PROTO

What PROTO does

Proto Hologram Inc. (formerly PORTL Inc.) is a Los Angeles-based privately held company that builds a vertically integrated holographic communications platform combining patented volumetric display hardware, a proprietary operating system (ProtoOS), conversational AI avatars, and a spatial-computing layer. The hardware portfolio spans the Proto Luma (life-size 86-inch 4K enterprise device, ~$65,000), the Proto M2 (tabletop 21.5-inch portable unit, $7,700 bundle), the legacy Proto M line ($8,500-$80,000 by size), and the ProtoPlayer edge-computing appliance launched in March 2026 that converts existing 2D HDMI displays into AI-enabled avatar interfaces. ProtoOS provides cloud-managed content, device, and audience analytics across global device fleets; the AI Persona Suite adds photorealistic multilingual avatars supporting 300+ languages/dialects, integrated with third-party LLMs (Anthropic Claude via Amazon Bedrock), voice (ElevenLabs), and avatar engines (HeyGen, Hyperreal Digital DNA, Stability AI Stable Video Diffusion).

The company serves a diversified enterprise customer base of 120+ organizations, including dozens of Fortune 500 companies, across verticals such as healthcare (West Cancer Center telehealth, Idaho State University clinical simulation), retail (Ralph Lauren, Matin Kim, Skechers, Simon Malls' Hologram Media Network), live events and sports (UFC at Sphere, WWE, Chicago Bulls, ESPN, JBJ's Nashville), airports (LaGuardia, Jacksonville International), banking (IDFC FIRST Bank, Yamagata Bank), art and luxury (Christie's), and entertainment (Lionsgate, CBS, Hallmark). Revenue is generated through a mix of one-time hardware sales, mandatory recurring cloud subscriptions ($100-$500 per device per month, contributing ~35% of ARR), managed services via certified regional partners, custom professional services and avatar development, advertising revenue share through the Hologram Media Network, and developer platform licensing.

Go-to-market combines direct enterprise field sales through 25+ global offices (HQ Los Angeles + Las Vegas, Nashville, New York, Boston, London, Paris, Berlin, Milan, Tokyo, Seoul, Taipei, Hong Kong, Dubai, Toronto, Sydney, Johannesburg, and others), an inbound e-commerce storefront at shop.protohologram.com, a certified channel-partner network (Geminai, Creative Mut, Ikonz Studios, AnuVision, Joe Zeff Design, Groupe Hervé, NDN Group), OEM/embedded integrations (Holomedia, Cisco Unified Edge), and heavyweight co-marketing alliances with AWS, HPE, NVIDIA, Verizon, Snap, and PwC. The company has raised approximately $37M+ across rounds from 2020-2025 (including a $12M Series A in 2021 under the PORTL name led by TRUE Capital Management and a $25M Series A reported in 2025), is led by CEO Todd Bouman (appointed February 2025, ex-NEC/Samsung/HP) with founder David Nussbaum as Chairman, holds SOC 2 Type II and HIPAA-aligned compliance, and holds a granted USPTO holographic technology patent and federal 'Beam There' trademark.

Name

PROTO

Legal name

Proto Hologram Inc.

Website

https://protohologram.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Proto Hologram Inc. builds a vertically integrated holographic communications platform — patented display hardware (Proto Luma, M2, ProtoPlayer), proprietary ProtoOS, and AI avatar/spatial-computing software — serving 120+ enterprises across healthcare, retail, sports, airports, banking, and live events globally.

