Untapped
Untapped is a US-based diversity recruiting SaaS platform connecting underrepresented candidates with enterprise technology and finance employers via a two-sided marketplace, ATS integrations, and per-seat subscription pricing.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Untapped does
Untapped (legally Untapped Labs, Inc.) is a US-based diversity recruiting platform founded around 2017 and headquartered in West Hollywood, California, that connects job candidates from underrepresented backgrounds with technology and finance employers. The company serves both ends of a two-sided marketplace: candidates (particularly those who do not fit traditional pedigree filters) and employers ranging from early-stage startups to Fortune 500 enterprises including Google, Twitch, Stripe, Adobe, Wells Fargo, and Bloomberg. The stated mission is to reduce bias in hiring and expand employer reach into underrepresented talent pools.
The core product is a web- and mobile-based recruiting platform featuring candidate profiles claimed to be 40% more robust than LinkedIn, two-way recruiter messaging with quick-reply functionality, bias-detection tooling, pre-application candidate–recruiter engagement, and engaged professional communities. The platform integrates natively with five major Applicant Tracking Systems — Greenhouse, Lever, Workday, Jobvite, and iCIMS — allowing employers to incorporate Untapped into existing recruiting infrastructure. The company holds SOC 2 Type II, GDPR, and CCPA compliance certifications, which are prerequisites for selling into regulated and international buyers. Underlying AI/ML capabilities — disclosed via the privacy policy — support candidate–employer matching, automated decision-making, and profiling, though no proprietary model development or patents are disclosed.
Untapped monetizes primarily through annual subscription contracts on a per-seat basis, with non-cancelable, non-refundable fees and per-unit pricing subject to increase upon renewal. The go-to-market is hybrid: a sales-led motion targets enterprise and mid-market employers via demo requests, while a product-led self-serve motion acquires candidates through profile sign-up. The company has raised approximately $80 million across four funding rounds, with the most recent being a $50 million round in September 2021 led by Owl Ventures and joined by Sequoia Capital, BAM Elevate, and others.
Untapped firmographics
Firmographics- Name
- Untapped
- Legal name
- Untapped Labs, Inc.
- Website
- https://untapped.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Untapped is a US-based diversity recruiting SaaS platform connecting underrepresented candidates with enterprise technology and finance employers via a two-sided marketplace, ATS integrations, and per-seat subscription pricing.
- Ownership category
- akta.pro rank
Untapped industry classification
Industry- Product category
- Diversity Recruiting Software
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- General Permanent Placement (Multi-Industry) (BPACAFAA), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
Keywords
Where Untapped is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Untapped business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription-based Recruiting Platform: Companies pay subscription fees for access to the recruiting platform. Based on Company Terms of Use, fees are based on subscriptions purchased (per-seat model), with payment obligations non-cancelable and fees non-refundable. The per-unit pricing may increase upon renewal with 60 days notice.
- Employer Recruitment Services: The platform connects employers with candidates, charging companies for recruitment services. The platform facilitates job opportunities (40k+) and offer placements (17k offers made).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Enterprise subscription with per-seat pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Untapped product offering
Product offeringCore offering
Untapped operates a diversity-focused recruiting platform that connects employers in the technology and finance sectors with candidates from underrepresented backgrounds. The platform provides a curated candidate database, validated robust profiles, predictive matching of candidates to roles, and integrated applicant tracking system (ATS) workflows to help employers source and hire diverse talent. It also offers a free candidate-facing job board for job seekers to create profiles, access resources, and connect with inclusive employers.
Product overview
Untapped is a unified diversity recruiting platform designed to connect candidates with top tech companies, from early-stage startups to Fortune 500 enterprises. The core offering is the Untapped Recruiting Platform, which provides robust candidate profiles (40% more robust than LinkedIn), two-way recruiter messaging, and bias-detection tools to enable equitable hiring. The platform integrates with major Applicant Tracking Systems (Greenhouse, Lever, Workday, Jobvite, iCIMS) to synchronize recruitment workflows. The platform also supports employer demo requests through Hubspot and uses feature flags for staggered feature rollouts.
