What Anzen does

Anzen Technologies, Inc. is a San Francisco-based, venture-backed private company that built Anzen Pro, an AI-powered SaaS platform designed to automate the commercial insurance distribution workflow for US retail agents, brokers, and wholesale distributors. Anzen Pro applies large language models trained on more than 50,000 historical successful wholesale brokerage submissions to (1) ingest submissions in any format—ACORD forms, online applications, emails, and PDF attachments—extracting named insured, exposures, limits, prior coverage, class code, effective dates, FEIN, and territory; (2) predict which carriers are likely to respond to a given risk using historical quoting patterns rather than static appetite guides; (3) generate and deliver carrier-specific submissions in each carrier's actual intake channel (email, portal, or API) with AI-written underwriter cover letters; and (4) produce white-labeled client proposals by analyzing incoming carrier quotes, comparing coverage terms, and calculating total premium, fees, and taxes. The platform integrates with agencies' existing AMS, CRM, and email (Gmail) systems and supports per-agency custom AI models.

The company was originally launched in September 2022 as an InsurTech MGA and wholesale brokerage focused on D&O and Executive Liability, alongside a $10 million seed round led by Andreessen Horowitz with participation from AmTrust Financial Services, Greenlight Reinsurance, MS&AD Ventures, SilverCircle, and Tokio Marine. It later consolidated its software offering into the Anzen Pro platform, which was formally launched in November 2025 alongside a $16 million Series A led by Madrona (with Andreessen Horowitz, Sandbox Industries, and SNR.vc participating), bringing total disclosed capital to approximately $26 million.

The business model is a quote-based annual SaaS subscription, sold via a direct, sales-led motion: a 60-minute Discovery call, tailored integration with the customer's AMS/CRM/email, training, validation, and a two-week pilot launch, with pricing provided custom per organization. Historically, Anzen also earned commissions as an executive risk wholesale brokerage, but those operations were wound down effective January 30, 2026, with most or nearly all staff laid off, leaving the Anzen Pro SaaS platform as the remaining business.

Name

Anzen

Legal name

Anzen Technologies, Inc.

Website

https://anzen.com

Company type

Private

Founded year

2021

Operating status

Closed

Headcount range

1–10 employees

Short description

Anzen Technologies built Anzen Pro, an AI-powered SaaS platform that automates commercial insurance distribution—submission intake, intelligent carrier market matching, carrier-specific routing, and one-click branded proposal generation—for US retail agents, agencies, and wholesale distributors.

Ownership category

akta.pro rank

Product category

Commercial Insurance Distribution Software

NAICS

Insurance Agencies and Brokerages (52421), Insurance Carriers (5241)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Insurance Carriers, Nec (6399)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Commercial insurance distribution
• AI insurance platform
• Insurtech software
• Submission automation
• Insurance agency platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Anzen Pro SaaS Subscription: Recurring subscription revenue from commercial insurance agencies and brokers licensing the Anzen Pro AI platform. Onboarding via Discovery call, integration setup, and two-week pilot rollout followed by ongoing subscription; pricing is quote-based (not publicly listed). Land-and-expand motion with additional integrations and custom AI models.
2. Insurance Brokerage / MGA Commission (Historical): Historically operated as an InsurTech MGA and wholesale brokerage (executive risk, D&O, E&O, cyber, etc.) earning commissions and fees on placed business. Brokerage operations were wound down effective January 30, 2026, indicating this stream has been discontinued.
3. Implementation / Onboarding Professional Services: Tied to the two-week pilot launch: discovery, AMS/CRM/email integration, AI mailbox assistant and proposal generator configuration with agency branding, team training, and validation. Implied bundled with subscription or one-time implementation fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Core offering

Anzen provides an AI-powered SaaS platform, Anzen Pro, that automates the commercial insurance distribution workflow for retail insurance agents and brokers. The platform performs automated submission intake from emails, ACORD forms, PDFs, and online applications; intelligent carrier market matching trained on 50K+ historical submissions; automated submission routing to each carrier's preferred channel (email, portal, or form); and one-click branded client proposal generation. It also historically operated as an InsurTech MGA and wholesale brokerage placing executive risk and specialty business, though those brokerage operations were wound down in January 2026.

Product overview

Anzen operates a single core product, Anzen Pro, as a unified AI-powered platform for commercial insurance distribution rather than a platform-plus-modules architecture. Anzen Pro brings together submission intake, intelligent carrier market matching, automated submission routing across carrier emails/portals/APIs, quote analysis, and one-click branded proposal generation, and updates records in the agency's existing CRM or AMS. The company's earlier Safety Auditor tool (introduced alongside its 2022 seed launch) was a separate risk-prevention offering that has been superseded as Anzen has refocused entirely on Anzen Pro and its distribution-focused AI workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Anzen Pro: AI-powered platform for commercial insurance distribution that automates submissions, market matching, carrier routing, intake parsing, and proposal generation for retail agents and agencies.

