What Brightstar Lottery does

Brightstar Lottery PLC (NYSE: BRSL) is a pure-play global lottery technology and services company headquartered in London, England, serving nearly 90 government lottery operators across six continents. Formed in June 2025 through the spin-off and rebrand of IGT Lottery, the company has over 40 years of lottery industry experience and is the primary technology provider to 26 of 46 U.S. lottery jurisdictions and 8 of the world's 10 largest lotteries, with approximately 6,000 employees globally. Its integrated product portfolio centers on the OMNIA platform that unifies retail and digital lottery channels, supported by proprietary hardware (RetailerPro S2 terminals with 155,000+ deployments, GameTouch Draw S2 self-service machines), a cloud-based Remote Game Server (RGS) powering an iLottery platform with over 200 eInstant games, the patented Infinity Instants digital ticket printing system, licensed branded content (Wheel of Fortune, Ghostbusters, Elvis), and operational tools such as Sales Wizard deployed across 148,000+ retailers.

Name

Brightstar Lottery

Legal name

Brightstar Lottery PLC

Website

https://brightstarlottery.com

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Brightstar Lottery (NYSE: BRSL) is a London-based pure-play global lottery technology and services provider serving nearly 90 government lottery operators across six continents via proprietary retail terminals, iLottery platforms, digital instant ticket printing, licensed game content, and managed lottery operations.

Ownership category

akta.pro rank

Product category

Lottery Technology and Operations

NAICS

Gambling Industries (7132)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Lottery Regulatory, Compliance & Licensing Services (MPAEAFAK)

Keywords

• Lottery technology systems
• Instant ticket printing
• ILottery digital platform
• Retail lottery terminals
• Lottery operations management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Service Revenue - Lottery Operations: Revenue from managing lottery operations including technology services, sales and marketing support, retail execution, and central system management. Includes upfront license fee amortization and ongoing service fees based on lottery performance.
2. Service Revenue - Wager-Based Games: Revenue from instant ticket and draw wager-based lottery games, including U.S. multi-state jackpot games. Revenue is generated as a percentage of total wagers placed across the lottery network.
3. Product Sales: Sale of lottery terminals, self-service machines, and related hardware to lottery operators. Includes RetailerPro S2, GameTouch Draw S2, and peripheral equipment.
4. Licensed Game Content: Revenue from licensed branded lottery games using properties like Wheel of Fortune, Ghostbusters, Elvis, and other entertainment brands, providing turnkey marketing programs to lottery customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Brightstar Lottery designs, manufactures, and operates integrated lottery technology and services for government lottery operators worldwide. Its core offerings include the OMNIA™ platform uniting retail and digital lottery channels, the iLottery platform with the cloud-based Remote Game Server (RGS), the RetailerPro S2 lottery terminal and GameTouch Draw S2 self-service machine, the patented Infinity Instants™ digital instant ticket printing platform, instant ticket services with licensed branded content, central lottery systems, and managed lottery operations services such as the Italy Lotto, Northstar New Jersey, and Brightstar Indiana concessions.

Product overview

Brightstar Lottery is a global leader in lottery technology providing a comprehensive, integrated product portfolio combining proprietary hardware terminals, software platforms, and game content. The core offering centers on OMNIA™, an integrated solution uniting retail and digital lottery channels, supported by the RetailerPro S2 terminal hardware and GameTouch™ Draw S2 self-service machines. The iLottery platform (eInstants & Draw Games) delivers over 200 digital games via the cloud-based Remote Game Server (RGS) Platform. Instant Ticket Services leverages patented Infinity Instants™ printing technology with Licensed Properties including Wheel of Fortune, Ghostbusters, and other branded content. Supporting modules include Sales Wizard for sales force automation, Winner's Choice™ second-chance promotions, and Self-Service Claims for digitized prize processing. The OpenRetail platform powers terminal operations while Systems Management Tools provide central oversight.

