Kayna
- Company typePrivate
- Founded2021
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kayna does
Kayna is an Irish insurtech company, founded in 2021 in Cork and led by co-founders Paul Prendergast (CEO) and Peter Bermingham (CTO), both previously behind Blink Parametric and Inhance Technologies (both acquired). The company builds embedded insurance infrastructure that vertical SaaS platforms integrate to offer commercial insurance products directly inside their existing SMB-facing workflows. Its core product is an API-first platform that connects insurance carriers (Beazley, Markel), MGAs, and brokers (Willis/WTW) with vertical SaaS providers, using real-time data orchestration, low-code embedding, and an AI Policy Analysis Toolkit to pre-fill forms, identify coverage gaps, and generate tailored product recommendations for underserved SMEs in sectors such as construction, hospitality, legal, equine, and physical security.
The technology stack combines API-based distribution, data-orchestration that exploits operational SaaS data for instant quoting, and AI-driven policy analysis. Kayna monetises via a transaction-fee / platform-fee model on insurance distributed through partner SaaS platforms. It has live programs in the UK (Equine MediRecord, with Markel capacity via Willis/WTW) and the US (Belfry for physical security providers), and has stated an ambition to enable US$1 billion in commercial insurance transactions over five years. To date the company has raised €2.5M across a €1M pre-seed (Sept 2023) and a €1.5M seed (March 2026), and is currently a team of 1-10 with plans to add 13+ hires to support UK and US expansion.
Kayna firmographics
Firmographics- Name
- Kayna
- Website
- https://kayna.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kayna industry classification
Industry- Product category
- Embedded Insurance Infrastructure / InsurTech Platform
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
Keywords
Where Kayna is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Kayna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Embedded Insurance Distribution: Kayna acts as a distribution layer/platform fee model, earning fees for enabling insurance transactions between carriers/MGAs and vertical SaaS platforms. Revenue generated through transaction fees and platform usage by insurance distribution partners.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Kayna product offering
Product offeringCore offering
Kayna provides an embedded insurance infrastructure platform that connects insurance carriers, MGAs, and brokers with vertical SaaS platforms via APIs, enabling real-time commercial insurance quoting, policy management, and distribution embedded directly within SMB-facing SaaS workflows. The platform combines data orchestration for automated form pre-filling, an AI toolkit for policy analysis and coverage gap identification, and low-code technology that allows SaaS providers to embed insurance products rapidly.
Product overview
Kayna offers a single unified embedded insurance infrastructure platform designed for vertical SaaS providers. The platform connects insurance carriers (such as Beazley and Markel), MGAs, and brokers (including Willis/WTW) with vertical SaaS platforms, enabling seamless insurance distribution within existing SaaS workflows. The core platform provides API-based real-time quoting, policy issuance, and data orchestration capabilities. Additionally, Kayna has developed an AI toolkit for insurance policy analysis that identifies coverage gaps and generates automated product recommendations. The company operates primarily in the UK and US markets, targeting underserved SME sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Kayna Embedded Insurance Platform An embedded insurance infrastructure platform that enables vertical SaaS providers to embed commercial insurance directly into their products. The platform connects insurance carriers, MGAs, and brokers with SaaS platforms serving as operational backbones for small businesses, supporting real-time insurance policy management, API-based distribution, data-driven personalized coverage, and automated quoting for SMEs across sectors including cyber, equine, and physical security.
Quantifiable outcome
- Targeting $1 billion in insurance transactions over five years
- +1 more outcomes
Companies that use Kayna
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Kayna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Kayna partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- GuidewireminorAccepted into Guidewire's InsurTech Vanguards programme, an initiative by property and casualty cloud platform provider Guidewire to help insurers understand emerging InsurTech innovations.
- WTWcorePartnership with WTW (Willis Towers Watson) for insurance distribution programs, including equine insurance and physical security insurance solutions.
- BeazleyminorInsurance carrier partner connected through Kayna's platform to provide insurance to SMBs via vertical SaaS
- Willis (WTW)coreWillis, a WTW business, partnered with Kayna and Belfry to launch a digital insurance program for physical security providers. The program embeds Willis-brokered insurance through Kayna's technology into Belfry's platform, enabling streamlined quoting and coverage for security firms.
- BelfrycorePartnership with US-based physical security software platform Belfry to launch a digital insurance program for security providers. The program embeds insurance directly into Belfry's all-in-one security management platform.
- Equine MediRecordcorePartnership with Equine MediRecord to enable Markel equine mortality insurance through their vertical SaaS platform, targeting UK clients ranging from large stud farms to individual horse owners.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Kayna competitors and assessment
Company assessmentDirect peers
- Slice Insurance Technologies: Embedded insurance infrastructure provider that powers insurance products inside digital platforms via APIs — a direct competitor to Kayna's vertical SaaS distribution model.
- Boost Insurance: Provides embedded insurance infrastructure for digital platforms, enabling partners to offer insurance products inside their experiences — directly comparable to Kayna's platform offering.
- Relay Platform: Insurance distribution and underwriting platform connecting brokers, MGAs, and carriers through APIs — overlapping with Kayna's role as a technology layer between carriers and SaaS distribution.
- Attune: Data-driven insurance platform focused on small business insurance distribution through embedded and digital channels — a direct competitor in the SMB embedded insurance space.
Emerging players
- Vouch Insurance: Digital insurance provider targeting startups and tech-enabled businesses with embedded-style distribution — an emerging player overlapping in tech-driven SMB insurance distribution.
- Zego: UK-based insurtech providing embedded and on-demand insurance products through platform partnerships — comparable as a regional insurtech focusing on embedded distribution.
Broad incumbents
- CoverWallet: Digital commercial insurance platform (now part of Aon) serving SMBs through a tech-enabled experience — a broader incumbent in digital commercial insurance distribution.
- Embroker: Technology-driven commercial insurance broker targeting businesses with a digital distribution model — comparable as a tech-led commercial insurance distribution platform.
- Next Insurance: Digital SMB insurance carrier/distributor using technology to simplify small business insurance — a larger incumbent in the same addressable SMB insurance market.
- Tarmika: Insurance workflow and comparative-rating platform for agents and carriers, with overlap to Kayna's API-driven data orchestration approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kayna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kayna leadership team
Management profileNumber of profiles
Profiles2 records
Kayna funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kayna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kayna
What does Kayna do?
Kayna provides an embedded insurance infrastructure platform that connects insurance carriers, MGAs, and brokers with vertical SaaS platforms via APIs, enabling real-time commercial insurance quoting, policy management, and distribution embedded directly within SMB-facing SaaS workflows. The platform combines data orchestration for automated form pre-filling, an AI toolkit for policy analysis and coverage gap identification, and low-code technology that allows SaaS providers to embed insurance products rapidly.
Is Kayna a public or private company?
Kayna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kayna founded?
Kayna was founded in 2021. It employs 1 to 10 people.
Where is Kayna based?
Kayna is headquartered in Dublin, Ireland, in the Europe region.
How does Kayna make money?
One revenue line is on record: embedded Insurance Distribution.
Who are Kayna's main competitors?
Direct peers on record are Slice Insurance Technologies, Boost Insurance, Relay Platform and Attune. Emerging players are Vouch Insurance and Zego. Broad incumbents are CoverWallet, Embroker, Next Insurance and Tarmika.
Does Kayna have an API?
No public API is recorded for Kayna.
What industry is Kayna in?
Kayna's product category is Embedded Insurance Infrastructure / InsurTech Platform. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 54151 and its SIC code is 7373.