and cultivation/production capacity. Comparable as a vertically integrated operator competing in the same MA retail market, but with significantly broader geographic and capital reach.
• Trulieve Cannabis Corp. Vertically integrated cannabis operator with a growing Northeast footprint including Massachusetts. Comparable as a vertically integrated cultivator-retailer, though at a meaningfully larger scale than Solar and with a more concentrated East Coast geographic strategy.

Direct peers

• Jushi Holdings: Multi-state cannabis operator with a Northeast focus that includes Massachusetts retail and cultivation operations. Closely comparable as a mid-sized vertically integrated MSO operating in the same MA/RI regional market and competing for the same adult-use consumer segment.
• Ascend Wellness Holdings: Mid-sized vertically integrated cannabis operator with a presence in Massachusetts and other limited-license Northeast states. Comparable as a similarly scaled MSO pursuing a regional densification strategy adjacent to Solar's Southern New England footprint.
• MariMed: Vertically integrated cannabis operator with cultivation, production, and retail operations in several Northeast and Mid-Atlantic states including Massachusetts. Comparable as a regional vertically integrated peer of similar scale to Solar, with overlapping product categories and wholesale distribution models.
• 4Front Ventures: Multi-state cannabis cultivator and retailer with a Massachusetts footprint. Comparable as a mid-sized vertically integrated operator pursuing regional expansion in the same Northeast corridor, with similar cultivation-and-retail structure.
• Ayr Wellness: Vertically integrated cannabis operator with cultivation, production, and retail operations across multiple states including the Northeast. Comparable as a similar-sized MSO competing for shelf space and consumer mindshare in the same regional market dynamics.
• TILT Holdings: Cannabis operator with cultivation, production, and brand-building capabilities serving multiple state markets. Comparable as a similarly scaled vertically integrated peer, though with a different geographic mix and a heavier wholesale-brand orientation.

Regional players

• INSA: Massachusetts-based vertically integrated cannabis operator with cultivation and multiple retail locations in the state. Closely comparable as a regional peer operating primarily within Massachusetts with similar retail format and product mix, but without Solar's RI presence or its sustainability-driven microgrid infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SolarThera
• Facebookfacebook.com/solarthera
• LinkedInlinkedin.com/company/solarthera
• Instagraminstagram.com/solarcannabis.co_ma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Cannabis Co.