HYPERREAL
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
HYPERREAL firmographics
Firmographics- Name
- HYPERREAL
- Legal name
- Hyperreal
- Website
- https://hyperreal.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HYPERREAL industry classification
Industry- Product category
- Digital Human Technology / Avatar Entertainment
- NAICS
- Broadcasting and Content Providers (516), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Humans, Avatars & Real-Time Character Pipelines (MPAHADAH)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Metaverse & Social Virtual Worlds (BPAMAKAF), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
Keywords
Where HYPERREAL is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HYPERREAL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Avatar Licensing & Digital Rights: Licensing of authenticated Digital DNA to estates, artists, and IP holders for use across virtual ecosystems. First authorized HyperModel® framework established with Paul McCartney, creating blueprint for ethical AI usage in entertainment while protecting artists' digital rights.
- Immersive Concert Experiences: Revenue from ticketed immersive avatar concerts and experiences. Examples include Notorious B.I.G. Meta concert generating revenue for the estate, Messi Experience global touring experiences, and extended residencies at premium venues like Dolby Theatre.
- Technology Licensing & Platform Services: Licensing of proprietary technology stack (HyperMODEL, HyperDRIVE, HyperVAULT) to partners for creating and managing digital avatars. Complete turnkey solution from concept to sold-out global residencies.
- Enterprise Content Production: Production of ethical AI Digital DNA content for broadcast entertainment, including the Fox Sports Super Bowl 2025 tribute to Jimmy Johnson reaching 100M+ viewers.
- Digital DNA Marketplace: HyperVAULT serves as marketplace where Digital DNA is authenticated for revenue opportunities, turning digital identities into scalable revenue streams for rights holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Licensing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
HYPERREAL product offering
Product offeringCore offering
HYPERREAL creates authenticated digital human avatars of celebrities, musicians, athletes, and cultural icons using its patented Digital DNA technology. The platform captures authentic appearance, movement, speech, and emotion from estate-approved source material only, powering immersive avatar concerts, interactive fan experiences, and digital identity licensing for the entertainment industry.
Product overview
HYPERREAL is a comprehensive avatar entertainment platform offering six integrated products built on patented Digital DNA technology. The portfolio centers on HyperModel as the foundational avatar creation platform, powered by HyperDrive's ethical AI engine. HyperSpace delivers immersive avatar concerts for extended residencies and global tours, while HyperPresence enables interactive real-time fan engagement. HyperStudio provides award-winning production capabilities, and HyperVault secures and monetizes digital identity assets through blockchain-verified protection and a global marketplace. This unified ecosystem enables talent and brands to authenticate, monetize, and securely vault their digital identities across virtual ecosystems.
Differentiator
Problem solved
Functional benefit
Brands
- HyperModel: Proprietary digital human platform capturing look, movement, speech, and emotion with patented Digital DNA technology
- HyperDrive
- HyperSpace
- HyperPresence
- HyperStudio
- HyperVault
Products and services
- HyperModel Proprietary digital human platform and patented foundation technology that captures not just how artists look, but how they move, speak, and express emotion with unprecedented fidelity using Digital DNA technology. Foundation for all avatar creation.
- HyperDrive Ethical AI performance engine that powers HyperModels through adaptive technology including HyperGAN ethical AI layer built exclusively from authenticated, approved source material. Not scraped data; curated, consented, and controlled artistry.
- HyperSpace Ecosystem for immersive avatar concerts enabling legendary artists to perform forever. From exclusive Dolby Theatre residencies to retrofitted venues worldwide to purpose-built theaters. Scalable from single venues to global touring.
- HyperPresence Interactive avatar platform featuring life-sized animated brand ambassadors, celebrities, or mascots engaging customers through interactive technology. Includes QR code connectivity for ongoing digital relationships.
- HyperStudio Award-winning production powerhouse delivering Emmy-nominated broadcasts, immersive concerts, and digital human experiences. Complete production from concept to stage including content production, show design, DMX lighting synchronization, and spatial sound design.
- HyperVault Digital DNA bank and global marketplace for secure repository and blockchain-verified protection of Digital DNA assets. Patent Pending (US 12374044 B2). Enables rights holders to own, operate, authenticate, and control their digital human assets with customizable permissions, usage tracking, and monetization capabilities.
Quantifiable outcome
- 22M+ viewers reached for The Notorious B.I.G. immersive concert on Meta
- +4 more outcomes
Companies that use HYPERREAL
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
HYPERREAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
HYPERREAL partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- Proto HologramcoreHologram technology partnership for Ozzy Osbourne AI avatar deployment. Proto Luma units enable lifelike real-time fan interaction using Hyperreal's digital avatar technology.
- Stan Lee EstatecoreAuthenticated Digital DNA creation of Stan Lee for interactive HyperPresence avatar at L.A. Comic Con, generating 3.4 billion impressions.
- Moment FactorycoreCollaboration on Messi Experience - interactive exhibit using Hyperreal's HyperModel technology to create immersive journey into football legend's world.
- A.R. RahmancoreSecret Mountain virtual avatar band collaboration - Grammy-winning composer joining forces with Hyperreal to create groundbreaking virtual entertainment combining music, AI, XR, and Web3.
- Simon Fuller / XIXcoreCreated Alta B synthetic pop star - first mainstream synthetic music artist achieving 55M+ YouTube views and VEVO Top 10 ranking.