Ownership category

akta.pro rank

Product category

Holographic Display Hardware and AI Spatial Computing Platform

NAICS

Electronic Computer Manufacturing (334111)

SIC

Electronic Computers (3571)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Holographic display devices
• AI avatar platform
• Spatial computing hardware
• Volumetric holographic projection
• Holoportation technology

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales — Proto Luma, Proto M2, Proto M, ProtoPlayer: Direct one-time sale of patented holographic devices via shop.protohologram.com and through enterprise sales. Flagship Proto Epic/Luma priced at ~$65,000 and Proto M2 bundle at $7,700 USD; the M series ranges $8,500–$80,000 across sizes. Deployed via Hardware-as-a-Service (HaaS) bundled with mandatory cloud subscriptions.
2. Cloud Subscription (Proto Cloud / ProtoOS SaaS): Mandatory recurring cloud subscription tiered $100–$500/month per device bundled with hardware purchases; provides content management, AI persona hosting, fleet management, and analytics. Generates approximately 35% of annual recurring revenue (ARR).
3. Managed Services & Installation: Certified local partners handle installation, maintenance, and managed services for enterprise deployments (Hardware-as-a-Service model).
4. Holographic Advertising Network Revenue: Revenue share with Hologram Media Network (HMN) operating a 3D ad network across Simon Malls and other retail venues featuring Proto Luma units, monetized via brand advertisers (Sony Pictures, Paramount, Warner Bros., Minecraft, Conjuring).
5. Professional Services & Custom Deployments: Bespoke content creation, avatar development, and custom activations delivered by Proto and partners (Geminai, Creative Mut, Ikonz, Joe Zeff Design) for events, celebrities, and enterprise rollouts.
6. Developer Platform & Licensing: Developer portal, SDKs, APIs, and #ProtoAppChallenge global competition cultivate a third-party developer ecosystem building on ProtoOS, with non-exclusive promotional licensing rights to submitted apps.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Proto sells patented volumetric holographic display hardware (Proto Luma, Proto M2, ProtoPlayer) bundled with a mandatory Proto Cloud/ProtoOS subscription, sold alongside its AI Persona Suite and Spatial Computing platform to enterprises for holographic telepresence, AI-driven multilingual avatars, retail advertising, and live event activations. The full-stack offering combines proprietary hardware, an embedded operating system, conversational AI, and developer APIs to deploy wearable-free AI holograms across physical spaces.

Product overview

Proto Inc. operates a full-stack human-AI communications platform powered by its own patented holographic device hardware, proprietary ProtoOS operating system, conversational AI, spatial computing, AI avatar deployment system, and app ecosystem. The hardware portfolio centers on three flagship devices: the Proto Luma (life-sized enterprise holographic device), the Proto M2 (portable tabletop holographic device), and the ProtoPlayer (industrial-grade edge computing appliance that upgrades existing 2D displays into AI interfaces). These are unified by ProtoOS and complemented by the Proto AI Persona Suite (AI Conversational Persona, AI Text-to-Persona, AI Persona Translator), the Proto Studio App, and the HoloStudio Pro capture/transmission kit, together enabling wearable-free AI holograms, real-time remote beaming, multilingual translation, and avatar deployment across healthcare, education, retail, live events, and enterprise use cases.

Differentiator

Problem solved

Functional benefit

Brands

• Proto Luma: Life-size, life-like holographic device designed for enterprise use, featuring an 86-inch multi-touch volumetric display with 4K resolution and integrated AI capabilities.
• Proto M2
• ProtoPlayer
• Proto Epic
• Proto OS

Products and services

• Proto Luma Premier life-sized 86-inch multi-touch volumetric holographic display with 4K resolution, integrated AI, live beaming, and AI avatars targeted at enterprise deployments in retail, healthcare, education, and live events. Priced at approximately $65,000 USD with mandatory cloud subscription.
• Proto M2 Tabletop portable holographic communication device with a 21.5-inch volumetric multi-touch display, 4K camera, AI-powered software, and content management capabilities for enterprise and prosumer use; priced at $7,700 USD bundle.
• ProtoPlayer Industrial-grade edge-computing appliance that turns any traditional 2D display or digital signage screen into an AI-enabled holographic/avatar interface via HDMI, enabling deployment of intelligent AI agents across existing retail and enterprise screens without replacing hardware.
• ProtoOS Proto's proprietary full-stack operating system providing content management, device control, audience analytics, fleet management across hundreds or thousands of devices globally, and AI-driven holographic interaction management from a single cloud interface.
• Proto AI Persona Suite Suite of AI-driven holographic twin tools including AI Conversational Persona, AI Text-to-Persona, and AI Persona Translator that enable photorealistic, multilingual holographic communication across enterprise use cases.
• HoloStudio Pro Flagship professional capture and transmission kit including a high-end 4K digital camera, HDMI-to-iPad interface, 200w LED light, light stands, custom backdrop, travel case, mic, and mic stand for producing and beaming holographic content in real time.
• Proto Conversational AI Platform Proto's advanced conversational AI technology that uses holographic avatars for in-person interactions, integrating spatial computing, live vision, real-time translation across 300+ languages/dialects, and custom avatar creation.
• Proto Spatial Computing Platform Spatial computing platform that merges conversational AI avatars, holograms, traditional displays, and environmental awareness (computer vision/perception) to create experiences that see, sense, analyze, and respond to the real world, wearable-free.

