NotCo

Name

NotCo

Legal name

NotCo

Website

https://notco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

AI-Powered Food Technology Platform

NAICS

Other Food Manufacturing (3119), Food Manufacturing (311), All Other Food Manufacturing (31199)

SIC

Beverages (2080), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• AI food formulation
• Plant-based alternatives
• Food innovation platform
• Ingredient optimization software
• Generative AI formulation

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. AI Platform Licensing (B2B SaaS): NotCo licenses its Giuseppe AI platform to major CPG companies for product development. CTO projected bulk of revenue will come from B2B business within three years. Revenue generated through platform access fees and formulation services.
2. Joint Venture Revenue (Kraft Heinz): NotCo maintains a joint venture with Kraft Heinz in the US and Canada for plant-based products. Products include sliced cheeses and Oscar Mayer hot dogs under co-branded arrangement. Revenue share from these co-branded products.
3. Strategic Partnership Licensing: Licensing proprietary AI technology to strategic partners including Barry Callebaut, Magnum, and others. Partnership with Barry Callebaut creates end-to-end AI innovation hub for chocolate development.
4. Consumer Products (Declining): Direct consumer products including NotMilk, NotBurger, NotIceCream sold in Latin American markets. Company undergoing strategic pivot away from branded products toward B2B AI services.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

NotCo develops and licenses the Giuseppe AI platform, which generates food and fragrance formulations by analyzing ingredient combinations and optimizing for scale, texture, and nutrition. The company also sells branded plant-based consumer products such as NotMilk, NotBurger, NotChicken, NotMayo, NotIceCream, and NotSquares, while increasingly pivoting toward B2B AI licensing and co-development partnerships with major CPG companies.

Product overview

NotCo operates as a food technology company with a dual business model: (1) a B2B AI platform business licensing its proprietary Giuseppe AI technology to major CPG companies for product development and formulation optimization, and (2) branded consumer products including NotMilk (plant-based milk), NotBurger/NotChicken (plant-based meats), NotMayo, NotIceCream, NotSquares (functional snacks), and GLP-1 Booster Powder. The company has pivoted toward B2B AI services, with partnerships including Kraft Heinz (joint venture), Barry Callebaut, Magnum, PepsiCo, and others using its technology. Key platforms include the Giuseppe AI Platform for food formulation and the NotCo Generative AI Fragrance Formulator for fragrance creation.

Differentiator

Problem solved

Functional benefit

Brands

• NotMilk: Plant-based milk alternative developed using AI technology
• NotBurger
• NotChicken
• NotSquares
• NotCo Giuseppe
• NotCo AI

Products and services

• Giuseppe AI Platform AI platform that generates food formulations by analyzing ingredient combinations and optimizing for scale, texture, and nutrition; licensed to enterprise CPG customers for plant-based product development.
• NotCo Generative AI Fragrance Formulator AI tool developed with Cramer that generates fragrance and flavor formulations from natural language text prompts in seconds, targeting beauty and personal care brands.
• NotMilk Plant-based milk alternative developed using NotCo's Giuseppe AI technology; sold to retail consumers in Latin American markets.
• NotBurger / NotChicken Plant-based burger and chicken alternatives developed via Giuseppe AI; sold to consumers in Latin American markets.
• NotMayo Plant-based mayonnaise alternative including Doritos-branded variants developed with PepsiCo; sold to retail consumers.
• NotIceCream Plant-based ice cream developed in partnership with Magnum using Giuseppe AI for flavor, nutritional profile, and sustainability innovation in the US market.
• NotSquares Functional plant-based snack squares using AI-developed formulations targeting the functional snack category.
• GLP-1 Booster Powder Powdered supplement for weight-loss drug users intended to regulate appetite and preserve muscle mass, with human clinical trials underway.
• AI-Developed Cocoa-Free Chocolate AI-developed cocoa-free chocolate alternative using carob, shea butter, and malt extract; positioned to reduce chocolate prices by ~30% and address cocoa supply challenges.

