HerdDogg
HerdDogg is a Nebraska-based agtech company that sells Bluetooth-enabled DoggTag smart ear tags, solar-powered DoggHouse base stations, and an AI-powered subscription platform to continuously monitor cattle health and estrus cycles for beef and dairy producers in the US Midwest and High Plains.
- Company typePrivate
- Founded2015
- HeadquartersSeward, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HerdDogg does
HerdDogg is a Nebraska-based agtech company founded in 2015 that builds a data-driven livestock health and traceability platform for cattle producers. Its product consists of three integrated components: the DoggTag, a Bluetooth-enabled smart ear tag that continuously captures each animal's temperature and movement (480 readings per day); the DoggHouse, a solar-powered base-station transmitter that aggregates tag data and relays it to the cloud; and a mobile/web application (app.herddogg.com) through which ranchers receive real-time health and estrus alerts, view automated daily pull lists, and remotely activate tag lights for cattle sorting. An in-house AI algorithm establishes per-herd baseline behavior within 3 days of deployment and then runs anomaly detection for early disease identification and predictive analytics for estrus-cycle and early-pregnancy detection.
The company's revenue model combines hardware sales (DoggTag ear tags and DoggHouse transmitters, designed to be reusable and recyclable across animals) with a recurring SaaS subscription priced at less than $0.08 per cow per day for 24/7 AI-powered monitoring. HerdDogg serves primarily beef and dairy producers in the US Midwest and High Plains, with named customers including Modak Dairy. Go-to-market is a hybrid of dedicated Field Sales and Service Representatives who travel to remote ranches across territories such as Eastern Colorado/Western Nebraska and Southwest Kansas for sales, training, and support, plus a self-serve app signup and demo-booking flow for smaller accounts. The company manufactures its hardware in the United States through Vergent Products in Loveland, Colorado, and is led by CEO Andrew Uden (a fifth-generation cattleman), CTO Jeff Mitchel (PhD), and VP of Engineering Jonathan Moyes.
HerdDogg firmographics
Firmographics- Name
- HerdDogg
- Legal name
- HerdDogg, Inc.
- Website
- https://herddogg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HerdDogg is a Nebraska-based agtech company that sells Bluetooth-enabled DoggTag smart ear tags, solar-powered DoggHouse base stations, and an AI-powered subscription platform to continuously monitor cattle health and estrus cycles for beef and dairy producers in the US Midwest and High Plains.
- Ownership category
- akta.pro rank
HerdDogg industry classification
Industry- Product category
- Precision Livestock Health Monitoring
- NAICS
- Support Activities for Animal Production (1152)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Animal Health Supply Chain, Procurement & Distributor Connectivity (HLAMAMAK), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)
Keywords
Where HerdDogg is headquartered
LocationHeadquarters
- HQ city
- Seward
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HerdDogg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Smart Tag Hardware (DoggTag + DoggHouse): Sale of Bluetooth-enabled smart ear tags and solar-powered transmitter units. Tags are designed to be reusable and recyclable from animal to animal.
- SaaS Subscription Monitoring: Ongoing subscription service providing 24/7 AI-powered health and heat monitoring, real-time alerts, and data analytics. Price point referenced as 'less than 8 cents a day' per cow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-cow daily monitoring subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
HerdDogg product offering
Product offeringCore offering
HerdDogg sells a unified livestock health and traceability platform comprising Bluetooth-enabled DoggTag smart ear tags that continuously capture animal temperature and movement, solar-powered DoggHouse gateway transmitters that relay readings to the cloud, and an AI-driven mobile/web application that establishes herd baselines within three days and issues real-time health and estrus alerts. Customers purchase the hardware and pay an ongoing per-cow subscription (less than 8 cents per day) for 24/7 AI-powered monitoring, early disease detection, breeding cycle prediction, and automated cattle sorting.
Product overview
HerdDogg is a unified livestock health monitoring platform consisting of DoggTag smart ear tags (wearable sensors that monitor cattle movement and temperature), the DoggHouse solar-powered transmitter units, and a mobile/web application. The system provides AI-powered 24/7 health and estrus tracking with 480 readings per day, enabling early disease detection, predictive breeding insights, and automated cattle management through real-time alerts and daily pull lists.
Differentiator
Problem solved
Functional benefit
Products and services
- DoggTag Bluetooth-enabled smart ear tag that continuously monitors cattle temperature and movement, generating real-time health alerts and tracking estrus cycles for early disease detection and breeding management. Sold to beef and dairy producers for per-cow deployment.
- DoggHouse Solar-powered gateway transmitter unit that collects data from DoggTag sensors on the ranch and transmits livestock health and behavior information to the cloud. Deployed by beef and dairy producers as part of the HerdDogg monitoring system.
- HerdDogg App Mobile and web application that provides remote monitoring of cattle health and heat cycles, real-time alerts, automated daily pull lists, and remote ear tag activation for cattle sorting. Used by beef and dairy producers subscribed to the HerdDogg monitoring service.
