SHIELD
SHIELD is a device-first fraud intelligence platform that helps global enterprises prevent fraud and abuse through persistent device fingerprinting and AI-powered threat detection across mobile and web applications in ride-hailing, fintech, e-commerce, gaming, and digital banking.
- Company typePrivate
- Founded2008
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SHIELD does
SHIELD is a Singapore-headquartered fraud intelligence company founded in 2008 by Justin Lie that sells a device-first platform for detecting fraud and abuse on mobile and web applications. Its core technology combines persistent device fingerprinting (Device Intelligence) with an AI-driven threat detection engine (Feature AI Engine) that analyzes device attributes, behavioral biometrics, connection data, and transaction signals in real time to assign risk scores at signup, login, and transaction checkpoints. The platform is delivered via plug-and-play SDKs and REST APIs for web, iOS, Android, and React Native, with an additional AdShield sub-brand for ad fraud and a Unity plugin targeting gaming and metaverse applications.
SHIELD monetizes through enterprise SaaS subscriptions and API-based usage pricing sold via global field sales, targeting mid-market and enterprise customers across ten verticals: ride-hailing, social media, super apps, media and streaming, online delivery, e-wallets, e-commerce and marketplaces, digital and neobanking, gaming, and online casinos. The company is incorporated as SHIELD AI Technologies Pte Ltd in Singapore, maintains offices in San Francisco, London, Berlin, Bangkok, Jakarta, Beijing, and Bangalore (where it committed up to $50M over three years from 2022), and holds PCI DSS, SOC 2 Type 2, ISO 27001, and GDPR certifications. Named customers include Alibaba Group, inDrive, Sea Group, Maya Bank, TrueMoney, Meesho, OLX, Razer, MPL, and Swiggy.
The company crossed $100 million in annual recurring revenue in 2025 and employs 101-250 people. It has raised a disclosed $20 million Series B in 2018 (GGV Capital and Temasek, alongside Wavemaker Ventures) and has Thrive Holdings listed as a financial backer. Leadership includes founder Justin Lie (CEO), co-founder Cam Cornelsen, Chief Risk Officer Joanna Fong, and Managing Director Irene Brime.
SHIELD firmographics
Firmographics- Name
- SHIELD
- Legal name
- SHIELD AI Technologies Pte Ltd
- Website
- https://shield.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SHIELD is a device-first fraud intelligence platform that helps global enterprises prevent fraud and abuse through persistent device fingerprinting and AI-powered threat detection across mobile and web applications in ride-hailing, fintech, e-commerce, gaming, and digital banking.
- Ownership category
- akta.pro rank
SHIELD industry classification
Industry- Product category
- Fraud Detection Software
- NAICS
- Security Systems Services (56162), Investigation, Guard, and Armored Car Services (56161)
- akta.pro primary industry
- Verification & Risk Signals (Device Fingerprinting, Behavioral Biometrics) (HDADALAJ)
- akta.pro secondary industry
- Bot Management & Credential Stuffing Protection (FSAMALAG)
Keywords
Where SHIELD is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
SHIELD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- SaaS Subscription: Enterprise SaaS subscription model for fraud detection and prevention services
- API Usage: API-based usage pricing for fraud detection calls and device intelligence
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
SHIELD product offering
Product offeringCore offering
SHIELD provides a device-first fraud intelligence platform that combines tamper-proof Device Intelligence (device fingerprinting) with a proprietary Feature AI Engine to detect and prevent fraud in real time across web, mobile, and server-side environments. Delivered as a unified SaaS solution via REST APIs and SDKs, the platform generates persistent device IDs and risk scores to stop fake accounts, account takeovers, payment fraud, promo abuse, and bot attacks. Customers include ride-hailing, e-commerce, digital banking, e-wallet, and gaming platforms such as inDrive, Alibaba, TrueMoney, Maya Bank, and OLX.
Product overview
SHIELD is a device-first fraud intelligence platform offered as a unified SaaS solution comprising Device Intelligence (device fingerprinting) and the Feature AI Engine. The platform provides real-time device identification, behavioral analysis, and risk scoring through APIs and plug-and-play SDKs for web, mobile, and server-side environments. Additional offerings include AdShield for ad fraud prevention and a Unity plugin for gaming applications. The platform supports 10 core use cases (fake accounts, account takeovers, payment fraud, etc.) across 10 industries including ride-hailing, fintech, e-commerce, and gaming.
Differentiator
Problem solved
Functional benefit
Brands
- AdShield: Ad fraud prevention solution
Products and services
- Device Intelligence (Device Fingerprinting) Tamper-proof device identification platform that generates persistent device IDs across sessions, re-installs, factory resets, and incognito mode to identify fraudulent devices upstream of account creation and payments. Sold as a core SaaS module to enterprise customers.
- Feature AI Engine
Quantifiable outcome
- 99.77% average genuine user base across clients
- +3 more outcomes
Companies that use SHIELD
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles4 records
SHIELD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
SHIELD partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- BuymedcorePartnership to combat fraud in healthcare e-commerce. SHIELD provides fraud intelligence to protect Buymed's healthcare e-commerce platform from fraudulent activities.
- ZigicorePartnership with financial services app for fraud prevention. Zigi leverages SHIELD's device intelligence to detect and prevent fraudulent activities.
- SwiggycorePartnership to enhance fraud prevention and detection for India's leading food delivery platform. SHIELD provides comprehensive fraud intelligence services.
- Ascend MoneyminorPartnership for charity initiative supporting social impact programs.
- BigCashcorePartnership with gaming platform for fraud detection and prevention. BigCash uses SHIELD to protect against bonus abuse and cheating.
- WINKminorPartnership with neo-cooperativa in Costa Rica to provide fraud protection services.
