The Lifetime Value Co.

What The Lifetime Value Co. does

The Lifetime Value Co. (LTVCo) is a privately-held consumer data technology company founded in 2007 in New York by Josh Levy and Ross Cohen with the stated mission of making public records information accessible to individuals rather than only to corporations. The company operates a horizontal portfolio of nine wholly-owned, direct-to-consumer brands: BeenVerified (flagship people-search and public-records platform), Bumper (vehicle history reports and car ownership tools), Ownerly (home value data), NumberGuru and ReversePhone (phone lookup and spam identification), PeopleLooker (online background reports), NeighborWho (property records), MoneyBot5000 (unclaimed funds search), and PeopleSmart (sales intelligence and B2B contact data). Underlying technology is web- and mobile-based delivery of aggregated public records, property data, vehicle history, contact information, and unclaimed funds records, served through owned websites and mobile apps.

The business model is primarily subscription-based, with recurring consumer subscriptions across the brand portfolio and a small B2B subscription channel through PeopleSmart. Go-to-market is direct-to-consumer and product-led growth, distributed via owned digital properties and amplified through performance marketing across paid social, YouTube, display, native advertising, and connected TV, alongside organic content marketing on LinkedIn, Facebook, X, Instagram, TikTok, and a corporate blog. Customer segments include individual consumers seeking people search, background checks, vehicle history, and property data, alongside sales professionals using PeopleSmart for prospecting. Pricing is not publicly disclosed; the PeopleSmart trial referenced in legal context is structured as a $1 seven-day paid trial.

LTVCo is a remote-first organization with two main operational hubs in New York and San José, Costa Rica, and 101-250 employees. The company has been recognized across multiple workplace awards (Fortune/Great Place To Work Best Small & Medium Workplaces 2021, INC. Best Workplaces 2021, Glassdoor Best Places to Work 2022, NABR Top 101 Best and Brightest four consecutive years through 2025, 99% employee approval on Great Place To Work). A $150 million financing was completed in December 2020 led by Morgan Stanley Expansion Capital. In February 2026 the company obtained dismissal of a class action under the Illinois Right of Publicity Act concerning its PeopleSmart trial subscription, establishing a favorable precedent for its trial-pricing model.

Name

The Lifetime Value Co.

Legal name

The Lifetime Value Co. LLC

Website

https://ltvco.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

The Lifetime Value Co. is a privately-held, remote-first consumer data technology company founded in 2007 that operates nine direct-to-consumer subscription brands — including BeenVerified, Bumper, Ownerly, and PeopleSmart — delivering public records, vehicle history, property data, reverse phone lookup, and sales intelligence to millions of individual consumers and sales professionals.

Ownership category

akta.pro rank

Product category

Consumer Public Records & People Search

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Public records search
• Vehicle history reports
• Reverse phone lookup
• Property data services
• Consumer data subscriptions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Subscription (BeenVerified, Bumper, Ownerly and other brands): Subscription-based access to public records, vehicle history reports, property data, reverse phone lookup, and unclaimed funds. Multiple brands serve consumers and businesses through recurring subscription tiers.
2. PeopleSmart Business Subscriptions: PeopleSmart provides sales professionals with B2B subscription access to business contact and outreach data, marketed as empowering business growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels11 records

Core offering

The Lifetime Value Co. builds and operates a portfolio of subscription-based web and mobile products that give consumers and businesses affordable, self-serve access to aggregated public records, vehicle history, property data, reverse phone lookup, unclaimed funds, and sales intelligence. Its nine brands—BeenVerified, Bumper, Ownerly, NumberGuru, PeopleSmart, PeopleLooker, NeighborWho, ReversePhone, and MoneyBot5000—are sold directly to end users through their own websites and mobile apps under recurring subscription pricing.

Product overview

The Lifetime Value Co. is a tech company offering a portfolio of nine consumer-facing data products centered on public records access and people search services. The flagship brand BeenVerified provides comprehensive public records searches including people lookups, contact information, property records, and vehicle history. Complementary brands include Bumper (automotive data and vehicle history reports), Ownerly (home value and property data), NumberGuru (reverse phone lookup), PeopleLooker (background checks), PeopleSmart (sales intelligence for business professionals), NeighborWho (property records for homeowners and investors), ReversePhone (caller identification and spam reporting), and MoneyBot5000 (unclaimed funds search). The brands collectively serve consumers and businesses seeking accessible public data for identity verification, due diligence, and property-related decisions.

