Yarn
Yarn is an AI-native video platform that enables startup and GTM teams to generate professional product demos, sales videos, and personalized talking-head content at scale using generative AI and voice cloning.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Yarn firmographics
Firmographics- Name
- Yarn
- Legal name
- Yarn Technologies Inc.
- Website
- https://yarn.so
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yarn is an AI-native video platform that enables startup and GTM teams to generate professional product demos, sales videos, and personalized talking-head content at scale using generative AI and voice cloning.
- Ownership category
- akta.pro rank
Where Yarn is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yarn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Growth Tier: Monthly subscription at $1,240 per month billed annually. Includes 35,000 credits annually, 10 templates setup, brand library setup, and 1 user seat with $50/month per additional seat.
- Subscription - Scale Tier: Custom pricing for teams automating content creation at scale. Includes 200,000 credits annually, 40 templates setup, brand library sync, and 5 users with $50/month per additional seat.
- Subscription - Enterprise Tier: Custom enterprise pricing for super-scale content creation. Includes 600,000 credits annually, 5 users, SSO/SAML support, and additional seats at $50/month per user.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For teams creating high-retention content extraordinarily fast |
| Subscription | Annual | For teams beginning to automate content creation at scale |
| Subscription | Annual | For enterprise teams creating content at super-scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Yarn product offering
Product offeringCore offering
Yarn provides an all-in-one AI video generation platform that lets GTM teams create professional product films, sales demos, and help tutorials in minutes. The platform combines part-synthetic talking head generation, Auto Time product demos, generative on-brand overlays, voice cloning, remote 4K recording, and parallel generative workflows backed by models such as Sora, Veo, Kling, and Nano. It is sold via tiered annual subscriptions (Growth, Scale, Enterprise) with a credit-based usage system and is also exposed through the Yarn API for programmatic personalized video generation.
Product overview
Yarn is an all-in-one AI video platform designed for GTM (Go-To-Market) content creation. The platform operates as a unified product with multiple integrated AI-powered features: Part-Synthetic Talking Head generates realistic speaking videos; Product Demos with Auto Time automatically edit demo content to scripts; Generative Overlays create on-brand visual elements; and Edit Agent Mode automates the editing workflow. The platform supports professional generative video through models including Sora, Veo, Kling, and Nano. Remote Record Links enable 4K capture from remote participants. Yarn API provides programmatic access for personalized video generation at scale, achieving 90.1% viewer retention. Pricing tiers (Growth, Scale, Enterprise) provide increasing credit volumes and features including brand libraries, template setups, and SSO/SAML for enterprise customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Yarn AI Video Platform All-in-one AI-powered video platform for GTM content creation. Combines part-synthetic talking head generation, Auto Time product demos, generative on-brand overlays, voice cloning, remote 4K recording, Edit Agent Mode, and parallel generative workflows (Sora, Veo, Kling, Nano). Sold via Growth, Scale, and Enterprise annual subscriptions with credit-based usage.
- Yarn API Programmatic API for personalized video generation at scale. After 50,000+ generations, Yarn API personalized videos have achieved best-in-class 90.1% viewer retention. Provides a foundation for content generation at scale for enterprise and developer use cases.
Quantifiable outcome
- 90.1% viewer retention for personalized videos
- +2 more outcomes
Companies that use Yarn
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Yarn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature8 records
Yarn partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ElevenLabscoreThird-party voice provider for voice cloning services. Audio recordings are shared securely with ElevenLabs exclusively for creating voice models. Voice data used for voice cloning is processed with explicit user consent only. Part of Yarn's core voice cloning technology infrastructure.
- SoracorePro-level generative model integrated into Yarn's workflow for image-to-video generation. Part of Yarn's multi-model generative AI strategy.
- VeocorePro-level generative model integrated into Yarn's workflow for image-to-video generation. Part of Yarn's parallel generative AI capabilities.
- KlingcorePro-level generative model integrated into Yarn's workflow for image-to-video generation. Allows custom model mixes in content creation.
