Wishberry
Wishberry is a Mumbai-based, rewards-based crowdfunding platform founded in 2011 that enables Indian individuals, creators, and early-stage startups to raise capital online for creative, medical, and equity-linked causes, operating as a self-serve digital marketplace.
- Company typePrivate
- Founded2011
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wishberry does
Wishberry is a Mumbai-based, rewards-based crowdfunding platform founded in 2011 that enables Indian individuals, organizations, startups, and creators to raise capital from a distributed base of backers for projects ranging from creative works and medical emergencies to early-stage startup investments. The platform operates as a self-serve, digital two-sided marketplace where campaign organizers create and manage fundraising pages directly on wishberry.in, with the value proposition centered on providing access to capital outside the traditional banking and venture capital channels that exclude most Indian individuals and early-stage entrepreneurs.
The platform's documented customer base spans two segments: individual creators and causes (the primary persona segment) seeking funds for personal, creative, or emergency needs, and startups and entrepreneurs using the platform for equity- or reward-based fundraising. GTM motion is self-serve / product-led growth, with the company relying on India's maturing digital payment infrastructure and smartphone adoption to lower friction for both campaign creators and backers. The underlying technology stack could not be independently verified — the company website returns a Cloudflare Origin DNS error (Error 1016) and no proprietary features, API documentation, or SDK details are available in the source material.
Wishberry has raised approximately $2.68M in aggregate across four documented funding rounds between 2014 and 2018, with investors including 3one4 Capital, Reliance Entertainment (lead on the most recent $1.4M round in July 2018), and LVX Ventures. The company is led by founder & CEO Priyanka Agarwal, with a small team of 1-10 employees. Notably, the firm has not raised additional capital since mid-2018, and the current non-resolvable state of its primary domain — combined with the absence of any post-2018 product, hiring, partnership, or operational disclosure — strongly suggests the platform is no longer actively operating at scale despite being listed among the top 10 Indian crowdfunding platforms in 2026 ranking material.
Wishberry firmographics
Firmographics- Name
- Wishberry
- Website
- https://wishberry.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Wishberry is a Mumbai-based, rewards-based crowdfunding platform founded in 2011 that enables Indian individuals, creators, and early-stage startups to raise capital online for creative, medical, and equity-linked causes, operating as a self-serve digital marketplace.
- Ownership category
- akta.pro rank
Wishberry industry classification
Industry- Product category
- Crowdfunding Platform
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)
Keywords
Where Wishberry is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Wishberry business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Wishberry product offering
Product offeringCore offering
Wishberry is a rewards-based crowdfunding platform that enables Indian individuals and organizations to raise funds for creative projects, innovative ideas, medical emergencies, and startup investments. The platform operates as a digital marketplace connecting campaign creators with backers through self-serve campaign creation and management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Wishberry Crowdfunding Platform
Companies that use Wishberry
Customer profileSegments2 records
Ideal customer profiles2 records
Wishberry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wishberry partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights2 records
Wishberry competitors and assessment
Company assessmentBroad incumbents
- Kickstarter: Kickstarter is the global leader in rewards-based crowdfunding for creative projects. Comparable as a category benchmark for Wishberry's rewards-based creative project model, though it does not serve India as a domestic platform.
- GoFundMe: GoFundMe is the dominant global donation-based crowdfunding platform. Comparable to Wishberry in enabling personal-cause and emergency fundraising, but operates primarily outside India.
- Indiegogo: Indiegogo is a global rewards-based crowdfunding platform with broad category coverage. Comparable to Wishberry in rewards mechanics and creator audience, but at much larger global scale.
- Patreon: Patreon is a subscription-based creator funding platform with a global audience. Comparable to Wishberry in serving creators seeking direct funding from supporters, although its model is recurring rather than campaign-based.
Direct peers
- ImpactGuru: ImpactGuru runs a crowdfunding platform for medical, education, and social causes in India. Comparable to Wishberry in target audience, vertical focus, and self-serve campaign model.
- Milaap: Milaap is an India-headquartered crowdfunding platform for medical emergencies and social causes. Closely comparable to Wishberry in geography, donor base, and the medical/cause-led use case mix.
- Ketto: Ketto is one of India's largest crowdfunding platforms focused on medical, social, and creative causes. Directly comparable to Wishberry because it serves the same Indian creator/donor market with a similar online crowdfunding funnel.
- Catapooolt: Catapooolt is an Indian crowdfunding platform supporting creative, social, and startup causes. Comparable to Wishberry on geography, audience, and breadth of campaign categories.
- FuelADream: FuelADream is an Indian rewards-based crowdfunding platform for creative and innovative projects. One of the closest direct competitors to Wishberry in the rewards-based creator segment of the Indian market.
Emerging players
- Wishlist (now Defycause / Indian donation platforms): Defycause and similar Indian cause-based donation platforms serve the same market as Wishberry's medical-emergency and social-cause segments. Comparable in target donor and category but generally newer and narrower in scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Wishberry social profiles
Digital presenceWishberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wishberry leadership team
Management profileNumber of profiles
Profiles1 record
Wishberry funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wishberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wishberry
What does Wishberry do?
Wishberry is a rewards-based crowdfunding platform that enables Indian individuals and organizations to raise funds for creative projects, innovative ideas, medical emergencies, and startup investments. The platform operates as a digital marketplace connecting campaign creators with backers through self-serve campaign creation and management tools.
When was Wishberry founded?
Wishberry was founded in 2011. It employs 1 to 10 people.
Where is Wishberry based?
Wishberry is headquartered in Mumbai, India, in the Asia region.
Who are Wishberry's main competitors?
Broad incumbents on record are Kickstarter, GoFundMe, Indiegogo and Patreon. Direct peers are ImpactGuru, Milaap, Ketto, Catapooolt and FuelADream. Wishlist (now Defycause / Indian donation platforms) is listed as an emerging player.
Does Wishberry have an API?
No public API is recorded for Wishberry.
What industry is Wishberry in?
Wishberry's product category is Crowdfunding Platform. Its primary akta.pro industry code is BPAGALAA, Impact Investing & Social Finance (Funds, CDFIs, Microfinance). Its NAICS code is 6242 and its SIC code is 8300.