Bags

What Bags does

Bags is a New York-based fintech that operates a financial growth platform for U.S. small businesses, combining an AI-powered bookkeeping and CFO reporting layer with a human-assisted funding-coaching service that routes businesses to a network of more than 60 lenders and Community Development Financial Institutions (CDFIs). The core Bags Platform is sold as a three-tier subscription — Platform ($24.99/month), Plus (from $565/month), and Pro ($800/month) — bundling financial insights, bookkeeping and accounting, CFO reporting, AI-powered QuickBooks review, and funding support. The AI-powered QuickBooks Review, launched in 2025, ingests structured data from a customer's linked QuickBooks account and generates natural-language financial insights and recommendations; the AI CFO insights module applies generative AI and NLP to surface CFO-level commentary on the business's financial health. Distribution is hybrid: a self-serve storefront at app.securebags.com serves SMB customers directly, an inside-sales motion converts prospects via free discovery calls and dedicated funding coaches, and a partner channel routes referrals from lenders, CDFIs, and business support communities serving women, minority, and CPG founders.

Bags generates revenue primarily through recurring SaaS subscriptions across the three pricing tiers, with the Plus and Pro tiers effectively bundling managed-services labor (dedicated bookkeeper, funding coach, payroll, billing, tax filing) into a recurring fee. Loan facilitation is not a direct revenue line; rather, the company's reported $5M+ in facilitated loans since 2021 represents client outcomes routed through the lender network, with Bags monetizing the underlying financial-management subscription. GTM spans product-led growth (free AI-powered financial review as lead magnet), inside sales (HubSpot-booked discovery calls with funding coaches), and channel partnerships (lenders, CDFIs, business support communities). The company is privately held, venture-backed, and has raised approximately $5.9M cumulatively across a 2022 seed round led by Slauson & Co, a 2023 Google for Startups investment, and a December 2025 venture round led by the Ford Foundation.

The customer base is described as "hundreds of businesses" spanning CPG, food and beverage, beauty, real estate, professional services, and apparel, with loan sizes ranging from $5,000 to $5 million. Bags self-reports that users grow 250% year-over-year on average, are 4.5x more likely to secure funding, and save 10 hours per week on financial management. Mission-driven positioning around women and minority entrepreneurs is reinforced by an investor base (Slauson & Co, Ford Foundation, Schultz Family Foundation, Google for Startups Latino Founders Fund) and media coverage in Forbes, Black Enterprise, Axios, and Google's Economic Impact series.

Name

Bags

Legal name

Bags

Website

https://securebags.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Bags is a New York-based fintech platform that combines AI-powered bookkeeping and CFO reporting with a funding-coaching service that routes U.S. small businesses — particularly women, minority, and CPG founders — to a network of 60+ lenders and CDFIs. It sells a three-tier SaaS subscription bundling financial management and capital-access support.

Ownership category

akta.pro rank

Product category

Small Business Financial Management

NAICS

Software Publishers (5132), Sales Financing (52222)

SIC

Loan Brokers (6163), Finance Services (6199)

akta.pro primary industry

Budgeting & Cash-Flow Management (FSAGADAA)

akta.pro secondary industries

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)

Keywords

• Small business lending
• Bookkeeping software
• Financial management platform
• AI financial review
• CFO reporting services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform subscription: Recurring monthly SaaS subscription ($24.99/month) for the self-serve Bags Platform tier, which provides CFO-level reporting, document reviews, capital strategy recommendations, and integrated debt tracking.
2. Plus tier (loan-optimized bookkeeping): Higher-priced recurring subscription (starting at $565) bundling a dedicated bookkeeper, funding coach support, monthly P&L and Balance Sheet, weekly cashflow statement, and optional tax filing. Revenue mix is recurring subscription plus optional professional services add-ons.
3. Pro tier (managed financial services): Top recurring subscription tier ($800/month) adding billing/payment processing, payroll plus 1099/W2 issuance, A/R and A/P aging reports, and monthly forecast maintenance — effectively managed-services bundled into a subscription.
4. Professional bookkeeping and tax services: Bookkeeping, accounting, CFO reporting, and tax filing services delivered as part of Plus/Pro subscriptions; revenue is recognized as part of the recurring subscription price but represents managed-services labor.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bags operates a financial growth platform for U.S. small businesses that combines AI-powered bookkeeping and CFO reporting (built on a required QuickBooks integration) with a funding-coaching service matching pre-qualified borrowers to a network of 60+ lenders and CDFIs. The offering is sold as a monthly subscription in three tiers — Platform ($24.99), Plus (from $565), and Pro ($800/month) — with a free AI-powered financial review acting as a top-of-funnel lead-generation tool that converts prospects into paying customers.

