What Monumetric does

Monumetric (legal entity: The Blogger Network LLC) is a full-service ad monetization platform serving online publishers, founded in 2012 and headquartered in Farmington, Utah. Originally launched as The Blogger Network, the company rebranded to Monumetric in 2023 to signal its expanded service scope beyond bloggers to all website publishers and content creators. The company organizes its offering as a platform-plus-programs architecture: a core proprietary ad management system supplemented by technology modules (VOLT header-bidding video player, FLIGHT mobile optimization, the Thalese pricing engine, a custom reporting dashboard, and Ads.txt management tools) and four tiered programs (Propel 10k-80k, Ascend 80k-500k, Stratos 500k-10mm, Apollo 10mm+ monthly pageviews) that map service intensity to publisher size.

The platform operates a selective vetting model, accepting less than 7% of applicant publishers to maintain network quality, and reportedly serves hundreds of publishers delivering 4 billion display impressions and 125 million video impressions monthly, reaching approximately 195 million unique visitors concentrated in the United States (125M), United Kingdom (14M), Canada (12M), and Australia (6M). Revenue is generated primarily through take-rate commissions on Gross Advertising Revenue retained from publishers, supplemented by a one-time $99 setup fee for the entry-level Propel program and subscription fees from the Maker by Monumetric creator platform launched in 2023 for managing sponsored content campaigns. The company monetizes the advertiser side through direct and programmatic buying channels with TrueTarget audience segmentation. With 11-50 employees, no disclosed external funding, and operational geographies spanning North America, the UK, Canada, and Australia, Monumetric operates as a privately held, founder-managed firm anchored by its Google Certified Publishing Partner status and technology partnerships including Confiant (ad security), OpenX and Sovrn (programmatic demand).

Name

Monumetric

Legal name

The Blogger Network LLC

Website

https://monumetric.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Monumetric is a full-service ad monetization platform serving online publishers through four tiered programs (Propel, Ascend, Stratos, Apollo) segmented by monthly pageview volume, providing proprietary ad technology including header-bidding video, mobile optimization, custom dashboards, and yield management across hundreds of vetted publisher sites.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industries

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Data Monetization & Data Products Services (BPAEAHAL)

Keywords

• Publisher ad management
• Programmatic advertising
• Ad tech platform
• Header bidding
• Digital advertising network

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Publisher Ad Revenue Share: Monumetric acts as a full-service monetization platform, selling advertising inventory on behalf of publishers. The company collects a commission (Company's Commission) from Gross Advertising Revenue and retains serving fees. Publishers receive their Net Advertising Revenue (Gross Revenue minus agency fees, chargebacks, bad debt, brand research fees, refunds, Company Commission, and Serving Fees). Payments are made in USD when unpaid revenue meets the $10 minimum threshold.
2. Sponsored Content Management (Maker): Maker by Monumetric provides automated tools for creators to manage sponsored content campaigns, including media kit generation, campaign tracking, and wrap-up reporting. Revenue model includes subscription tiers with a 14-day free trial and beta pricing for Pro features.
3. Propel Program Activation Fee: The Propel program (10k-80k monthly pageviews) charges a $99 setup fee for implementation, influencer opportunities, and future discounts. Publishers who are denied or cannot be successfully implemented may request a partial refund with $10 deducted for processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Monumetric operates a full-service ad revenue partnership platform that helps online publishers monetize their digital content through programmatic and direct advertising. The company provides proprietary ad management technology, including header-bidding, video player, and mobile optimization tools, alongside managed ad operations, custom reporting dashboards, and dedicated account teams organized across four tiered programs based on monthly pageview volume. It also offers the Maker platform for creators to manage sponsored content campaigns.

Product overview

Monumetric is a full-service ad revenue partnership platform for online publishers ranging from small bloggers to enterprise-level publishers. The portfolio is organized as a platform-plus-programs architecture: the core Monumetric Ad Network provides monetization services, supplemented by technology modules including the VOLT header-bidding video player and FLIGHT mobile optimization solution. Publishers access services through four tiered programs (Propel, Ascend, Stratos, Apollo) differentiated by monthly pageview thresholds. Additionally, Maker by Monumetric is a separate creator tools platform for managing sponsorship content and social media campaigns. All publishers receive access to a proprietary custom dashboard for tracking performance metrics.

