Neon Commerce, Inc.
Neon Commerce is a direct-to-consumer commerce infrastructure platform built for mobile game publishers, offering merchant-of-record payment processing, webshops, in-game checkout, and subscriptions that enable publishers to bypass 30% app store commissions with a 3–4% all-in fee.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Neon Commerce, Inc. does
Neon Commerce, Inc. is a direct-to-consumer commerce infrastructure platform purpose-built for mobile game publishers, founded in 2022 and headquartered in San Francisco. The company enables publishers to bypass the 30% commission levied by app stores by providing a merchant-of-record stack that handles global payments, tax compliance, fraud protection, PCI DSS security, currency conversion, and payouts across 100% of the top 50 mobile game markets and 80+ payment methods. Its customer base consists of mobile game publishers and developers seeking to monetize directly via webshops and in-game checkout, with named enterprise customers including Playtika, Scopely (Transformers Earth Wars), Yodo1, East Side Games, and Legendary GoH.
Neon's product suite comprises four primary components: Neon Shop (a themable global web storefront for virtual goods, bundles, and limited-time offers with built-in growth tools such as daily streaks and loyalty programs), Neon Checkout (a frictionless payment layer surfacing Apple Pay and Google Pay for one-tap transactions), Neon Direct Checkout (an in-game web-purchase flow via hosted checkout or in-app webview), and Neon Console (a centralized catalog, theme, and promotion management dashboard with API and sandbox controls). The platform also offers Neon Subscriptions in beta for recurring billing and exposes a full REST API with webhooks for programmatic integration. Technical differentiators include customizability of storefronts and pricing sheets, server-side checkout APIs, and indefinite free data storage with export to internal BI systems.
Neon operates an enterprise field-sales go-to-market motion with dedicated customer success managers, white-glove migration support from competitors such as Xsolla, and self-service developer documentation. Its revenue model is transaction-based on an all-in pricing structure that bundles processing, tax, fraud, PCI, and payouts into a single fee reported to publishers as 3–4% versus 30% on app stores, with the company claiming customers can shift up to 60% of revenue from app stores to DTC and grow profits by up to 22%. The company is privately held and venture-backed, with strategic investors including Affirm, Etsy, Visa, Unity, Cash App, and Supercell, and raised a $14M financing round in November 2024 with participation from A16Z GAMES Speedrun, Renegade Partners, Ribbit Capital, SciFi VC, and Thrive Capital. Leadership comprises CEO Chris Faught and Co-Founder/COO Areeb Pirani.
Neon Commerce, Inc. firmographics
Firmographics- Name
- Neon Commerce, Inc.
- Legal name
- Neon Commerce, Inc.
- Website
- https://neonpay.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neon Commerce is a direct-to-consumer commerce infrastructure platform built for mobile game publishers, offering merchant-of-record payment processing, webshops, in-game checkout, and subscriptions that enable publishers to bypass 30% app store commissions with a 3–4% all-in fee.
- Ownership category
- akta.pro rank
Neon Commerce, Inc. industry classification
Industry- Product category
- Mobile Gaming Commerce Platform
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Video Game Software (Physical & Digital Code) Retail (CRACAFAB)
Keywords
Where Neon Commerce, Inc. is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neon Commerce, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction/Commerce Fees: Neon acts as merchant of record, processing payments and taking a commission on transactions. The platform enables publishers to shift revenue from app stores (30% commission) to DTC channels at significantly lower fees (3-4%).
- All-in Pricing Model: All-in pricing model with no variable fees or add-ons. Pricing includes payment processing, tax handling, fraud protection, PCI security, currency conversion, and payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | All-in inclusive pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Neon Commerce, Inc. product offering
Product offeringCore offering
Neon Commerce provides a direct-to-consumer commerce infrastructure platform built specifically for mobile game publishers. Its offering combines a web storefront (Neon Shop), checkout and in-game purchase flows (Neon Checkout, Neon Direct Checkout), global payment processing (Neon Payments), and a centralized management dashboard (Neon Console), with Neon acting as the merchant of record to handle payments, tax, fraud, and PCI compliance for publishers worldwide.
Product overview
Neon Commerce is a direct-to-consumer (DTC) commerce infrastructure platform built specifically for mobile game publishers. The platform operates as a unified, modular system consisting of four primary components: Neon Shop (global web storefront for selling virtual goods), Neon Checkout (frictionless payment processing with embedded compliance), Neon Console (centralized catalog and offer management), and Neon Payments (global payment network supporting 80+ payment methods). Neon Direct Checkout enables in-game web purchases, while Neon Subscriptions (beta) handles recurring billing. The platform functions as a merchant of record, managing tax, fraud, PCI security, and regulatory compliance on behalf of publishers, allowing them to shift revenue from app stores to direct channels with up to 60% improvement in economics.
Differentiator
Problem solved
Functional benefit
Brands
- Neon Shop: Launch a global Neon Shop - Connect game, design shop, configure inventory, and start selling.
- Neon Checkout
- Neon Direct Checkout
- Neon Console
- Neon Pay
Products and services
- Neon Shop
Quantifiable outcome
- Up to 22% profit growth for publishers
- +4 more outcomes
Companies that use Neon Commerce, Inc.