Product overview

Bags is offered as a single unified SaaS platform — the Bags Platform — sold in three subscription tiers (Platform, Plus, Pro) and bundled with several modules that operate on top of a required QuickBooks integration. The core Bags Platform hosts the Financial Insights Platform, which surfaces business financial data, and the Financial Review experience, which delivers an AI-powered QuickBooks review. Adjacent modules include Funding Support (debt and funding assistance), Bookkeeping, Accounting & CFO Reporting, and an AI-powered Financial Review. Together, these modules position Bags as a financial management and funding-readiness platform targeted at small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Bags Platform The core Bags subscription product — a unified financial growth platform sold in three monthly tiers (Platform, Plus, Pro) for U.S. small businesses. It bundles an AI-powered financial review, QuickBooks-native bookkeeping, accounting and CFO reporting, debt tracking, and funding-coach support that matches pre-qualified borrowers to a network of 60+ lenders and CDFIs.
• Free AI-powered Financial Review

Quantifiable outcome

• Businesses that use Bags grow 250% year over year on average
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Network of 60+ lenders and CDFIsflagshipChannel Partner/ Reseller/ DistributorBags maintains an ecosystem of more than 60 lenders and Community Development Financial Institutions (CDFIs). Bags acts as a loan discovery and routing layer, matching pre-qualified small business borrowers with these lenders; lenders gain access to Bags' pipeline of vetted applicants.
• Business support communities and service providerscoreGTM or Marketing PartnerBags explicitly partners with business support communities and service providers to ensure small businesses have access to capital, resources, and knowledge. These partners refer and support Bags' target founders in communities of women and minority entrepreneurs.
• QuickBooks (Intuit)flagshipTechnology or IntegrationThe Bags Platform is built around integration with QuickBooks — the pricing page states the platform "works best with an existing Quickbooks account" and the free AI-powered financial review is triggered by linking a QuickBooks account.
• Google (Economic Impact program)minorGTM or Marketing PartnerBags is featured as a partner/case study in Google's Economic Impact program for New York, providing Bags brand visibility and association with Google's small business ecosystem support.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundera (by NerdWallet): Fundera is an SMB loan marketplace that matches business owners with lenders, similar to Bags' Funding Support module. Both bundle lender matching with educational content and free discovery tools for U.S. SMBs.
• Lendio: Lendio operates a multi-lender SMB loan marketplace with a partner network, comparable to Bags' 60+ lender routing. Both serve small businesses seeking capital across diverse loan products.
• Nav: Nav combines business credit monitoring with SMB loan and card matching. Bags' integrated debt tracking and lender routing overlap directly with Nav's core offering for SMBs.
• Found: Found offers self-employed banking, bookkeeping, and tax tools bundled for SMBs and solopreneurs. Both Found and Bags combine bookkeeping with financial management for small businesses, although Found leans banking while Bags leans capital access.
• Bench: Bench provides outsourced bookkeeping and financial reporting for SMBs. Bags' Plus and Pro tiers compete with Bench's managed-bookkeeping offering, with Bags differentiating by integrating lender matching.
• Pilot.com: Pilot delivers bookkeeping, accounting, and CFO services for SMBs and startups. Bags' CFO Reporting and bookkeeping modules overlap with Pilot's service catalog, though Pilot targets higher-growth SMBs and startups.
• Kiva: Kiva is a mission-driven crowdfunding and 0% interest loan platform for under-resourced SMBs. Bags shares the same women/minority entrepreneur mission and underserved-founder focus, with overlapping borrower personas.

Broad incumbents

• LendingTree: LendingTree is the largest multi-lender comparison platform in the U.S., with an SMB lending vertical. Bags competes in the same loan-discovery workflow but at a much smaller scale and with a mission-driven SMB focus.
• Bluevine: Bluevine is an established SMB banking and credit platform offering lines of credit, checking, and invoice factoring. Bags competes for the same SMB customer with capital access, though Bluevine funds directly via its balance sheet rather than routing to a lender network.
• OnDeck (by Enova): OnDeck is an established online SMB lender offering term loans and lines of credit. Bags operates upstream of lenders like OnDeck via loan discovery, but both serve the same SMB-customer need for working capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Secure_Bags
• Facebookfacebook.com/100086197611700
• LinkedInlinkedin.com/company/securebags

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bags