Boostly
Boostly is a Lehi, Utah-based SaaS platform that provides SMS marketing automation, review generation, and ROI tracking for restaurants across the US and Canada, serving over 1,200 locations through patented TCPA-compliant messaging technology and POS integrations.
- Company typePrivate
- Founded2022
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Boostly does
Boostly, Inc. is a Lehi, Utah-based SaaS company that provides SMS marketing automation and customer engagement software targeted at independent and multi-unit restaurants in the United States and Canada. Founded in 2022 (per company history and YC S22 participation), the platform enables restaurant operators to send automated text-message campaigns, generate and manage online reviews, build customer loyalty programs, and measure marketing ROI through transparent redemption tracking. The core technology stack combines patented SMS workflows (US Patent No. 12,382,314 covering TCPA-compliant opt-in, customer data aggregation, and segmentation), POS system integrations (including Toast), and rule-based marketing automation. In August 2025, the company expanded its product surface from pure SMS into comprehensive marketing packages that include SEO, social media management, geo-targeted ad boosts, and ROI reporting.
The company operates a product-led growth motion anchored by a free demo funnel, with content marketing through an active blog and a 33+ episode restaurant-marketing podcast supporting top-of-funnel acquisition. Revenue is generated via quote-based SaaS subscriptions with monthly billing, and the company does not publicly disclose pricing tiers. The customer base spans over 1,200 restaurant locations, with named logos across pizzerias (Slab Pizza, Fox's Pizza Den, Daniel Aughenbaugh-pizza operator), fast casual (Costa Vida, Taco John's), bakeries (Dirty Dough, Sweet Cakes Cafe), and casual dining (Russo's). Strategic partnerships include an online ordering integration with ChowNow and a designated preferred-vendor relationship with Fox's Pizza Den franchise. The company has raised $27.6 million cumulatively: a $5.6M seed in August 2024 led by Trestle Partners (with Relish Works, Singularity Capital, Y Combinator) and a $22M Series A in February 2025 led by PeakSpan Capital. The company employs 11-50 staff and was named to the Inc. 5000 fastest-growing companies list in 2025.
Boostly firmographics
Firmographics- Name
- Boostly
- Legal name
- Boostly, Inc.
- Website
- https://boostly.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boostly is a Lehi, Utah-based SaaS platform that provides SMS marketing automation, review generation, and ROI tracking for restaurants across the US and Canada, serving over 1,200 locations through patented TCPA-compliant messaging technology and POS integrations.
- Ownership category
- akta.pro rank
Boostly industry classification
Industry- Product category
- Restaurant Marketing Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where Boostly is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boostly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SMS Marketing Platform Subscription: Boostly generates revenue through a SaaS subscription model providing restaurant marketing automation. The platform enables restaurants to send automated SMS campaigns, generate reviews, and track marketing ROI. Pricing is likely tiered based on restaurant size or message volume, with enterprise multi-location support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing with demo-driven sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Boostly product offering
Product offeringCore offering
Boostly sells a restaurant-focused SMS marketing automation platform that enables restaurant operators to send promotional text campaigns, automate 5-star review generation, and track marketing ROI in a single dashboard. The platform integrates with restaurant POS systems to ingest customer data and powers patented opt-in, segmentation, and reporting workflows. Pricing is delivered through a quote-based, demo-driven sales motion with monthly recurring subscriptions.
Product overview
Boostly is a restaurant marketing platform that offers a unified marketing solution for restaurants, combining SMS marketing as the core product with additional modules including review generation, SEO services, social media marketing, ad boosts, and ROI reporting. The platform leverages patented messaging technology (US Patent No. 12,382,314) for opt-in invitation, customer data aggregation, and customer segmentation. Recent expansion includes new comprehensive marketing packages beyond SMS. The platform is YC S22 backed and serves thousands of restaurants across the US and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Boostly SMS Marketing Platform A SaaS marketing platform that enables restaurant operators to send automated SMS promotional campaigns, generate and manage 5-star reviews, and track ROI in a single dashboard. The platform integrates with restaurant POS systems (including Toast) to ingest customer data and uses patented opt-in, segmentation, and reporting workflows. It is sold to restaurant owners and operators on a monthly subscription with quote-based pricing initiated through a free demo.