Products and services

• Anzen Pro AI-powered SaaS platform that automates the commercial insurance distribution workflow for US retail insurance agents and agencies, including automated submission intake from emails/ACORDs/PDFs, intelligent carrier market matching, automated submission routing to each carrier's intake channel, and one-click branded client proposal generation; integrates with email, CRMs/AMSs, and carrier portals.
• Safety Auditor Risk prevention and compliance tool for policyholders that proactively manages risks and compliance, particularly within D&O and Executive Liability lines, originally introduced at Anzen's 2022 launch; no longer surfaced on the current Anzen site, where the company states it is now focused entirely on Anzen Pro.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered strategic accelerator partner, core infrastructure integration and core platform capability.

• BrokerTech Venturesstrategic accelerator partnerStrategic or Co-development PartnerSelected as one of nine insurtech startups in BrokerTech Ventures' 2026 Accelerator Cohort announced at BTV Mania (April 14-15, 2026, Des Moines, Iowa). Cohort offers seed funding, industry exposure, and pilot project opportunities across the insurance ecosystem.
• Google (Gmail / Google APIs)core infrastructure integrationTechnology or IntegrationAnzen Pro integrates with Google services, accessing Gmail metadata (sender, recipient, subject, timestamp) and message content (with explicit user consent) to identify insurance quote requests, automate CRM record creation, and streamline carrier correspondence. All Google user data stored and processed exclusively in the United States with 90-day deletion SLA.
• Carrier email, portal, and API integrations (unnamed carriers)core platform capabilityTechnology or IntegrationAnzen Pro delivers each submission via the channel each carrier actually uses—email, portal, or API—and analyzes thousands of submissions per carrier to drive intelligent market matching and automated cover letter generation. Specific carrier partners are not named in the source.
• Agency Management Systems (AMS) and CRM integrationscore platform capabilityTechnology or IntegrationAnzen Pro connects to agencies' existing AMS and CRM systems to update records automatically, reducing rekeying and eliminating duplicate data entry. Specific AMS/CRM vendors are not named in the source.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Applied Systems: Dominant agency management platform (Epic, TAM) for retail insurance agencies in North America. Direct overlap with Anzen's target buyer (commercial agencies) and integration footprint, but Applied is a long-tenured incumbent with broad product portfolio rather than an AI-first distribution tool.
• Lemonade: Public insurtech applying AI and behavioral economics to insurance distribution and underwriting. Different lines (personal and small commercial) and DTC model, but commonly cited as a comparable AI-driven insurtech applying modern ML to distribution workflows.
• Vertafore: Largest provider of agency management systems and insurance distribution software to retail brokers. Highly comparable customer base (US commercial agencies) and overlapping workflow focus on submissions, AMS records, and carrier connectivity, though Vertafore is a broad incumbent rather than an AI-native specialist.

Direct peers

• Bold Penguin: Commercial insurance exchange that digitizes and routes small-business submissions to carriers, with a marketplace similar in spirit to Anzen Pro's market-matching concept. Direct competitor in commercial submission intake and carrier routing for retail agents.
• Embroker: Digital commercial insurance platform combining technology-driven brokerage with a tech-first buyer experience. Comparable focus on commercial lines (including D&O/E&O/cyber) and on digitizing the broker-carrier-client workflow, and historically a direct competitor to Anzen in executive-risk placement.
• Zywave: Provider of SaaS tools for insurance brokers and agencies including content, agency management, and commercial-lines workflow automation. Comparable customer base and SaaS-led distribution workflow focus, with similar goal of reducing manual broker work in commercial submissions and quoting.
• CoverWallet (Aon): Digital commercial insurance brokerage (acquired by Aon) serving small and mid-market businesses. Direct overlap with Anzen's focus on commercial-line placement and small/mid-market agency enablement, with similar orientation toward digitizing ACORD-based submissions.

Emerging players

• Socotra: Cloud-native insurance core platform serving carriers and MGAs with modern data and API architecture. Comparable in modern, API-first insurance technology stack and overlap with Anzen's vision of automating distribution, though Socotra is carrier/MGA-oriented rather than retail-agency.
• Riskalyze: Risk-assessment and proposal-generation platform for financial advisors and insurance professionals. Partial overlap in proposal generation and risk-data-driven matching, and similar SaaS distribution model into insurance intermediaries.

Others

• ITC (Insurance Technology Consultants / Novarica): Insurance industry research and technology advisory firm deeply embedded in carrier and agency IT decisions. Not a direct product competitor, but ecosystem-adjacent given Anzen's positioning around carrier integrations and distribution technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goanzen
• Xx.com/go_anzen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anzen