- NanocorePro-level generative model integrated into Yarn's workflow for image-to-video generation. Supports Yarn's multi-model generative AI strategy.
- AWS (Amazon Web Services)coreCloud service provider for data storage and security. Yarn utilizes AWS security features to maintain a secure environment for customer data.
- RendercoreCloud infrastructure partner used by Yarn to maintain secure environment for customer data alongside AWS.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Yarn competitors and assessment
Company assessmentDirect peers
- Synthesia: Enterprise AI video generation platform specializing in AI avatars and synthetic talking-head videos for corporate communications and sales. Direct competitor to Yarn's Part-Synthetic Talking Head offering, with similar GTM and enterprise sales motion.
- HeyGen: AI video generation platform with avatar-based talking-head videos and localization features. Competes directly with Yarn on AI-generated personalized video content for sales and marketing teams.
- Tavus: AI video personalization platform that generates individualized videos at scale via API. Extremely comparable value proposition to Yarn's personalized video API offering, with similar emphasis on viewer retention and enterprise integrations.
- Descript: AI-powered video and audio editing platform with overdub/voice cloning and text-based editing. Overlaps with Yarn on video editing workflow automation, AI-assisted editing, and voice cloning capabilities.
- Colossyan: AI video generation platform focused on enterprise training, sales enablement, and corporate communications. Competes with Yarn's enterprise tier offering synthetic talking-head videos for GTM and training content.
Emerging players
- Runway: Generative AI video platform offering text-to-video and image-to-video workflows. Comparable to Yarn's generative video capabilities (Sora, Veo, Kling integrations) but with a creator-focused rather than GTM-focused positioning.
- Opus Clip: AI video repurposing tool that transforms long-form content into short-form clips. Adjacent to Yarn's GTM content creation workflow, targeting similar growth/content marketing personas.
- Pika: AI video generation startup focused on text-to-video and image-to-video creation. Comparable technology stack (generative video models) but positioned for creative/marketing rather than GTM-specific workflows.
- Guidde: AI-powered platform for creating software documentation and tutorial videos. Comparable to Yarn's product demo and help-tutorial use cases, targeting similar SaaS and product marketing personas.
Broad incumbents
- VEED.io: Browser-based video editing platform with AI features including auto-subtitles, text-to-speech, and avatar generation. Broader editing-focused platform with partial overlap to Yarn's GTM video creation use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yarn social profiles
Digital presenceYarn compliance and trust
Trust signalCompliance4 records
Yarn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yarn leadership team
Management profileNumber of profiles
Profiles2 records
Yarn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yarn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yarn
What does Yarn do?
Yarn provides an all-in-one AI video generation platform that lets GTM teams create professional product films, sales demos, and help tutorials in minutes. The platform combines part-synthetic talking head generation, Auto Time product demos, generative on-brand overlays, voice cloning, remote 4K recording, and parallel generative workflows backed by models such as Sora, Veo, Kling, and Nano. It is sold via tiered annual subscriptions (Growth, Scale, Enterprise) with a credit-based usage system and is also exposed through the Yarn API for programmatic personalized video generation.
Is Yarn a public or private company?
Yarn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yarn founded?
Yarn was founded in 2023. It employs 1 to 10 people.
Where is Yarn based?
Yarn is headquartered in San Francisco, United States, in the North America region.
How does Yarn make money?
Three revenue lines are on record. Subscription - Growth Tier is the primary driver. The others are subscription - Scale Tier and subscription - Enterprise Tier.
Who are Yarn's main competitors?
Direct peers on record are Synthesia, HeyGen, Tavus, Descript and Colossyan. Emerging players are Runway, Opus Clip, Pika and Guidde. VEED.io is listed as a broad incumbent.
Does Yarn have an API?
Yes. Yarn API enables personalized video generation at scale. After 50,000+ generations, Yarn API personalized videos have achieved best-in-class viewer retention (90.1%). The API provides a foundation for content generation at scale for enterprise and developer use cases.