- Boostly Marketing Packages Comprehensive restaurant growth packages that bundle SMS marketing with additional modules including SEO, social media content, geo-targeted ad boosts, review management, and ROI reporting, offered as packaged solutions for restaurant operators seeking an all-in-one marketing engagement.
Quantifiable outcome
- 600-800% ROI on SMS marketing campaigns
- +5 more outcomes
Companies that use Boostly
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Boostly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Boostly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fox's Pizza DencoreDesignated Boostly as the preferred text marketing partner for franchise locations. Fox's Pizza Den is a growing pizza franchise with multiple locations, representing a significant customer relationship.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Boostly competitors and assessment
Company assessmentBroad incumbents
- Olo:
- Restaurant365: Restaurant365 is a restaurant operations and back-office platform with growing marketing and guest-engagement modules, competing for the same restaurant-operator budget across a broader operational footprint.
- Toast: Toast is a leading restaurant POS and operations platform that also offers marketing and guest-engagement capabilities. It is both a Boostly partner (via POS integration) and a potential broader-suite incumbent competing for the same marketing wallet.
Direct peers
- Podium: Podium is a leading local-business messaging and customer interaction platform heavily used by restaurants and dealers. It competes head-to-head with Boostly on SMS marketing, lead conversion, and review workflows.
- Thanx: Thanx is a restaurant loyalty and guest-engagement platform that uses POS-integrated data to drive repeat visits and marketing campaigns—directly comparable to Boostly's SMS-loyalty-review combination for restaurants.
- SevenRooms: SevenRooms is a CRM, marketing, and guest-experience platform purpose-built for restaurants and hospitality. It overlaps Boostly on customer data aggregation, segmentation, and targeted marketing campaigns for restaurant chains.
- Punchh: Punchh (now part of PAR) is a restaurant loyalty and CRM platform that, like Boostly, leverages POS data to deliver targeted marketing and loyalty programs to multi-location restaurant chains.
- Birdeye: Birdeye is a leading reviews, messaging, and customer-experience platform for local businesses including restaurants. It directly overlaps Boostly on SMS marketing, review generation, and customer engagement for multi-location restaurant operators.
Others
- Twilio: Twilio is the underlying SMS infrastructure provider that powers Boostly's messaging stack. It is relevant as an enabling platform and as the foundation upon which several Boostly competitors also build.
- ChowNow: ChowNow is a direct-online-ordering platform for independent restaurants and a Boostly integration partner. It is comparable as an adjacent restaurant-tech player targeting the same SMB restaurant customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Boostly social profiles
Digital presenceBoostly compliance and trust
Trust signalCompliance3 records
Boostly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boostly leadership team
Management profileNumber of profiles
Profiles2 records
Boostly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boostly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boostly
What does Boostly do?
Boostly sells a restaurant-focused SMS marketing automation platform that enables restaurant operators to send promotional text campaigns, automate 5-star review generation, and track marketing ROI in a single dashboard. The platform integrates with restaurant POS systems to ingest customer data and powers patented opt-in, segmentation, and reporting workflows. Pricing is delivered through a quote-based, demo-driven sales motion with monthly recurring subscriptions.
Is Boostly a public or private company?
Boostly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boostly founded?
Boostly was founded in 2022. It employs 11 to 50 people.
Where is Boostly based?
Boostly is headquartered in Lehi, United States, in the North America region.
How does Boostly make money?
One revenue line is on record: SMS Marketing Platform Subscription.
Who are Boostly's main competitors?
Broad incumbents on record are Olo, Restaurant365 and Toast. Direct peers are Podium, Thanx, SevenRooms, Punchh and Birdeye. Others are Twilio and ChowNow.
Does Boostly have an API?
No public API is recorded for Boostly.
What industry is Boostly in?
Boostly's product category is Restaurant Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services. Its NAICS code is 541890 and its SIC code is 7310.