Belfry

What Belfry does

Belfry Software, Inc. is a New York-based vertical SaaS company that operates a cloud-based, all-in-one management platform purpose-built for physical security guard service companies in the United States. The platform unifies five tightly integrated modules — Scheduling, Timekeeping, Operations, Payroll & HR, and Billing — that share a common data model, allowing timesheets, schedules, dispatch, payroll, and invoicing to flow through one another and replacing the patchwork of separate scheduling, payroll, tour-tracking, and billing tools commonly used in the industry. The system is delivered via web and a native iOS mobile application used by officers and supervisors in the field.

The platform includes several domain-specific technical components: AI-driven scheduling and dispatch that matches qualified officers to shifts based on certifications and availability; NFC/geofence-based recurring guard tour checkpoints with GPS-synced automatic approvals; automated break and overtime compliance alerts; site-specific payroll with custom pay rates, deductions, and tax filing; and integrated in-app chat with smart groups that connect communication to scheduling and operations. Belfry has embedded financial services into the platform, including On-Demand Pay (an earned wage access benefit powered by Clair with advances originated by Pathward, N.A., included free with every subscription) and the Belfry Insurance Program (a Willis-brokered insurance portal powered by Kayna's technology that uses real-time operational data to pre-fill insurance applications and offer pay-as-you-go coverage). Underlying integrations include Plaid for financial data connectivity, and Datadog and Google Analytics for monitoring and analytics.

Belfry's business model is a per-user SaaS subscription billed monthly, with the rate scaling up or down based on the number of employees; pricing is quote-based rather than publicly listed. Revenue is supplemented by professional services for implementation and onboarding, and by future commission/marketplace revenue from embedded insurance distribution. The company employs a sales-led go-to-market motion via direct demos and an in-house onboarding team, supplemented by SEO-driven content marketing, trade events such as CALSAGA, and PR coverage on industry and fintech outlets. As of the latest disclosed data, Belfry reports 'hundreds' of security business customers across the SMB to mid-market segment, with at least one enterprise account (OPS Security Group); total disclosed funding is approximately $14.15 million across a 2023 exempt offering and a $12 million Series A led by Base10 Partners in January 2025.

Name

Belfry

Legal name

Belfry Software, Inc.

Website

https://belfrysoftware.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Belfry Software is a vertical SaaS provider serving US physical security guard companies with an all-in-one operations platform. It integrates scheduling, timekeeping, payroll, HR, billing, and field operations, plus embedded earned wage access and insurance, into a single system.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-user subscription (SaaS): Primary revenue stream: Belfry is 'competitively priced on a per-user basis' with the rate scaling up or down based on the customer's number of employees. Billed monthly per the Terms of Service, recurring.
2. Professional Services (implementation, onboarding, training): Fees for Professional Services including implementation, training, and on-boarding support are governed by Order Forms or SOWs. The site highlights a 'dedicated onboarding team' to migrate customers from existing systems.
3. Embedded fintech distribution (On-Demand Pay): On-Demand Pay powered by Clair is included free with every Belfry subscription; no direct revenue to Belfry stated, but it serves as a retention/upsell lever within the subscription bundle.
4. Embedded insurance distribution: Strategic partnership with Willis and Kayna embeds insurance products into the Belfry platform. Specific revenue share/commission mechanics not disclosed, but it represents a future embedded financial services revenue vector.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Belfry sells a cloud-based, all-in-one vertical SaaS platform for physical security guard service companies, integrating Scheduling, Timekeeping, Operations, Payroll & HR, and Billing into a single system delivered as a web application and iOS mobile app. The platform is enhanced with embedded On-Demand Pay (earned wage access via Clair/Pathward) and an embedded insurance program (Willis/Kayna) included with every subscription. Customers buy per-user recurring subscriptions, with implementation and onboarding services delivered by a dedicated Belfry team.

Product overview

Belfry delivers a single unified SaaS platform — branded as the Belfry Security Guard Management System — composed of five tightly integrated core modules: Scheduling, Timekeeping, Operations, Payroll & HR, and Billing, all of which share a common data model so that timesheets, schedules, dispatch, payroll, and invoicing flow through one another. Built on top of this core platform are complementary offerings including the Belfry Security mobile app (iOS) used by officers and supervisors in the field, On-Demand Pay (an embedded earned wage access benefit powered by Clair with advances originated by Pathward, N.A.), the Belfry Insurance Program (an embedded Willis/Kayna insurance portal), Officer Performance Analytics, and In-App Chat with Smart Groups. Together, these products form an end-to-end operating system for modern security guard services companies, replacing the patchwork of standalone scheduling, payroll, tour-tracking, and billing tools that security operators previously stitched together.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduling Stress-free guard scheduling module that creates, shares, and optimizes schedules in minutes with smart shift matching, fast fill-shift workflows, overtime cost controls, and automated schedule updates distributed to officers. Targets owners, operations managers, and scheduling coordinators at US physical security guard service companies.
• Timekeeping Automated timekeeping module that captures electronic timesheets, applies GPS-synced automatic approvals, flags officer overlaps and excessive overtime, and enforces automated break alerts and compliance checks. Built for security company owners, operations managers, and payroll/HR admins.
• Operations Field operations module that simplifies guard activity, reporting, and communication via real-time client portals, shift drilldown with live officer activity, recurring NFC/geofence checkpoint tours, custom patrol workflows, and fast dispatch. Targets operations managers at security guard service companies.
• Payroll & HR Fully integrated payroll and HR module that automates payroll synced with timesheets, supports custom pay rates, deductions, and approvals, enables next-day deposits, and manages benefits administration, ACA compliance, and tax compliance. Targets payroll and HR admins at security guard service companies.
• Billing Billing and profitability module that automates invoice distribution, accepts ACH and credit card payments, supports adjustable overtime billing and rate multipliers, and surfaces site-level profitability reports and dashboards. Targets security company owners and finance teams.
• On-Demand Pay Earned wage access (EWA) benefit embedded directly in the Belfry mobile app that lets eligible security officers access a portion of wages they have already earned before payday. Powered by Clair with advances originated by Pathward, N.A.; included free with every Belfry subscription.
• Belfry Insurance Program Embedded digital insurance program for physical security providers, brokered by Willis (a WTW business) and powered by Kayna's insurtech infrastructure; enables in-platform quotes, pay-as-you-go coverage, and pre-filled applications using real-time operational data to reduce premium audit risk.
• Belfry Security Mobile App Field-facing iOS mobile application that delivers Scheduling, Timekeeping, Operations, NFC-based Tour Management, In-App Chat, On-Demand Pay onboarding (v2.7+), and dispatch workflows to security officers and supervisors on shift.
• Professional Services (Implementation, Onboarding, and Training) Fees for Professional Services including implementation, training, and on-boarding support governed by Order Forms or SOWs, delivered by Belfry's dedicated onboarding team (including Implementation Manager and Customer Success roles) to migrate customers from existing systems.