Differentiator
Problem solved
Functional benefit
Products and services
- Untapped Recruiting Platform
- Untapped Job Board and Candidate Network
Quantifiable outcome
- 40% more robust profiles than LinkedIn
- +4 more outcomes
Companies that use Untapped
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Untapped technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Untapped partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PubMaticflagshipPubMatic and Untapped Growth Collective partnership announced in March 2026, giving independent agencies direct integration into PubMatic's AgenticOS platform for AI-powered programmatic advertising. Early campaigns report 40-50% supply chain cost reduction, 40% more impressions at 30% lower eCPMs, 87% faster campaign setup, and 70% faster troubleshooting. Provides single-connection access to billions of premium impressions across CTV, mobile, and online video through PubMatic's Activate direct bidder.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Untapped competitors and assessment
Company assessmentOthers
- Majorityminority / DiversityJobs: DiversityJobs is a job board aggregating diversity-focused opportunities across employers, functioning as a lower-tech alternative in the same DEI recruiting category but without Untapped's ATS integration or bias-detection tooling.
Direct peers
- Handshake: Handshake is the leading early-career recruiting network connecting college students with employers, competing with Untapped for entry-level and intern hiring programs at the same enterprise customers.
- Jopwell: Jopwell is a career advancement platform focused on connecting underrepresented professionals with jobs at leading companies, offering direct overlap with Untapped's diversity-recruiting mission and target employer base.
- WayUp: WayUp is a job marketplace and recruiting platform targeting college students, recent graduates, and early-career talent from diverse backgrounds — directly competitive with Untapped's early talent segment and DEI positioning.
- Inclusively: Inclusively is a workplace inclusion platform that matches employers with candidates from underrepresented groups, including those with disabilities, operating in the same DEI-focused recruiting vertical as Untapped.
Emerging players
- HireVue: HireVue provides AI-driven assessments and interviewing tools for enterprise hiring, including structured interviewing and skills evaluation — adjacent to Untapped's bias-reduction and equitable-hiring capabilities.
- Eightfold AI: Eightfold AI is a talent intelligence platform using AI to match candidates to roles, with deep diversity sourcing capabilities — overlapping with Untapped on AI-driven matching for enterprise TA teams.
- Canvas (by Textio) / Textio: Textio uses AI to optimize job listings and recruiting content for inclusive language and improved candidate pool diversity — adjacent to Untapped as a complementary DEI tooling layer in the same enterprise TA stacks.
Broad incumbents
- Greenhouse: Greenhouse is an enterprise ATS that integrates with Untapped and increasingly offers DEI-focused sourcing and analytics features, positioning it as both a partner and adjacent competitor in structured hiring.
- LinkedIn (Talent Solutions): LinkedIn Talent Solutions is the dominant incumbent in professional recruiting, with a billion-plus member network and built-in diversity filters — the primary competitive threat and scale benchmark for Untapped.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Untapped social profiles
Digital presenceUntapped compliance and trust
Trust signalCompliance3 records
Untapped financial estimates
Financial estimateRevenue estimate
Valuation estimate
Untapped leadership team
Management profileNumber of profiles
Profiles3 records
Untapped funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Untapped M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Untapped
What does Untapped do?
Untapped operates a diversity-focused recruiting platform that connects employers in the technology and finance sectors with candidates from underrepresented backgrounds. The platform provides a curated candidate database, validated robust profiles, predictive matching of candidates to roles, and integrated applicant tracking system (ATS) workflows to help employers source and hire diverse talent. It also offers a free candidate-facing job board for job seekers to create profiles, access resources, and connect with inclusive employers.
Is Untapped a public or private company?
Untapped is a private company. It is classified as venture growth investor backed and is currently operating.
When was Untapped founded?
Untapped was founded in 2022. It employs 11 to 50 people.
Where is Untapped based?
Untapped is headquartered in San Francisco, United States, in the North America region.
How does Untapped make money?
Two revenue lines are on record. Subscription-based Recruiting Platform is the primary driver. The others are employer Recruitment Services.
Who are Untapped's main competitors?
Majorityminority / DiversityJobs is listed as an others. Direct peers are Handshake, Jopwell, WayUp and Inclusively. Emerging players are HireVue, Eightfold AI and Canvas (by Textio) / Textio. Broad incumbents are Greenhouse and LinkedIn (Talent Solutions).
Does Untapped have an API?
Yes. Untapped's API enables third-party integrations and data exchange with employer partners. The Privacy Policy references entities integrated with the Company API and explains how the Company processes Customer Personal Data on behalf of Customer. Specific API type (REST, GraphQL, etc.), authentication method, rate limits, versioning, and sandbox availability are not specified in the available sources.
What industry is Untapped in?
Untapped's product category is Diversity Recruiting Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 561311 and its SIC code is 7361.