Karooooo
- Company typePublic
- Founded2001
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Karooooo firmographics
Firmographics- Name
- Karooooo
- Legal name
- Karooooo Ltd.
- Website
- https://karooooo.com
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Karooooo industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Karooooo is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices10 records
Markets served
Karooooo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cartrack Subscription Revenue (SaaS): Primary revenue stream from Cartrack's operational intelligence platform, delivering fleet management, asset tracking, safety solutions, and compliance services on a recurring subscription basis. Represents approximately 98% of total revenue with 95% customer retention and 18-24% annual subscription revenue growth.
- Last-Mile Logistics (Karooooo Logistics): Software application revenue from Karooooo Logistics last-mile delivery platform for e-commerce customers, enabling drivers, process automation, and operational scaling. The company holds 81% stake in Karooooo Logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cartrack SaaS subscription tiers for fleet and operational intelligence |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Karooooo product offering
Product offeringCore offering
Karooooo operates a cloud-based operational intelligence SaaS platform (Cartrack) that delivers real-time fleet and asset management, fuel management, workforce management, logistics, AI-assisted video safety, compliance, risk and environmental impact management to commercial businesses globally. The platform processes over 300 billion data points monthly across more than 2.8 million active subscribers in 20+ countries, with AI/ML-driven driver monitoring, predictive analytics, and last-mile delivery software (Karooooo Logistics) for eCommerce operations.
Product overview
Karooooo operates as a unified mobility and operational intelligence company with two primary operating subsidiaries: Cartrack (core product, ~98% of subscription revenue) and Karooooo Logistics. Cartrack is an enterprise-grade fleet management and operational intelligence platform that combines real-time telematics, AI-assisted video safety, and workflow automation across a vertically integrated SaaS architecture. The platform is delivered as a centralized cloud solution covering fleet and asset management, fuel management, workforce management, logistics, safety, compliance, risk, and environmental impact. Cartrack-Tag is a wireless IoT add-on module extending asset control capabilities. Karooooo Logistics is a separate last-mile delivery software application that complements Cartrack by enabling retail customers to manage e-commerce delivery operations. The two products share a common cloud infrastructure and data layer, with Cartrack driving the vast majority of revenues (125,000+ commercial customers, 2.8 million+ active subscribers across 20+ countries).
Differentiator
Problem solved
Functional benefit
Brands
- Cartrack: Operational intelligence platform providing fleet and asset management, fuel management, workforce management, logistics, safety including AI-assisted video safety, compliance, risk and environmental impact solutions
- Karooooo Logistics
- TrailerConnect
- Cartrack Tag
Products and services
- Cartrack Cloud-based operational intelligence platform providing real-time fleet and asset management, fuel management, workforce management, logistics, AI-assisted video safety, compliance, risk and environmental impact management for commercial businesses globally. Processes 300+ billion data points monthly across 2.8 million+ connected vehicles and equipment.
- Karooooo Logistics Software application enabling management of last-mile delivery for retail customers. Empowers drivers, automates processes, boosts efficiency and scales operations, enabling retail and eCommerce customers to offer fast, efficient and affordable delivery.
- Cartrack Tag Wireless IoT device providing secure asset control for commercial operations, enabling tracking and monitoring of non-vehicle assets without wired installation, complementing Cartrack's fleet management platform.
Quantifiable outcome
- 32% reduction in fatigued driving, 13% reduction in mobile phone usage, and 35% reduction in seatbelt non-usage within one month of AI safety coaching deployment
- +6 more outcomes
Companies that use Karooooo
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Karooooo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
Karooooo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Picup TechnologiescoreKarooooo acquired a 70.1% stake in cloud-based logistics platform Picup Technologies for R70 million in September 2021. Picup specializes in on-demand logistics with a scalable cloud platform supporting large blue-chip clients, with an annualized revenue run rate of R79 million as of July 2021. The acquisition aimed to enhance Karooooo's mobility SaaS offerings and expand its logistics and e-commerce services through digitalized last-mile delivery solutions. Karooooo subsequently increased its stake to 81% in Karooooo Logistics.
Scale indicators35 records
Recent moves8 records
Expansion highlights6 records
Karooooo competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a global leader in commercial fleet telematics and fleet management SaaS, processing billions of data points daily from connected vehicles. It directly competes with Cartrack in fleet tracking, AI-based driver behavior insights, and OEM data integrations across multiple geographies.
- Samsara: Samsara provides an IoT cloud platform for fleet management, driver safety (AI dash cams), and operational intelligence to commercial and enterprise customers. Its Connected Operations Cloud overlaps directly with Cartrack's AI-assisted video safety, telematics, and asset-tracking capabilities.
- Verizon Connect: Verizon Connect (incorporating Fleetmatics) is a major fleet telematics SaaS provider offering GPS fleet tracking, vehicle diagnostics, and driver behavior monitoring. It competes with Cartrack in serving mid-market and enterprise commercial fleets globally.
- Motive: Motive (formerly KeepTruckin) sells an AI dashcam, fleet management, and spend management platform to commercial fleets, with strong emphasis on AI-powered driver coaching — a core overlap with Cartrack's AI-assisted video safety feature set.
- Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a fleet management SaaS provider with telematics, vehicle tracking, and OEM-tyre integration capabilities. It competes directly with Cartrack's European fleet operations, particularly post the Schmitz Cargobull TrailerConnect integration.
- Lytx: Lytx is a video telematics and AI-powered driver safety platform serving commercial fleets. Its machine-vision safety workflows directly parallel Cartrack's AI event-based driver coaching, including measured reductions in distracted driving.
- Omnitracs: Omnitracs provides fleet management, transportation management, and telematics solutions to commercial trucking fleets in North America and Europe. Its routing, compliance, and driver safety offerings compete with Cartrack's enterprise fleet intelligence stack.
Broad incumbents
- Trimble Transportation: Trimble offers a broad transportation and logistics technology portfolio including fleet management, telematics, and supply chain visibility. While not as focused on telematics as Cartrack, it competes for large-enterprise fleet and logistics software budgets in overlapping verticals.
Emerging players
- Fleetio: Fleetio is a fleet management SaaS focused on fleet maintenance, fuel, and vehicle operations for mid-market customers. While it overlaps with Karooooo's adjacent fleet management workflows, it is less telematics-centric than Cartrack.
- CalAmp: CalAmp supplies telematics hardware and software platforms for fleet and asset management, including aftermarket IoT devices comparable to Cartrack-Tag. It operates as a supplier/enabler in the same telematics ecosystem rather than as a pure-play competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Karooooo social profiles
Digital presenceKarooooo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karooooo leadership team
Management profileNumber of profiles
Profiles5 records
Karooooo subsidiaries and ownership
Company hierarchySubsidiaries3 records
Karooooo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karooooo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karooooo
What does Karooooo do?
Karooooo operates a cloud-based operational intelligence SaaS platform (Cartrack) that delivers real-time fleet and asset management, fuel management, workforce management, logistics, AI-assisted video safety, compliance, risk and environmental impact management to commercial businesses globally. The platform processes over 300 billion data points monthly across more than 2.8 million active subscribers in 20+ countries, with AI/ML-driven driver monitoring, predictive analytics, and last-mile delivery software (Karooooo Logistics) for eCommerce operations.
Is Karooooo a public or private company?
Karooooo is a public company. It is classified as public and is currently operating.
When was Karooooo founded?
Karooooo was founded in 2001. It employs 1,001 to 5,000 people.
Where is Karooooo based?
Karooooo is headquartered in Singapore, Singapore, in the Asia region.
How does Karooooo make money?
Two revenue lines are on record. Cartrack Subscription Revenue (SaaS) is the primary driver. The others are last-Mile Logistics (Karooooo Logistics).
Who are Karooooo's main competitors?
Direct peers on record are Geotab, Samsara, Verizon Connect, Motive, Webfleet (Bridgestone), Lytx and Omnitracs. Trimble Transportation is listed as a broad incumbent. Emerging players are Fleetio and CalAmp.
Does Karooooo have an API?
No public API is recorded for Karooooo.
What industry is Karooooo in?
Karooooo's product category is Fleet Management Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 51321 and its SIC code is 7372.