- Box DeliveryminorPartnership with last-mile delivery service for fraud prevention in logistics operations.
- TreasuryminorPartnership with digital gold investment platform to prevent investment fraud and protect users.
- Money20/20 AsiaminorCharity initiative partner for industry conference event.
- ATLAS: EARTHminorPartnership to provide metaverse protection against cheaters in the ATLAS: EARTH gaming platform.
- WitzealminorPartnership with gaming company to provide anti-cheat and fraud detection services.
- AstrocorePartnership with quick-commerce platform in Indonesia to provide fraud prevention services.
- inDrivecorePartnership with global ride-hailing platform to enhance fraud detection and prevention across markets.
- PokerBaazicorePartnership with online poker platform to prevent fraud and ensure fair play.
- MPLcorePartnership with Mobile Premier League gaming platform for fraud protection and cheating detection.
- TrueMoneycoreLong-standing partnership with TrueMoney for e-wallet fraud prevention. Expanded in 2023 with TrueMoney 3x Protection service offering.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
SHIELD competitors and assessment
Company assessmentDirect peers
- Arkose Labs: Arkose Labs provides device fingerprinting, bot detection, and account-takeover prevention for global enterprises. It is the closest direct competitor to SHIELD in device-first fraud intelligence, targeting the same ride-hailing, fintech, gaming, and social-platform verticals.
- Fingerprint: Fingerprint (formerly FingerprintJS) offers device identification APIs for fraud prevention, account takeover protection, and visitor identification. It competes head-to-head with SHIELD's Device Intelligence product on accuracy and tamper resistance for web and mobile use cases.
- HUMAN: HUMAN (which acquired PerimeterX) provides bot management, account takeover prevention, and fraud decisioning for enterprise applications and APIs. It is a direct competitor to SHIELD in mobile and web fraud prevention, serving overlapping digital commerce and platform customers.
- Sift: Sift is a digital trust and safety platform offering fraud detection, account defense, and content integrity powered by a global data network. It competes with SHIELD on account takeover, payment fraud, and content abuse for similar digital-platform and fintech clients.
- BioCatch: BioCatch specializes in behavioral biometrics for fraud detection and online identity verification, analyzing cursor movements, typing patterns, and session behavior — closely overlapping SHIELD's behavioral-analysis capabilities within its Feature AI Engine.
- Castle.io: Castle.io provides device fingerprinting and account takeover prevention for web and mobile applications, targeting fintech, SaaS, and e-commerce clients with similar use cases to SHIELD's Device Intelligence product.
Emerging players
- SEON: SEON is a fast-growing fraud prevention platform combining device fingerprinting, digital footprinting, and ML-based risk scoring. It overlaps with SHIELD on fraud and AML use cases for fintech, iGaming, and e-commerce customers, though it is smaller and earlier in scale.
Broad incumbents
- Forter: Forter offers an identity-based trust platform for digital commerce covering account takeover, payment fraud, and abuse prevention. It is a broader, more established incumbent competing against SHIELD in e-commerce and digital marketplace fraud.
- Riskified: Riskified is a publicly traded e-commerce fraud prevention platform using behavioral data and ML for transaction decisioning. While its core focus is merchant chargeback guarantees, it increasingly overlaps with SHIELD in e-commerce and marketplace fraud.
Others
- Adjust: Adjust (now part of AppLovin) provides mobile attribution and fraud prevention SDKs, including device-level signals that overlap with SHIELD's mobile fraud intelligence. It is an adjacent ecosystem participant rather than a direct competitor, but its SDK-based approach and mobile-first focus make it strategically relevant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SHIELD social profiles
Digital presenceSHIELD compliance and trust
Trust signalCompliance5 records
SHIELD financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHIELD leadership team
Management profileNumber of profiles
Profiles6 records
SHIELD funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHIELD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHIELD
What does SHIELD do?
SHIELD provides a device-first fraud intelligence platform that combines tamper-proof Device Intelligence (device fingerprinting) with a proprietary Feature AI Engine to detect and prevent fraud in real time across web, mobile, and server-side environments. Delivered as a unified SaaS solution via REST APIs and SDKs, the platform generates persistent device IDs and risk scores to stop fake accounts, account takeovers, payment fraud, promo abuse, and bot attacks. Customers include ride-hailing, e-commerce, digital banking, e-wallet, and gaming platforms such as inDrive, Alibaba, TrueMoney, Maya Bank, and OLX.
Is SHIELD a public or private company?
SHIELD is a private company. It is classified as venture growth investor backed and is currently operating.
When was SHIELD founded?
SHIELD was founded in 2008. It employs 101 to 250 people.
Where is SHIELD based?
SHIELD is headquartered in Singapore, Singapore, in the Asia region.
How does SHIELD make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are API Usage.
Who are SHIELD's main competitors?
Direct peers on record are Arkose Labs, Fingerprint, HUMAN, Sift, BioCatch and Castle.io. SEON is listed as an emerging player. Broad incumbents are Forter and Riskified. Adjust is listed as an others.
Does SHIELD have an API?
Yes. SHIELD provides a REST API and SDKs for web, Android, iOS, and React Native that enable real-time device intelligence and fraud detection. Customers integrate via plug-and-play SDKs or JavaScript snippets to stream alerts and monitor fraud signals through a unified dashboard. Developer documentation is at docs.shield.com.
What industry is SHIELD in?
SHIELD's product category is Fraud Detection Software. Its primary akta.pro industry code is HDADALAJ, Verification & Risk Signals (Device Fingerprinting, Behavioral Biometrics), with a secondary code of FSAMALAG, Bot Management & Credential Stuffing Protection. Its NAICS code is 56162.