Quantifiable outcome

• Hologram doctor-patient program scaled from 1 to 11 clinics at West Cancer Center; first of its kind nationwide
• +7 more outcomes

Named customers36 records

Segments11 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature9 records

Partnerships

29 partnerships are on record, tiered core, minor and flagship.

• HyperrealcoreTechnology or Integration · 20 May 2026Co-develops AI-powered digital avatars (Ozzy Osbourne, Stan Lee) using Hyperreal's patented 'Digital DNA' technology displayed on Proto Luma units.
• Meta (referenced as industry signal, not formal partner)minorOthers · 24 April 2026Referenced as an industry signal: future of wearable AR/VR devices may include Meta-style metaverse experiences, contextualizing Proto's wearable-free spatial computing approach.
• Joe Zeff DesignminorImplementation/ SI/ Consulting Partner · 1 March 2026Creative studio producing large-scale holographic activations, including Pittsburgh Symphony Orchestra performances in downtown Pittsburgh timed with the 2026 NFL Draft.
• Groupe HervéminorImplementation/ SI/ Consulting Partner · 20 February 2026French implementation partner that installed Proto's first permanent French deployment at La Maison Le Dix, featured on Netflix's 'The Parisian Agency: Exclusive Properties.'
• Netflix ('The Parisian Agency: Exclusive Properties')minorGTM or Marketing Partner · 20 February 2026Featured Proto's first permanent French installation on a Netflix show, demonstrating AI translation capabilities in luxury real estate.
• CiscocoreTechnology or Integration · 19 February 2026Demos of AI-powered holographic retail assistant 'Kaleigh'/'Kailey' using Cisco Unified Edge hardware and Arcee AI small language model at NRF Big Show; designed for store-floor edge inference.
• Isha FoundationcoreStrategic or Co-development Partner · 15 February 2026First spiritual leader AI hologram — Sadhguru — at Mahashivratri festival in Coimbatore, India; reached ~140M global viewers, enabled personalized multilingual conversations with attendees.
• LionsgatecoreGTM or Marketing Partner · 12 November 2025Film studio promotional partnership — 'Now You See Me: Now You Don't' holograms of Jesse Eisenberg, Isla Fisher, Dave Franco, Justice Smith, and Ariana Greenblatt in 15 US theaters for interactive selfies via QR codes.
• Kartoon StudiosminorStrategic or Co-development Partner · 23 September 2025Co-developed the AI hologram of Stan Lee deployed at L.A. Comic Con September 26-28, 2025; Kartoon owns Stan Lee IP rights.
• Hologram Media Network (Mall Network)coreChannel Partner/ Reseller/ Distributor · 10 September 2025Operates interactive holographic ad network across multiple US malls for Warner Bros.' 'The Conjuring: Last Rites' film, integrated with Snapchat AR technology.
• Creative MutcoreChannel Partner/ Reseller/ Distributor · 1 August 2025Korea-based premier partner deploying Proto experiences for Matin Kim, Ralph Lauren/POLO, and other fashion and retail clients across South Korea.
• GeminaicoreImplementation/ SI/ Consulting Partner · 1 April 2025Premier Boston-based partner implementing Proto experiences across New England — Lexington 250th anniversary reenactment, Boy Scout language translation, MIT AI-Powered Women Summit, New England Patriots Hall of Fame, breast cancer education in Ghana with Peace and Love Hospitals.
• HeyGencoreTechnology or Integration · 22 March 2025Integration with HeyGen's real-time Interactive Avatar platform showcased at March 2025 LA event with Proto Holobox; multi-language avatar demo.
• Hologram Media Network (HMN)flagshipChannel Partner/ Reseller/ Distributor · 5 February 2025Launched the world's first holographic 3D ad network with Simon Malls — 30 Proto Luma devices at launch, expanding to 50 by Q2 and 150 by year-end. Brands like Sony Pictures, Paramount, Warner Bros. (Minecraft, Conjuring) advertise through the network.
• Simon Property Group (Simon Malls)coreGTM or Marketing Partner · 5 February 2025Hosted world's first holographic 3D ad network across 30+ Simon Malls via HMN/Proto Luma partnership.
• Ikonz StudioscoreChannel Partner/ Reseller/ Distributor · 1 February 2025India-based partner powering AI avatars of Bollywood legend Amitabh Bachchan and cricket legend Sourav Ganguly across IDFC FIRST Bank branches in 5+ cities.
• NDN GroupminorImplementation/ SI/ Consulting Partner · 15 January 2025Hong Kong-based partner that launched a holographic panda exhibit at Ocean Park in collaboration with Maxim's.
• HolomediaminorOEM/ Whitelabel/ Licensing Partner · 13 January 2025Embedded AI Concierge 'Wayfinder' platform powering Hotel X Toronto's 24/7 holographic concierge 'Alexis' on Proto Epic hardware, and LaGuardia Airport's 'Bridget'.
