Pulpo
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Pulpo firmographics
Firmographics- Name
- Pulpo
- Legal name
- PULPOMATIC, S.L.
- Website
- https://getpulpo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pulpo industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Support Activities for Transportation (488)
- akta.pro primary industry
- Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)
- akta.pro secondary industries
- Fuel Card & Fleet Payment Programs (TLABAMAA), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Fleet Fuel Price Optimization & Purchasing Programs (TLABAMAB)
Keywords
Where Pulpo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Pulpo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to PulpoFleet, PulpoPay, and Pulpo360 platforms for fleet management, payment processing, and analytics. Revenue generated through recurring platform fees.
- Partner Channel Revenue: Revenue generated through reseller and referral partner channels, expanding market reach across Latin America and Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on fleet size |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Pulpo product offering
Product offeringCore offering
Pulpo sells a cloud-based fleet management SaaS platform that centralizes vehicle tracking, driver management, fuel expense control, maintenance scheduling, and compliance reporting for enterprise fleet operators. Its modular suite comprises PulpoFleet (the core platform), PulpoPay (an integrated Mexico-only fuel card), Pulpo360 (an outsourced managed fleet service), PulpoDriver (driver mobile app), and Pulpo Insights (analytics dashboards), all enhanced with AI capabilities for fuel fraud detection, predictive maintenance, route optimization, and incident prediction.
Product overview
Pulpo is a fleet management technology platform offering a modular, cloud-based SaaS solution for companies in Spain and Mexico. The core product is PulpoFleet, a comprehensive fleet management platform that centralizes vehicle tracking, driver management, fuel control, maintenance scheduling, and compliance. Two key add-on modules extend the platform: PulpoPay (a fuel card integrated natively with PulpoFleet, available only in Mexico) and Pulpo360 (outsourced fleet management services). A companion mobile app, PulpoDriver, connects drivers directly to the platform. An analytics module called Pulpo Insights provides advanced reporting and KPI dashboards. The platform incorporates AI for fraud detection, predictive maintenance, and route optimization, and manages over 200,000 vehicles across both markets.
Differentiator
Problem solved
Functional benefit
Brands
- PulpoFleet: Fleet management software platform that manages and optimizes entire fleets from a single platform
- PulpoPay
- Pulpo360
- PulpoDriver
Products and services
- PulpoFleet Cloud-based fleet management software that centralizes vehicles, drivers, and documentation; provides real-time GPS tracking, automated reporting, total cost of ownership (TCO) analysis, and AI-driven fraud detection and predictive maintenance. It is the core platform upon which the entire Pulpo product suite is built and is sold to enterprise fleet operators.
- PulpoPay Fuel card for businesses operating in Mexico, integrated natively with PulpoFleet. Offers real-time fuel expense control, automatic CFDI invoicing, configurable spending limits per vehicle or driver, fraud prevention through GPS-crossing validation, and coverage across major fuel station chains including PEMEX, BP, and others. Available only in Mexico.
- Pulpo360 - Outsourced Fleet Management Fully outsourced fleet management service where Pulpo's expert team handles daily fleet operations on behalf of the client, including compliance, process efficiency, and cost control. Designed for companies that prefer to delegate fleet management rather than operate the platform themselves.
- PulpoDriver Mobile application for fleet drivers that connects them with the Pulpo fleet management platform. Features include fuel registration, odometer logging, expense tracking, documentation access, maintenance alerts, vehicle inspections, and infraction management, all managed from the driver's smartphone.
Quantifiable outcome
- 53% savings in management time
- +2 more outcomes
Companies that use Pulpo
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles3 records
Pulpo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability6 records
Feature4 records
Pulpo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Reseller PartnersminorChannel partners reselling Pulpo's fleet management platform to end customers in their markets.
- Referral PartnersminorPartners referring potential customers to Pulpo in exchange for referral fees or commissions.
- GPS and Tracking ProviderscoreTechnology integration partners providing GPS tracking data for vehicle monitoring and fleet management.
- ERP SystemscoreEnterprise resource planning system integrations for data synchronization with financial and operational systems.
