Odyssey Elixir
Odyssey Functional Energy is a U.S. functional beverage company selling clean-label sparkling energy drinks combining Lion's Mane, Cordyceps, adaptogens, and green tea caffeine, distributed via DTC subscription, 9,200+ retail stores, and 90+ U.S. airport locations.
- Company typePrivate
- Founded2020
- HeadquartersMargate City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Odyssey Elixir does
Odyssey Elixir, doing business as Odyssey Functional Energy, is a U.S.-based functional beverage company founded in 2020 and headquartered in Margate City, New Jersey. The company manufactures and sells sparkling functional energy drinks built around a proprietary blend it calls the "Odyssey Stack" — 1500mg organic Lion's Mane, 1250mg organic Cordyceps, 85mg L-Theanine, 100mg Panax Ginseng, and green tea caffeine at two dosage tiers (85mg and 222mg). Products are clean-label (no taurine, sucralose, added sugar, or artificial dyes), vegan, gluten-free, non-GMO, kosher, and made with organic 8:1 concentrated fruiting body mushroom extracts. The company operates two SKU lines — the 222MG "Electric Energy" line and the 85MG "Everyday Energy" line — plus curated Variety Packs.
The business runs a hybrid direct-to-consumer and retail model. DTC sales are conducted through OdysseyFunctionalEnergy.com at $39.99 per 12-pack with a Subscribe-and-Save subscription program (15% discount, free shipping) and a 20% first-order email acquisition discount. Wholesale distribution spans 9,200+ retail doors across national chains (Sprouts, HEB, Kroger, Target, Costco, Albertsons, Amazon), regional natural and specialty grocers (Fresh Thyme, Wegmans, Meijer, Erewhon, Hannaford, Thrive Market), and 90+ airport locations across 8 major U.S. airports via a December 2025 partnership with OTG at CIBO Express. Customer segments include health-conscious consumers seeking clean energy, fitness and performance enthusiasts using the 222MG line as a pre-workout, and busy professionals using the 85MG line for sustained daily focus. The company has raised approximately $25M across four funding rounds since 2022 and remains founder-controlled, with Scott Frohman as Founder and CEO.
Odyssey Elixir firmographics
Firmographics- Name
- Odyssey Elixir
- Legal name
- Odyssey Functional Energy
- Website
- https://odysseyelixir.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odyssey Functional Energy is a U.S. functional beverage company selling clean-label sparkling energy drinks combining Lion's Mane, Cordyceps, adaptogens, and green tea caffeine, distributed via DTC subscription, 9,200+ retail stores, and 90+ U.S. airport locations.
- Ownership category
- akta.pro rank
Odyssey Elixir industry classification
Industry- Product category
- Functional Energy Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industries
- Energy Drink Production (AFAFAFAA), Energy Drinks & Energy Shots (CRADAHAJ), Energy Drink & Energy Shot Production (AFAFABAG)
Keywords
Where Odyssey Elixir is headquartered
LocationHeadquarters
- HQ city
- Margate City
- HQ country
- United States
- HQ region
- North America
Markets served
Odyssey Elixir business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through OdysseyFunctionalEnergy.com with 12-pack product format. Offers subscription model (Subscribe and Save 15%) with free shipping. First-order 20% discount for email signups.
- Retail Distribution: Wholesale distribution through national and regional retail chains including Sprouts, HEB, Kroger, Fresh Thyme, Target, Amazon, Wegmans, Meijer, Costco, Albertsons, Erewhon, Hannaford, and Thrive Market. Sold in over 9,200 retail stores nationwide.
- Airport Retail: Distribution through airport retail operator OTG at CIBO Express locations. Expanded to over 90 airport locations across 8 major U.S. airports as of December 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single 12-pack purchase at $39.99 |
| Subscription | Monthly | Subscribe and Save - 15% discount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Odyssey Elixir product offering
Product offeringCore offering
Odyssey Elixir (dba Odyssey Functional Energy) manufactures and sells sparkling functional energy drinks built around a proprietary blend of organic Lion's Mane, Cordyceps, L-Theanine, Panax Ginseng, and green tea caffeine. The company offers two caffeine-tiered product lines (222MG and 85MG) in a 12-pack format, plus variety packs and a Subscribe and Save subscription program, sold via its own e-commerce site and through national retail, natural food, and airport channels.
Product overview
Odyssey Elixir (Odyssey Functional Energy) is a functional beverage company offering two core sparkling energy drink product lines: the 222MG Electric Energy Line (high caffeine at 222mg green tea caffeine) and the 85MG Everyday Energy Line (moderate caffeine at 85mg). Both lines are powered by the same proprietary functional ingredient stack: 1500mg organic Lion's Mane, 1250mg organic Cordyceps, 85mg L-Theanine, and 100mg Panax Ginseng. The company also offers curated Variety Packs combining flavors from both product lines, and a Subscribe and Save program for recurring orders. All products are clean-label beverages—no added sugar, taurine, sucralose, or artificial ingredients—sold at over 9,200 retail locations nationwide including Sprouts, HEB, Kroger, Target, and Amazon.
Differentiator
Problem solved
Functional benefit
Brands
- 222 Line: High caffeine energy line with 222mg green tea caffeine per serving, designed for elevated performance and electric energy.