Differentiator

Problem solved

Functional benefit

Brands

• OMNIA: Fully-integrated lottery solution uniting retail and digital channels
• Infinity Instants
• Winner's Choice
• RetailerPro S2
• OpenRetail
• Sales Wizard

Products and services

• OMNIA™ Fully-integrated lottery solution that seamlessly unites retail and digital lottery channels, bringing together leading retail lottery and iLottery solutions with centralized and consistent data to help lotteries modernize the retail environment. Sold to government lottery operators.
• RetailerPro S2 Next-generation lottery terminal with 15.6-inch full HD touchscreen, high-performance CPU, fanless design, and multiple peripheral options including integrated displays, barcode scanners, and NFC readers. Built on the proven success of original Retailer Pro with 155,000+ deployments globally. Sold to government lottery operators.
• GameTouch™ Draw S2 Compact self-service lottery machine enabling lotteries to offer their entire draw portfolio including monitor games, jackpot games, and Fast Play games in social and smaller retail environments. Supports paper play slips and digital mobile phone scanning with multiple payment methods.
• iLottery (eInstants & Draw Games) Comprehensive digital lottery platform offering over 200 eInstant games, top-performing jackpot games, omnichannel titles, recognized brands, and diverse draw games including Cash Pop, Keno, and Fast Play. Accessible via web and mobile for lottery operators' players.
• Remote Game Server (RGS) Platform Market-leading cloud-based remote game server offering scalable performance and premium gaming features including omnichannel branding across retail and digital with flexible jackpot configurations.
• Lottery Draw Games Portfolio of draw-based games including Cash Pop, EZ-Match, Take or Wait, daily games (Pick 1-5), jackpot games, monitor games, and Fast Play games with innovative mechanics across all channels.
• Instant Ticket Services End-to-end instant ticket services including game design, printing via Infinity Instants digital technology, and comprehensive portfolio management with licensed properties for government lottery operators.
• Infinity Instants™ Patented digital instant ticket printing platform using state-of-the-art digital printing equipment enabling full-color variable images, unprecedented design flexibility, and new play styles not possible with traditional flexographic printing.
• Licensed Properties Portfolio of branded instant ticket content including Wheel of Fortune, Ghostbusters, Jumanji, iHeartMedia, Elvis, Marilyn Monroe, Whitney Houston, Three Stooges, Carnival, Princess Cruises, and IGT Slots games licensed to lottery operators.
• Sales Wizard Salesforce automation tool providing lottery sales representatives with digital access to actionable data for identifying lottery retail opportunities. Supports more than 148,000 retailers globally, providing insights on sales, instant ticket inventory, POS equipment, and signage.
• OpenRetail Cutting-edge terminal application platform powering the RetailerPro S2, designed to streamline lottery operations with unmatched versatility and efficiency. Built on a single code line for easy deployment of updates across all POS devices.
• Digital Solutions Web and mobile solutions, digital systems and data platform enabling lotteries to modernize operations and offer omnichannel player experiences.
• Systems Management Tools Highly-configurable suite of lottery systems and applications for central system management, game control, and operational oversight for government lottery operators.
• Lottery Operations Management (Managed Services) Contractual arrangements where Brightstar manages day-to-day lottery operations including sales, marketing, technology, and distribution for government partners. Includes Northstar New Jersey (6,600 retailers), Brightstar Indiana (4,400+ retailers), Brightstar Italy (54,000+ retailers managing Lotto and Instant Lotteries concessions), and Caribbean operations.

Quantifiable outcome

• Q1 2026 revenue of $587 million, up 1% year-over-year
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• TIPOS a.s. (Slovakia National Lottery)coreStrategic or Co-development Partner · 14 May 20263-year contract extension through 2032 extending 30+ year partnership. Brightstar provides lottery technology including Aurora platform, next-generation retailer terminals, and related support services. Deployment of up to 2,500 new mobile lottery terminals to convert offline instant ticket sales to online at individual ticket level and expand points of sale for draw-based lottery games.
• Lottotech (Mauritius National Lottery)coreStrategic or Co-development Partner · 12 May 2026Multi-year contract extension extending partnership into third decade since Lottotech's founding in 2008. Brightstar deploys advanced lottery central system and replaces all lottery terminals with RetailerPro S2 featuring OpenRetail platform. Brightstar continues as Lottotech's exclusive retail lottery technology partner serving 600+ retail points across Mauritius and Rodrigues.
• Ontario Lottery and Gaming Corporation (OLG)coreTechnology or Integration · 26 January 2026Deployment of Sales Wizard salesforce automation tool equipping OLG's sales representatives with digital access to actionable data for identifying lottery retail opportunities. OLG becomes 25th lottery organization to use Brightstar's Sales Wizard solution supporting more than 148,000 retailers globally.
• Scientific Games (Light & Wonder)coreStrategic or Co-development Partner · 6 January 202650/50 joint venture (SP Loterias SPE S.A.) to launch new lottery in São Paulo, Brazil with exclusive 15-year license granted by state government. Partnership aims to deliver omnichannel lottery service combining retail and digital channels, with technology and content supplied by both companies. Partnership funds healthcare investments in São Paulo.
• Totalizator Sportowy (Poland National Lottery)coreStrategic or Co-development Partner · 23 December 2025New partnership to provide instant ticket games in Poland, granting Totalizator Sportowy access to Brightstar's portfolio of instant ticket content and innovations.
• Lotterywest (Western Australia)coreStrategic or Co-development Partner · 18 December 202519-year contract for Brightstar Global Solutions Corporation and Brightstar Lottery Australia Corporation to deliver lottery and digital products including new central gaming system, replace competitor technology with new retailer terminals, and provide digital solutions supporting Lotterywest's operations.
• Avanti PresscoreStrategic or Co-development Partner · 22 October 2025Multi-year agreement to develop omnichannel lottery games using Avanti's humor and image library. Collaboration aims to create new instant tickets, draw-based games, and eInstant games enhancing entertainment experience for lottery players. Brightstar gains access to Avanti's portfolio of characters for use in Lottery category.

Scale indicators25 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scientific Games (now part of Light & Wonder): Direct competitor in lottery instant products, systems, and services. Scientific Games is the other major global lottery technology provider, and notably partnered with Brightstar in a 50/50 JV for the São Paulo lottery. Both companies serve the same government lottery customers with overlapping technology and instant ticket offerings.
• Intralot: Direct competitor providing lottery systems, sports betting, and iLottery platforms globally. Intralot is one of the three major lottery technology suppliers and competes head-to-head with Brightstar for government lottery contracts across multiple geographies including the U.S., Europe, and emerging markets.
• Pollard Banknote: Direct competitor specializing in instant lottery ticket printing and related services. Pollard is a major supplier of instant scratch tickets to North American lotteries and offers complementary lottery services, directly overlapping with Brightstar's Infinity Instants and instant ticket services business.
• Lottomatica (Flutter Entertainment): Italian lottery and gaming operator competing directly with Brightstar's Lotterie Nazionali and Lotto Italia in the Italian market. Lottomatica is a major European lottery operator and Flutter Entertainment subsidiary, making it a direct regional peer in lottery operations.
• Allwyn (formerly SAZKA Group): European lottery operator running national lotteries across multiple European countries including the UK (Camelot), Czech Republic, Greece, Italy, and Austria. Allwyn is one of the largest pure-play lottery operators globally and a direct peer in lottery operations.

Emerging players

• NeoGames: Provider of iLottery and digital lottery solutions, particularly focused on the U.S. state lottery market. NeoGames competes with Brightstar's iLottery platform and Remote Game Server (RGS), particularly for digital lottery contracts with U.S. state lotteries.
• International Lottery & Totalizator Systems (ILTS): Provider of lottery and totalizator systems with a presence in multiple international markets. ILTS competes for lottery technology contracts in select jurisdictions, particularly in Asia, Europe, and Latin America, offering a smaller-scale alternative to Brightstar's integrated solutions.

Broad incumbents

• Light & Wonder: Parent company of Scientific Games, Light & Wonder is a broader gaming and digital content company with significant lottery exposure through its Scientific Games subsidiary. Comparable in size and scope to Brightstar in the lottery vertical, though its portfolio extends to casino games, iGaming, and sports betting.

Regional players

• Tabcorp: Australian gambling and lottery operator providing lottery services under license in Victoria, Australia. Comparable in the lottery operations vertical, particularly relevant given Brightstar's Lotterywest Western Australia contract win, though Tabcorp operates in a different geography.

Others

• Inspired Entertainment: Provider of gaming content and technology including virtual sports and server-based gaming for lotteries and gaming operators. While not a direct lottery systems competitor, Inspired's content and gaming technology overlaps with some of Brightstar's eInstant and digital gaming offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• LinkedInlinkedin.com/company/brightstar-lottery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightstar Lottery