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Neon Commerce, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Neon Commerce, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NaavikcoreCollaborative research partner for industry analysis on mobile DTC payments. Jointly published 'The New Reality of Mobile DTC Payments' study with Neon.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Neon Commerce, Inc. competitors and assessment
Company assessmentDirect peers
- Xsolla: Xsolla is the incumbent leader in payments, distribution, and commerce for video games, offering a merchant-of-record and global payment processing platform serving thousands of game publishers. It is Neon's most direct and most established competitor in DTC commerce for games.
- Paddle: Paddle is a merchant-of-record platform purpose-built for software and digital goods, handling global payments, tax, and subscription billing. While not gaming-verticalized, it competes with Neon for the same DTC economic value proposition and targets a subset of game publishers selling software-like digital goods.
- FastSpring: FastSpring is a merchant-of-record ecommerce platform for software, SaaS, and digital products, offering global payment processing, tax handling, and subscription management. It overlaps with Neon's MoR model and competes for digital-goods publishers expanding into DTC.
- Tebex: Tebex is a checkout and webstore platform purpose-built for video game servers and game communities (notably Minecraft and similar). It is a direct competitor in the gaming DTC storefront space, though it focuses on community/server-based games versus Neon's enterprise mobile publisher focus.
- Appcharge: Appcharge provides direct-to-consumer webshops and checkout infrastructure for mobile game publishers, including merchant-of-record services and payment processing. It is a near-clone competitor targeting the same mobile gaming DTC opportunity as Neon.
- Paymentwall: Paymentwall is a global digital goods payment platform offering 150+ payment methods and merchant-of-record services for games and digital content. It is comparable to Neon's global payment-rail coverage and competes for the same publisher customers.
- 2Checkout (Verifone): 2Checkout, now part of Verifone, is a global merchant-of-record digital commerce platform serving software, SaaS, and digital goods sellers. It competes with Neon on MoR economics and global payment coverage for digital-goods publishers.
Broad incumbents
- Stripe: Stripe is the dominant horizontal internet payment processor with growing gaming and digital-goods capabilities (Stripe Billing, Tax, Connect). It is not a merchant of record by default but increasingly overlaps with Neon's checkout and global payment functions for large enterprise publishers.
- Adyen: Adyen is a global enterprise payments platform used by large merchants including gaming companies. It competes with Neon on the payments-rail layer for tier-1 publishers, though it does not offer a gaming-specialized storefront or merchant-of-record stack.
Emerging players
- RevenueCat: RevenueCat provides subscription billing infrastructure for mobile apps, including server-side receipt validation and analytics. While focused on subscriptions rather than web checkout, it is a complementary infrastructure player in mobile app monetization adjacent to Neon's offering.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Neon Commerce, Inc. social profiles
Digital presenceNeon Commerce, Inc. compliance and trust
Trust signalCompliance1 record
Neon Commerce, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neon Commerce, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Neon Commerce, Inc. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neon Commerce, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neon Commerce, Inc.
What does Neon Commerce, Inc. do?
Neon Commerce provides a direct-to-consumer commerce infrastructure platform built specifically for mobile game publishers. Its offering combines a web storefront (Neon Shop), checkout and in-game purchase flows (Neon Checkout, Neon Direct Checkout), global payment processing (Neon Payments), and a centralized management dashboard (Neon Console), with Neon acting as the merchant of record to handle payments, tax, fraud, and PCI compliance for publishers worldwide.
Is Neon Commerce, Inc. a public or private company?
Neon Commerce, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neon Commerce, Inc. founded?
Neon Commerce, Inc. was founded in 2022. It employs 11 to 50 people.
Where is Neon Commerce, Inc. based?
Neon Commerce, Inc. is headquartered in San Francisco, United States, in the North America region.
How does Neon Commerce, Inc. make money?
Two revenue lines are on record. Transaction/Commerce Fees are the primary driver. The others are all-in Pricing Model.
Who are Neon Commerce, Inc.'s main competitors?
Direct peers on record are Xsolla, Paddle, FastSpring, Tebex, Appcharge, Paymentwall and 2Checkout (Verifone). Broad incumbents are Stripe and Adyen. RevenueCat is listed as an emerging player.
Does Neon Commerce, Inc. have an API?
Yes. Full API control for creating, updating, and deleting offers; Data APIs for importing into internal BI systems; Webhook and callback system for purchase.completed, payment.failed, refund.processed, dispute.opened, dispute.closed, checkout.abandoned, cart.abandoned events; Authentication API for player verification; Pricing API for localized pricing by IP address or country; Checkout creation API; Serverless checkout integration option. Public REST API with sandbox/test mode available. Developer documentation is at docs.neonpay.com.
What industry is Neon Commerce, Inc. in?
Neon Commerce, Inc.'s product category is Mobile Gaming Commerce Platform. Its primary akta.pro industry code is CRACAFAB, Video Game Software (Physical & Digital Code) Retail. Its NAICS code is 459120 and its SIC code is 5960.