Differentiator

Problem solved

Functional benefit

Brands

• BeenVerified: Easy & affordable access to public records information. Search people, contact information, property, unclaimed money, emails, vehicles and more.
• Bumper
• Ownerly
• NumberGuru
• PeopleSmart
• PeopleLooker
• NeighborWho
• ReversePhone
• MoneyBot5000

Products and services

• BeenVerified Subscription-based web and mobile product that gives consumers easy and affordable access to public-records information, including people search, contact information, property records, unclaimed money, email searches, and vehicle data.
• Bumper Web and mobile product providing consumers with modern car purchasing and ownership tools, including vehicle history reports.
• Ownerly Web and mobile product that provides consumers with professional home value data and insights to support homeownership and real estate decisions.
• NumberGuru Web and mobile product that lets users search billions of data points to explore who is behind unknown phone numbers.
• PeopleSmart Subscription-based sales intelligence platform that provides sales professionals with the ability to reach the right people and empower business growth through business contact and outreach data.
• PeopleLooker Web and mobile product providing users with easy access to online background reports to help them feel more secure when dealing with different life situations.
• NeighborWho Web and mobile product providing access to in-depth property record data used to help make homeownership and investing decisions.
• ReversePhone Web and mobile product offering easy-to-use reverse phone lookup tools for consumers and professionals to learn who is calling and report spam.
• MoneyBot5000 Web and mobile product that searches through millions of unclaimed fund and asset records to help users identify and claim potential unclaimed funds.

Quantifiable outcome

• 7 Million+ App Downloads across all brands
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SnappyminorOthersSnappy is an all-in-one enterprise gifting platform used by LTV to distribute holiday gifts to employees. LTV uses Snappy to send email invitations allowing employees to select from curated gift options with shipping handled by Snappy.
• TwellominorStrategic or Co-development PartnerTwello is a women-owned and led company that partnered with LTV's Women of LTV initiative to host a Mindfulness and Stress Reduction course tailored for women employees. The session addressed mental health, self-care, and stress management techniques.
• 1PasswordcoreOthers1Password provides enterprise password management for LTV employees, including free 1Password Families accounts for personal use. This is offered as a core employee benefit at no additional cost, helping safeguard employee digital identities.
• Peanut ButtercoreOthersPeanut Butter is a financial wellness platform partnered with LTV to provide student loan repayment assistance to eligible US employees. LTV contributes monthly payments toward employee student loans through this platform, which also offers financial counseling, loan restructuring, and refinancing options.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zillow: Mass-market property data and home valuation platform whose Zestimate and homeowner data overlap with LTVCo's Ownerly and NeighborWho brands. While Zillow is far broader (listings, mortgages), its consumer home valuation data product is a direct functional peer.
• Carfax: Dominant vehicle history report provider that LTVCo's Bumper brand competes against. While Carfax is the category leader with deeper dealer relationships and brand recognition, both serve consumers researching used vehicles via single-report or subscription access.

Direct peers

• RocketReach: B2B contact and sales intelligence subscription product serving sales, marketing, and recruiting professionals. Closely comparable to PeopleSmart in customer persona, data offering, and self-serve subscription GTM.
• Instant Checkmate: Subscription-based public records and background check platform with comparable use cases (people search, criminal records, contact info). Operates a similar DTC subscription model and competes head-to-head with BeenVerified.
• Whitepages: Established consumer people search and contact information platform with both free and premium subscription tiers. Closely comparable to BeenVerified's core offering with a large existing brand and traffic base.
• TruthFinder: Consumer subscription background check and people search service with very similar product positioning, pricing structure, and paid performance marketing GTM. Directly competes with BeenVerified and PeopleLooker for the same consumer persona.
• Spokeo: Subscription-based people search and public records aggregator offering comparable consumer subscription tiers for background checks, contact lookup, and reverse phone. Closely mirrors BeenVerified and PeopleLooker in product, pricing, and GTM motion.
• PeopleFinder: Subscription and report-based people search service providing background reports, contact information, and public records. Direct functional overlap with BeenVerified and PeopleLooker for the same consumer use cases.
• Apollo.io: B2B sales intelligence and contact data platform with subscription tiers aimed at sales professionals. Directly comparable to LTVCo's PeopleSmart brand in target buyer (sales reps), product (contact/lead data), and business model (SaaS subscription).
• Intelius: Long-standing people search and background check subscription service offering people lookup, reverse phone, and public records. Overlaps directly with BeenVerified, PeopleLooker, and NumberGuru across product and customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theltvco
• Facebookfacebook.com/theltvco
• LinkedInlinkedin.com/company/ltvco
• Instagraminstagram.com/ltvco
• TikToktiktok.com/@the.lifetime.value.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lifetime Value Co.