Quantifiable outcome

• Product development timeline reduced from 3-5 years to 3-4 months
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• Molinos Río de la PlataminorOthers · 11 June 2026Buenos Aires-headquartered food group acquiring NotCo's plant-based food and beverage businesses in Argentina and Uruguay. Transaction subject to closing conditions and regulatory approvals.
• Barry CallebautflagshipStrategic or Co-development Partner · 18 November 2025Strategic partnership to create the chocolate industry's first end-to-end AI innovation hub. Combines Barry Callebaut's century-long chocolate expertise and cocoa infrastructure with NotCo's AI platform to accelerate innovation, shorten development cycles, and address climate pressure, ingredient shortages, and rising cocoa costs. Collaboration aims to explore cocoa alternatives and improve sustainability.
• Magnum Ice Cream CompanycoreStrategic or Co-development Partner · 24 September 2025Partnership to use NotCo's Giuseppe AI platform for US ice cream innovation. AI technology aims to innovate flavors, nutritional profiles, and sustainability efforts in response to consumer demand shifts and plant-based ice cream market growth.
• PepsiCocoreStrategic or Co-development Partner · 25 June 2025Partnership to launch plant-based products in South American market. First products: Doritos-branded plant-based mayonnaise and Flamin' Hot chicken nuggets launched in Chile. Leverages PepsiCo's Doritos brand presence with NotCo's AI technology.
• AeromexicominorChannel Partner/ Reseller/ Distributor · 14 April 2025Airline partnership expanding NotCo's plant-based product distribution through in-flight offerings.
• CramercoreTechnology or Integration · 22 October 2024Partnership to launch Generative AI Fragrance Formulator. Combines NotCo's AI platform with Cramer's database of tens of thousands of formulations to create premium fragrances in seconds. In blind studies, AI-generated fragrances approved as market-ready by Cramer's perfumers at first iteration.
• Kraft HeinzcoreStrategic or Co-development Partner · 1 January 2022Joint venture for plant-based product development in US and Canada. Launched 8 categories of plant-based products including Oscar Mayer hot dogs, sliced cheeses, and mac & cheese cups. In 2025, Kraft Heinz assumed full North American sales and marketing responsibilities after NotCo closed its New York office.
• GooglecoreTechnology or Integration · 1 January 2018Strategic infrastructure partnership since 2018. Google provides AI computing infrastructure through Google Cloud. Partnership exemplifies NotCo's dependence on US tech companies for AI capabilities.
• FerrerominorStrategic or Co-development PartnerStrategic partner using NotCo's AI platform to navigate ingredient cost volatility and develop plant-based alternatives.
• MarsminorStrategic or Co-development PartnerB2B customer using NotCo's AI platform for product development and innovation.
• Mondelēz InternationalminorStrategic or Co-development PartnerB2B customer leveraging NotCo's AI platform for snack and confectionery innovation.
• NestléminorStrategic or Co-development PartnerB2B customer using NotCo's AI platform for product development.

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Brightseed: AI-driven bioactive discovery platform that maps plant compounds for health applications and partners with major CPG companies (including Danone and others) on ingredient innovation. Directly comparable to NotCo's Giuseppe in combining proprietary data, AI, and CPG enterprise sales motions.
• Climax Foods: AI-driven plant-based food company building a B2B ingredient and formulation platform for plant-based dairy, meats, and cheeses. Closely mirrors NotCo's Giuseppe approach of using machine learning on ingredient datasets to generate novel formulations for CPG partners.
• AI Palette: AI platform that predicts consumer-preferred food and beverage concepts for CPG brands, with a B2B SaaS go-to-market targeting the same enterprise customer base as NotCo. Comparable product (predictive product ideation) and target customer profile (global CPG R&D teams).
• Impossible Foods: Plant-based meat company with comparable consumer products (Burger, Sausage, Chicken) that is also pivoting toward a B2B ingredient and foodservice model — closely mirroring NotCo's strategic trajectory from branded products to platform/ingredient licensing.
• Beyond Meat: Largest pure-play plant-based meat company, directly competing with NotBurger and NotChicken in retail and foodservice channels. Useful comparable for plant-based consumer economics, retail penetration, and the limits of branded plant-based profitability.
• Conagen: Synthetic biology company using AI and precision fermentation to develop novel food, beverage, fragrance, and cosmetic ingredients. Closely comparable to NotCo on the B2B ingredient platform model and on extension of an AI/synbio stack into adjacent consumer-product categories.
• Shiru: AI-driven ingredient discovery company building a database of functional plant proteins and licensing novel ingredients to food manufacturers. Directly comparable to NotCo on the AI-ingredient-discovery-plus-CPG-licensing model and on using machine learning to predict ingredient functionality.
• Evo Foods: Plant-based egg company using proprietary technology and partnering with CPG players to scale alternative-protein products. Comparable on plant-based product portfolio, B2B channel motion with major food companies, and the strategic question of branded vs. ingredient/platform monetization.

Emerging players

• Perfect Day: Precision fermentation company producing animal-free whey protein for dairy alternatives, with a B2B ingredient platform serving CPG brands. Comparable on plant-based/alternative-protein IP and CPG enterprise sales, though uses fermentation rather than plant-mixing as the production modality.

Broad incumbents

• Ginkgo Bioworks: Public synthetic biology platform providing cell engineering and bioprocess services to CPG, flavor & fragrance, and ingredient customers. Comparable as a broad AI-and-biology platform serving CPG R&D, but operates at much greater scale and across industrial biotech rather than food-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/notcous
• Xx.com/TheNotCo
• Facebookfacebook.com/thenotcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NotCo