• Snap Inc.coreTechnology or Integration · 10 January 2025Joint holographic + Snapchat AR activations — 'The Conjuring: Last Rites' mall tour and the Minecraft Movie campaign. Snap's Head of Entertainment Creative Strategy Adam Katzenback publicly endorsed the combination as unlocking new storytelling capabilities.
• AARP / AgeTech CollaborativecoreStrategic or Co-development Partner · 9 January 2025Integrated Proto throughout the AARP AgeTech Collaborative booth at CES 2025 as multilingual holographic tour guides for seniors; combating loneliness, supporting family communication across languages.
• AnuVision TechnologiesminorImplementation/ SI/ Consulting Partner · 23 December 2024Florida-based implementation partner that built and operates the Jacksonville International Airport AI persona hologram of Mayor Donna Deegan.
• ElevenLabscoreTechnology or Integration · 23 December 2024Voice synthesis technology integrated with Proto's autonomous AI-hologram conversational agents, supported alongside Amazon Bedrock and HeyGen.
• Amazon (Bedrock / Anthropic Claude)coreTechnology or Integration · 29 November 2024Proto's autonomous AI-hologram conversations at AWS re:Invent 2024 were powered by Amazon Bedrock with Anthropic Claude. Stargate/foundation-model integration for AI Persona reasoning.
• PwC (PricewaterhouseCoopers)flagshipStrategic or Co-development Partner · 1 November 2024Enterprise customer and co-marketing partner exploring photorealistic AI avatars across interior design, retail, astronomy, and GenAI innovation; featured at PwC EmTech Exchange. Matt Wood (Global Commercial Technology & Innovation Officer) is public proponent.
• Hewlett Packard Enterprise (HPE)flagshipStrategic or Co-development Partner · 18 July 2024Co-developed Proto Spatial Compute Platform within HPE Private Cloud AI (NVIDIA H100 GPUs, TitanML RAG). Created 'Antonio Nearly' AI persona of HPE CEO Antonio Neri; featured at HPE Discover Las Vegas, Barcelona, and GITEX 2024.
• NVIDIAflagshipTechnology or Integration · 18 July 2024Provides the AI computing infrastructure (NVIDIA H100 GPUs and networking) underpinning Proto's holographic AI platform via HPE Private Cloud AI. Featured together at HPE Discover 2024, NVIDIA GTC, and at re:Invent.
• Amazon Web Services (AWS)flagshipStrategic or Co-development Partner · 17 July 2024Deep technology and go-to-market partnership. Jointly developed text-to-hologram generative AI pipeline using Stability AI Stable Video Diffusion on AWS serverless architecture (S3, Lambda). Powering HIRK (Holographic Intelligent Retail Kiosk) at NRF and autonomous AI-hologram agent conversations at AWS re:Invent 2024.
• VerizonflagshipStrategic or Co-development Partner · 9 February 2024Multi-year strategic partnership to develop and implement holographic technology for communication, retail, and entertainment. Verizon's Innovation Lab exploring healthcare applications; Robin Goldsmith (Global Lead Innovation & Strategy at Verizon Business) co-hosted 'Beaming the Future' podcast with Proto founder.
• Christie'sflagshipStrategic or Co-development Partner · 19 January 2024Long-standing art-and-tech partnership showcasing holographic displays of high-value artworks (Edgar Degas' 'Petite danseuse de quatorze ans' sold for $41.6M; Giacometti sculptures; AI artist Claire Silver 'Augmented Intelligence' auction). Christie's hosts the Art + Tech Summit featuring Proto; CEO Bonnie Brennan is public proponent.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Looking Glass Factory: Manufactures volumetric holographic displays (light field displays) for enterprise and consumer use. Competes most directly with Proto Luma and M2 in the plug-and-play holographic display category, though focused more on 3D visualization than on AI avatars and spatial computing.
• HYPERVSN: Produces holographic LED-fan displays for retail, advertising, and live events. Direct competitor in the holographic retail advertising and live activation segments that overlap with Proto's Hologram Media Network and enterprise deployments.
• ARHT Media (HoloPresence): HoloPresence stage holograms for live events, conferences, and retail. Competes with Proto on the holographic telepresence and live-event activation use cases that have driven several of Proto's marquee deployments.
• Leia Inc: Developer of light field 3D display technology for tablets, monitors, and automotive dashboards. Overlaps with Proto's volumetric display hardware stack and embedded AI/spatial computing ambitions.