- MetacoreProduced Emmy-nominated The Notorious B.I.G. Sky's The Limit immersive avatar concert on Meta platforms, reaching 22M+ viewers.
- Capitol Records / MPLcoreFirst authorized HyperModel® for Paul McCartney - pioneering ethical AI usage in music with de-aging technology and licensing framework.
- Fox SportscoreProduced ethical AI Digital DNA content for Super Bowl 2025 - 5-minute tribute to Jimmy Johnson reaching 100M+ viewers.
- Sony MusiccoreAward-winning flagship virtual immersive concert for Madison Beer touring across all virtual ecosystems including TikTok, XR, VR, and Spatial Reality.
- Osbourne FamilycoreOzzy Osbourne AI-powered digital avatar partnership - family-approved project using authenticated Digital DNA for interactive hologram experience.
- Dolby TheatremajorExclusive residencies at Dolby Theatre in Hollywood - world's most prestigious stage for Phase 1 of HyperSPACE immersive avatar concert ecosystem.
- The Notorious B.I.G. EstatecoreEmmy-nominated Sky's The Limit immersive avatar concert generating significant revenue for the estate and introducing The Notorious B.I.G. to new generation.
- Michael Jackson EstatecoreListed as trusted global entertainment partner on Hyperreal website.
- Mike TysoncoreYounger AI twin immortalized using HyperModel technology - Digital DNA stored in HyperVault for future content creation and fan engagement.
- DMCC / Ahmed Bin SulayemmajorDubai Multi Commodities Centre support for Secret Mountain project and Hyperreal's base establishment in Dubai.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
HYPERREAL competitors and assessment
Company assessmentDirect peers
- Soul Machines: Creator of autonomously animated digital humans for enterprise and brand engagement. Directly comparable to Hyperreal's HyperPresence / HyperModel stack in producing interactive AI-powered avatars for customer-facing experiences.
- UneeQ: Digital human platform for enterprise customer experience, providing lifelike AI avatars integrated with brand systems. Comparable to Hyperreal in the digital-human-for-engagement category, though focused on enterprise CX rather than celebrity estates.
- Metaphysic: AI platform for photorealistic celebrity likenesses and real-time face synthesis (notably known for deepfake Tom Cruise). Closest direct competitor to Hyperreal in authenticated celebrity digital identities and ethical AI for entertainment.
- D-ID: AI video platform that turns still images into speaking digital avatars using licensed likeness technology. Comparable technology base (face/voice synthesis) but oriented toward enterprise training/marketing rather than estate-licensed concert experiences.
- Proto Hologram: Holographic display hardware and platform that already partners with Hyperreal on Ozzy Osbourne. Highly comparable end-to-end (avatar + display) but specialized in physical holographic units rather than full concerts/Digital DNA marketplaces.
- Dimension Studios: Volumetric capture and VFX studio producing high-fidelity digital humans and immersive content for entertainment. Overlaps with Hyperreal on digital human production and immersive experiences for music/entertainment clients.
Broad incumbents
- Synthesia: Enterprise AI video avatar platform with large funding and broad customer base. Adjacent in generative avatar video and overlapping with Hyperreal's ethical-AI stance, but focused on corporate training/marketing rather than celebrity experiences.
- Genies: Avatar platform powering celebrity and consumer digital identities in metaverse/social contexts. Overlaps with Hyperreal's vision of authenticated celebrity avatars but skews toward consumer/social avatar ecosystems rather than immersive live entertainment.
Emerging players
- HeyGen: AI video generation platform with avatar cloning and multilingual video. Comparable generative avatar capability but positioned for marketing/sales use cases, not premium celebrity estate engagements.
- Pinscreen: AI avatar creation research spin-out focused on photorealistic neural avatars from photos/video. Comparable in avatar generation technology but a smaller research-led player rather than a full-service production platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
HYPERREAL social profiles
Digital presenceHYPERREAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYPERREAL leadership team
Management profileNumber of profiles
Profiles4 records
HYPERREAL funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYPERREAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYPERREAL
What does HYPERREAL do?
HYPERREAL creates authenticated digital human avatars of celebrities, musicians, athletes, and cultural icons using its patented Digital DNA technology. The platform captures authentic appearance, movement, speech, and emotion from estate-approved source material only, powering immersive avatar concerts, interactive fan experiences, and digital identity licensing for the entertainment industry.
Is HYPERREAL a public or private company?
HYPERREAL is a private company. It is classified as venture growth investor backed and is currently operating.
When was HYPERREAL founded?
HYPERREAL was founded in 2021. It employs 1 to 10 people.
Where is HYPERREAL based?
HYPERREAL is headquartered in New York, United States, in the North America region.
How does HYPERREAL make money?
Five revenue lines are on record. Avatar Licensing & Digital Rights are the primary driver. The others are immersive Concert Experiences, technology Licensing & Platform Services, enterprise Content Production and digital DNA Marketplace.
Who are HYPERREAL's main competitors?
Direct peers on record are Soul Machines, UneeQ, Metaphysic, D-ID, Proto Hologram and Dimension Studios. Broad incumbents are Synthesia and Genies. Emerging players are HeyGen and Pinscreen.
Does HYPERREAL have an API?
No public API is recorded for HYPERREAL.
What industry is HYPERREAL in?
HYPERREAL's product category is Digital Human Technology / Avatar Entertainment. Its primary akta.pro industry code is MPAHADAH, Digital Humans, Avatars & Real-Time Character Pipelines, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 516 and its SIC code is 7330.