Pact

What Pact does

Pact (legal entity Wear Pact LLC) is a sustainable apparel company founded in 2009 that designs and sells organic, ethically produced clothing to eco-conscious consumers in the United States and globally through its e-commerce storefront at wearpact.com. The company's core offering includes activewear, loungewear, and everyday essentials made primarily from organic cotton and other sustainable materials, produced through fair trade-certified factory partnerships with transparent supply chains. Its target customer base spans three primary personas: environmentally conscious consumers seeking transparent and ethical fashion, fitness-oriented buyers wanting sustainable alternatives to synthetic athletic wear, and men seeking ethically produced menswear. Pact has positioned itself alongside comparable sustainable brands such as Reformation, Patagonia, Girlfriend Collective, and Athleta in editorial coverage.

The company's underlying technology stack combines certified organic material sourcing with an AI-powered sizing layer. Pact integrated Bold Metrics' third-party AI sizing solution, which uses digital twin algorithms to derive over 50 body measurements from basic customer inputs. This integration reportedly reduces fit-related product returns by an average of 18%, supporting Pact's sustainability positioning by reducing reverse-logistics waste and carbon emissions. Pact's go-to-market is direct-to-consumer only; it does not operate physical retail and relies on editorial coverage in sustainable fashion guides and seasonal promotions such as Earth Month campaigns as its primary demand generation channels.

Pact's business model is straightforward one-time apparel sales through its owned e-commerce channel, with no subscription, licensing, or wholesale distribution disclosed in available sources. The company has raised approximately $14.17 million across five disclosed funding rounds between 2009 and 2019, with named investors including Revelry Brands and Sunrise Strategic Partners. Leadership consists of co-founder and CEO Brendan Synnott, CTO Megan Bent, and VP of Finance & Sales Drew Cook. The company is privately held with 11–50 employees and is headquartered in Boulder, Colorado, though its legal entity registration suggests California domicile.

Name

Pact

Legal name

Wear Pact LLC

Website

https://wearpact.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pact (Wear Pact LLC) is a Boulder-based sustainable apparel company that designs and sells organic cotton clothing—including activewear, loungewear, and everyday essentials—through its direct-to-consumer e-commerce platform to eco-conscious consumers.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Sustainable apparel
• Organic cotton clothing
• Fair trade fashion
• Eco-friendly activewear
• Ethical loungewear

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Apparel Sales: Pact generates revenue through direct-to-consumer sales of sustainable apparel including activewear and loungewear. The company sells eco-friendly clothing products made from organic cotton and other sustainable materials through its e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pact designs and sells a direct-to-consumer line of sustainable apparel — including activewear, loungewear, and everyday essentials — made from certified organic cotton and other eco-friendly materials and produced through fair trade factory partnerships. The brand sells exclusively through its own e-commerce storefront at wearpact.com and supports fit accuracy with AI-powered sizing technology.

Product overview

Pact is a sustainable apparel company offering a unified line of eco-friendly clothing products. The core offering consists of organic cotton and sustainable activewear, with recent investment in AI-powered sizing technology to improve fit accuracy for online shoppers. The company positions itself within the sustainable fashion market, competing alongside brands like Girlfriend Collective, Patagonia, and Athleta in the eco-conscious activewear and loungewear segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Apparel Collection Pact's primary product line consists of sustainably sourced and ethically produced clothing spanning activewear, loungewear, and everyday essentials made from certified organic cotton and other eco-friendly materials, manufactured through fair trade factory partnerships and sold direct-to-consumer via wearpact.com.

Quantifiable outcome

• 18% average reduction in fit-related returns when using AI-powered sizing technology

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Bold MetricscoreTechnology or Integration · 11 April 2025Pact has adopted Bold Metrics' AI-powered sizing solution to address fit-related product returns. The technology uses digital twin algorithms generating over 50 body measurements from customer inputs to match shoppers with correctly sized products. This partnership supports Pact's sustainability goals by reducing fit-related returns, cutting landfill waste and carbon emissions associated with returned apparel.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reformation: Reformation is a direct peer — a sustainable DTC apparel brand offering women's clothing and activewear with a similar eco-conscious value proposition, frequently cited alongside Pact in sustainable fashion editorial coverage.
• Girlfriend Collective: Girlfriend Collective is a direct peer — a DTC sustainable activewear brand using recycled and eco-friendly materials, directly comparable to Pact's activewear line and frequently co-featured in circular activewear editorial coverage.
• Everlane: Everlane is a direct peer — a DTC apparel brand built on ethical manufacturing transparency and sustainable essentials, sharing Pact's everyday-wear positioning and target eco-conscious consumer.
• Christy Dawn: Christy Dawn is a direct peer — a sustainable DTC fashion brand emphasizing organic materials and ethical production, regularly listed alongside Pact in sustainable fashion buying guides.
• Outdoor Voices: Outdoor Voices is a direct peer — a DTC activewear brand whose sustainable activewear line overlaps with Pact's product offering, frequently mentioned in the same sustainable activewear editorial features.
• Mate the Label: Mate the Label is a direct peer — a smaller DTC sustainable apparel brand focused on organic essentials and loungewear with a similar ethical-production value proposition to Pact.
• Kotn: Kotn is a direct peer — a DTC sustainable apparel brand using organic Egyptian cotton and ethical supply chains, directly comparable to Pact's organic cotton essentials positioning.

Broad incumbents

• Patagonia: Patagonia is a broad incumbent — a much larger established sustainable apparel brand with overlapping organic material sourcing, fair trade practices, and activewear offerings, repeatedly featured in the same sustainable fashion guides as Pact.
• Athleta (Gap Inc.): Athleta is a broad incumbent — Gap-owned women's activewear brand with a strong sustainability positioning that competes for the same eco-conscious activewear customer as Pact, but with vastly greater scale and capital.
• Eileen Fisher: Eileen Fisher is a broad incumbent — a long-established sustainable women's apparel brand with take-back/circular programs, comparable to Pact on ethical sourcing ethos but operating at significantly larger scale across wholesale and DTC channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pactorganic
• Facebookfacebook.com/wearPACT

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pact