Gabe’s

What Gabe’s does

Gabe's (legal entity Gabriel Brothers, Inc.) is a US off-price physical retail chain headquartered in Morgantown, West Virginia, founded in 1961. It operates 161 stores across 20 states concentrated in the Mid-Atlantic, Midwest, and Southeast, supported by six distribution centers in West Virginia and Ohio. The company sells brand-name apparel, footwear, home goods, and essentials at savings of up to 70% off department store prices (and up to 90% on Blue Tag items) by purchasing excess inventory, closeouts, and buyouts from national retailers in truckloads. There is no online or telephone shopping; all sales are in-store on a pay-and-carry basis with limited layaway at select locations.

Gabe's is privately held and controlled by private equity sponsor Warburg Pincus, with no public listing. In October 2024, the company secured a $175 million revolving credit facility from Second Avenue Capital Partners and Ares Management to fund ongoing US expansion. In 2023, Gabe's acquired Old Time Pottery, a Tennessee-based home merchandise chain, broadening assortment into home and seasonal categories. Customer engagement is built around the tiered Unbelievable Rewards! loyalty program (Insider, VIP, MVP), a mobile app, military discounts, and value-add services such as layaway and Amazon Hub Locker package pickup. Revenue is generated exclusively through one-time in-store retail transactions.

As of late 2024, Gabe's was undergoing a leadership restructuring with active searches for a permanent CEO and CFO, accompanied by stated plans to expand into the Western US. The company currently operates with 5,001-10,000 employees and continues to open new stores in 2025 across Florida, Alabama, Tennessee, Georgia, Oklahoma, and Indiana.

Name

Gabe’s

Legal name

Gabriel Brothers, Inc.

Website

https://gabesstores.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Gabe's is a US off-price retailer operating 161 stores across 20 states, selling brand-name apparel, footwear, and home goods at up to 70% off department store prices. It serves value-conscious consumers and families through a truckload-buying model, backed by Warburg Pincus.

Ownership category

akta.pro rank

Product category

Off-Price Retail

NAICS

General Merchandise Retailers (455), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Variety Stores (5331), Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-Price Kids & Family Department Stores (CRAGAEAE)

akta.pro secondary industry

Off-Price Department Stores (Apparel-Led) (CRAEABAB)

Keywords

• Off-price retail
• Discount retail chain
• Brand-name merchandise
• Closeout buying
• Family apparel stores

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: Gabe's generates revenue through one-time retail sales of discounted brand-name merchandise across multiple departments including ladies, mens, kids, home, footwear, and essentials. All sales are on a pay-and-carry basis with only a few locations offering layaway.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Gabe's operates an off-price retail chain selling brand-name apparel, footwear, home goods, and essentials through more than 149 physical stores across 20 US states at up to 70% off department store prices (and up to 90% off on Blue Tag items). Inventory is sourced via truckload buying and closeout/excess inventory purchases from national retailers, with new deals arriving daily to drive repeat in-store foot traffic. Customer engagement is supported by the Unbelievable Rewards! loyalty program, a mobile app, layaway, gift cards, military discounts, and Amazon Hub package pickup.

Product overview

Gabe's is an off-price retail chain offering a single unified retail experience across physical stores. The core offering centers on brand-name merchandise at up to 70% savings, organized into departments (Ladies, Mens, Kids, Home, Footwear, Essentials, & More). The portfolio includes the acquired brand Old Time Pottery (home merchandise). Customer engagement is powered by the Unbelievable Rewards! loyalty program with three tiers (Insider, VIP, MVP), supported by the Gabe's mobile app. Additional services include Layaway payment plans, Military Discounts, Gift Cards, and Amazon Hub package pickup. Blue Tags designate the deepest discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Old Time Pottery: A home merchandise chain acquired by Gabe's in 2023, offering home and seasonal products at discounted prices across multiple US locations.

