What Mize does

Mize (legal entity MST Travel Ltd.) is an Israel-headquartered AI-driven revenue optimization platform serving B2B travel intermediaries including online travel agencies (OTAs), tour operators, accommodation wholesalers, and bed banks. Founded in 2016 as Hotelmize by Dor Krubiner (CEO), Omry Litvak (COO), and Guy Levitan (CTO), the company rebranded to Mize in 2023 and operates as a subsidiary of South Korean travel technology conglomerate Yanolja Co., Ltd. The platform is offered exclusively to enterprise clients through direct sales, major travel industry trade shows, and technology partner integrations, with quote-based, transaction- or take-rate pricing aligned to client profit uplift and annual billing.

The product combines a Business Optimization Suite (Hotelfare Optimization, Room Mapping, Partners Network, SmartRate) that operates across pre-, at-, and post-booking phases with a Fintech Optimization Suite that includes Price Drop Protection, Price Watch, and a roadmap of upcoming products (Price Lock, Auto Buy, Upgrade Upsell). Core technology leverages AI/ML on structured transactional data, real-time market pricing, and customer behavior signals to predict demand, standardize room inventory across suppliers, and reduce post-booking procurement costs. The company claims to have processed 7.1M bookings worth $4.5B in booking value and generated $596.2M in incremental profit for 350+ travel company clients over its 10-year history, with stated client net profit improvements of up to 40%. The platform expanded from hotels into flights via the 2025 acquisition of RightRez.

Mize maintains offices in Tel Aviv and Rehovot (Israel), Buenos Aires, Madrid, London, the United States, and India, serving markets across the Middle East, Latin America, Europe, North America, South Asia, and East Asia. Go-to-market is enterprise sales-led with channel partnerships (notably ZentrumHub and wbe.travel), supported by content marketing, multilingual site presence (English, Spanish, Chinese), and earned media coverage in outlets including PhocusWire and Skift. The company has raised approximately $16M+ across seed, Series A (Investible, 2018), and Series B rounds (Alibaba Hong Kong Entrepreneurs Fund and Brilliance Ventures in 2020; Flashpoint-led $12M round in 2023).

Name

Mize

Legal name

MST Travel Ltd.

Website

https://mize.tech

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Mize is an Israel-based AI-driven revenue optimization platform serving B2B travel intermediaries (OTAs, tour operators, accommodation wholesalers) across the hotel and flight booking lifecycle. Founded 2016 as Hotelmize, it now operates as a Yanolja subsidiary serving 350+ travel companies globally.

Ownership category

akta.pro rank

Product category

Travel Revenue Optimization Software

akta.pro primary industry

AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)

akta.pro secondary industries

Price Intelligence & Competitive Rate Shopping for RM (THALAOAI), Hotel Pricing & Rate Shopping Intelligence (THALAIAB)

Keywords

• Travel revenue optimization
• AI pricing platform
• OTA technology solutions
• Hotel booking analytics
• Travel fintech software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Revenue Optimization Platform Fees: Mize charges travel companies a performance-based fee tied to the incremental profit generated through its AI-driven optimization platform. The platform operates across the pre-booking, at-booking, and post-booking phases, optimizing pricing, room mapping, and fare costs. The company claims to deliver a 40% increase in net profit for clients, with fees presumably structured as a share of the value generated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Mize sells an AI-driven revenue optimization platform to B2B travel intermediaries (OTAs, tour operators, accommodation wholesalers) that predicts demand, optimizes pricing, and reduces post-booking costs across the entire booking lifecycle. The platform combines a Business Optimization Suite (Hotelfare Optimization, Room Mapping, Partners Network, SmartRate) with a Fintech Suite (Price Drop Protection, Price Watch) that enables travel companies to increase net profit by up to 40% on hotels and flights.

Product overview

Mize is an AI-powered travel revenue optimization platform operating as a unified fintech-travel technology provider. The platform consists of a core Business Optimization Suite (including Hotelfare Optimization, Room Mapping, Partners Network, and SmartRate) that helps travel companies predict demand and optimize pricing, combined with a Fintech Optimization Suite (including Price Drop Protection, Price Watch, and upcoming Price Lock, Auto Buy, and Upgrade Upsell products) that enhances customer-facing offerings. The platform leverages real-time market data, customer behavior, and financial insights to deliver up to 40% profit increases across the entire booking lifecycle for hotels and flights, serving over 350 travel companies worldwide with $4.5 billion in booking value optimized.