Quantifiable outcome

• +8 hours saved on payroll and scheduling each week
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ClairflagshipTechnology or Integration · 11 May 2026Fintech partner powering Belfry's On-Demand Pay (earned wage access) benefit, included free with every Belfry subscription from May 11, 2026. Clair's banking partner, Pathward, N.A., originates all advances.
• Pathward, N.A.coreOthers · 11 May 2026Banking partner that originates all earned wage access advances for Belfry's On-Demand Pay benefit. Eligible employees receive standard advances in 1-3 business days free, with optional instant transfers for a $4.99 fee.
• Willis (WTW)flagshipStrategic or Co-development Partner · 26 February 2026Three-way partnership announced February 26, 2026 to launch a digital insurance program embedded in Belfry for US physical security providers. Willis serves as the placing broker, embedding insurance products inside Belfry's platform and offering pay-as-you-go coverage under Willis' Affinity model to reduce premium audit risk.
• KaynacoreTechnology or Integration · 26 February 2026Embedded insurance infrastructure provider powering the Belfry Insurance Program. Kayna's technology pre-fills insurance forms using real-time operational data and streamlines quoting for Belfry customers. Kayna publicly announced its live partnership with Belfry in February 2026 alongside a €1.5M seed round.
• CALSAGA (California Security Industry Association)minorGTM or Marketing Partner · 15 August 2025Belfry presented new AI scheduling/dispatch and vertical payroll/HR tools at CALSAGA's Security University Training days in Sacramento in May 2026 as a participating vendor and content partner.
• Securitas (via advisor Tim Keller, Former President)minorStrategic or Co-development Partner · 17 May 2025Industry advisor relationship: Tim Keller, Former President at Securitas (and currently President of Marsden), sits on Belfry's advisory board to provide industry expertise and endorsement (testimonial on homepage).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deputy: Deputy is a horizontal shift-based workforce management platform with scheduling, time tracking, and payroll integrations, used across multiple verticals including security — competing with Belfry's Scheduling and Timekeeping modules as a broader-suite alternative.
• ADP Workforce Now: ADP Workforce Now is a broadly deployed payroll, HR, time, and talent platform that security firms often already run on — competing directly with Belfry's Payroll & HR module as a bundled alternative.
• Paychex Flex: Paychex Flex is an SMB-focused payroll, HR, and benefits platform widely used by small and mid-sized US businesses, including security guard companies — a horizontal incumbent competing with Belfry's payroll-centric value proposition.
• UKG (Kronos): UKG (formerly Kronos) is a large incumbent workforce management and HCM suite covering scheduling, timekeeping, payroll, and HR — a competing platform that larger security firms may already use or evaluate against Belfry.

Emerging players

• Beekeeper: Beekeeper is a frontline employee app for shift-based workforces with messaging, scheduling, and integrations — overlapping with Belfry's mobile-app-based Operations, in-app chat, and scheduling features for distributed officer workforces.
• WorkJam: WorkJam is a frontline workforce management platform with employee communication, scheduling, task management, and earned wage access — partially overlapping with Belfry's in-app chat, scheduling, and On-Demand Pay capabilities.

Direct peers

• TrackTik: TrackTik is a vertical SaaS platform purpose-built for security guard service companies, offering scheduling, time tracking, guard tour, billing, and workforce management — the same core use cases Belfry addresses for the same buyer.
• Guardhouse: Guardhouse is a security workforce management platform focused on guard scheduling, time tracking, and reporting for security service companies — a direct functional competitor in the same vertical niche.
• Silvertrac Software: Silvertrac provides security guard management software with GPS-tracked tours, incident reporting, and dispatch — directly competing with Belfry's Operations and Timekeeping modules in the same physical security guard vertical.
• WinTeam (by Anthology Solutions / K3 Software): WinTeam is an ERP-style platform for security service contractors covering scheduling, payroll, billing, and back-office operations — competing with Belfry's all-in-one positioning for security guard companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/belfrysoftware
• LinkedInlinkedin.com/company/belfrysoftware
• Facebookfacebook.com/belfrysoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belfry