UBiqube
UBiqube is a Dublin-based private software company founded in 2006 that provides vendor-agnostic infrastructure automation and orchestration software for Fortune 5000 enterprises, telecommunications operators, and MSSPs across network, cloud, and security domains via its MSActivator, Cloudiamo, and SASE OpsLab platforms.
- Company typePrivate
- Founded2006
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UBiqube does
UBiqube is a Dublin-based private infrastructure automation software company founded in 2006, serving Fortune 5000 enterprises globally with a vendor-agnostic orchestration platform spanning network, cloud, and security domains. The company's product portfolio is organized around three operational solutions: MSActivator (NetOps), the core Integrated Automation Platform featuring a proprietary four-layer abstraction architecture (BPM, Microservices, Workflows, Adapters) that separates business logic from underlying infrastructure technologies; Cloudiamo (CloudOps), a hybrid cloud management solution combining MSActivator with the Cloudclapp cloud environment manager; and SASE OpsLab (SecOps), a 2025-launched marketplace for prepackaged SASE deployment and migration automation kits. Customers include tier-1 telecommunications operators (a leading telco achieving 80% CAPEX reduction, Orange, Etisalat), global MSSPs, and large enterprises (Samsung cited as a global enterprise customer).
The company employs 51-100 staff and generates revenue through platform licensing/subscription, professional services, and (recently) SASE OpsLab marketplace transactions. Pricing is quote-based and not publicly disclosed, consistent with an enterprise field-sales motion. Distribution combines direct enterprise sales with a global system integrator partner network; strategic investors NTT, Fujitsu, and Fortinet serve dual roles as financial backers, board participants, and delivery partners. The 2025 board additions of Palo Alto Networks and F5 executives signal an explicit push to scale globally around an "AgileOps" thesis unifying CloudOps, NetOps, and SecOps. Recent ecosystem moves include Netskope integration for SASE automation, CAMARA API alignment with Orange, and Sylva Project membership for telco edge Kubernetes standards. Total disclosed funding is approximately $29 million ($9M in 2017 from Fortinet, Fujitsu, NTT DOCOMO Ventures; $20M Series B in 2019 led by NTT Comware), with no subsequent raises publicly disclosed.
UBiqube firmographics
Firmographics- Name
- UBiqube
- Legal name
- UBiqube
- Website
- https://ubiqube.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UBiqube is a Dublin-based private software company founded in 2006 that provides vendor-agnostic infrastructure automation and orchestration software for Fortune 5000 enterprises, telecommunications operators, and MSSPs across network, cloud, and security domains via its MSActivator, Cloudiamo, and SASE OpsLab platforms.
- Ownership category
- akta.pro rank
UBiqube industry classification
Industry- Product category
- IT Infrastructure Automation Software
- NAICS
- Software Publishers (51321), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industries
- B2B/EDI & Partner Integration (BPAMAOAJ), Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)
Keywords
Where UBiqube is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
UBiqube business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing and Subscription: Revenue from licensing and subscription of MSActivator, Cloudclapp, and Cloudiamo platforms for infrastructure automation and orchestration.
- SASE OpsLab Automation Kits: Prepackaged automation kits for SASE deployment and migration sold through the SASE OpsLab marketplace.
- Professional Services and Integration: Integration services and implementation support for enterprise customers deploying automation solutions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
UBiqube product offering
Product offeringCore offering
UBiqube sells a multi-domain infrastructure automation and orchestration software platform that enables enterprises to design, automate, and manage IT processes across network, cloud, security, and IoT environments. Its product suite includes MSActivator (Integrated Automation Platform for NetOps), Cloudiamo/Cloudclapp (hybrid cloud management for CloudOps), and SASE OpsLab (SecOps automation marketplace with prepackaged deployment kits), sold primarily to Fortune 5000 enterprises via direct sales and system integrator partners.
Product overview
UBiqube offers a modular infrastructure automation platform composed of three main operational solutions: MSActivator (NetOps), Cloudiamo (CloudOps), and SASE OpsLab (SecOps). MSActivator serves as the core Integrated Automation Platform for orchestrating across all three domains, enabling vendor-agnostic integration and automation through adapters, workflows, microservices, and BPM. Cloudiamo extends this with hybrid cloud management combining MSActivator, Cloudclapp (for cloud environment management), and Cloudcare services. SASE OpsLab provides prepackaged deployment and migration automation specifically for SASE (Secure Access Service Edge) deployments. The architecture supports cross-domain orchestration without vendor or expert lock-in, enabling organizations to manage distributed infrastructure at scale.
Differentiator
Problem solved
Functional benefit
Brands
- MSActivator: The leading Integrated Automation Platform (IAP) engineered by UBiqube for continuous design of IT infrastructure automation processes, composed of Integration and Automation Modules.
- Cloudiamo
- Cloudclapp
- SASE OpsLab
Quantifiable outcome
- 80% reduction in network function CAPEX for leading telco
- +3 more outcomes
Companies that use UBiqube
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
UBiqube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
UBiqube partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NetskopecoreSASE OpsLab partnership expanding the enablement portal through integration with Netskope, offering automation kits for SASE deployment and migration tasks. Aims to streamline deployment for Fortune 5000 companies with reduced manual effort and accelerated rollout times.