Differentiator

Problem solved

Functional benefit

Brands

• Hotelfare Optimization: Hotel booking optimization product that increases profit margins by reducing purchasing costs after booking confirmation using AI-driven price prediction.
• Room Mapping
• Partners Network
• SmartRate
• Price Drop Protection
• Price Watch
• Price Lock
• Auto Buy
• Upgrade Upsell
• Business Suite
• Fintech Suite

Products and services

• Hotelfare Optimization Post-booking hotel fare optimization product that increases profit margins by reducing purchasing costs after reservation confirmation through AI-driven price prediction, for OTAs, tour operators, and accommodation wholesalers.
• Room Mapping Proprietary room mapping technology that automatically standardizes and matches room inventory data across multiple suppliers and channels, enabling efficient inventory management and maximizing upsell opportunities for travel intermediaries.
• Partners Network Network connecting over 200 travel companies to share inventory and access collective purchasing power, generating $16 billion in annual sales volume for members and providing exclusive inventory rates.
• SmartRate Revenue optimization tool for the at-booking phase that enables real-time pricing adjustments during the hotel reservation process to maximize pricing decisions.
• Price Drop Protection Fintech product allowing travelers to ensure they get the best price over time by paying a premium on booking costs and receiving automatic refunds when rates drop.
• Price Watch Fintech product enabling travelers to receive alerts when their desired room rate drops, increasing engagement after the user leaves the booking website.
• RightRez Air booking optimization and travel business optimization solution acquired in February 2025 to expand Mize's capabilities from hotels into the flights segment for OTAs and travel companies.

Quantifiable outcome

• Over $596.2 million in incremental profit generated for 350+ travel companies over 10 years
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• RightRezcoreTechnology or Integration · 1 January 2025Mize acquired RightRez in 2025 as a strategic expansion move beyond its hotel optimization roots into the flights segment. The acquisition consolidates Mize's position as a multi-vertical travel technology provider covering both accommodation and air travel optimization.
• ZentrumHubstrategicTechnology or Integration · 14 November 2024Strategic partnership announced November 2024 to enhance Online Travel Agencies through advanced technology integration. Mize provides AI-driven and data-driven solutions that boost travel companies' profitability by up to 40%, including Hotel Fare Optimization that reduces purchasing costs post-booking. The collaboration improves ZentrumHub's hotel connectivity and streamlines user experience for OTAs.
• wbe.travelstrategicTechnology or IntegrationTechnology partnership with wbe.travel, jointly nominated for Best Technology Partnership by Travolution in 2022. The partnership provides integration between Mize's revenue optimization solutions and wbe.travel's booking platform, delivering enhanced value to shared travel company customers.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• IDeaS: IDeaS (a SAS company) is a leading provider of revenue management software for hotels and the broader hospitality industry. It is a direct peer because it competes with Mize in AI-driven pricing and revenue optimization for travel companies, even though it historically focuses on hotels rather than intermediaries.
• Duetto: Duetto provides cloud-based revenue management and pricing optimization for hotels and travel companies. It is a direct peer to Mize because both sell AI-driven revenue optimization platforms that target similar travel-industry buyers.
• Atomize: Atomize offers an AI-powered revenue management system built on open pricing for hotels. It is a direct peer to Mize in the dynamic pricing and revenue management tooling category, with overlapping buyer personas in hotels and lodging chains.
• Lighthouse (formerly OTA Insight): Lighthouse, which acquired OTA Insight, provides rate shopping, market intelligence, and revenue optimization tools for hotels and travel companies. It is a direct peer because rate shopping intelligence overlaps directly with Mize's price prediction capabilities for the same buyer set.
• Triptease: Triptease is a direct-booking optimization and guest engagement platform for hotels. It is a direct peer to Mize because both sell B2B SaaS to travel companies that drive booking conversion and revenue uplift, even though Triptease focuses on direct hotels and Mize targets intermediaries.
• TravelgateX: TravelgateX is a B2B travel distribution marketplace connecting hotels, bed banks, and OTAs. It is a direct peer to Mize because it sells optimization and connectivity infrastructure into the same OTA and accommodation-wholesaler buyer segment that Mize serves with its Partners Network.
• DerbySoft: DerbySoft provides hotel distribution, connectivity, and digital marketing services to OTAs, bed banks, and hotels. It is a direct peer because it operates in the same B2B travel-distribution layer that Mize's Partners Network occupies and serves overlapping travel-intermediary customers.
• RateGain: RateGain offers rate intelligence, revenue management, and distribution solutions for hotels and travel companies. It is a direct peer because its rate-shopping and competitive-intelligence products overlap with Mize's AI price prediction capabilities for similar buyers.

Emerging players

• SHR Group: SHR Group provides a hotel CRS, booking engine, and CRM platform targeted at hotel groups and chains. It is an emerging player relative to Mize because while it serves hoteliers rather than intermediaries, its booking-engine and revenue-uplift tooling overlaps with Mize's optimization themes.

Broad incumbents

• SiteMinder: SiteMinder is a broad hotel commerce platform providing a channel manager, booking engine, and revenue solutions to hotels worldwide. It is a broad incumbent relative to Mize because it offers overlapping revenue and pricing capabilities as part of a wider hotel distribution portfolio, rather than specializing in OTA/intermediary optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MizeTech
• LinkedInlinkedin.com/company/mizetech
• Instagraminstagram.com/lifeatmize

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mize