- 85 Line
Products and services
- 222MG Electric Energy Line
Quantifiable outcome
- Available in over 9,200 retail stores nationwide
- +2 more outcomes
Companies that use Odyssey Elixir
Customer profileSegments3 records
Ideal customer profiles3 records
Odyssey Elixir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Odyssey Elixir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OTG (Operator of Trading Places)corePartnership with OTG, the airport retail operator, to expand distribution to over 90 airport locations across 8 major U.S. airports through CIBO Express stores. This expansion is part of Odyssey's strategy to grow into a national brand and reach travelers seeking clean, functional energy drinks at airports.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Odyssey Elixir competitors and assessment
Company assessmentDirect peers
- MUDWTR: MUDWTR is a functional mushroom-based coffee alternative positioned around focus, calm, and clean energy. It is the closest direct competitor to Odyssey in the adaptogenic/mushroom functional beverage category with overlapping target consumer (health-conscious adults seeking clean-label alternatives to coffee and traditional energy drinks).
- Four Sigmatic: Four Sigmatic produces mushroom-based coffee, elixirs, and functional beverages featuring Lion's Mane, Cordyceps, and adaptogens. It overlaps directly with Odyssey on functional mushroom positioning, clean-label ingredient deck, and DTC-led distribution, and is a category-defining peer.
- Ryze Superfoods: Ryze makes mushroom-based coffee and functional beverages built around adaptogens and functional mushrooms. It competes with Odyssey for the same clean-label, focus-and-energy use case among health-conscious consumers, especially in DTC and natural retail channels.
- Alani Nu: Alani Nu is a fast-growing clean-label energy drink and supplement brand sold primarily through DTC, Target, GNC, and Walmart. It competes directly with Odyssey on the clean-energy, female-skewing, fitness-oriented consumer, and represents a key direct peer on positioning if not ingredient deck.
- Bloom Nutrition: Bloom Nutrition is a clean-label energy drink and greens brand positioned around wellness, fitness, and natural ingredients. It overlaps with Odyssey on target consumer (health-conscious women, fitness enthusiasts), clean-label framing, and retail distribution through Target and natural food retailers.
Broad incumbents
- Celsius Holdings: Celsius is a leading mainstream fitness/functional energy drink brand distributed nationally through major retailers and convenience channels. While it does not focus on mushrooms/adaptogens, it competes for the same occasion (pre-workout, sustained energy) at a more accessible price point and significantly larger scale.
- Monster Beverage: Monster Beverage is a global leader in the energy drink category with broad portfolio including Monster, Reign, NOS, and Java Monster. While not adaptogen-focused, it is a benchmark broad incumbent in the energy beverage category that competes for the same consumption occasions.
- Red Bull: Red Bull is the global benchmark for energy drinks and the dominant brand in the category Odyssey is competing against for share-of-occasion. It does not overlap on ingredients, but defines the consumption occasion, pricing architecture, and retailer relationships that Odyssey must navigate.
Emerging players
- Uprising Food: Uprising Food markets mushroom-based functional energy and performance products with a similar clean-label positioning. It is an emerging niche peer that intersects Odyssey on the functional mushroom energy proposition, though at smaller scale.
- Recess: Recess is a sparkling functional beverage brand positioned around calm, focus, and adaptogens including hemp and L-Theanine. It competes with Odyssey in the sparkling functional beverage, adaptogen-enabled, millennial-targeted segment through DTC and natural retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Odyssey Elixir social profiles
Digital presenceOdyssey Elixir compliance and trust
Trust signalCompliance5 records
Odyssey Elixir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odyssey Elixir leadership team
Management profileNumber of profiles
Profiles1 record
Odyssey Elixir funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odyssey Elixir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odyssey Elixir
What does Odyssey Elixir do?
Odyssey Elixir (dba Odyssey Functional Energy) manufactures and sells sparkling functional energy drinks built around a proprietary blend of organic Lion's Mane, Cordyceps, L-Theanine, Panax Ginseng, and green tea caffeine. The company offers two caffeine-tiered product lines (222MG and 85MG) in a 12-pack format, plus variety packs and a Subscribe and Save subscription program, sold via its own e-commerce site and through national retail, natural food, and airport channels.
Is Odyssey Elixir a public or private company?
Odyssey Elixir is a private company. It is classified as venture growth investor backed and is currently operating.
When was Odyssey Elixir founded?
Odyssey Elixir was founded in 2020. It employs 11 to 50 people.
Where is Odyssey Elixir based?
Odyssey Elixir is headquartered in Margate City, United States, in the North America region.
How does Odyssey Elixir make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and airport Retail.
Who are Odyssey Elixir's main competitors?
Direct peers on record are MUDWTR, Four Sigmatic, Ryze Superfoods, Alani Nu and Bloom Nutrition. Broad incumbents are Celsius Holdings, Monster Beverage and Red Bull. Emerging players are Uprising Food and Recess.
Does Odyssey Elixir have an API?
No public API is recorded for Odyssey Elixir.
What industry is Odyssey Elixir in?
Odyssey Elixir's product category is Functional Energy Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of AFAFAFAA, Energy Drink Production. Its NAICS code is 3121 and its SIC code is 2080.