- Fuel Card ProviderscoreIntegration partners for fuel card transaction data enabling PulpoPay fleet payment management.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Pulpo competitors and assessment
Company assessmentDirect peers
- Movertis: Movertis is a Spanish fleet management SaaS focused on vehicle location, route optimization, and cost control. It is a direct competitor to Pulpo in the Iberian market and is also a Pulpo integration partner.
- Azuga: Azuga provides GPS fleet tracking, dashcams, and fleet analytics for small and mid-market fleets. It directly competes with PulpoFleet and is also a Pulpo integration partner, reflecting close product overlap.
- Samsara: Samsara provides a unified fleet management, telematics, and IoT platform for enterprises. It directly competes with PulpoFleet in GPS tracking, driver behavior, and maintenance features, and is also a Pulpo integration partner.
- Geotab: Geotab is a global leader in connected vehicle telematics and fleet management SaaS. It is a direct competitor to PulpoFleet and is also listed as one of Pulpo's telematics integration partners, indicating overlapping customer pipelines and a clear head-to-head in fleet analytics.
- Webfleet Solutions (Bridgestone): Webfleet is a large European fleet management SaaS platform owned by Bridgestone, offering GPS tracking, vehicle diagnostics, and driver behavior scoring. It is a direct competitor to Pulpo in Spain and is also a Pulpo integration partner.
- Cartrack: Cartrack offers GPS fleet management, vehicle tracking, and telematics across multiple regions including LatAm and Europe. It directly competes with PulpoFleet's core capabilities and is also a Pulpo integration partner.
Broad incumbents
- Trimble Transportation: Trimble provides transportation and fleet management solutions for logistics, construction, and field service. It overlaps with Pulpo on vehicle tracking, routing, and fleet analytics, but serves a much broader enterprise portfolio.
- Verizon Connect: Verizon Connect offers a broad fleet management, asset tracking, and field service SaaS suite. It competes with Pulpo in enterprise fleet telematics, particularly with large multi-national customers, while operating as part of a much wider telecom and IoT portfolio.
Emerging players
- Targa Telematics: Targa Telematics provides IoT and telematics for fleet, insurance, and smart mobility. It is a Pulpo integration partner and competes in overlapping fleet telematics segments, especially in Europe.
Regional players
- MovilData: MovilData is a Latin American GPS tracking and fleet management provider. It competes with Pulpo in regional LatAm fleet telematics and is also a Pulpo integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pulpo social profiles
Digital presencePulpo compliance and trust
Trust signalCompliance1 record
Pulpo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulpo leadership team
Management profileNumber of profiles
Profiles5 records
Pulpo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pulpo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulpo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulpo
What does Pulpo do?
Pulpo sells a cloud-based fleet management SaaS platform that centralizes vehicle tracking, driver management, fuel expense control, maintenance scheduling, and compliance reporting for enterprise fleet operators. Its modular suite comprises PulpoFleet (the core platform), PulpoPay (an integrated Mexico-only fuel card), Pulpo360 (an outsourced managed fleet service), PulpoDriver (driver mobile app), and Pulpo Insights (analytics dashboards), all enhanced with AI capabilities for fuel fraud detection, predictive maintenance, route optimization, and incident prediction.
Is Pulpo a public or private company?
Pulpo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pulpo founded?
Pulpo was founded in 2016. It employs 1 to 10 people.
Where is Pulpo based?
Pulpo is headquartered in Madrid, Spain, in the Europe region.
How does Pulpo make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are partner Channel Revenue.
Who are Pulpo's main competitors?
Direct peers on record are Movertis, Azuga, Samsara, Geotab, Webfleet Solutions (Bridgestone) and Cartrack. Broad incumbents are Trimble Transportation and Verizon Connect. Targa Telematics is listed as an emerging player. MovilData is listed as a regional player.
Does Pulpo have an API?
No public API is recorded for Pulpo.
What industry is Pulpo in?
Pulpo's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAIAI, Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops), with a secondary code of TLABAMAA, Fuel Card & Fleet Payment Programs. Its NAICS code is 488.