Differentiator

Problem solved

Functional benefit

Brands

• Maker: A sponsored content management platform that automates media kit upkeep, campaign management, and wrap-up reporting for creators.
• VOLT
• FLIGHT
• Propel
• Ascend
• Stratos
• Apollo
• TrueTarget

Products and services

• Monumetric Ad Network Full-service ad revenue partnership platform for publishers (bloggers to enterprise media companies), providing premium advertiser demand, header-bidding technology, professional ad implementation, dedicated monetization teams, and custom reporting dashboards to maximize advertising revenue while preserving user experience.
• VOLT Video Player Header-bidding enabled video player for publishers, designed as the first such player available to a distributed publisher network. Enables fast-loading video ads with high CPMs and can fill player inventory with relevant video content for publishers who do not create video content themselves.
• Maker by Monumetric Creator-facing sponsorship content management platform that automates media kit maintenance, sponsored post campaign management with hashtag/URL tracking, and wrap-up reporting through API-verified social media connections (Google, Facebook, Instagram). Includes a 14-day free trial with subscription tiers.
• Earnings Forecast Tool Self-serve revenue projection tool that syncs with a publisher's Google Analytics (read-only) to provide potential revenue estimates, traffic health audit, current ad strategy assessment, and personalized recommendations to increase ad revenue.
• DemandFusion (Independent Publisher Program) Independent Publisher Program offered as an alternative monetization path for publishers seeking additional ad demand and monetization options beyond Monumetric's main tiered programs.

Quantifiable outcome

• 250% RPM increase (from $6.40 to $22.48 RPM) for one publisher with optimized ad placements
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ConfiantcoreTechnology or IntegrationConfiant is the leading ad security and quality platform that Monumetric partners with to provide real-time ad scanning and threat detection. This partnership strengthens Monumetric's ability to proactively prevent deceptive or harmful ads from reaching publisher sites, maintaining a safe, high-quality ad environment.
• Google (Google Certified Publishing Partner)coreStrategic or Co-development PartnerMonumetric is a Google Certified Publishing Partner (GCPP), distinguishing the company as having met Google's standards for quality and professionalism in publisher ad management. This partnership provides access to Google's advertising ecosystem and signals credibility to publishers.
• Haugen CreativeminorImplementation/ SI/ Consulting PartnerVideo production company that created Monumetric's rebrand video when The Blogger Network transitioned to Monumetric. Haugen Creative has a vlogging background and works with many publishers, making them a good fit for the project.

Scale indicators12 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• IZEA: IZEA operates a sponsorship marketplace connecting creators with brands for sponsored content opportunities. It directly overlaps with Monumetric's Maker platform, which addresses sponsored content campaign management for creators.

Direct peers

• Raptive: Raptive (formerly AdThrive) is a full-service ad management partner for publishers focused on premium content creators. It competes head-to-head with Monumetric's Stratos and Apollo tiers, offering yield optimization, header bidding, and dedicated account management for higher-traffic publishers.
• CafeMedia: CafeMedia is a digital media company offering ad monetization services to independent publishers. It directly competes with Monumetric's ad network offering, providing programmatic advertising and yield optimization to bloggers and content sites.
• Ezoic: Ezoic is an AI-driven ad optimization platform for publishers that uses machine learning for layout and ad testing. It directly competes with Monumetric's technology-driven approach, offering automated ad placement and yield optimization to publishers of various sizes.
• Mediavine: Mediavine is a leading full-service ad management company for content creators and publishers. It directly competes with Monumetric across the publisher ad management value chain, offering similar header-bidding technology, dedicated ad operations support, and tiered publisher programs.
• SHE Media: SHE Media is a publisher ad network focused on women-oriented lifestyle content. It competes with Monumetric in the same blogger/lifestyle publisher segment, offering programmatic advertising and brand partnership services to content creators.

Broad incumbents

• Outbrain: Outbrain is a content discovery platform that provides publishers with native advertising and content recommendation tools. It competes with Monumetric for publisher monetization budgets, particularly through its Amplify platform for content-driven sites.
• Taboola: Taboola is a content discovery and native advertising platform that serves publishers with content recommendation and monetization tools. It competes with Monumetric for publisher ad revenue share, particularly in display and sponsored content formats.
• Google AdSense: Google AdSense is the dominant global publisher ad platform and the primary alternative Monumetric competes against for small and mid-sized publishers. As a free, easy-to-implement option from Google, it sets the baseline CPM that Monumetric's Propel and Ascend tiers must beat to win business.

Others

• Sovrn: Sovrn is an ad technology company that provides programmatic advertising tools, demand-side capabilities, and monetization services to publishers. It operates as both a technology partner to Monumetric and an adjacent competitor in publisher monetization infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/Monumetric1
• Facebookfacebook.com/monumetric
• LinkedInlinkedin.com/company/monumetric

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monumetric