STEER
STEER Tech builds AI-driven retrofit kits that convert existing passenger and commercial vehicles into driverless autonomous vehicles for low-speed logistics applications, serving enterprise customers across warehouse, airport, defense, and last-mile delivery operations.
- Company typePrivate
- Founded2016
- HeadquartersAnnapolis Junction, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What STEER does
STEER Tech LLC is a privately held autonomous vehicle technology company founded in 2016 and headquartered in Annapolis Junction, Maryland. The company builds AI-driven retrofit kits that convert existing passenger and commercial vehicles into driverless autonomous vehicles, with a primary focus on low-speed logistics applications including warehouses, fulfillment centers, yards, airports, military installations, and last-mile delivery operations. Amazon is publicly listed as a customer, and the technology is described as deployed across defense logistics, airport ground operations, warehouse automation, and last-mile delivery environments.
The core product is a Digital Autonomous Depot Management platform that combines proprietary autonomous navigation software with a multi-sensor hardware stack and a centralized Command & Control dashboard. The system enables end-to-end driverless movement — loading, staging, transport, storage, charging, inspecting, and parking — by integrating AI software into existing vehicle fleets rather than requiring full replacement. Supporting capabilities include real-time tracking and analytics, digital twin with guardrails, audit trails, alerts, and replay functionality. Strategic integrations with KINEXON (real-time indoor location tracking), Pliyt (consumer ridesharing AV supply), NREL, and Hunter Engineering extend the platform's sensor and operational reach.
STEER operates an enterprise field sales motion with demo-based customer acquisition and quote-based pricing; no public pricing or tiers are disclosed. Revenue is described as a SaaS / subscription model centered on software licensing, hardware integration, and ongoing support. The company has only one disclosed funding round ($1.1M in October 2016), a headcount of 11–50 employees, and is not publicly listed. Recent partnership announcements in January 2026 (KINEXON) and June 2026 (Pliyt) signal active commercial expansion into new geographies and consumer mobility verticals, with a working Alpha prototype for the Pliyt ridesharing service targeted for late 2026.
STEER firmographics
Firmographics- Name
- STEER
- Legal name
- STEER Tech LLC
- Website
- https://steer-tech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STEER Tech builds AI-driven retrofit kits that convert existing passenger and commercial vehicles into driverless autonomous vehicles for low-speed logistics applications, serving enterprise customers across warehouse, airport, defense, and last-mile delivery operations.
- Ownership category
- akta.pro rank
STEER industry classification
Industry- Product category
- Autonomous Vehicle Logistics Software
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Vehicle Port Processing & Terminal Operations (PDI, Marshaling, Stevedoring) (TLADAJAE)
Keywords
Where STEER is headquartered
LocationHeadquarters
- HQ city
- Annapolis Junction
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
STEER business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Autonomous Vehicle Platform Licensing: SaaS/platform-based revenue model for autonomous vehicle and depot management solutions, likely involving software licensing, hardware integration, and ongoing support services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
STEER product offering
Product offeringCore offering
STEER provides a Digital Autonomous Depot Management platform that combines AI-driven autonomous vehicle hardware and navigation software to retrofit existing passenger and commercial vehicles into driverless systems. The platform automates end-to-end logistics operations including loading, staging, transport, storage, charging, inspecting, and parking within warehouses, fulfillment centers, yards, and other depot environments. It is delivered with a centralized Command & Control dashboard providing real-time tracking, analytics, and digital twin capabilities.
Product overview
STEER Tech offers a unified Digital Autonomous Depot Management platform combining proprietary autonomous vehicle hardware with AI-powered software. The core platform integrates four main components: the STEER Tech Platform for overall depot automation orchestration, the Command & Control Dashboard for centralized monitoring and fleet management, Autonomous Navigation Software for driverless vehicle operations, and Real-Time Tracking & Analytics for operational intelligence. The system is designed to retrofit existing vehicle fleets rather than requiring complete replacement, enabling autonomous loading, transport, staging, storage, charging, inspecting, and parking across warehouses, fulfillment centers, and yards.
Differentiator
Problem solved
Functional benefit
Products and services
- STEER Tech Digital Autonomous Depot Management Platform
Quantifiable outcome
- Cut costs, speed up deliveries, stay safe
- +4 more outcomes
Companies that use STEER
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
STEER technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
STEER partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- PliytflagshipTechnology supply agreement announced June 9, 2026 to provide autonomous vehicle systems and sensor integration platform for Pliyt's privacy-first autonomous ridesharing service. STEER Tech delivers the full AV autonomy stack including navigation, perception, and multi-sensor hardware. Working Alpha prototype targeted for late 2026, initially focused on airports and airport-adjacent travel. This agreement represents STEER Tech's most visible expansion into consumer mobility and positions the company for growth in the autonomous ridesharing sector.