Quantifiable outcome
- Reduce antibiotic use
- +4 more outcomes
Companies that use HerdDogg
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
HerdDogg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
HerdDogg partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights5 records
HerdDogg competitors and assessment
Company assessmentDirect peers
- CowManager: CowManager provides ear-tag-based sensor monitoring for dairy and beef cows, offering health, fertility, and nutrition alerts via a connected platform. It is the most direct head-to-head competitor to HerdDogg in smart-tag cattle monitoring with continuous 24/7 tracking and AI-driven alerts.
- smaXtec: smaXtec provides intraruminal bolus sensors that continuously monitor dairy and beef cattle for health and heat detection, transmitting data to a cloud platform. It competes with HerdDogg in AI-powered health and estrus monitoring, but uses an ingestible rather than ear-tag form factor.
- Connecterra: Connecterra (Ida) uses wearable sensors and AI to help dairy farmers monitor cow health, fertility, and productivity. It is directly comparable to HerdDogg in applying AI to continuous herd monitoring for early disease detection and reproductive management in dairy operations.
- Halter: Halter provides solar-powered GPS collar and app-based cattle management for dairy and beef, including virtual fencing and health monitoring. Comparable to HerdDogg in combining wearable hardware, AI, and a mobile app for ranchers, though collar-based rather than ear-tag-based.
- BovSync: BovSync is a herd management software platform for dairy operations that integrates reproduction, health, and milk production data. It is comparable to HerdDogg's app and SaaS layer for cattle monitoring, though it is software-only and integrates with third-party hardware sensors.
Broad incumbents
- Allflex Livestock Intelligence (Merck Animal Health): Allflex is the dominant global livestock identification and monitoring brand (now part of Merck/MSD Animal Health), offering visual and electronic ear tags plus SenseHub monitoring. It competes with HerdDogg's ear-tag hardware and broader animal health IT suite, but at significantly larger scale across multiple species and geographies.
- Vence (Cargill): Vence was an agtech startup offering virtual fencing and rotational grazing for cattle, acquired by Cargill in 2022. It competes with HerdDogg in smart livestock management for ranchers, but is now embedded within a global agribusiness incumbent with much deeper distribution and capital.
- Zoetis (Precision Animal Health): Zoetis is the largest global animal health company, with a growing portfolio of diagnostics, wearables, and data analytics for livestock (including cattle monitoring partnerships). It is a broad incumbent that competes with HerdDogg in the animal-health-data layer, especially for dairy and beef producers.
Emerging players
- Cainthus: Cainthus uses computer vision and AI cameras to monitor cattle behavior, health, and feed intake, eliminating the need for wearable sensors. It competes with HerdDogg in the AI health-monitoring layer for dairy and beef but takes a non-wearable, vision-based approach.
- Quantified Ag: Quantified Ag developed ear-tag sensors and a data platform for cattle health monitoring using temperature and movement data, directly mirroring HerdDogg's core technical approach. It is an emerging/scrappy peer in the same cattle monitoring niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
HerdDogg social profiles
Digital presenceHerdDogg financial estimates
Financial estimateRevenue estimate
Valuation estimate
HerdDogg leadership team
Management profileNumber of profiles
Profiles7 records
HerdDogg funding detail
Funding detailFunding overview
Funding rounds11 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HerdDogg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HerdDogg
What does HerdDogg do?
HerdDogg sells a unified livestock health and traceability platform comprising Bluetooth-enabled DoggTag smart ear tags that continuously capture animal temperature and movement, solar-powered DoggHouse gateway transmitters that relay readings to the cloud, and an AI-driven mobile/web application that establishes herd baselines within three days and issues real-time health and estrus alerts. Customers purchase the hardware and pay an ongoing per-cow subscription (less than 8 cents per day) for 24/7 AI-powered monitoring, early disease detection, breeding cycle prediction, and automated cattle sorting.
Is HerdDogg a public or private company?
HerdDogg is a private company. It is classified as venture growth investor backed and is currently operating.
When was HerdDogg founded?
HerdDogg was founded in 2015. It employs 11 to 50 people.
Where is HerdDogg based?
HerdDogg is headquartered in Seward, United States, in the North America region.
How does HerdDogg make money?
Two revenue lines are on record. Smart Tag Hardware (DoggTag + DoggHouse) is the primary driver. The others are saaS Subscription Monitoring.
Who are HerdDogg's main competitors?
Direct peers on record are CowManager, smaXtec, Connecterra, Halter and BovSync. Broad incumbents are Allflex Livestock Intelligence (Merck Animal Health), Vence (Cargill) and Zoetis (Precision Animal Health). Emerging players are Cainthus and Quantified Ag.
Does HerdDogg have an API?
No public API is recorded for HerdDogg.
What industry is HerdDogg in?
HerdDogg's product category is Precision Livestock Health Monitoring. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 1152 and its SIC code is 700.