Broad incumbents

• Google (Project Starline / Beam): Google's Project Starline / Google Beam is a large-incumbent play on AI-enabled holographic video conferencing for enterprise. While currently a room-sized system rather than Proto's deployable units, it represents a major competitor in the spatial communications category.
• Apple (Vision Pro / spatial): Apple's Vision Pro and broader spatial computing strategy is a competing modality for embodied AI presence. While headset-based, Apple's platform investments and developer ecosystem set the broader competitive context for Proto's wearable-free approach.
• Meta (Reality Labs, Quest): Meta's Quest VR headsets and Reality Labs investments target embodied AI and presence. Meta is referenced in Proto's industry analysis as a contextual competitive force shaping the wearable vs. wearable-free debate in spatial computing.
• Microsoft (HoloLens / Mesh): Microsoft HoloLens and Mesh platform target enterprise mixed-reality collaboration. While headset-based, Microsoft's enterprise distribution and Teams integration make it a broad incumbent competitor in workplace holographic presence.
• Magic Leap: Augmented reality headsets targeted at enterprise and healthcare use cases. Overlaps with Proto's healthcare and enterprise vertical strategy from a different (wearable) modality.

Emerging players

• 8i / Unity (Volumetric Video): Volumetric video capture and rendering technologies (now part of Unity) overlap with Proto's content capture pipeline (HoloStudio Pro) and AI avatar rendering stack, particularly for photorealistic digital humans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/portlhologram
• YouTubeyoutube.com/channel/UCDIFk_65azciH0xBqfXn1Vg
• LinkedInlinkedin.com/company/portl-inc
• Instagraminstagram.com/protohologram
• TikToktiktok.com/@protohologram

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROTO