What Bluedot does

Bluedot is a B2B SaaS geofencing and customer-arrival platform headquartered in Austin, Texas. Its core product is a proprietary SDK (Point SDK) and Web SDK that detect mobile device entry, exit, and dwell within custom-shaped geofences with claimed accuracy down to 5 meters, roughly 20 times more precise than native iOS/Android geofencing. The platform fuses GPS, WiFi, and Bluetooth signals and exposes no requirement for beacons or other on-site hardware. Customers integrate the SDK into their own mobile apps and consume the location events through webhooks, a Config API, an Orders API, a Wave API, and an Analytics API.

These primitives feed the Customer Arrival Toolkit, which includes Tempo (ETA prediction and journey tracking using isochrone-based time brackets), Hello Screens (a browser-based staff dashboard for arrival notifications), Wave (lightweight web-based arrival notifications), and Canvas (an admin console for managing zones, stores, and webhooks). Industry-specific solutions address drive-thru sequencing and curbside pickup for QSR, retail, and grocery; lane-level vehicle detection for tolling; and use cases in loyalty, gamification, and triggered messaging. Pre-built integrations connect Bluedot to Braze, Salesforce, Salesforce Marketing Cloud, Segment, mParticle, and Tealium.

The business sells annual enterprise subscriptions priced on a quote basis against app install volume and geofence event volume, with API and SDK endpoints hosted regionally across APAC, EU, and North America. Go-to-market is a hybrid of product-led adoption (developer documentation, self-serve SDK/API) and sales-assisted enterprise deals funneled through a "Book a Demo" CTA. Target customers are QSR chains, big-box and specialty retailers, grocers, tolling operators, and gas and convenience brands; no customer logos are publicly disclosed. Bluedot has raised approximately $21.5M in disclosed equity funding across a 2016 seed, a 2018 Series A led by Transurban Group, and a 2019 round co-led by Autotech Ventures and Mighty Capital, and it operates as a private company with 11-50 employees.

Name

Bluedot

Legal name

Bluedot

Website

https://bluedot.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluedot is a B2B SaaS geofencing platform that sells high-accuracy SDKs, APIs, and a customer-arrival toolkit to enterprise brands in QSR, retail, grocery, transportation, and gas and convenience for drive-thru sequencing, curbside pickup, and location-triggered engagement.

Ownership category

akta.pro rank

Product category

Location-Based Services / Geofencing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Geofencing platform
• Location SDK
• Mobile location services
• Curbside pickup automation
• Location-based marketing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SDK/API SaaS Platform (Subscription-based): Bluedot generates revenue through a B2B SaaS model, providing geofencing SDKs and APIs as a subscription service to brands and retailers. The platform is embedded in customer mobile applications, with usage driven by app installs and geofence events. Revenue is derived from subscription tiers based on usage volume, app activity, or enterprise agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bluedot provides a B2B SaaS geofencing platform composed of the Point SDK (mobile) and Web SDK (browser) that delivers high-precision location detection (5-meter accuracy) to power customer arrival, order orchestration, and location-based engagement use cases. The platform is bundled with the Customer Arrival Toolkit (Tempo, Hello Screens, Wave API), a Canvas administration dashboard, and industry-specific solutions for drive-thru optimization, curbside pickup, smarter messaging, tolling, gamification, and CRM/loyalty programs. Customers are brands and retailers in QSR, retail, grocery, and transportation verticals that embed the SDK in their own mobile apps or consume the APIs server-to-server.

Product overview

Bluedot is a geofencing platform offering a unified portfolio of location-based products. At its core are the Point SDK (mobile geofencing for iOS/Android with 20x accuracy improvement) and Web SDK (browser-based location for web applications). These feed into the Customer Arrival Toolkit comprising Tempo (ETA predictions and journey tracking), Hello Screens (staff-facing arrival dashboard), and Wave API (lightweight arrival notifications). Configuration and management are handled through Canvas, a web-based dashboard for managing zones, stores, and API keys. Multiple APIs provide extensibility: Config API (account management), Orders API (order lifecycle management for Hello Screens), Analytics API (reporting and insights), and Wave API (web-based arrival). Industry-specific solutions build on this foundation for Drive-Thru, Curbside Pickup, Smarter Messaging, Tolling, Gamification, and CRM/Loyalty use cases. Bluedot's platform is 100% hardware-free with no beacons required.

Differentiator

Problem solved

Functional benefit

Brands

• Rezolve: Platform that powers high-precision location services and order orchestration & fulfillment experiences, including curbside pickup, drive-thru optimization, and real-time customer arrival notifications.
• Point SDK
• Canvas
• Hello Screens
• Tempo
• Wave API

Products and services

• Point SDK Primary mobile geofencing SDK providing high-precision location detection (down to 5-10 meters accuracy), geo-triggering with entry/exit/dwell events, and ETA tracking via Tempo. Available for iOS, Android, and cross-platform frameworks including React Native, Flutter, Xamarin, and Cordova. Designed for developers integrating geofencing into brand and retailer mobile applications.
• Web SDK JavaScript SDK that brings location awareness to web applications and webpages. Supports TypeScript, debug mode, configurable location behavior, and user persistence via localStorage, enabling browser-based geofencing and Wave events for web-based curbside pickup flows.
• Canvas Web-based administration dashboard for managing Bluedot deployments. Enables creation and management of Projects, Zones, Stores, Destinations, geofences, webhooks, API keys, and user permissions. Supports multiple environments (development, staging, production) with isolated configurations.
• Drive-Thru Solution Industry solution for quick-service restaurants that detects when customers enter the drive-thru lane using high-precision geofencing. Sequences mobile orders and prioritizes kitchen tickets based on actual arrival, reducing wait times and eliminating the need for customer check-ins.
• Curbside Pickup Solution Solution for retail and grocery brands offering buy online pick up in store (BOPIS), curbside, and click-and-collect. Detects customer arrival with geofencing, distinguishes curbside from in-store pickup, and automatically alerts staff, eliminating manual check-in via call or text.
• Smarter Messaging Location-triggered messaging solution for reaching customers with time-sensitive notifications. Supports emergency communications, arrival-based updates, and post-visit surveys, leveraging geofence accuracy to ensure messages are contextually relevant.
• Tolling Solution Solution for transportation and toll road operators that uses custom line-shaped geofences to detect vehicle lane position, direction, and speed. Enables automated tolling detection without physical infrastructure.
• Gamification Location-based engagement solution that enables brands to create interactive experiences and games triggered by customer location. Supports spatial interactions and challenge-based engagement to drive customer activity.
• CRM & Loyalty Solution that integrates Bluedot location data with CRM and loyalty platforms. Triggers rewards, points accrual, and personalized offers on customer arrival, and supports segmentation based on location-derived insights.

Quantifiable outcome

• 70% of QSR sales come from the drive-thru (2018 QSR Drive-Thru Study)
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature10 records

Partnerships

One partnership is on record.

• Bluedot Innovation (market report profiling)minorOthersBluedot Innovation is listed as a key player in the global geofencing market in a market analysis report by Market Data Forecast (published May 2025), alongside Apple, DJI, and Embitel. This is an editorial market research classification rather than a formal partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radar: Radar is a geofencing and location platform offering SDKs, APIs, and dashboards for mobile apps. It is the closest direct competitor to Bluedot's Point SDK and Customer Arrival Toolkit, serving retail, QSR, and on-demand use cases with similar product-led and enterprise motions.
• Plot Projects: Plot Projects provides geofencing and beacon-based proximity marketing for mobile apps, with comparable SDK-based delivery and retail/QSR vertical focus. It directly overlaps with Bluedot on geofencing triggers and location-based marketing campaigns.
• Gimbal: Gimbal offers a proximity and location platform combining geofencing, beacons, and audience targeting for mobile engagement. It is comparable to Bluedot on the marketing/engagement use case, though historically more hardware-leaning.

Broad incumbents

• Foursquare: Foursquare provides enterprise location intelligence, including geofencing, POI data, and visitation analytics. It is a broad incumbent in the same space as Bluedot but offers a much wider portfolio spanning data, ads, and consumer apps.
• Yext: Yext's location cloud helps brands manage location data and consumer experiences at scale. While broader than Bluedot, it overlaps in providing location-based infrastructure for multi-location enterprises.
• Airship: Airship (formerly Urban Airship) is a mobile engagement platform with native location/geofencing trigger capabilities. It competes with Bluedot on location-based messaging and is part of a broader CRM/engagement suite.
• Braze: Braze is a customer engagement platform with native support for location-triggered campaigns via geofences and beacons. Bluedot integrates with Braze, indicating overlap on the location-event-driven personalization use case.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud offers enterprise marketing automation with location-aware campaign capabilities. It overlaps with Bluedot on CRM/location-triggered personalization and is both a partner and a competitive suite for large enterprises.

Emerging players

• Iterable: Iterable is a cross-channel marketing platform that includes geofence-based messaging triggers. Comparable to Bluedot on location-driven engagement, though its strength is broader orchestration rather than precision geofencing.
• Localytics (Upland): Localytics, now part of Upland, provides mobile app analytics and engagement with location-based messaging. It overlaps with Bluedot on SDK-based geofencing and push-triggered campaigns for mobile-first brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BluedotInnovate
• Facebookfacebook.com/BluedotInnovation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluedot