What Openprise does

Openprise is a San Mateo-based enterprise software company that operates an AI and data orchestration platform purpose-built for go-to-market (GTM) operations teams at large enterprises. The platform connects CRM systems (Salesforce), marketing automation platforms (Marketo), ERPs, data warehouses, and third-party enrichment vendors into a single orchestration layer, enabling revenue operations, marketing operations, and sales operations teams to clean, deduplicate, enrich, route, and score GTM data without writing code or depending on IT. Core product capabilities include a no-code workflow builder, multi-vendor data enrichment waterfall (achieving reported 94% match rates), rules-based deduplication, account/territory routing (reported at 99.9% accuracy and 80x faster than manual), lead and account scoring, an App Factory for building custom GTM applications, and an API Factory for extensibility. AI Orchestration is positioned as a distinct platform capability providing prompt management, hallucination validation and remediation, and ROI tracking within a security-first architecture where data does not leave the platform.

The company monetizes exclusively through annual subscription licensing, with a Professional tier starting at $35,000/year (capped at 250,000 records per bot execution) and a custom-priced Enterprise tier; third-party estimates place Enterprise annual contract values between $40,000 and $429,000 with an average around $120,000. Distribution is direct enterprise field sales targeting Fortune 500 and high-growth enterprise customers, with no self-serve, freemium, or marketplace channel. The customer base spans approximately 200+ enterprises including CrowdStrike, Palo Alto Networks, Adobe, Broadcom, Nutanix, Equinix, Zendesk, JumpCloud, and Rimini Street. The company has raised approximately $41 million across multiple funding rounds, including a $16 million Series A (October 2021) and a $25 million Series B led by Morgan Stanley Expansion Capital (March 2024). The platform is hosted on AWS and certified under SOC 2 Type II, ISO 27001, GDPR, CCPA, and the EU-U.S. Data Privacy Framework.

Name

Openprise

Legal name

Openprise Inc.

Website

https://openprisetech.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Openprise provides a no-code AI and data orchestration platform that helps enterprise go-to-market operations teams automate data cleansing, deduplication, enrichment, routing, and scoring across CRM, MAP, and warehouse systems.

Ownership category

akta.pro rank

Product category

RevOps Data Orchestration Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)

akta.pro secondary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• RevOps data orchestration
• Sales operations automation
• Marketing operations platform
• AI data orchestration
• GTM workflow automation

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Annual subscription model with tiered pricing based on record volumes and features. Professional plan starts at $35,000/year with 250,000-record per bot execution cap. Enterprise uses custom pricing. No freemium or one-time purchase options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Openprise provides an AI and data orchestration platform built specifically for enterprise go-to-market (GTM) teams. The no-code platform connects CRM, MAP, ERP, and data warehouse systems with bidirectional sync, automates data workflows including list loading, deduplication, multi-vendor enrichment, lead routing, and AI orchestration, and consolidates multiple point solutions into a unified orchestration layer. The platform is sold as an annual subscription (Professional tier starting at $35,000/year; Enterprise tier with custom pricing) targeted at RevOps, Sales Ops, and Marketing Ops teams at large enterprises.

Product overview

Openprise is an AI and data orchestration platform built for enterprise go-to-market teams, offering a unified platform-plus-modules architecture. The core Openprise Platform connects CRM, MAP, data warehouse, and enrichment vendors in one orchestration layer. Key platform features include Data Orchestration for cleansing, deduplication, and enrichment; AI Orchestration for scaling AI operations; App Factory for building custom GTM apps without code; and API Factory for extending the stack. The platform includes solution modules for System Integration, List Loading, Cleansing & Standardization, Deduplication, Segmentation, Multi-Vendor Data Enrichment, Matching & Routing, and Lead & Account Scoring—all accessible via no-code workflows for Marketing Ops, Sales Ops, and RevOps teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Openprise Platform The core AI and data orchestration platform for enterprise go-to-market teams. Automates data workflows across CRM, MAP, ERP, and data warehouse; unifies data silos; consolidates point solutions; and provides no-code app and API building for RevOps, Sales Ops, and Marketing Ops teams at large enterprises.

Quantifiable outcome

• ~$6,000 saved per automated process
• +10 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LeanData: LeanData provides lead routing, matching, and account assignment natively inside Salesforce - the same core use case Openprise solves for enterprise GTM teams. It is the most direct competitor in routing/assignment workflows and serves similarly enterprise RevOps buyers.
• Census: Census is a reverse-ETL platform that syncs data from warehouses into operational systems like CRMs and MAPs. Openprise overlaps in operational data activation, dedup, and routing, addressing the same RevOps buyer with adjacent technical primitives.
• Hightouch: Hightouch is a reverse-ETL and customer data platform focused on activating warehouse data into downstream tools. It competes with Openprise on the data activation and operational sync use cases for marketing and sales operations teams.
• Tray.io: Tray.io is a general-purpose iPaaS for building integrations and automations across SaaS applications. Openprise explicitly positions against generic iPaaS tools ("Openprise vs iPaaS"), and the two compete for the same GTM ops automation budget at the enterprise.
• 6sense: 6sense is a RevOps and ABM platform that combines intent data, audience building, and orchestration for B2B GTM teams. It overlaps with Openprise's segmentation, lead/account scoring, and AI-driven prioritization workflows for enterprise RevOps organizations.
• RingLead: RingLead provides data quality, deduplication, and lead routing tools inside Salesforce and Marketo. It is a direct competitor to Openprise's deduplication, cleansing, and matching/routing modules for marketing and sales operations teams.

Broad incumbents

• Workato: Workato is an enterprise iPaaS and automation platform with deep CRM/ERP connectors and workflow orchestration. It overlaps with Openprise's system integration and automation capabilities but serves a broader enterprise automation buyer beyond GTM ops.
• ZoomInfo: ZoomInfo combines a B2B data vendor with go-to-market orchestration and enrichment tooling. It overlaps with Openprise's multi-vendor enrichment, lead routing, and segmentation capabilities as part of a much broader GTM data and sales intelligence portfolio.
• Demandbase: Demandbase is an ABM and account intelligence platform with orchestration and engagement capabilities. It overlaps with Openprise in account-level data orchestration, segmentation, and lead-to-account matching for enterprise GTM teams.
• Zapier: Zapier is a broad no-code integration and automation platform connecting thousands of SaaS apps. It competes with Openprise at the lower end of GTM workflow automation but lacks the purpose-built data quality, enrichment waterfall, and AI orchestration depth for large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/openprisetech
• Facebookfacebook.com/openprisetech
• LinkedInlinkedin.com/company/openprise

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openprise