- OrangecoreOrange has developed CAMARA-compliant APIs exposing network and IT assets. MSActivator provides tight integration with Orange CAMARA APIs for orchestrating telco services including device location retrieval, verification, device status, and SIM swap.
- Sylva Project (Orange, Telefonica, Vodafone, Telecom Italia, Deutsche telecom, Ericsson, Nokia)coreCollaboration with Sylva Project to provide standardized Kubernetes clusters for edge computing. MSActivator and Cloudclapp enable end-to-end orchestration for deploying CNFs on Sylva edge locations with lifecycle management.
- Global System IntegratorscoreUBiqube partners with leading global system integrators to design and deliver tailored automation solutions addressing complexity of ever-changing IT infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
UBiqube competitors and assessment
Company assessmentEmerging players
- Itential/Apstra ecosystem players (Forward Networks): Network assurance and verification platform with emerging automation capabilities targeting enterprises and telcos; adjacent to UBiqube's orchestration scope with narrower automation focus.
Direct peers
- Itential: Network automation and orchestration platform provider serving enterprises and service providers with multi-vendor network automation — directly comparable to UBiqube's MSActivator for NetOps automation.
- NetBox Labs: Provides network source-of-truth and automation tooling for infrastructure teams; competes in the same network automation and orchestration category as UBiqube's MSActivator.
- CloudBolt: Hybrid cloud management and FinOps platform with self-service provisioning and orchestration — directly comparable to UBiqube's Cloudiamo and Cloudclapp hybrid cloud offerings.
- Morpheus (BMC Helix): BMC's hybrid cloud management and orchestration platform providing self-service provisioning and governance across multi-cloud environments — overlapping with Cloudiamo.
Broad incumbents
- Red Hat (Ansible Automation Platform): Broad IT automation platform with strong network automation capabilities via Ansible; competes with MSActivator across NetOps and infrastructure orchestration, with much larger installed base and ecosystem.
- Cisco (Crosswork Network Automation): Cisco's network automation and orchestration portfolio targets service providers and large enterprises; broader portfolio but overlapping capabilities with UBiqube's telco orchestration solutions.
- Juniper (Apstra/Paragon Automation): Juniper's data center and service-provider automation offerings (Apstra, Paragon) compete with MSActivator for multi-vendor network orchestration in telco and enterprise segments.
- HashiCorp (IBM): Infrastructure automation tooling (Terraform, Vault, Consul) widely used by UBiqube's target customers for cloud and infrastructure automation — overlapping use cases despite different architectural approach.
- ServiceNow: Enterprise workflow automation and orchestration platform increasingly extending into network and cloud operations — adjacent competitor to MSActivator's BPM-driven orchestration layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UBiqube social profiles
Digital presenceUBiqube financial estimates
Financial estimateRevenue estimate
Valuation estimate
UBiqube leadership team
Management profileNumber of profiles
Profiles4 records
UBiqube funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UBiqube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UBiqube
What does UBiqube do?
UBiqube sells a multi-domain infrastructure automation and orchestration software platform that enables enterprises to design, automate, and manage IT processes across network, cloud, security, and IoT environments. Its product suite includes MSActivator (Integrated Automation Platform for NetOps), Cloudiamo/Cloudclapp (hybrid cloud management for CloudOps), and SASE OpsLab (SecOps automation marketplace with prepackaged deployment kits), sold primarily to Fortune 5000 enterprises via direct sales and system integrator partners.
Is UBiqube a public or private company?
UBiqube is a private company. It is classified as venture growth investor backed and is currently operating.
When was UBiqube founded?
UBiqube was founded in 2006. It employs 51 to 100 people.
Where is UBiqube based?
UBiqube is headquartered in Dublin, Ireland, in the Europe region.
How does UBiqube make money?
Three revenue lines are on record. Platform Licensing and Subscription is the primary driver. The others are SASE OpsLab Automation Kits and professional Services and Integration.
Who are UBiqube's main competitors?
Itential/Apstra ecosystem players (Forward Networks) is listed as an emerging player. Direct peers are Itential, NetBox Labs, CloudBolt and Morpheus (BMC Helix). Broad incumbents are Red Hat (Ansible Automation Platform), Cisco (Crosswork Network Automation), Juniper (Apstra/Paragon Automation), HashiCorp (IBM) and ServiceNow.
Does UBiqube have an API?
Yes. MSactivator is a multi-domain E2E orchestration platform that integrates with external systems via CAMARA APIs. The platform provides integration through workflows that allow fine-grained control over accessing CAMARA APIs and integrating with downstream systems. Users can access Orange CAMARA APIs by signing up with Orange developer platform and requesting API access, with credentials provided upon approval. The MSactivator also supports integration with any CAMARA API-compliant vendor.
What industry is UBiqube in?
UBiqube's product category is IT Infrastructure Automation Software. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 51321 and its SIC code is 7372.