Products and services

• Gabe's off-price retail stores Physical off-price retail stores offering brand-name apparel, footwear, home goods, and essentials at up to 70% off department store prices across Ladies, Mens, Kids, Home, Footwear, and Essentials departments. Customers shop in-store only; no telephone or online purchasing is offered.
• Old Time Pottery Home merchandise store chain offering a broader assortment of home and seasonal products at discounted prices. Now operates as part of the Gabe's brand family.
• Unbelievable Rewards!® loyalty program Free tiered loyalty program available to Gabe's shoppers. Members earn 1 point per dollar spent, redeem 50 points for $5 off coupons, and receive tier-specific perks including birthday rewards, anniversary gifts, and exclusive promotions.
• Gabe's mobile app Free Gabe's mobile application for iOS and Android that lets loyalty members scan reward cards in store, access coupons, track purchases, manage receipts, and locate stores.
• Layaway payment plan In-store layaway service allowing customers to pay for merchandise over time, available only to Unbelievable Rewards members aged 18 and older, at select locations.
• Military discount program 10% in-store discount available every Tuesday to active duty military members and veterans presenting valid military ID.
• Gabe's gift cards Gift cards issued by Mountaineer Corporate Services LLC, redeemable for merchandise at all Gabe's locations, with no expiration dates and no service fees.
• Amazon Hub Locker service Amazon Hub Locker service hosted at select Gabe's store locations, allowing customers to pick up and return Amazon.com packages using a pickup code.
• Blue Tag Finds Promotional pricing program in which items marked with a Blue Tag are offered at up to 90% off compared to big-box and mall brand prices, spanning home, pet, ladies, baby, kids, and footwear departments.

Quantifiable outcome

• Up to 70% savings off department store prices on fashion and footwear
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Old Time PotterycoreStrategic or Co-development PartnerHome merchandise chain acquired by Gabe's in 2023. Tennessee-based retailer specializing in home and seasonal products. Combined, the companies offer customers a broader assortment of home products at incredible prices. Now operates as part of the Gabe's brand family.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon Hub Locker partnership allowing customers to pick up and return Amazon.com packages at select Gabe's store locations. Provides convenience service and drives foot traffic to stores.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ross Stores: Ross Stores operates the largest US off-price apparel and home chain (Ross Dress for Less, dd's DISCOUNTS). It is a direct peer to Gabe's in the off-price, no-membership, branded-merchandise model serving value-conscious shoppers.
• HomeGoods (TJX): HomeGoods is TJX's off-price home furnishings chain. With Old Time Pottery now part of Gabe's, HomeGoods is a direct competitor in off-price home and seasonal merchandise.
• Ollie's Bargain Outlet: Ollie's is a closeout retailer selling brand-name merchandise at deep discounts across categories including housewares, books, toys and apparel. Its closeout-buying model and broad assortment directly mirror Gabe's.
• Big Lots: Big Lots is a US closeout and discount retailer offering a broad assortment across furniture, food, apparel and seasonal categories. It overlaps directly with Gabe's on closeout buying and broad general-merchandise value retailing.
• The TJX Companies: TJX is the parent of TJ Maxx, Marshalls and HomeGoods and is the category leader in US off-price retail. It directly competes with Gabe's on the core branded-merchandise, closeout-buying model across apparel and home.
• Marshalls (TJX): Marshalls is the family off-price apparel and home division of TJX, offering brand-name and designer merchandise at everyday discounts. It directly competes with Gabe's for value-conscious family shoppers.
• Burlington Stores: Burlington is a national off-price retailer of apparel, accessories and home goods. It is a direct off-price peer to Gabe's with overlapping product categories and a similar treasure-hunt shopping experience.

Broad incumbents

• Dollar Tree: Dollar Tree is a national multi-banner extreme-value retailer. It competes with Gabe's for budget-conscious shoppers across household and seasonal merchandise, though at much lower price points and with less branded apparel.

Regional players

• Old Navy (Gap): Old Navy is Gap Inc.'s value-focused family apparel chain. It competes with Gabe's for value-conscious family apparel shoppers, particularly in the ladies, mens and kids categories, though through a fixed-price full-price model rather than closeout.

Emerging players

• Five Below: Five Below operates an extreme-value specialty retail chain targeting teen and family shoppers with products mostly priced at $5 or below. It overlaps with Gabe's on value-conscious family and household goods shoppers but with a more focused, lower-ticket assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mygabes
• Facebookfacebook.com/gabesunbelievable

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabe’s