- KINEXONcoreStrategic partnership announced January 14, 2026 to advance autonomous vehicle and automated guided vehicle capabilities in depot operations. STEER Tech's autonomous navigation software integrates with KINEXON's real-time location tracking systems to deliver enhanced operational efficiency, safety, and fleet coordination for indoor industrial environments. The combined solution targets warehouses, factories, and logistics centers with active deployment sites in the USA. Partnership provides scalable autonomous systems as an alternative to GPS-dependent navigation with fleet optimization, collision avoidance, and scalable deployment capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
STEER competitors and assessment
Company assessmentDirect peers
- Locus Robotics: Locus Robotics provides autonomous mobile robots for warehouse picking and fulfillment, deployed by major retailers and 3PLs — overlapping with STEER's warehouse and fulfillment center automation footprint and customer profile.
- Geek+: Geek+ is a global provider of autonomous mobile robots and smart logistics solutions for warehouses and supply chain operations, with deployments in e-commerce fulfillment — directly comparable to STEER's warehouse automation vertical.
- Gatik: Gatik operates autonomous middle-mile box trucks for B2B logistics between distribution centers, serving retailers like Walmart. Its autonomous depot-to-depot routes overlap with STEER's last-mile and depot automation use cases.
- Seegrid: Seegrid provides autonomous mobile robots and vision-guided vehicles for warehouses, manufacturing, and logistics yards. Its autonomous industrial vehicles operate in the same confined, low-speed environments STEER targets with its retrofit autonomy kits.
- OTTO Motors (Clearpath Robotics): OTTO Motors builds autonomous mobile robots for material handling in factories and warehouses, automating pallet movement and intralogistics flows directly comparable to STEER's loading, transport, and staging use cases.
- Nuro: Nuro develops autonomous vehicles for last-mile goods delivery, with deployment partners across logistics and retail. It is a direct peer in autonomous low-speed logistics mobility and shares STEER's enterprise logistics customer base.
- Outrider: Outrider develops autonomous electric yard trucks for logistics depots, distribution centers, and industrial yards — directly overlapping STEER's stated beachhead of autonomous yard and depot movement for enterprise logistics operators.
Broad incumbents
- Aurora Innovation: Aurora develops the Aurora Driver autonomous platform across trucking and last-mile applications. As a broader AV incumbent with full-stack software, hardware, and operations services, it competes with STEER's autonomy platform in logistics-adjacent applications.
- Symbotic: Symbotic is a publicly-listed warehouse automation platform using AI-driven robots and software for end-to-end fulfillment and distribution. It is a much larger incumbent targeting the same warehouse and depot customers STEER serves.
- Mobileye: Mobileye provides ADAS and autonomous driving technology at scale to global OEMs. As a broad incumbent in vehicle autonomy, it represents an alternative supplier path for fleet operators evaluating autonomy retrofits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
STEER social profiles
Digital presenceSTEER financial estimates
Financial estimateRevenue estimate
Valuation estimate
STEER leadership team
Management profileNumber of profiles
Profiles1 record
STEER funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STEER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STEER
What does STEER do?
STEER provides a Digital Autonomous Depot Management platform that combines AI-driven autonomous vehicle hardware and navigation software to retrofit existing passenger and commercial vehicles into driverless systems. The platform automates end-to-end logistics operations including loading, staging, transport, storage, charging, inspecting, and parking within warehouses, fulfillment centers, yards, and other depot environments. It is delivered with a centralized Command & Control dashboard providing real-time tracking, analytics, and digital twin capabilities.
Is STEER a public or private company?
STEER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STEER founded?
STEER was founded in 2016. It employs 11 to 50 people.
Where is STEER based?
STEER is headquartered in Annapolis Junction, United States, in the North America region.
How does STEER make money?
One revenue line is on record: autonomous Vehicle Platform Licensing.
Who are STEER's main competitors?
Direct peers on record are Locus Robotics, Geek+, Gatik, Seegrid, OTTO Motors (Clearpath Robotics), Nuro and Outrider. Broad incumbents are Aurora Innovation, Symbotic and Mobileye.
Does STEER have an API?
No public API is recorded for STEER.
What industry is STEER in?
STEER's product category is Autonomous Vehicle Logistics Software. Its primary akta.pro industry code is TLADAJAE, Vehicle Port Processing & Terminal Operations (PDI, Marshaling, Stevedoring). Its NAICS code is 4889 and its SIC code is 3537.